Mediaboss Marketing

Search marketing fora local business is tough but those of us helpingbusinesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. Its a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles.

This article is meant to serve as a guide for those performing enterprise local search.While many of the tipshereinrelate toanymulti-location business, these tips are specificallytailored for enterprise-sized businesses and corporations with 50-1,000+ locations.

When it comes to enterprise local search, it is critical to have a well-designed local landing page for every single location. The following best practices will help you dominate local search results.

If you create a unique page for every location and if you follow these best practices for local page content, this will build the foundation forlocal search success.

In search engine optimization terms, a citation is a mention of your business name,address and phone number (NAP) on anotherwebpage,even if there is no link to your website.

SmartSearch Marketings Yelp citation

An important factor in local search ranking algorithms is the number of citations, the accuracy and consistency of these listings, and how authoritative the website providing the citation is.Submitting your site to local business directories such as Google+ Local, Yelp, Foursquare, etc., is therefore critical tobuilding your local search presence.

When creating your plan to build citations, I recommend that you start with data aggregators such as Acxiom, Localeze, Infogroup & Factual. Then focus on major local directories such as Google, Bing, Yahoo, Foursquare & Yelp.

Moz also offers some great tools to determine the most important local businesses listings based on yourindustryorcity.Once you have your list ranked in order of importance, its time to get started.

More:
How Large Multi-Location Businesses Can Dominate In Local Search

Defend Your Rights, Defeat Rick Nolan in Minnesota
Rick Nolan opposes your gun rights and actively seeks to diminish our Second Amendment rights throughout the nation. It #39;s time to Stand and Fight in Minnesota. Get out and vote for Stewart...

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Defend Your Rights, Defeat Rick Nolan in Minnesota - Video

Defend Your Rights, Defeat Patrick Henry Hays in Arkansas
Patrick Henry Hays opposes your gun rights and actively seeks to diminish our Second Amendment rights throughout the nation. It #39;s time to Stand and Fight in Arkansas. Get out and vote for French...

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Defend Your Rights, Defeat Patrick Henry Hays in Arkansas - Video

D.C.'s police chief expects to issue concealed carry permits after the application process opens later this month, despite concerns from Second Amendment advocates that the law is too restrictive.

At a Council hearing on the License to Carry a Pistol Amendment Act, created in response to a court ruling that found D.C.'s ban on carrying handguns in public to be unconstitutional, Metropolitan Police Department Chief Cathy Lanier suggested three changes to the law as written.

Lanier wants the bill to limit the concealed carry of handguns on the grounds and in the parking areas of government buildings, and doesn't want taxi drivers to be able to carry while transporting passengers. The bill currently prohibits carrying handguns in certain buildings, like schools and bars, and on public transportation.

Much more complicated is the limiting of carrying near motorcades and the process through which people with permits should be notified.

"Licensees will be required to know about law," Lanier said, adding that pedestrian movement and traffic is limited when motorcades are going through an area. "It's a very visible shutdown."

Lanier said that police should not have to notify a person with a concealed carry permit verbally that they cannot carry near motorcades or well-publicized events that prohibit guns. "Event organizers should not have to hire police officers to say guns are prohibited," she said.

The question of licensing people with mental illnesses was also a sticking point.

In addition to searching national and local databases, Arthur Parker from the Office of the Attorney General said the city will rely on self-disclosure to discover mental illnesses that would prohibit concealed carry.

"I wish i could tell you there's some guarantee, but there's not," Lanier told Councilmember Yvette Alexander of keeping guns out of the hands of people with a dangerous mental illness.

Under the bill, applicants will have to prove they have a "legitimate need" to carry a handgun in public. This would not include living in a neighborhood where crime is common, but being the victim of stalking would be a legitimate reason, according to officials.

See the article here:
Police Chief Anticipates D.C. Will Issue Concealed Carry Permits

Jesus Jones - Dead People #39;s Lives
The material is used exclusively for non-commercial purposes. All rights to published audio, video, graphic and text materials belong to their respective own...

By: Alcyone Star

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