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13 Nov 2014

Five years ago, search engine optimization (SEO) centered around using keywords and back-links to attain that elusive top ranking in Google. While these aspects of SEO are still important, local experts say that SEO has gotten much more sophisticated.

It is an always-changing algorithm, said Matthew Malone, senior digital strategist at Gravitate, a digital marketing and design agency located in Vancouver. That makes it exciting for the people who are in it, but infuriating for business owners who are trying to focus on what they do.

Beware of back-links

While Google jealously guards the deep secrets of its search ranking algorithm, Malone said that the release of Penguin 3.0 in October had a major effect on some legacy websites. In the new algorithm, he explained, sites that have lots of non-credible back-links links from sites that are not relevant to your site, perhaps garnered by using link farms are penalized heavily by Google.

Maybe you bought those links, and maybe you didnt, said Malone, but getting them removed is really difficult.

He said that Google has a tool that enables webmasters to list the links they disavow, but that is not enough. Webmasters have to try and contact the webmaster in charge of the unwanted links (which in some cases is impossible) and submit reports to Google that show youre doing everything you can.

When it comes to back-links, advised Malone, businesses should pursue those that are editorially given, such as in a blog or an online newspaper article. For example, you can search for mentions of your business online such as an award announcement and ask the owners of that content to give you a link. He said that webmasters should only control about 10 percent of back-links; the rest should be organic, and that quality is far more important than quantity.

Content really is king

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Why We Must Preserve the Second Amendment
Quick and simple explanation of the value of the second amendment to the U.S. Constitution.

By: Nathan Miller

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Why We Must Preserve the Second Amendment - Video

The National Rifle Association and its fellow gun enthusiasts continue to misconstrue the founders original intent in creating the Second Amendment to the U.S. Constitution. A recently published NRA comment stated that, Guns save lives, stop crime and protect you. This is why we arm police, why people arm themselves and why the founders put the Second Amendment in the Constitution.

The Second Amendment reads as follows: A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms shall not be infringed. A total of 27 words.

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Reader View: Lets revisit the Second Amendment

Jesus Jones interview - 1990: Meet Mike "Jesus" Edwards
Interview with Mike Edwards by Rockin #39; On magazine journalist in 1990 in Tokyo, Japan. Steve Harris interpreted.

By: futsal1958

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Jesus Jones interview - 1990: Meet Mike "Jesus" Edwards - Video

Euromillions winner Matt Myles has just got back from his holidays eight months after jetting off with his 1million lottery jackpot.

Just three days after buying his lucky ticket, the former night shift factory worker was sunning himself on a beach in Bali.

Since then he has blown 80,000 on a once-in-a-lifetime round the world adventure with friends and family.

Ive had quite a year, reveals Matt, who is single.

He is is one of the thousands of winners to have struck it rich playing the Lottery since it began 20 years ago this weekend.

After Bali, Matt, 27, flew himself, his brother and a pal to Thailand.

From there, they went to Brazil for the World Cup and then Matt paid for himself and 12 friends to go to Ibiza.

He rented a sprawling villa with its own DJ in the hills overlooking the party mecca of San Antonio.

He hired a speed boat to ferry him and his mates to the islands hottest bars and beaches, paid for a VIP box in famous club Space, and picked up the tab for a VVIP day at A-lister hang-out the Ocean Beach Club.

It was totally wild, says Matt. Just the best week of my life, ever. The lads loved it. They were so grateful, and didnt stop telling me.

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Factory worker who won lottery jackpot finally returns home from holiday - after eight MONTHS