Mediaboss Marketing

New York (PRWEB) June 08, 2013

With 2.7 percent of the Web running on Joomla, it is used for everything from small personal websites and blogs to some of the largest enterprise, highest trafficked websites and intranets. Powering high profile clients including Citibank, eBay, General Electric, Harvard University, Ikea, McDonald's, Sony, and more, Joomla is known for its undue power and elegance. Several aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available in the market. Offering fantastic features and compatibility for websites of all shapes and sizes, it offers the best platform to develop corporate applications and portals. Furthermore, its SEO-friendly and mobile ready features makes it a great pick for webmasters across the globe. And to let online entrepreneurs deploy the CMS into their software stack, the NY based Tech firm has launched custom Joomla development services in New York.

The web CMS is considered to be a popular choice for numerous types of websites, including corporate sites, news or blogs, government applications, small business sites and sites where secure logins are required. The ecosystem of Joomla developers and users provide products and services to the Joomla community which has more than one-half million members and more than 20,000 developers. Many of the webmasters prefer Joomla as it is one of the best CMS for developing all kinds of websites ranging from a single page site to complete e-commerce websites. The availability of its explicit extensions makes the developers job simple. Joomla is easy to install, simple to manage, and reliable. It can also deliver a robust enterprise-level Web site powered by endless extensibility for clients' bespoke publishing needs.

Offering the best of both worlds, Joomla is a good middle-of-the-road alternative that is powerful like Drupal, yet easy to use like WordPress. Unlike commercial software programs that offer diverse versions according to varying budgets, Joomla is available in just one all-inclusive version that is free of cost. Although thousands of free Joomla templates are available all over the internet marketplace, not all can satisfy a businesss unique requirements. The default Joomla components, modules and even the menu are not always the ones that necessarily meet ones expectations. To help site owners create dynamic websites with unique appearance and functionalities, the developers at Asahi Technologies offer end to end custom Joomla solutions according to client requirements. Our customized Joomla services enable our clients to build dynamic sites with fantastic design and unparalleled flexibility, commented Mr. Vinod Subbaiah, the CEO and Founder of Asahi Technologies.

To help businesses know more about custom Joomla development services, Asahi Technologies provide a free online consultation to clients letting them understand their options . About Asahi Technologies Asahi Technologies is a New York based web design and development firm that provides software consulting and Web solutions to small and medium level businesses all across North America. Asahi Technologies specializes in responsive design, online marketing, development, cloud computing and open source technologies. Under the leadership of Mr. Vinod Subbaiah, who himself started his career as a software programmer, Asahi Technologies team comprises of experienced software professionals having extensive knowledge of technology with B2C and B2B operations. The firms headquarters is located in New York City, NY.

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Asahi Technologies Introduces Custom Joomla Development Services at Affordable Cost in New York

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Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. In my last column, "4 Essentials for Successful Mobile Apps," I offered advice on what makes a mobile app successful, with one of the key ingredients being a well-thought-out marketing strategy. But how to put that strategy in place?

From the period before you launch your app to after it goes on the market, here are six important marketing strategies. While they may require time and perseverance, they involve little or no money:

Make your press kit pop. Your press kit should include information about the problem you're solving, but not enough detail to completely give the product away. Key components include a high-resolution logo, sample design screens, an app icon, a press release, a microsite and a teaser video. Make sure you have a fantastic name and icon for your app that's catchy and connects with the audience instantly. The first paragraph of the app description should be your selling pitch and app store screenshots should be customized to attract your customer.

One of the most under-rated, but highly effective strategies is app store marketing. Because a lot of people browse with keyword searches, select your keywords wisely by researching successful competitors.

Build an enticing microsite. This two to three page website aggregates all the information about the product. While a lot of downloads will come directly through app stores, a huge amount of traffic is driven through the web. For example, the Path app's microsite homepage greets visitors with the tagline: "Private messaging and sharing with friends and family" directly above a sign-up prompt at the top of the page. This is designed to hook new user as soon as they hit the landing page, before they've gotten all the information they need on the app.

Create a teaser or giveaway campaign. Build a teaser or giveaway offer into your microsite and invite people to share their email address to stay updated on when your app launches. This helps build a database of people interested in your app. For example, a teaser video that came out before an app called Analog Camera came out last month, offered demos of how the app would work without going into a full explanation or revealing the release date. Instead the video lead you to a microsite with the message: "Sign up and you'll be the first to know when Analog Camera launches!" -- a clever way to gather potential customers early.

Keep content fresh. Do this by creating a blog linked to your microsite. This is important because blog posts are indexed by Google. Keeping your content fresh will drive a lot of inbound traffic to your website. You can also make your presence cohesive on social media platforms like Twitter, Facebook, Linkedin, Digg and Stumbleupon by sharing your blog posts with an active audience. Always think about how your content can be of value to a follower. For example, Angry Birds' social media strategy includes sneak peeks of new game levels and versions, special offers and real-life examples of people enjoying the game.

Build hype. Once your app is ready to be submitted to the app store, be sure to set a release date and plan publicity around the launch.

Get in touch with tech blogs and publications likely to write about your product. Personalize your email with links to the press kit and microsite. If you haven't heard from them in a week, send a reminder. If they did not cover your product initially, reach out again after your launch with download statistics and customer testimonials.

Some popular sites like 148 Apps, App Advice and Macworld can help spread the word about your app. After it launches, write to them for a review of your app. There's a large audience that reads recommendations online when deciding what to download.

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Mobile App Marketing 101: How to Spread the Word About Your App