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TweetSpice Review Best Twitter Software - Video
Software as a service provider Salesforce.com announced plans June 4 to acquire Buddy Media, a provider of a social media marketing platform, for $698 million in cash and stock, but a stock analyst warns that Salesforce faces formidable competition when Oracle unveils its cloud service offering later this week.
The Buddy Media platform allows customers to create and execute social media-based marketing campaigns that publish content, place social advertising in the right places and measure the effectiveness of those marketing programs. The Buddy Media acquisition, which is expected to close sometime in the third quarter of 2012, followsSalesforces acquisition of a similar company, Radian6, for $326 million in March of 2011.
In a conference call announcing the deal, Salesforce CEO Marc Benioff said Salesforce looked at 10 different companies, but chose Buddy Media because it is the top performer in the social media marketing space.
Buddy Media is the No. 1 provider in this area. The more time I spent [with them], the clearer it was to me that we needed to buy No. 1, Benioff said.
As social media marketing gains traction, chief marketing officers (CMOs) are getting IT budgets that rival those of CIOs to spend on this new marketing approach, said Marcel LeBron, senior vice president of Salesforces Radian6 business.
Social has gone from this thing that [CMOs] are experimenting with to now being the central core of their marketing strategies, LeBron said. The big transition is that rather than focusing on how do I get impressions and reach and eyeballs and that kind of traditional view, its now all about engagement, about how you build relationships and connections with your customers.
But Trip Chowdry, a senior analyst at Global Equities Research, is quite bearish on the deal, writing in a research note that acquiring Buddy Media wont helpSalesforce compete against Oracle, which is set to announce on June 6 its own public cloud service offering.
The fundamental challenge for Salesforce is the multitenant architecture of its database cloud service, said Chowdry. In contrast, Oracles cloud is based on a virtual machine architecture, in which each client will have their applications running in their own VM. The virtual machine approach lets customers move their workloads back and forth between public cloud and private cloud environments as needed.
This is not possible in a multitenant database architecture. This feature is only possible if you have a VM-based architecture, he explained. The ability to move the data back and forth back and forth between public cloud and private cloudis a feature that large enterprises need, and they are asking for that.
As many as one-third of Salesforces customers, primarily the larger enterprises, may switch to Oracle to get that flexibility, Chowdry said.
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Salesforce to Buy Social Media Marketing Firm Buddy Media for $698 Million
PETALING JAYA (June 4, 2012): The laws of the land must prevail over the Internet as promises of no online censorship was not meant to prejudice existing legislation, said Information, Communications and Culture minister Datuk Seri Dr Rais Yatim.
He was responding to former prime minister Tun Dr Mahathir Mohamad's call for the government to reconsider the "absolute (Internet) freedom" as provided for under the Communication and Multimedia Act 1998, as well as the Bill of Guarantees of the Multimedia Super Corridor.
"When I said there should be no censorship of the Internet, I really did not realise the power of the Internet. The power to create problems and agitate people.
"Before (pornographic) magazines and all that could be banned from coming into our country, now it (the Internet) is so porous that we cannot prevent all this filth from coming into our country," Mahathir reportedly said in an interview with New Sunday Times.
As such, Rais said that the former premier's call for tightening regulations on online contents is timely because if left unchecked, the country may turn into a free for all domain.
"A segment of our society has now become culpable of various ills through the Internet: Internet gambling, child pornography, illicit adverts, false reporting, cheating, privacy intrusions and many more," he said stressing that Internet freedom does not equate to flouting the laws.
On the same note, Malaysian Communication and Multimedia Commission (MCMC) chairman Datuk Mohamed Sharil Tarmizi argued that what constitutes as an offence offline, should also be made illegal online.
"People need to distinguish between censoring (the Internet) and enforcing laws of the land," he said, citing the controversial decision to block 10 file-sharing websites found to have contravened the Copyright Act 1987 as an example.
"If stealing is illegal offline, than downloading of pirated contents is also an offence," he added.
Mohamed Sharil also pointed out that the Communications and Multimedia Content Forum, since its inception in 2001, has been put in-charge of overseeing the implementation of a self-regulatory content code which includes "model procedures for dealing with offensive and indecent content."
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INTERNET CENSORSHIP: Rais echoes Dr M's call
Google recently launched an anti-censorship tool for Chinese search users, announcing the update on their Inside Search blogwhile carefully dancing around any direct mention of government censorship. Searchers will see a warning when the term they are searching for could cause an interruption in their connection with Google.
Google reports theyve observed that users see messages such as This webpage is not available, or The connection was reset, followed by service interruptions of a minute or more when searching Google from mainland China. The problem isn't on their end, they say, noting that theyve found the interruptions are closely correlated with searches for a particular subset of queries.
They explained in the blog post:
To ensure that users understand which queries could result in a frustrating loss of connectivity, Google is now displaying warnings on flagged queries, with options to either edit the search query or continue anyway.
The word interruption in the warning links to a Google web search help article that makes clear the interruptions are are outside Google's control and unrelated to our technology. They manage to point the finger at government censors without coming right out and saying Hi, youre being censored.
Google hasnt actually operated in China since early 2010, when they decided they would no longer censor search results on Google.cn. That move came after Google sustained a cyberattack originating in China, designed to steal the GMail information of Chinese human rights activists. The Chinese government has long denied any involvement.
Users in mainland China can still search using Google Hong Kong.
Google released a video detailing their findings after investigating user complaints. They used three different browsers and searched 350,000 of the most commonly searched terms in China to recreate the issue.
You are invited to participate in a ClickZ-Google Analytics industry survey for trends in mobile marketing and apps. You'll also be entered to win a free iPad or 1 of 2 free passes to SES Conference & Expo.
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Google Search in Mainland China Now Shows Censorship Warnings
IRVINE, Calif., June 5, 2012 (GLOBE NEWSWIRE) -- HID Global, trusted leader in solutions for the delivery of secure identity, today announced that the company's mobile access control pilot with Arizona State University (ASU) has been recognized by the National Association of Campus Card Users (NACCU) with the organization's inaugural Innovative Technology Award. The award was given to ASU in recognition of the pilot program's ground-breaking work in validating the use of digital credentials on NFC smartphones for physical access control on a college campus.
"We are honored that NACCU has recognized this pilot program, which is an important step toward global deployment of mobile access control technology beyond cashless payment applications," said Debra Spitler, vice president of mobile access solutions with HID Global. "The pilot results clearly demonstrated the benefits of opening doors using HID's digital credentials that have been securely embedded into NFC smartphones, and we appreciate all of the valuable help from ASU and pilot partners ASSA ABLOY Americas, Device Fidelity, Research in Motion and Verizon Wireless."
To conduct the pilot, which was completed during the summer of 2011, a group of ASU staff and students were given NFC smartphones containing HID Global's Secure Identity Object(TM) (SIO) technology, a key feature of the company's iCLASS SE(R) credential and reader platform. SIO technology protects the integrity of identities while enabling the use of multiple form factors ranging from smartphones to microprocessor-based cards, contactless smart cards and other devices. SIOs on the credential side and the SIO Processor(TM) on the reader side work together to execute functions previously performed by traditional cards and readers, using a standards-based, technology-independent and flexible identity data structure that significantly enhances security, portability and performance.
ASU pilot participants gained access to their residence hall and selected rooms by presenting the phones to their door readers, just like they do with their existing iCLASS(R)-based physical campus ID cards. Participants used a variety of popular smartphones connected to all major mobile networks. Feedback from pilot participants cemented ASU's vision of a future where virtual identities can be created for each registering student and then delivered to them via a mobile application. Approximately 80 percent of participants said using a smartphone to unlock a door is just as convenient as using campus ID cards, and nearly 90 percent said they would like to open all doors on campus using their smartphones.
"This pilot proved the viability of the NFC-based mobile access model using secure portable credentials and the next generation of advanced access control systems, and also confirmed the high value that staff and students place on using their phones for more and more applications, including opening doors throughout the campus," said Laura Ploughe, director of business applications and fiscal control, University Business Services, at Arizona State University. "We are very pleased with the results, and gratified to have received this recognition from NACCU."
View the Arizona State University case study video that provides a first-hand look into the pilot and includes commentary from many of the partner participants, or download the case study for detailed information.
Sponsored by ITC Systems, the NACCU Innovative Technology Award is presented to an institution that has introduced a unique technology-based solution to a problem or opportunity. The Awards Committee chooses recipients based on the challenge and/or opportunity, the steps taken to determine a solution, and an evaluation of the measureable results of the solution. Dan Bodalai from ITC Systems presented this year's award to ASU's Laura Ploughe during the 19th Annual NACCU Conference in Seattle.
About HID Global Mobile Access Control
HID Global's mobile access control offering is an extension of the company's Genuine HID(TM) value proposition. It is based on the company's next-generation Secure Identity Object (SIO(TM)) technology, which is a key feature of HID Global's iCLASS SE access control solutions and operates within the company's Trusted Identity Platform (TIP). Within the TIP boundary, organizations can issue SIO-based credentials to Near Field Communications (NFC) mobile devices over the air using a convenient, cloud-based provisioning model. Combined with the proven reliability of smartphone subscriber identity module (SIM) technology, TIP creates an extremely secure and easy-to-manage mobile identity environment. With this model, two-factor authentication can be dynamically turned on when intelligence leads to an elevated threat level, new applications can easily be pushed to the phone, and multi-factor authentication becomes a contextual, real-time managed service.
The HID Global logo is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=12675