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The buildup for the house party on Allison Road was brazen - spread rapidly and broadly through Twitter, Facebook and fliers for days in advance. Free liquor all night, bikinis, foam and disc jockeys were promised for an entry fee of at least $10.

When the event - held at what some called "the mansion" - eventually happened last week, it spiraled out of control with hundreds attending, streets crammed with vehicles and a shooting that left one high school senior dead.

The slaying has trained a spotlight on the large-scale, sometimes illegal parties spread through social media. Authorities and experts say while teenage partying is not a new phenomenon, such large-scale, organized events spread through social media are growing and difficult to monitor.

Meanwhile, neighbors and the family of the 18-year-old - whose funeral is Saturday - are asking what more could have been done to prevent his death.

"It was too late by the time the party occurred," said Assistant Chief Brian Lumpkin of the Houston Police Department. "Because of social media, the party drew folks into the neighborhood."

The house in a quiet southeast Houston neighborhood was notorious for previous loud, raucous parties, neighbors said. Officials said the gathering was likely illegal from the beginning, held without a permit and serving alcohol to teens.

Two off-duty HPD officers provided security at the party, but had left before the shooting.

As many as 600 people are estimated to have attended the March 13 gathering, which fell during spring break for many of the high-schoolers. Around midnight, HPD officers arrived, responding to noise complaints and gunshots.

Ownership unclear

Police are trying to determine who shot Ryan Spikes, interviewing witnesses and attempting to find out who allowed the party to take place. It is unclear who owns the property, and police are not releasing the name of the occupant, who officers said is the nephew of the former owner.

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Party that turned deadly highlights social media's role in partying

SANTA ANA, Calif., March 23, 2012 (GLOBE NEWSWIRE) -- Hirsch Identive, a leading provider of integrated high security access solutions and a business unit of Identive Group, Inc. (Nasdaq:INVE - News) (Frankfurt:INV.F - News), today announced the launch of its new DIGI*Net series access controllers and Velocity(TM) 3.5 software platforms.

The new Velocity and DIGI*Net platforms create a state of the art security access ecosystem based on the proven reliability with which Hirsch Identive has become synonymous. The new access control solution expands its native identity management capability to bridge physical and IT infrastructures seamlessly. This enables organizations to improve security, reduce data redundancy and comply with current and evolving information and physical security standards.

Hirsch Identive products are known for their durability, and this new evolution of technology builds on this rugged tradition by ensuring compatibility with traditional and legacy systems while still providing powerful growth capability to adapt for future requirements.

"Thousands of organizations have selected Hirsch Identive to secure their facilities, their people, and assets globally," says John Piccininni, Hirsch Identive's Vice President of Business Development. "These customers told us what was important to them in our next generation products -- high security, interoperability, backwards compatibility and the ability to grow as new business challenges evolve, especially in mobility and interoperability with new technology. Our new DIGI*Net hardware and Velocity 3.5 software are designed to address these and future customer needs."

The DIGI*Net control platform features a new compact design and component modularity, simplifying installation and reducing the system's physical footprint. Intelligent single-door and multi-door controllers may be combined to meet the requirements from single branch offices to large international campuses.

"The powerful DIGI*Net platform is designed with a flexible software architecture that is capable of meeting modern business requirements and allowing for significant growth over the coming years as our customers do more with their access control systems, especially with IT and mobile integration. We have invested more than five years to develop a solution that encompasses the same high levels of reliability and security that Hirsch Identive customers have enjoyed for decades," says Mark Allen, Executive Vice President of Technology for Hirsch Identive.

"Our new design incorporates transparent public / private key certificate communication between all devices within the access control network. This brings unmatched communication security to the access ecosystem, eliminating the threat of eavesdropping or counterfeit security transactions," added Allen.

The Velocity 3.5 management solution features an easy to use interface and is compatible with all previous versions of the Hirsch Identive access control system.

DIGI*Net and Velocity 3.5 are currently in beta installations with commercial availability through Hirsch Identive's global network of channel partners later this year.

Live demonstrations will be held at Hirsch Identive's booth #26087 at the International Security Conference and Exhibition - ISC West 2012, taking place March 28 - 30 in Las Vegas, Nevada.

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Hirsch Identive Introduces Next Generation Access Control Solution at ISC West in Las Vegas

Ambient social networking is taking the world by storm as startups such as Highlight are beginning to resonate with people. In case ambient social networking is new to you, it is a location phenomenon that runs silently in the background on mobile devices and notifies users if friends or acquaintances enter their vicinity.

It seems like a subtle thing, but the impact of this new technology is quite profound, said Paul Davison, CEO and founder of Highlight.

As he explained to us, users have been sharing actively by posting a pictures and statuses for a long time. This new concept, which is also known as social discovery, allows users to share passively, which has not been possible before.

All of a sudden, for the first time in history, we can take a little profile of ourselves and just sort of emit it from our phone, wherever we go, said Davison. Its gonna have a profound impact on how we learn about each other and socialize in the real world.

With ambient social networking the hot new trend, and Highlight emerging as the leader in the space, speculations are starting to spread as to whether it could be the next Twitter or Foursquare. Davison told us that, since it adds a new connectivity to the world and helps to create friendships and partnerships, Highlight could very easily be the next big social service.

If you build this product the right way, you can build something that almost anyone in the world will find tremendously useful, he said. It has the potential to be a very big thing.

Could Highlight be the next Twitter or Foursquare? Let us know.

Ambient social networking really took off at SXSW this year, and Highlight specifically, seemed to steal the show. Davison told us that, although it was challenging to build the product, it was rewarding to see how people are finding so many different ways to use it.

For instance, one man was able to hitch a ride to Austin for SXSW after connecting with someone on Highlight. Other people have found that Highlight has helped them connect with old friends and even close business deals.

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Highlight CEO: We Have the Potential to Be the Next Twitter, Foursquare