Mediaboss Marketing

Vertical Response: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses

Laurie: Hi, this is Laurie McCabe from the SMB Group, and today Im talking to Janine Popick, CEO at Vertical Response. Vertical Response helps small businesses grow with email and social marketing tools, and recently Vertical Response introduced a new version of their solution, which is what Im here to talk with Janine about today.

So Janine, before we get into what the new Vertical Response solution is all about, can you just let us know a little background about the company and what youve been doing up until now.

Janine: Oh sure, and thanks for having me here, Laurie, this is great. I launched Vertical Response back in 2001 really with the premise that there was a lot of email marketing solutions out there for big businesses but theres not a lot of solutions for small businesses. Were based in San Francisco, were still headquartered here today, but really those big companies have that expensive software to manage all of their marketing, especially their email marketing. It was the right time for us to launch a company and get those small businesses from sending email out of their Outlook to more professional looking emails and a more professional solution. Currently we have about 105 employees at Vertical Response.

Laurie: Ok, and about how many customers do you have?

Janine: Well we have over a million businesses that have come to use us over the course of the last 13 years. Weve got probably on any given month about 40 to 50,000 active customers that are in there using the system.

Laurie: Ok, thanks. Thats a great introduction too. So why are you introducing a new version of Vertical Response now?

Janine: Well, over the course of years newer technology surfaces so that companies like Vertical Response can build some really neat stuff for small businesses to use, easier to use technologies, and we really decided its time for us to do that. Our self-service platform really lets those small businesses connect with their customers using both email marketing and social media marketing.

Laurie: Right, I did get a look at it last time we spoke and it does look really easy to use, which is always a good thing for any of us.

Janine: Yeah, you know small businesses really want to get in there and get out and do what they do best which is running their business.

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Vertical Response: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses

(PRWEB) April 15, 2014

topseos.com has announced the top social media marketing agencies in the internet marketing industry for the month of April 2014. Thousands providing solutions within the industry are investigated in order to identify which agencies provide the most impressive solutions to businesses in need. Businesses searching for impressive internet marketing agencies to aid them access the ratings online to discover agencies which have been evaluated by an independent third party.

The 100 top social media marketing services for April 2014 are:

1. Netmark 2. IProspect 3. ICrossing 4. Bruce Clay 5. 352 Media Group 6. Mint Social 7. Virool 8. SearchPro Systems 9. Perfect Search Media 10. Higher Visibility 11. SEO.com 12. Ignite Social Media 13. BeeSeen 14. Oneupweb 15. UberVU Ltd. 16. Creatine Marketing 17. Pandemic Labs 18. Social2B 19. Top Dog Social Media 20. IStrategyLabs 21. ReadyBUZZ 22. Marketing Zen 23. Stir Communications Group 24. Position2, Inc 25. Jigsaw Social Media 26. Leadgenix 27. Crea7ive Interactive Advertising 28. Boost Internet Marketing 29. OrangeSoda 30. SSD Fair Marketing 31. RankCatalyst 32. Big Leap Web 33. SearchXcel 34. 29 Prime 35. Best Rank 36. ApolloBravo 37. Sproutbox Media 38. NAB Marketing Company 39. Bizooki 40. AffiliateManager.com 41. Teabrooke 42. Stimulate Search 43. Originet 44. Icon Services 45. Pacific54 46. BlueGlass Interactive 47. Softline Solutions 48. Bliss Drive 49. ImFORZA 50. AimClear 51. Media One Pro 52. My Search Guru 53. The SEO Space 54. Link2City.com 55. AimVenture Corporation 56. BeyondROI 57. Internet Marketing Inc. 58. #1 Internet Advertising Agency 59. Neon Rain Interactive 60. Avenue180 61. Legal Web Source 62. SoVi Digital 63. Blind Acre Media 64. Imagine Consultation 65. Fuor Digital 66. BizDetox 67. Reinvent Business 68. High Ranking SEO 69. Foundry Interactive 70. Konnected Interactive 71. 1888PressRelease 72. IClimber 73. Digital Pure 74. CC Marketing Online 75. 7strategy SEO & PPC Agency 76. ideaLaunch.com 77. LocalVox 78. Blue Interactive Agency 79. BIGSHOT Interactive 80. Search Optimal 81. Net Visibility Group 82. Dragonfly SEO 83. FJ Solutions 84. Online Marketing Advisors 85. E-Power Marketing 86. NewSunSEO 87. Advice 88. WebDesignValley 89. Del Monte Agency 90. Pulse Media Solutions 91. Brand Advance 92. Agent-cy Online Marketing 93. One Source SEO 94. Piraya Marketing Group 95. Advanced Web Site Publishing 96. Mobile Marketing of Maine 97. NH Marketing Solutions 98. Adcentuate 99. & | SEO and Company Inbound Marketing 100. ClickTraffic

In order to produce the best listings possible based on the most detailed analysis of social media marketing companies the independent research team spends countless hours analyzing industry trends and market research. Each showcased social media marketing firm has been evaluated across five areas of evaluation. The five areas are critical to establishing the comparative performance of the firm in relation to major competitors within the industry. To produce an even more detailed analysis the independent research team also contacts a minimum of three customer references of competing social media marketing companies.

ABOUT topseos.com

topseos.com is an established independent research firm focusing on the investigation and rankings of online marketing firms all around the world. The rankings are organized by the independent research team each month to highlight the best social media marketing firms based on their performance and their rating achieved through the proprietary investigation process.

The 100 best social media marketing services for April 2014 can be found at:

http://topseos.news-prs.com/us/social-media-marketing-rankings

Social media marketing agencies interested in being evaluated and issued can visit:

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topseos.com Declares April 2014 Rankings of Best Social Media Marketing Companies

NEW YORK (TheStreet) -- Social media is entering its AM radio phase: If marketers want to get that post or tweet into heavy rotation, Twitter, Facebook and LinkedIn now expect to get paid to do it.

"If you really want to get reach, you have to pay to get the word out," said Aaron Magness, vice president for marketing at Betabrand, the San Francisco crowdfunded retail clothing firm. "All those people who invested in a million-plus fans and then are relying on that organic reach for results are not seeing a lot of return right now."

Before Web hipsters roll their eyes that Magness is some sort of Internet marketing luddite, know this: His 51-person Betabrand is as sophisticated and intelligent a digital marketing engine as I've heard about over the past several months.

First off, Betabrand's entire business is based on harnessing the power of crowds frictionlessly using the Web to weigh in on the design and making of clothes. Part Kickstarter and part Quirky, Betabrand has built a line of about 200 items and styles based on direct design submissions from its pretty darn large community. More than 19,200 users submitted photos, for example, to be used in various company imagery. And if investors bother to look at hit products such as the Gray Dress Pant Sweatpants, Silver Reversible Disco Hoodies or Chakra Shell Tops, they'll see that Betabrand knows how to mold the gesture of the unruly digital mob into a real product that moves the bottom line.

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#DigitalSkeptic: Social Media Enters Pay-for-Play Era

Ashland, Oregon (PRWEB) April 15, 2014

SmartsPro Marketing announced it is partnering with Ed Taylor, a leading Internet marketing consultant and speaker, to offer at no extra charge SEO (search engine optimization) consultation for its insurance agent website clients.

A specialty marketing firm, SmartsPro Marketing helps insurance agencies build their credibility and visibility with full-featured websites that include relevant, timely insurance content designed to draw visitors in and get them to keep coming back. We build SEO into all our insurance agency websites from the ground up. We carefully code-error, check our sites, map them to search engines and include many other SEO-friendly features. But what Ed Taylor does will help an agency discover the strategies that can help them get the best page rankings, said James Whitaker, president of SmartsPro Marketing.

Ed will provide a free review of website SEO and conversion elements for SmartsPros insurance agency website clients, along with their social network marketing (Facebook, LinkedIn, Twitter, etc.) to pinpoint areas where they can make improvements. Agents will receive a recommended course of action that will help them increase both the number of website visitors and the conversion ratio, at no charge.

Ed Taylor has twenty years experience as an Internet marketer. In the late 1980s and early 90s, he owned a seminar promotion company in San Diego that handled many high-profile professional speakers, trainers and experts, including Anthony Robbins, Jim Rohn, Deepak Chopra and Susan Powter. Sensing that Internet marketing was going to be the next hot seminar topic, he looked for a speaker to promote and interviewed hundreds of Internet marketing pioneers. Unfortunately, most of the people who were having success online at that time either had no interest in professional speaking or they just werent very good in front of an audience.

As a small business owner, Ed became intrigued by what he was hearing, and in mid-1995, he started using Internet marketing strategies and tactics in his own business. On October 17, 1996 Ed had his first $10,000 day from Internet marketing. Before long, he was being interviewed for newspaper and magazine articles, and he was being asked to appear on radio shows and speak at conventions. Ed had become the Internet marketing expert he had been looking for!

In addition to SEO, SmartsPro Marketings complete insurance agency website package includes a customized, feature-rich website, training and ongoing support and professionally written marketing content that agents can use to add interest to their email letters and drip campaigns.

SmartsPro Marketing has been providing marketing communications services and content to insurance and related businesses for more than 25 years. The firm got its start in San Francisco as James Whitaker & Associates, a public relations and marketing communications firm serving the property/casualty insurance industry. It earned the endorsement of the Western Association of Insurance Brokers (now part of IIAA) and the National Association of Health Underwriters. For more information, please contact Jim Whitaker, president, at 541-482-5189 x 2 or visit SmartsPro Websites.

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SmartsPro Websites Now Include SEO Consultation

Watch: DA supporters march against SABC #39;censorship #39;
DA supporters marched against the SABC #39;s decision to pull its "Ayisafani" advert -- because it would "incite violence" -- in Jabulani, Soweto, on Saturday (A...

By: CityPressOnline

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Watch: DA supporters march against SABC 'censorship' - Video