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20-03-2012 03:32 http://www.SecretsOfTheSuperAffiliates.com - OTO Secret Weapons is a new resource to easily monetize your sites with One Time Offers. OTO Secret Weapons uses existing ads for top-notch ClickBank products to build professional OTO's for you to boost your earnings from sales events and help you make money building your lists - watch this OTO Secret Weapons demo to see how easy it is to use their point-and-click resources!

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OTO Secret Weapons Demo - Video

20-03-2012 15:46 Collaborate, Network & Learn: Social Marketing Summit by Dominion Enterprises. Press Releases: Melissa James from Business Wire.

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Collaborate, Network

San FranciscoAon Corp. and CenturyLink Business were social media marketing headliners at BtoB's third annual Social Media Marketing Awards, held here today as part of the BtoB Digital Edge Live conference. Both topped their categories in People's Choice Awards balloting as the top b2b social media marketing programs of the year, joining a lineup of award winners in a variety of social media segments.

Aon took honors in the tech company category for its Pass It On program. Its mandateto find a way to share knowledge and create a sense of common purpose that transcended geographic and cultural boundariesled to a contest challenging employee teams in three regions to compete on their knowledge, creativity and teamwork, then share the best results with customers and prospects.

Teams earned points for such actions as answering a daily question, uploading Aon-related videos and photos, and sharing details of local events with a scoreboard, AonPassItOn.com, keeping track of their progress.

Uptake has been high, with more than 400,000 questions answered in the first three months. Engagement with external audiences is also up dramatically on Facebook, Twitter and the host website.

CenturyLink Business won its People's Choice award in the nontech company category for its Ultimate Problem Solver program. Knowing that its technology-oriented customers enjoy challenges and puzzles, the company created an interactive, 50-stage trivia game that rewarded players who worked through a series of increasingly challenging clues.

UltimateProblemSolver.com presented players with puzzles they must solve to unlock passwords that lead them to the next level in the game. Some answers involve Web research or digging through CenturyLink marketing material. Players were encouraged to interact and share their experiences.

Over an eight-month period, almost 90,000 people played the game and 46,000 registered on the site, giving CenturyLink a valuable well of leads. About 17,000 players answered all 50 questions.

Other People's Choice finalists included Corning Inc. for its A Day Made of Glass social campaign; Hobart Corp., for Get Back to Scratch; IBM, for Information on Demand; and Ultimate Software, for LinkedIn Engagement Initiative.

Visit BtoBonline.com for a full listing of the companies honored during BtoB's Social Media Marketing Awards.

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'BtoB's' Social Media Marketing Awards: Aon, CenturyLink grab People's Choice honors

San FranciscoAlthough many companies are increasing their use of social media as a marketing channel, too many are allowing untrained employees with few guidelines to represent their brands, according to Jeremiah Owyang, industry analyst partner at technology analyst company Altimeter Group, delivering the keynote address here at today's BtoB Digital Edge Live conference.

Because adoption of social media is still in an early phase74% of companies polled by Altimeter have had a social media program in place for three years or lessmuch of it is in disarray, Owyang said.

It's an uncontrollable mess, Owyang said, largely because customer communications has shifted to all parts of the corporation. He said the average number of official corporate-owned accounts is 178, augmented by employees' own ad hoc social outreach, which is largely uncontrolled and uncontrollable.

Marketers' scope of work is much larger than it has ever been, he said. In fact, it's bigger than marketing.

The solution, he said, is to first build a foundation of social objectives, company policies and employee education. Companies ideally should build dedicated social teams and centers of social excellence; attend and adjust to social ROI; and ultimately seek out real-time intelligence for future action.

The term "social' ultimately will go away; it will be integrated in the way we work every day, Owyang said. I call this the "sentient world.'

Owyang's analysis of social integration was echoed by a panel of CMOs, who recognized the challenges they face with the new social channel.

Life is becoming complicated, and the great challenge is how to bring all this together as an integrated outbound program to generate business, said Chris Boorman, senior VP-education and enablement and CMO at data technology company Informatica Corp.

He said Informatica, like many companies, has had to adjust to the cultural change from a severely restricted corporate communications method to one of openness via social networks. Traditional spokespersons and thought leaders don't always adjust well to being social participants, he said.

Further, social media itself may not always be the answer for all companies, said Janet Roberts, CMO of telecommunications technology company Syniverse Technologies.

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'BtoB' Digital Edge Live: Control the social mess before it controls you

NEW YORK, NY--(Marketwire -03/21/12)- Casale Media Inc., a leading premium online media technology company, today announced "The Engagement Directive: A Tomorrow Throwdown," a worldwide competition in which creative minds will compete to craft the best interactive video-enabled rich media ad campaigns using Casale Media's video overlay solution, VOS. Casale Media partnered with the Tomorrow Awards/IHAVEANIDEA organization to develop the contest and all participants will have a chance to compete for $15,000 in prizes from the two companies.

Contest participants will choose from seven brands and one free-for-all brief to create ads for, including: Kellogg's Vector, Rocawear, McDonald's Europe, FOX Canada's Family Guy and Glee, EMI/Capitol records band Graffiti6, and Weekly World News. With briefs and assets in hand, competitors will be asked to design the most engaging, boundary-breaking video-enabled rich media overlay ad that best executes the brand's overall vision. The contest is open to all creative minds around the world and consists of three rounds beginning with the first round entry deadline on April 20th, 2012, and first round finalists to be announced on May 4th, 2012.

A panel of judges that includes representatives from Casale Media, the brands, IHAVEANIDEA/The Tomorrow Awards and creative minds will vote on the top eight ads that will run live on Casale Media's ad network, MediaNet, from May 28th, 2012 - June 25th, 2012. Online voting will be open to the public and will count toward the final panel decision. The eight finalists will have their ads assembled by Casale Media, executed and run in market according to the brand's brief, in addition to receiving a cash prize. The grand prize winner will be announced on July 2nd, 2012.

"This competition gives the best creative minds around the world an opportunity to showcase their innovative skills and talents by making these top brands' campaigns come to life in new ways," said Julia Casale-Amorim, CMO, Casale Media. "Our goal with the Casale Media VOS platform was to develop an easy-to-use technology that could truly showcase the power that video advertising has to evoke an emotional response from viewers. With this competition, we look forward to seeing truly innovative and creative campaigns that push the boundaries of online video advertising."

VOS is Casale Media's video overlay solution that powers IAB standard ad units with rich interactive functionality and video-ready capabilities. It enables easily scalable, targeted and fully customized video and rich media ads to be created and run in-market for the price of standard display. VOS removes the guesswork and complexity from interactive video and rich media by consolidating all technical assembly, hosting, delivery, and media required into a single, cost-efficient platform.

For more details about The Engagement Directive: A Tomorrow Throwdown, or to enter the competition, please visit http://engagementdirective.com/.

About Casale MediaSince 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.

The company's full service advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties. One of the leading independent digital media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture. More information is available at http://www.casalemedia.com.

About IHAVEANIDEA & The Tomorrow AwardsIHAVEANIDEA is the community for the international advertising industry, one of the oldest and longest running websites dedicated to advertising. Founded in 2001 by Ignacio Oreamuno, IHAVEANIDEA was conceived as an online resource for passionate advertising professionals to share their knowledge and experience, challenge the norms and collectively push each other, with the belief that such an exchange would benefit all within the advertising industry.

The Tomorrow Awards is the first international advertising award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. In contrast to other industry award shows, The Tomorrow Awards is uniquely category-neutral and seeks to educate the industry about new technologies and creative possibilities by including the entire industry in the judging process. Learn more at http://www.tomorrowawards.com.

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Casale Media Launches the Engagement Directive Global Creative Advertising Competition