DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/nw8dfh/social_media) has announced the addition of the "Social Media Customer Service/Contact Center Product and Best Practices Report" report to their offering.
The Social Media Customer Service/Contact Center Product and Best Practices Market Report reveals how social networking is challenging organizations to reevaluate their approach to customer service.
A large volume of interactions are now coming into organizations directly via social channels, and increasingly customers who start in a traditional servicing channel, such as a contact center, are turning to social media if they do not receive the answer they want from an organization - their issue will be addressed more quickly by 'going social' because companies fear social media's ability to turn a small issue or unaddressed concern into a viral PR disaster, a dangerous trend that needs to be addressed. This report has analyzed the social media customer service/contact center servicing challenge for years, seeking viable solutions and best practices to help enterprises navigate this service channel cost effectively.
This report is the only industry research of its kind. It provides tangible, actionable advice for organizations ready to embrace the use of social media for customer service. Readers will learn about getting started, selecting the right social media channels to adopt, establishing service level agreements for handling customer service issues via social media, rules of engagement for using social media as a customer service channel, how to address security and data protection concerns, and more. It proposes a framework for folding social media into an enterprise customer service/contact center environment, complete with the required technical components, core administrative tools, servicing functionality and management applications. The Report also explores the leading functionality available in the market to assist enterprises in building these environments.
It is expected 80% of companies will under-invest in this area, those that use this report to successfully build a social media servicing infrastructure will have a strategic and cost advantage over their lagging competitors.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. Report Participation Criteria
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Research and Markets: Social Media Customer Service/Contact Center Product and Best Practices Report