Mediaboss Marketing

25-05-2012 11:02

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Social Marketing Tape 3 Large - Video

It started with a Rawr and ended with a roo. But Samsung Canadas latest social media marketing effort has grown into something more than the tiny whimsical exchange that began on Facebook.

On Wednesday, Samsung customer Shane Bennett, who owns a Galaxy smartphone as well as a laptop and LCD TV made by the company, wrote a private message to Samsung Canada on Facebook. On a whim, he asked whether he could get a free upgrade of his phone to the latest model, the S III, not yet in stores.

To sweeten the request, he added, I have attached a picture of a dragon I just drew for you.

The crudely scribbled green monster, which sports a beaver-like tail and an amazing ability to breathe fire despite the fact that his mouth appears to be closed, appeared beneath the message. A helpful sound effect, Rawr was scrawled above the flames.

Samsung Canada has just one online community manager for its Facebook pages, Twitter feed and Google+ profile, so Drew Bomhof did not receive the message until Thursday. His response was to politely deny the request for a free phone, explaining that if they gave them to everyone who asked the company would go under. (Mr. Bromhof, an employee of agency Cheil Canada, noted in an interview that compoarable smarthpones retail in the $800 range.)

That being said, your drawing of the dragon is epic, he wrote in his reply, so were returning the favour. Please find attached a drawing of a kangaroo on a unicycle.

Mr. Bomhof clarified in an interview, redundantly, that he is not an artist.

Despite that, Mr. Bennett was so pleased with the reply that he took to Reddit, the self-proclaimed front page of the Internet and a widely respected forum where readers vote the best content to the top of the site. Mr. Bennett posted a picture of the message thread, with the dragon and kangaroo, on the site and watched as it was voted up to the front page on Thursday evening.

So that page just got liked, one commenter wrote on the Reddit feed.

As the post was viewed by more people, some were driven back to the companys Facebook wall.

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When social media marketing goes right

NEW YORK, May 25, 2012 /PRNewswire/ --The Kiwibox network proudly announces the integration of Spanish language versions on its social networking websites. The US based platform Kiwibox and the European KWICK! now each support Spanish versions, and are creating their own place in Spanish and Latin markets. Through detection of members' system settings, the social networking platforms will automatically update to Latin users' preferred language, allowing for the full use of the Kiwibox community without language barriers.

Current and new users alike will be able to experience Kiwibox and KWICK! functionality in the Spanish language, retain the ability to interact with users of all languages, and most importantly connect with other native Spanish speaking users in an environment that celebrates culture and connectivity. This will make Kiwibox and KWICK! part of the handful of networks that support multilingual features on the site as a whole.

The Kiwibox network is excited about the growth potential of each site as there remains substantial growth potential in the online Spanish-speaking market; of the approximate global Spanish population of 423 million people, only 43% currently use the internet and even less (23%) use social networking on a daily basis.

Simultaneously, Kiwibox.com and KWICK!'s mobile application growth, and an upcoming multilingual version of the app, parlays directly into the Spanish language market on mobile platforms as well.

With over 10 million registered users, the Kiwibox network maintains its unique user-base through interaction via digital and event based formats, allowing for a breadth of new users to meet and develop friendships while experiencing exclusive benefits for membership alone. As the network continues to attract users from all walks of life, inclusion of a Spanish language version will further continue a pattern of providing an engaging and meaningful platform to further one's social experience online alongside others who are looking for a distinct networking experience.

About Kiwibox.com: Company History

Kiwibox.com was initially founded in 1999 to give teenagers a voice on the internet and was a leader in the teen oriented world for several years. InAugust 2007, the company was bought by Magnitude Information Systems, Inc., a publicly listed company. In 2008, the company launched a new version, Kiwibox 2.0 and inOctober 2009the company launched Kiwibox 3.0, shifting its audience focus from teenagers to young adults. OnDecember 31, 2009, Kiwibox Media Inc. merged with Magnitude Information Systems and changed its name to Kiwibox.com, Inc., theNew York-based social network. In the first quarter of 2011, Kiwibox.com acquired Pixunity.de, Half a year later Kiwibox.com successfully released an English-Version for the US-market,www.pixunity.com. On September 31st, 2011 Kiwibox.com acquired the German social network community Kwick!, and finalized the acquisition in May 2012. KWICK!'s functionality mirrors that of Kiwibox,com, and maintains an activity rate of more than 2 billion page impressions a month. Kiwibox common shares are listed on the over-the-counter, Bulletin Board market under the symbol KIWB.OB.

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Kiwibox.com Enters Spanish and Latin Markets -- Launches Spanish Language Integration on Kiwibox.com and Kwick.de!

LONDON, May 25, 2012 /PRNewswire/ --

A hen party gives a bride-to-be the chance to celebrate the last moments of her single life with her closest friends. Today, more and more bridal parties are heading abroad to extend this much-anticipated night into a long weekend or week-long holiday. Yet, whilst many holiday resorts offer special hen party packages, hitting the clubs in pink bunny outfits and L-plates isn't everyone's cup of tea. The tranquil island of Menorca offers a fantastic choice for hen parties looking to escape the clichs.

Flights to Menorca from Monarch transport a bride and her hens to clean and unspoilt beaches in just 2 hours. Lying in the sparkling Mediterranean Sea, Menorca is the second largest of the Balearic Islands and enjoys a more peaceful atmosphere than its noisy neighbours. It's the perfect place to relax and top up a tan before the big day, with lively cosmopolitan bars to help a bride toast the end of her single life.

Day

The main beach resorts of Punta Prima, Cala en Porter and Santa Thomas lie on the south coast of Menorca. Long sandy beaches are lapped by calm waters and there's a fantastic range of 5 and 4 star accommodation, just a stone's throw from the shore. Son Bou is the island's longest beach at 3km, and offers a range of watersports to break up a day of sunbathing. More adventurous hen parties can hike off the beaten track to secluded coves such as Cap de Favrtix in the North, which is the perfect spot for a celebratory picnic. Hens can even climb to the top of Mount Toro for breathtaking panoramic views of the entire island, but should head to the base early to avoid the midday sun. Many of Menorca's hotels offer a choice of spa treatments to help to ease away any aches and pains before the all-important last night of freedom.

Night

Whilst late-night revellers may be losing their flip-flops in the foam parties of Majorca and Ibiza, night owls in Menorca can enjoy a more sophisticated evening. The pomada is the island's cocktail of choice and involves a healthy measure of local gin mixed with lemonade. The refreshing gin is distilled from junipers grown on the island and makes a delicious companion to warm Mediterranean evenings. Ciutadella's harbour is lined with friendly bars where locals happily mingle with visitors, whilst the capital city, Mahn, is filled with vibrant venues playing live jazz. And if a hen party begins to crave cheesy pop hits, the cliff-side Cova d'en Xoroi is the perfect place to dance the night away.

Leading scheduled leisure airline,Monarch, provides low cost, high quality flights to over 50 destinations worldwide. Visithttp://www.monarch.co.uknow to book a flight toMenorcafrom 61.

For more information contact Robert Foulkes atRobert.Foulkes@Monarch.co.uk, or on +44(0)1582-398122.

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Hen Parties With a Difference in Menorca

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Giorgio Moroder Recorded With Daft Punk for New LP