Major Canadian Brokerage Firm CIBC Wood Gundy Enables Social Media for Investment Advisors
BELMONT, CA--(Marketwire - Jan 29, 2013) - Actiance, helping organizations benefit from communications, collaboration and social networking, today announced that CIBC Wood Gundy, the brokerage arm of the Canadian Imperial Bank of Commerce (CIBC), has implemented Socialite to begin allowing its advisors to leverage social networks effectively and compliantly for marketing and sales efforts.
According to an Environics Research Group March 2012 survey of Canadian financial advisors, roughly one in four are using social media in some capacity in their practices and one-quarter of those advisors are using LinkedIn to communicate. Understanding the importance of these new communication channels, CIBC Wood Gundy selected Socialite to allow its advisors to use LinkedIn, Twitter and Facebook to both build and maintain business through social channels in a manner that ensures compliance with industry regulations.
The Socialite platform allows any organization to maximize the value of social media by empowering employees to share pre-approved content, interact with clients and prospects, and analyze the impact of published content.
"From brand awareness to maintaining and building a book of business, the socially savvy financial advisor is truly starting to make social media work for them," says Sarah Carter, general manager of Social Business at Actiance. "And while our technology platform provides for the automation of compliance and engagement capabilities, the experts in our social engagement team help organizations truly unleash social business. We're excited to see CIBC Wood Gundy leap forward with initiatives that cement their position as thought leaders and equip their advisors with the platform and support to communicate in the social world."
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About ActianceActiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues to unleash social business.
The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).
Actiance headquarters are in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.
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Major Canadian Brokerage Firm CIBC Wood Gundy Enables Social Media for Investment Advisors