Mediaboss Marketing

By Peter Covino

Lifestyles Editor

Well, you still need to have two TV's or one TV and a laptop/tablet etc. to watch all the Sweet Sixteen action tonight and tomorrow night, but at least it is no where near as frantic as it was last week when 64 teams were butting heads and feet seemingly at the same time.

Listed below are the final sixteen (with tip-off times and broadcast channel) for this year's NCAA Tournament. The ACC, Big Ten and Big East may generate the most noise when it comes to basketball but take note Florida residents. The Sunshine State leads all with three schools still fighting it out.

THURSDAY(REGIONAL SEMIFINALS)

Marquette vs. Miami (Fla.) in Washington, 7:15 (CBS)

Arizona vs. Ohio State in Los Angeles, 7:47 (TBS)

Syracuse vs. Indiana in Washington, 9:45 (CBS)

La Salle vs. Wichita State in Los Angeles, 10:17 (TBS)

More here:
Here's the Sweet Sixteen (plus Thursday night and Friday night TV schedule and times)

Le printemps est l et, pourtant, une partie de l'Europe et des Etats-Unis brave un froid digne du coeur de l'hiver. Preuve que le changement climatique n'existe pas ? Au contraire, il est l'origine du phnomne, souponnent certains climatologues.

Records de froid en Belgique ou dans l'est de la France, jusqu' 10.000 ttes de btail prisonnires de la neige en Irlande du nord, 25 morts en Pologne en mars avec des tempratures descendues jusqu' -24C la nuit...

Pour la quatrime anne conscutive, des hivers particulirement marqus avec de fortes chutes de neige en Europe et en Amrique du nord intriguent des climatologues.

Et leurs soupons se portent sur la fonte de la banquise arctique en t qui, selon eux, entranerait de fortes modifications de la circulation atmosphrique dans l'hmisphre nord en hiver.

En 1979, dbut des mesures satellitaires, la glace couvrait environ 7 millions de km2 d'ocan durant l't. En septembre 2012, ce n'tait plus que 3,4 millions de km2.

"Le lien est de plus en plus clair, je pense, mme si la science n'est pas totalement fixe ce sujet", avance le climatologue Dim Coumou de l'Institut Potsdam pour la recherche sur le climat (PIK), prs de Berlin, qui va ainsi dans le sens de plusieurs tudes publies ces dernires annes.

Pour un autre grand dfenseur de cette thse, le professeur des sciences de la terre et de l'atmosphre de l'Universit Cornell (New York) Charles Greene, l'explication est la suivante: moins il y a de banquise arctique pour reflter les rayons du soleil, et plus la mer se rchauffe (et acclre, son tour, la fonte de la banquise).

A l'automne, la chaleur emmagasine est graduellement relche dans l'atmosphre, augmentant le taux d'humidit et la pression atmosphrique, et rduisant d'autant la diffrence de temprature entre l'Arctique et les latitudes plus basses.

Vortex

Cette situation modifie alors le ballet complexe qui se joue entre la mer et l'air, en l'occurrence l'Oscillation arctique et l'Oscillation nord-atlantique qui influencent directement le temps qu'il fait en Amrique du nord et en Europe.

Read the rest here:
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Continued here:
Winner of Best Joomla Hosting 2013 Announced By BestHostingSearch.com

The city of La Caada Flintridge is small, but its compact dimensions still don't necessarily mean that information about meetings and ordinance changes always reach every resident.

In an effort to connect with the city's population about 20,000 people more effectively, the city plans to hire a communications consultant who will draft newsletters and press releases, and provide a marketing strategy that may include social media.

"We could probably be doing a better job in reaching out to the community and informing the public about things that we're doing," City Manager Mark Alexander said at a recent City Council meeting. "I hear things coming from the community that are often misunderstood or misinformed, or just in error."

Alexander said the city lacks an outlet where the public can learn the reasoning behind certain policy decisions or seek clarity on a complicated issue.

The City Council approved $14,100 toward improving the city's communications and outreach at a mid-year budget meeting in February, which covers the last three months of this fiscal year. The consultant would work part-time, spending a significant amount of time at City Hall upon hire to learn about the city and its employees.

The city has contacted a number of firms that provide communications for government agencies. The City Council will review possible candidates sometime next month.

The city recently renovated its website, which is updated throughout every week with agendas, news bulletins and city documents. A TV channel that broadcasts meetings live is also available to residents.

But elected officials and city staff want to do more.

"I think we've got a good start," said Mayor Laura Olhasso. "If we can build on that, all the better for everybody."

Local government agencies are increasingly using social media, newsletters and other forms of outreach to connect with a niche audience.

Read more:
La Cañada works to get word out to residents

The official portrait of retirement has changed, and it didn't change to this.

The official portrait of retirement has changed, and it didn't change to this.

Retirement ads are everywhere these days. The Villages lures retirees to come live, love and golf in Florida. USAA offers financial counsel to retiring military personnel. Hollywood stars such as Pat Boone and Tommy Lee Jones dole out all kinds of retirement advice in 30-second sermonettes on television and the Internet.

"Thousands of seniors have turned to One Reverse Mortgage to take control of their retirement," intones Henry "The Fonz" Winkler in one earnest spot.

Old actors don't retire; they just make retirement ads.

But the more talk there is of retirement on TV, in pop-up ads, in news stories the more you begin to wonder: What is retirement anymore anyway?

Backyard Hammocks

Time was, the official portrait of a retired American included a steady, dependable pension; leisurely mornings puttering about the house in soft slippers maybe replacing the chain on the toilet tank ball or knitting a doorknob cozy; slow-driving from drug store to grocery to TV repair shop back when TVs could be repaired. Afternoons were for penning letters to faraway friends and checking on the backyard hammock hooks.

Oh sure, there was plenty to do foursomes of bridge and long weekend fishing trips. Perhaps for the more privileged a beach house, a houseboat, that long-delayed trip to Mexico City.

No mas.

Originally posted here:
Maybe We Should Retire The Word 'Retire'