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In an attempt to recreate the Internet "blackout" that shut down SOPA and PIPA, a group of online activists have created the Internet Defense League, which promises to craft a "Bat-Signal for the Internet" that will warn Web users against bad legislation.
Every month, it seems, a new piece of legislation, or secret trade agreement, pops up that threatens to castrate the Internet as we know it. First came SOPA and PIPA. Now we have ACTA, CISPA, CSA, SECURE IT, TPP, and others. It is a veritable storm of nefarious acronyms. And for many, the bombardment is just becoming too much to keep up with. Those who spent precious time and energy to protect the Web from SOPA and PIPA are tired. When does it end?, they ask.
The answer is, of course: it doesnt. To combat this problem of activist fatigue, Reddit founder Alexis Ohanian and Internet rights group Fight for the Future have come up with a solution. Its called the Internet Defense League (IDL). Its mission: create a Bat-Signal for the Internet, a bit of code crafted by the IDL, which the organization hopes can be used to launch concerted online protests, similar to the Internet blackout that helped stop SOPA and PIPA in their tracks.
Heres how it works: Anyone with a website from a personal Tumblr blog on up to major Web destinations signs up with the IDL using an email address. Anytime a bit of legislation that threatens the open Web pops up, the IDL will release the custom-tailored code, which webmasters can embed in their site. No details about what exactly this code will do have yet been released, but the goal is clear: Alert concerned Netizens that its time to act; get the word out to the most people possible; and show Washington that the Internet is not to be messed with.
Well invent something at the time, and it will be some really unified and shocking action, Tiffiny Cheng, co-director of Fight for the Future, tells Forbes. Were creating the tools and the forms of protest that allow for viral organizing. Thats how the SOPA protests were able to get started and grow to the level they did.
So far, Reddit, Mozilla, Imgur, Cheezburger Network, the Electronic Frontier Foundation, and Public Knowledge have all joined the Internet Defense League. There are surely many others (I added my neglected personal Tumblr blog, for instance), but those are the big names we know about at the moment.
To kick things off, the IDL, Fight for the Future, and Ohanian are campaigning heavily against CISPA (the Cyber Intelligence Sharing and Protection Act), which the Senate has now merged with the Cybersecurity Act of 2012 (CSA), a bill that would allow for mass data sharing between the Federal government and businesses for an undefined range of law enforcement purposes. The Senate is expected to vote on CSA sometime at the beginning of June, and Fight for the Future has set up a website, Privacy Is Awesome, that allows concerned U.S. citizens to easily contact their senators to express opposition to the legislation.
Over at Reddit, which has been designated the official Internet Defense League forum of choice, Fight for the Future has posted a list of all 99 senators (and their phone numbers) who have not yet come out against CISPA. Sen. Ron Wyden (D-OR), who has bashed CISPA for its invasions of privacy, is the only senator absent from the list. (Sen. Al Franken (D-MN) also says hes against CSA, according to some of his constituents.) Here is that list:
This is all certainly a good start. For the IDLs plan to really work effectively, however, it seems to me that it will have to better define what exactly their code will do before the vast number of sites that are needed for the plan to work will sign up. That said, such a Bat-Signal is quite obviously the next step in online activism we are all connected by the Internet, after all; why not use that connectivity to fight these battles? At the moment, the only people doing anything similar are Anonymous-branded hacktivists, who are excellent at acting in concert to carry out distributed denial of service (DDoS) attacks as a form of protest. DDoS will not, of course, win over anyone in Congress. So a less controversial strategy needs to be employed.
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Internet Defense League plans ‘Bat-Signal’ for the Web to combat dangerous bills
Internet defenders, assemble!
Months after the success of the virtual protests against the SOPA online piracy bill, the nonprofit group Fight for the Future is forming the Internet Defense League -- an organization of people who support Internet freedom and have pledged to fight for it using whatever powers they have.
"The Internet Blackout was just the beginning," the league founders write on a Web page announcing the project. "Together, our websites and personal networks can mobilize the planet to defend the Internet from bad laws and monopolies. Are you in?"
Joining up is as simple as entering the URL of your website (or blog, YouTube channel, Twitter stream or Tumblr account) as well as an email address on the Internet Defense League's website.
Then in a few weeks you'll get further instructions on how to place a piece of code on your website that will allow the league to alert you when you need to jump into action.
That action might be allowing the league to take over your entire site or placing a message in a sidebar. You may be asked to show your readers a streaming video or urge them to contact a congressional representative.
For now, the sign that you are needed will look like the bat signal the people of Gotham used to summon Batman, but with a cute cat face. They call it the "cat signal."
Tiffiniy Cheng, co-founder of Fight for the Future who is spearheading the project, said WordPress, Reddit and the Cheeseburger network have already signed up to be part of the league and that Wikipedia -- the largest website to take part in the anti-SOPA protest -- is also considering membership.
"With the current sites signed up we have a combined reach of tens of millions, if not hundreds of millions of people," Cheng said. "We are taking the network and tactics of the SOPA fight that we created and turning it into a permanent force."
As for why the signal for Internet action is a cat, Cheng said it has to do with Ethan Zuckerman's cute cat theory of digital activism, which posits that the same tools that help people share cute cat photos can also be used for online activism.
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Internet Defense League introduces 'cat signal' for websites
(PRWEB UK) 24 May 2012
Leading online marketing company, ClickThrough Marketing, has bolstered its PPC team with a new paid search expert.
New paid search manager Saiqa Bi joined the pay per click management team on May 9. She will work to develop winning PPC strategies for clients such as Dunelm Mill, Nectar and Halfords.
Saiqa - an award-winning marketing graduate with a taste for Chinese cinema - has vast experience managing email, pay per click and affiliate campaigns within the Home Retail Group.
Now she will use her client-side experience to boost ClickThroughs PPC campaigns for clients. She will work alongside Amy Bott, ClickThroughs head of paid search, on strategic account planning and analysis.
Saiqa started working in Internet marketing during her masters degree in strategic marketing and consultancy at University of Birmingham.
During her studies, Saiqa worked on a consultancy piece for Cadbury, helping with its social media measurement and she enjoyed the experience so much that she dropped her plans to become a strategic consultant.
Inspired, Saiqa refocused her career ambitions and decided to enter the world of online marketing.
Saiqa said she was impressed with the agencys approach to white hat search engine optimisation and PPC.
I was attracted to ClickThrough because it has such a clear focus, she said.
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ClickThrough Marketing hires new expert to boost PPC services
25-05-2012 11:02
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