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The dangers of social network-based political action

Social networking is one of the most inclusive and accessible forms of media on the planet. People from any country can be linked with one another and directly communicate free of charge, writes Logan Park High School student Micaiah Derrett.

There is no doubt that this fairly recent technological development has the potential to be of great benefit to human rights' causes the world over, in terms of global awareness and support gathering.

My main concern regarding this strange and contemporary phenomenon of groups, personalities and fan pages is its potential to be abused or misused.

For the purposes of making this article relatable to the common reader, I am going to use the example of Joseph Kony, and the viral video calling for knowledge of his atrocious actions, that has recently swept the earth in a matter of days.

Joseph Kony is the leader of a rebel Ugandan guerrilla outfit known as the LRA (Lord's Resistance Army). He has had his arrest called for by the International Criminal Court in the Netherlands, and is accused of kidnapping Ugandan children and forcing them into his militia, or into the sex trade.

He is alleged to have forced some of these children to kill their own parents. A charity group called Invisible Children released a documentary style video to the world exposing Kony and the LRA to millions of people over Facebook, Youtube and Twitter.

In this video the leaders of Invisible Children call for the public to appeal to the government for United States military intervention in Uganda to assist the Ugandan army with new technologies and methods that are necessary in order to catch Kony.

At a glance, this seems like a just and entirely reasonable cause to people such as myself with relatively limited knowledge of the situation in Uganda. However, what scares me is the fact that in the video Invisible Children provide no references to their statistics concerning the numbers of people killed by the LRA.

As well as this lack of evidence concerning the main purpose of the video, it is also deceptively selective in terms of what information it uses to inform the viewer. There are multiple graphic images of the mutilated faces of the LRA's victims, but no mention of the injustices conducted by the Ugandan military whose support they condone. This seems to me to be a deliberate misuse of the power of social networking.

I will not hesitate in saying that Joseph Kony is a despicable human being, but I would never in my most wild and fantastical dreams consider supporting a military regime, monetarily or otherwise, that is responsible for the "wilful killing of citizens, torture and mistreatment and arbitrary detention..."-(www.hrw.org) such as the UPDF (Ugandan People's Defence Force).

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The dangers of social network-based political action

Are We Moving Towards a Cashless Society? – Video

14-03-2012 09:19 Have you ever wondered if one day, cold, hard cash, will simply cease to exist? As more transactions are carried out via credit, online or on your smart phone, paper money and coins have become an inconvenience. David Wolman, author of the "The End of Money" went one year without using cash, with a few exceptions; he joins the show to discuss. Twitter: twitter.com Facebook: http://www.facebook.com

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Are We Moving Towards a Cashless Society? - Video

Digital Money Chain Letter(s) – Video

14-03-2012 13:45 Imagine selling a service that continues to sell itself and becoming larger with every new sale. We have evolved the old system of the Snail Mail Chain Letter System. No expensive Stamps, No Expensive Outdated Name List(s). Receive your pay Immediately, and weekly after. This is the real secret of financial independence. Chances are you are already involve with doing this when you work for your boss........................the only difference is YOU ARE NOT THE ONE REAPING THE REWARDS! Visit http://www.QliiiQ.com

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Digital Money Chain Letter(s) - Video

P&G's Pritchard Looks to Market in Digital Space

By Tim Baysinger -- Broadcasting & Cable, 3/14/2012 6:32:07 PM

Marc Pritchard, head of advertising for Proctor & Gamble, is looking to slash money from his company's marketing budget by leaning heavily on digital marketing, reports The Wall Street Journal.

The report states that the consumer giant aims to save $10 billion by 2016, cutting $1 billion from its marketing budget. According to Pritchard, those cuts will come by thinning the ranks of marketing executives and spending more efficiently, for example by focusing more on lower-cost digital marketing and easing up somewhat on pricey broadcast ads, the report states.

Pritchard, in an interview with WSJ, said that less expensive digital advertising can be more creative than more expensive TV ads, and that he would like to see all of the company's brands embrace the strategy. He said that Pampers, Old Spice and Secret are farthest along, the report states.

Pritchard also said he wants P&G to craft campaigns for multiple brands around the same event, such as the upcoming 2012 Olympics this summer, the story said. He told the Journal that he has over 30 brands doing Olympic activities and consumers should expect to see "heavy-duty" digital activity for their Olympics program, which will include Twitter, Google, YouTube and Yahoo.

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P&G's Pritchard Looks to Market in Digital Space

When digital classrooms become reality

By: Matikas Santos INQUIRER.net

8:36 pm | Wednesday, March 14th, 2012

John Bessey, Microsoft Philippines Managing Director, and Esther Vibal, Chairperson of the Vibal Group of Companies, shake hands during the Annual Innovative Education Forum organized by Microsoft to seal the partnership between the two companies.

MANILA, Philippines Can you imagine a classroom without chalk and blackboard, manila paper, cartolinas, one-fourth sheets of paper, pencils, erasers, and attendance sheets?

The leading Philippine educational materials publisher Vibal Publishing House Inc. and international computer software company Microsoft have not only imagined it, they are working on making that a reality.

Vibal and Microsoft, in cooperation with the Department of Education (DepEd), have partnered to create a new kind of classroom set to enter the digital era.

They are making this possible through the introduction of e-textbooks that can be accessed by students on tablet computers.

Chris Datol, operations manager of Vibals subsidiary Vibe Technologies Inc., said during the Annual Microsoft Philippines Innovative Education Summit last March 2 that a child becomes smarter when he or she uses a digital device and consumes digital material.

He cited a study conducted by the United Nations who found that students exhibited better performance because of the highly visual and multimedia content that tablets can show to students.

E-textbooks will have multimedia features like educational videos, full-color pictures, instructional audio content, customizable text, interactive quizzes, online connectivity allowing external links to resource websites, study tips, and many more.

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When digital classrooms become reality