SAN FRANCISCO--(BUSINESS WIRE)--
KXEN, the leading provider of predictive analytics for business users, today announced that Skyrock.com, one of the leading social sites in Europe, has successfully deployed KXENs InfiniteInsight Recommendation to improve stickiness and social engagement for its more than 18 million monthly visitors.
Were ecstatic with the results weve achieved thanks to KXEN, said Rmi Kirche, Marketing Director at Skyrock.com. KXENs InfiniteInsight Recommendation is giving us the ability to offer our members new services which have boosted engagement and overall site stickiness. Best of all, results with KXEN have been consistent over the past year, giving a real competitive advantage to our company.
Skyrock.com is one of the fastest growing social network sites in the world, offering its members a free, personal web space to create blogs, add a profile, and exchange messages with other registered members. To assist in monetizing the sites rapid growth, Skyrock.com made a strategic decision to improve their members overall experience which would increase site stickiness and provide more valuable advertising impressions.
To achieve this objective, Skyrock.com standardized on KXENs InfiniteInsight Recommendation, which, unlike traditional recommendation engines, analyzes massive amounts of Big Data to provide personalized recommendations, such as products, friends, content (like blog posts) and targeted ads, to each unique visitor. Big Data is valuable to companies like Skyrock.com, because it unlocks new sources of information that organizations could only dream of 5 years ago and can greatly increase prediction accuracy.
Skyrock.com uses InfiniteInsight Recommendation to analyze the volumes of Big Data collected on their website, including:
KXEN is committed to helping e-Businesses like Skyrock.com gain unparalleled insight about their members, said John Ball, CEO of KXEN. We believe that personalized recommendations are critical for todays e-Business to drive monetization of their websites.
Friend Recommendation
As a social site where content is viewed and shared between members, Skyrock.com uses InfiniteInsight Recommendation to offer a list of 20 relevant friend recommendations each morning to its members. Using this strategy, Skyrock.com has doubled the number of friend requests and their corresponding rate of acceptance. On average, Skyrock.com sees more than 600,000 new friend links each day.
Member Insight and Personalization
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KXEN Helps Skyrock.com Monetize Their Social Networking Community