Mediaboss Marketing

SEO Positive, the digital marketing agency responsible for the search engine optimisation activities of renowned Mexican restaurant chain Benitos Hat, has announced that the increase in enquiries as a result of online promotional activity has contributed towards the opening of their clients fourth restaurant in the UK.

(PRWEB UK) 1 March 2012

Just three months later, Benitos Hat is proud to announce that they will be opening a fourth Mexican restaurant in London, situated in Kings Cross, to cater for customer demand, a move which has been made possible in part by the buzz currently surrounding the company as a result of extensive online promotional work.

And its no wonder interest in the business is at an all-time high thanks to the work of the search team at SEO Positive, the companys website is now enjoying top five positions for all specified keywords within Google.co.uk.

Dave Damhar, the Client Account Manager responsible for the restaurants SEO activities, will also be looking at targeting a broader range of keywords as the two parties move into the second phase of the campaign.

Our strategy has achieved fantastic success for Benitos Hat in a relatively short period of time, so our priority now is to build upon their first-page positions by looking at ways of expanding their reach via different search terms, Dave explains. Were working together to push forward the expansion of their business to make even more openings possible in future.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin SEO Positive Limited 0800 088 6000 Email Information

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SEO Positive Aids Opening of Client’s 4th Restaurant

Insiders find every aspect of search engine optimization (SEO) fascinating. But the real world doesnt. An SEO professional may live and die by every algo update and latest social signal split-test, but please know that the non-SEO world couldnt care less.

Take, for example, a carpet cleaner, a dentist, a veterinarian, roofer, plumber, mover, even doctors, lawyers... you get the idea. They are busy running their businesses. Over the years a divergence has developed between the SEM blogs and the realities of small business marketing. A course correction is needed.

Lets first be clear, small business needs online marketing. In fact, many of these businesses need online marketing far more than their larger corporate brothers. The big guys can swing fat SEO budgets around as they explore different social media outlets and experiment with social engagement as an alternative customer service strategy.

The small business profile is not nearly as pretty, particularly in this economy. Often hampered by small margins, super tight budgets and a general lack of respect from vendors who give them their lesser-trained account managers, many small business owners are living on a frustrating edge.

A small business owner who has been around for a while is often especially unhappy with the migration to online marketing. The rules used to be simple. You set up shop, bought your yellow pages ad, and then had a modest budget for other media outlets such as radio, newsprint, fliers, coupons and perhaps local television.

While youd expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful?

Last years big Panda updates were the obvious big SEO news. It was, as algorithm updates go, a major change that impacted 12 percent of Googles search results. And SEO shop phones across the country rang off the hook from small business owners who were scrambling to figure out what it all meant for their traffic.

Trained empiricists will be fascinated by the scientific reviews of Panda. But this is inaccessible to small business owners who really ask questions such as,Hey, does Panda mean that Google is finally going to get me for that guy I hired last year to spin articles and post them to 2,000 article sites?

Was Panda really about thin content as everybody claimed? You can find all sorts of human and machine spun content still warm and cozy in Googles database today, leading many to believe Panda was really more about duplicate content (still) than anything else.

But back on point, the small business world isn't interested in debates. They want the yellow pages, conceptually anyway. And SEO is about as far from that as possible because the rules keep changing.

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5 Reasons Why Small Business Owners Distrust SEO

MICHELLE WRANIK

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MODESTY BATHE: An Iranian woman emerges from the water after riding a jetski at Kish Island.

As the scorching rays of the Middle Eastern sun bore down, I plunged into the sea, desperately happy to feel cool water against my skin.

I had been wrapped in a hijab all day in 45-degree heat. A dip at the beach offered the only respite.

But in the Islamic Republic of Iran, women must not show their hair or skin, let alone wear bikinis in public. A woman caught wearing a miniskirt could be sentenced to 50 lashes. Could wearing a bikini land me in jail?

With its white-sand beaches, tax-free shopping and luxury hotels, Kish Island is the Iranian equivalent of Hawaii or Bali. It's well known for being more relaxed than the mainland and is popular with holidaying Persians.

Iranian women can be a bit more carefree, mingling with the opposite sex, riding jet skis and walking on the beach with their headscarves loosened and trousers rolled up. But this island is no Ibiza. The strict laws of the Islamic regime apply.

Dancing is forbidden, as I discovered while watching a live Farsi band at a restaurant. Iranians make do with clapping their hands to the music.

Though beachside touts offered me bootleg booze in whispered hisses ("Absolut vodka? Johnnie Walker?"), alcohol is otherwise illegal, meaning no pina coladas by the pool. And while the island is surrounded by calm beaches fringed by swaying palm trees, men and women are forbidden to swim together. A bikini in public? It seemed unlikely.

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From hijab to skimpy bikini

KARA NEWMAN

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LOCAL SPIRIT: Holiday makers enjoy a cocktail at Ku De Ta on Bali's Seminyak Beach.

Pastry chef Will Goldfarb is living every stressed-out urbanite's dream.

After several successful years in New York running a dessert-centric restaurant with a cult following, he picked up and moved to the tropical paradise of Bali and is now executive pastry chef at Ku De Ta, a restaurant and beach club with a cult following.

"[Bali's] local drinking culture is very sophisticated these days," Goldfarb says, adding that there's lots of fresh young talent working hard behind the bar to impress the international clientele.

The iconic tipple here is a spirit called arak. "The ultimate local beverage would probably be... an Arak Madu with honey and lime," notes Goldfarb.

(Not to be confused with arrack, an anise-flavoured spirit popular in some Middle Eastern countries, Bali's arak is distilled either from coconut palm sap or a mix of black glutinous rice and coconut milk.)

Although inexpensive, arak can be found at bars catering to locals and budget-minded tourists, Bali's more upscale restaurants and cocktail lounges tend to promote pricier rum and vodka drinks, mixed with tropical fruit such as mango and passionfruit, and Asian-inspired flavourings like ginger and lemongrass.

Fiery arak is usually available for the asking, though. (Stick to reputable bars though - homemade arak has been linked to poisonings of tourists and locals)

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Back to Arak: Bali's cocktail base

INTERNATIONAL DJs, regional DJs, outdoor parties, indoor clubs, guests and residents all making the Klang Valley a heaving arena for club music. Its almost like it was a decade ago.

MARCH 9

ZOUK 113, Jalan Ampang, KL

GLOBAL presents DANNY MARQUEZ (Spn). Its been years since Spannish DJ Danny Marquez graced the decks in KL, and now hes finally returned. Space Ibiza resident Marquez has dedicated his life to music and he is constantly pushing himself forward to develop a successful signature sound.

With a extended musical background built over his many DJs years, Danny held residency in some big clubs in Ibiza where he rocked thousands of clubbers week after week, while establishing himself as one of the most important DJ on the island.

In 2004, Danny started weaving his talent into music production, successfully launching his own imprint: Bubble Soul Music.

Through numerous hit records such as Mumba, Trust in yourself, God is Love and Afrocatalans which became one of the biggest records of the summer 2004, Danny Marquez gained solid recognition in the international house circuit and is now spinning in the best clubs around the world. Danny Marquez started as a Space Ibiza resident in summer 2011 playing at Mondays Calling among other Space events.

Admission: Ticket entry: RM25 Ladies / RM35 Men (inc 1 drink) Reservations*: Please call 03-2171 2075 (12pm - 6pm) or 0163323191 (after 6pm) or email rsvn@zoukclub.com.my

*applicable to 21 yrs old and above.

MARCH 9

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Music fests help spice up the club scene