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May 10, 2013 Preventing alcohol abuse, especially among young people, has long been a focus of public-health campaigns. But despite the well-publicised social and medical consequences of drinking too much it's clear that for many, heavy drinking has become a normal part of life.
And now, public-health professionals have a new force to contend with in their battle against the bottle: social-networking sites (SNS). Writing in a recent issue of Critical Public Heath, researchers from New Zealand consider the extensive, and not entirely positive, impact SNS may have on their efforts to encourage more responsible youth drinking (McCreanor et al., 2013).
The authors argue that although SNS users benefit from creating and sharing content, the sites are "quintessentially commercial platforms" which provide entirely new vehicles for alcohol marketing. The very characteristics that make SNS popular -- blurring boundaries between public and private spaces, acting as extensions of face-to-face relationships and being regularly viewed and updated -- also contribute to their commercial potential by bringing alcohol producers and consumers closer together.
The researchers note that site owners also have extensive access to valuable information about users' preferences, habits and interests, providing a bonanza for alcohol-marketing dataminers. Evidence suggests that alcohol producers and sellers are already embracing SNS as an effective marketing tool. Diageo, which has expanded its SNS marketing in recent years, has entered into a deal with Facebook, with over one billion users; other UK brands also employ a range of strategies including games, competitions and "branded conversation stimulus" in Tweets and wall posts. Well-known brands and alcohol-related events generate vast numbers of "friends," and alcohol-related apps thrive. The effect of all of this, the authors write, is to "normalise alcohol within both banal and special occasions in the everyday lives of SNS users."
And then there is user-generated content. Millions of wall posts, profiles and photos revolving around alcohol play a big role in normalising drinking within young adults' lives and cultural words. But the biggest challenge posed by SNS is that "they are effectively beyond the domain of public authority, essentially unregulated and possibly uncontrollable." The authors call for more research into the impact of SNS on youth drinking patterns, as even this initial survey gives a strong indication of how they may come to play a major role in maintaining pro-alcohol environments.
On the positive side, the Critical Public Health study also points out that SNS can be used to encourage young drinkers to change their practices in a more positive way. Unfortunately for public-health practitioners however, photos of people drinking responsibly aren't nearly so much fun to put up on Facebook.
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Would you ‘Like’ a drink? Youth drinking cultures, social networking and alcohol marketing
LinkedIn just joined the elite double digital social networking club, celebrating its 10th birthday.
This is no easy feat in a world where digital users are fickle and Internet communities turn uncool over night. While once a job-hunting destination, the site is redefining its offerings to include mobile apps, integrated ads, content channels, and so much more.
LinkedIn has more than 200 million users and a staff working away in some 25 offices around the world. Your account now features news from mainstream organizations and influential bloggers, with recommendations about who you might want to follow and which jobs you might like. The newly added channels feature a couple of dozen content categories, including Social Impact, Higher Education, and Big Ideas & Innovation. One classic feature includes your whopping LinkedIn stats, connections often reaching far into the tens ofthousands if you include your broadest digital network.
Spreading one's social networking wings is a must to stay fresh in today's economy. However, there is always the risk of doing too much too quickly, especially from a design standpoint. Think back to (gasp) Myspace. The site eventually looked like it had been in a barfight, dripping with ugly custom pages and flashing animated GIFs. They've since cleaned up their act, but they have still fallen off the list of top social sites over the past few years as they too celebrate 10 years online.
Facebook hasn't exactly figured things out, either. Part business platform. Part high school playground. Part reality TV show. The site just for friends has endured its own identity crisis since its inception, perhaps due to Mark Zuckerberg's preference for hacking together new features and launching them even if they are far from perfect. As for privacy? Ha, the privacy setting labyrinth takes no prisoners. Fortunately for Zuck and his team, more than a billion people are willing to play along. For now.
Clearly there is much more value in LinkedIn for business professionals than either Myspace or Facebook, so to compare the two is somewhat unfair. What is interesting is how each of the sites is maturing to serve new audiences, or at least old audiences that are getting older.
LinkedIn has always run the risk of being like a glorified Yellow Pages for professionals, a place to look people up and click to connect (and then move on to having conversations on Twitter). With newly added content channels keeping users engaged for longer, the company is learning how to gain that elusive online sticky factor. Their mobile upgrades as of late are compelling, offering a beautiful experience for on-the-go networkers. As for ads, online communities are proving patient as they still get many features for free. Speaking of which, LinkedIn has done the best job of any social network to date in generating membership revenue.
As LinkedIn moves into the next decade, the risks right now include churning out a large quantity of content that falls short on quality. They are already regularly using their roster of high-profile bloggers to drive users to check out new posts, but upon arrival the depth of the content doesn't necessarily live up to the hype, instead you're greeted with a 200-word brain dump and a pretty picture (before you count, this post is closer to 700 words!).
The other risk is proving the site's value. When paying for a membership, it takes time to see a return on that investment (and some never stick it out long enough to see that return). LinkedIn could do more work on that end to educate users about tactics for doing business and getting business done within its community.
Finally, too many LinkedIn users still ignore messages and connection requests, opting instead to continue to focus on email as their primary form of communication, which is not an easy habit to change.
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On Its 10th Birthday, What Is LinkedIn?
Public release date: 9-May-2013 [ | E-mail | Share ]
Contact: Albert Ang press@inderscience.com Inderscience Publishers
Often, it's not what you know, but who you know when it comes to business and research success and that still applies even in the age of online social networking, according to results to be published in the International Journal of Organisational Design and Engineering.
Peter Gloor, Pierre Dorsaz, Hauke Fuehres and Manfred Vogel of the MIT Center for Collective Intelligence, in Cambridge, Massachusetts have compared the success of startup entrepreneurs and innovators with their activity on the social networking sites LinkedIn and Facebook as well as email networks including swissnex Boston, which acts as a US-based science and technology outpost to connect Swiss and US entrepreneurs and academics. Specifically, they focused on entrepreneurship-coaching programs and found that those people more centrally positioned in the various types of network, tended to be the more successful players in business and research. As one might expect, proximity within the networks to other successful people also correlated with their success.
Interestingly, however, the even more successful members of the networks analyzed tended to have an affiliation or were alumni of the prominent research center ETH Zurich. This confirmed the value of pre-existing social capital acquired while attending such an academic institution, the team suggests. In practical terms, they believe their detailed findings have wider implications for entrepreneurs, venture capitalists, academics and those finding ways to connect these people.
The received wisdom suggests that academic alumni associations and business networking organizations do help startup entrepreneurs become successful, but little quantitative and qualitative research has been carried out previously to demonstrate this idea one way or the other. Gloor and colleagues put the notion on a much firmer theoretical footing and allude to the synergistic effects that might arise between the various offline and online connections individuals make. The team concludes that because online social networking appears to be an efficient tool for business networking, hubs, mentoring organizations and other networks should fully integrate their online presence into their offering in order to support network building between entrepreneurs and academics as part of their so-called mission statement.
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"Choosing the right friends predicting success of startup entrepreneurs and innovators through their online social network structure" in Int. J. Organisational Design and Engineering, 2013, 3, 67-85
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
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No holes in Swiss online networking theory
By Brenda Goodman HealthDay Reporter Latest Sexual Health News
WEDNESDAY, May 8 (HealthDay News) -- A specialized kind of immune cell that patrols the skin of people infected with the herpes virus appears to prevent the outbreak of painful sores, a new study suggests.
Researchers think the cells may be key to developing a potential vaccine against genital herpes, which afflicts more than 24 million people in the United States, according to the U.S. Centers for Disease Control and Prevention.
For the study, published online May 8 in the journal Nature, researchers took skin samples from people infected with HSV-2, the virus that causes genital herpes, and followed them as they healed from recent outbreaks.
Working with a high-powered microscope, researchers used fluorescent stains to find and label different types of immune cells in the skin. They were most interested in cells called CD8 killer T-cells.
Unlike antibodies, which bind to bacteria and viruses, preventing them from infecting cells in the first place, CD8 cells are a second line of defense, said Bryan Cullen, director of the Center for Virology at Duke University, in Durham, N.C.
"They kill virus-infected cells as quickly as possible after they become infected," said Cullen, who also studies herpes infections but was not involved in the research. Killing infected cells prevents them from becoming factories that crank out more copies of the virus, he said.
Scientists once thought that all CD8 cells roamed the body, looking for infected cells through the bloodstream.
By watching the immune response as it unfolded in the skin, researchers realized that there were special CD8 cells that stayed in place, patrolling the area around nerve endings like beat cops. They guessed that the cells were waiting for the herpes virus to emerge and cause trouble.
To test that theory, they used very fine lasers to pluck out these specialized cells to see what kinds of proteins they were making.
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Immune Cell Discovery May One Day Lead to Herpes Vaccine: Study