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Groupon Capitulates in Trademark Fight With Free Software Project
Daily deal website pioneer Groupon Inc has stood down in a trademark spat with an open-source software project called Gnome, after the nonprofit called on the public to help in its legal fight....
By: WochitTech
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Groupon Capitulates in Trademark Fight With Free Software Project - Video
Creating a Simple Website With WordPress
Done For You System, Watch This FREE Presentation Below http://clickfordetailsnow.com/ExclusiveWealthVideo In this video, you #39;re going to learn how to easily create a website using free software...
By: Ultimate Business Licensing
How To Rank Video On Google Or Youtube First Page
http://bestandcheapoffer.com/Best-SEO-And-Video-Marketing How To Rank Video On Google Or Youtube First Page Beat Out Your Competition By Understanding Search Engine Optimization SEO can ...
By: Birgit Landon
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How To Rank Video On Google Or Youtube First Page - Video
While writing our book Optimizing your WordPress site I worked closely together with Joost de Valk to createa section on Search Engine Optimization. The first chapter after the introduction in SEO had to be keyword research. Keyword research is the basis of all Search Engine Optimization, Joost explained to me, without proper keyword research, all other things are basically useless.
Back in 2010 Joost, had already written a post called the basis of keyword research in which he states keyword research is the basis of all search marketing. At the very least my husband is consistent! And more importantly, I think he is absolutely right [Note from Joost: yeeehaw!].
At Yoast.com, however, we did very little to provide guidance to our readers in doingkeyword research. Thats a bit weird, it being the most important part of SEO and all. Thats why I would like to dwell on this subject for a number of posts, helping you understand the importance of keyword research and sharing some of our secrets onhow to execute a proper keyword research.
In this post, I would like to focus the importance of understanding your own product and the effort you should make to rank for long tail keywords.
If you want to sell something, you should simply have a damn good product! And you should be well aware of what your product or your website offers to your audience what makes it special. If you know and understand this, it will be much easier toconvinceyour audience like and buy your stuff. That means you shouldtake some time to think about the uniqueness of your product.
Perhaps you sell cruises to Hawaii. You offer great facilities for children, making the cruises especially suitable for young parents or single moms. Offering great cruises to Hawaii for single moms could be the uniqueness of your service. This is your mission, your niche, this is what you have to offer to your audience!
Do make sure you write down your mission in words that are easilyunderstood by your audience.
Some markets arehighly competitive, with large companies dominating the search results. These companies have a very large budget to spend on marketing in general, and SEO specifically. Ranking in these markets is hard. You will be unable to compete on a small budget in a market like the travel industry using search terms as [Vacation Hawaii].
However, ifyour mission is clear, you should be able to define what makes your product or website stand out. And you should use YOUR mission in order to start ranking!
Take my example of cruises for single moms to Hawaii, for example. This wouldmean focusingon the less competitive term [single mom cruises Hawaii]. Again, use words used by your target audience (and avoid difficult terminologies).
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Why Focus on Long Tail Keywords?
Remember the days when you could search for something that was in the news on Google and get a set of realtime search results comprised mainly (but not solely) of updates from Twitter? It was a helpful feature that let you get a glance at what people were saying about a given topic at that moment, and in some cases, provided the absolute most relevant results Google could possibly deliver.
The realtime search feature went away after Google and Twitter failed to reach an agreement that would have extended the partnership. Twitter continued a similar partnership with Bing, but that just doesnt get the usage Google does, and it appears now that Twitter may have some regrets about letting that Google deal fall apart.
This week, Twitter held its Analyst Day event, where it discussed some things it is doing to help promote user growth. One thing it didnt really go into in its blog post about various projects its working on to accomplish that, is trying to get more search traffic. This is something that would obviously come if that deal were still in place. Marketing Land reports:
During the event this morning, Twitters CFO Anthony Noto suggested that Twitter would do more to generate search engine optimization traffic, free traffic from Google and other search engines. Its something Noto said Twitter hadnt really done in the past.
Trevor OBrien, Twitters director of product management, expanded on this later to say that Twitter made a change earlier this year to allow Google and other search engines to crawl its top 50,000 hashtagged search pages, which has generated a 10-fold increase in the number of logged-out people coming to Twitter helping that figure rise to 75 million per month.
Its unclear whether Twitter has approached Google about starting up that deal again, which would actually benefit users to some extent, though its hard to say if Google would be interested at this point.
Truth be told, Googles feature was never really as helpful for realtime searches as a search directly on Twitter anyway, but again, there are a lot more people using Google in the first place.
Its worth noting that Twitter wasnt a public company that had to worry so much about pleasing investors concerned about user growth when it didnt renew its deal with Google.
Image via Twitter
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Twitter Regretting Not Getting That Google Deal Done?