Mediaboss Marketing

San Jose, CA (PRWEB) December 23, 2013

The JM Internet Group (http://www.jm-seo.org), a leader in providing Social Media Training for small business, has announced the conclusion of their December, 2013, social media training class for small business marketers. This was the first group to benefit from the newly revised 'Social Media Toolbook,' which includes hundreds of no cost tools for social media marketing.

"Social Media, they say, is all about the conversation and relationships," explained Jason McDonald, Director of the JM Internet Group. "Our most recent class on social media had over twenty three students and used our newly revised Social Media Toolbook. Our next live class will be taught in February, 2014."

For more information on Social Media Marketing training for small business, go to: http://www.jm-seo.org/training/social-media.html.

Social Media Marketing - Class Syllabus

Part I

Social Media Marketing: What is Social Media? How does Web 1.0 differ from Web 2.0, and where are the marketing opportunities? a Social Media Marketing (SMM) Plan

Social Media - My Friends: Facebook, Linkedin, Google+ Marketing. How to listen, engage, and deploy an effective social media strategy.

Part II

Local Search and Reviews Marketing: Google Places, Yelp, and Amazon.com Reviews - getting listed, engaging a customers via reviews, being high on the search list.

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Successful December Social Media Training Announced by JM Internet Group

Las Vegas, NV (PRWEB) December 22, 2013

Personalized marketing takes planning and a careful employee structure. "Social marketing started out like a bunch of people yelling in a room," said Joe Ferriolo, director of Wise Business Plans, which creates business plans for new and expanding companies across the globe. "It harkened back to the old days of a vendor hawking his wares as the crowd passed by. But now it's become a conversation, a give-and-take communications strategy that small and independent business owners need to cultivate like a friendship. But, unlike a friendship, this kind of marketing requires savvy hiring choices and a structured business plan."

Planning is the key, said Ferriolo, because while social marketing, when well-done, can look effortless, it requires an underpinning of strong business practices.

"No matter how friendly your business's online 'tone' may be, you're still a business," said Ferriolo. "You have to back up words -- even those seemingly typed off-the-cuff online -- with action. People often fail to prepare for success -- what if your social media campaign draws more response than you can support? Planning helps you not only weather the tough times but also to sail through sudden successes without letting customers down."

Good planing and social marketing support one another, he said, because the most difficult part of a social media marketer's job is often finding quality information to show with followers and fans.

"By working from a business plan that includes in-depth information on the market you hope to reach, you set in place a strong foundation of knowledge about your target consumer, and that knowledge facilitates conversation."

Rather than massive, one-size-fits-all marketing strategies, Ferriolo said successful companies in the coming months will benefit from large campaigns that are really a collection of smaller, more targeted initiatives. And individualism is something his company is uniquely familiar with.

"No two businesses are exactly alike, and neither are the business plans we produce. So why would anyone expect customers to be any different? We have always embraced the power of the individual, and it's great to see marketing trends doing the same."

Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.

More here:
2014 Marketing Plans, Now Being Offered by Wise Business Plans

Duck Dynasty Robertson Faces the Only Weapon of GLBT Lobby...Censorship
Phil Robertson, Duck Dynasty family patriarch, recently shared his thoughts on homosexuality with magazine, GQ. His remarks (see below) have offended the GLB...

By: Linc Austin

Excerpt from:
Duck Dynasty Robertson Faces the Only Weapon of GLBT Lobby...Censorship - Video

Censorship of music is the practice of restricting free access to musical works. This censorship may stem from a wide variety of motivations, including moral, political, military or religious reasons. Censorship can range from the complete government-enforced legal prohibition of a musical work, to private, voluntary removal of content when a musical work appears in a certain context. An example of this latter form of censorship is the radio edit.

In order to allow songs to be played wherever possible, it is common to censor particular words, particularly profanities. Some music labels or artists produce censored versions themselves, sometimes with alternative lyrics, to comply with the rules set by various radio and television programs. Some stations decide to censor them themselves using one of several methods:

An early example of censorship of music on the radio is from the 1940s. George Formby's "When I'm Cleaning Windows" was banned from BBC radio due to the "smutty lyrics", though Formby's wife Beryl managed to change BBC's opinion.[1] The ostensibly offending lyrics were:

Another example of censorship is when, in 1956, ABC radio refused to play Billie Holiday's "Love for Sale" because the lyrics are about prostitution, but "Love For Sale" would be on the radio again. ABC also made Cole Porter change the lyric of "I Get A Kick Out Of You", which was a hit for Frank Sinatra. Porter's original stated "I get no kick from cocaine". The cleaned-up version was "I get perfume from Spain".

Another example is when the Rolling Stones appeared on the Ed Sullivan Show. Sullivan asked them to sing their hit song "Let's Spend the Night Together", but he asked them to change the lyrics to "Let's Spend Some Time Together" so it would be considered more appropriate. (Napier)

Due to its position as a public broadcaster, BBC Radio has a policy of not playing songs that contain product placement; Ray Davies of the British rock band The Kinks was forced to travel back to the United Kingdom during an American tour in order to change references to Coca-Cola to "cherry cola" from their hit song "Lola" in order to allow it to be given airplay in the country.[2]

BBC Radio was also involved in a controversy surrounding their play of the Sex Pistols single "God Save the Queen" released by Virgin Records on 27 May 1977 to coincide with the Queen's silver jubilee celebrations. Sales of the single were not prohibited, but BBC's Radio 1 banned it from airplay. It had reached number two in the BBC's own charts, but the public service broadcaster at that time the BBCs most popular radio channel pulled it because of its lyrics. In fact, the single reached number one on the chart.[3] The band was harassed by police when it (loudly) performed the song from a boat on the Thames. (See the entry for Sid Vicious and God Save the Queen on the Sex Pistols page.)

When the song "The Devil Went Down to Georgia" was released to radio stations, the line "I told you once you son of a bitch, I'm the best there's ever been" was sometimes replaced by "I told you once you son of a gun, I'm the best there's ever been".

In 1981, the International Year of Disabled People, saw the BBC pull airplay of Ian Dury's "Spasticus Autisticus" until after dark. Dury, who had suffered from polio, intended the song to be a positive message for people with disabilities. The chorus' refrain "I'm spasticus, autisticus" was inspired by the response of the rebelling gladiators of Rome, who at least in the version of the story portrayed in the Stanley Kubrick film Spartacus answered to the name of their leader, "I am Spartacus", to protect him.

Radio 1 in 1984 pulled the "Relax" single by Frankie Goes to Hollywood. Radio 1 had concluded that the lyric, "when you're gonna come" referred to sexual climax. However, FGTH has refuted that their song's lyrics were sexual. In a famous incident, Radio 1 disc jockey Mike Read took the record off the turntable and broke it in two. After this, but without consulting Read, Radio 1 decided to pull the record which sent the record straight to number one for a five-week stay.

More here:
Censorship of music - Wikipedia, the free encyclopedia

Brandon Lewis, minister for local government, has said that the Labour government blocked all access to the Daily Star website, a ban that the Conservatives have lifted.

In November the Conservatives were themselves accused of web censorship when they took the unusual step of deleting the entire archive of documents from their national website.

The party wiped every article, speech and press release released before the last election from their website leading Labour to accuse them of trying to hide their broken promises and failed policy with a cynical stunt.

The documents contained pre-2010 election pledges on cutting inheritance, not imposing 'pointless reorganisations' of the NHS It also included the green promise that if you vote blue, go green which could be potentially embarrassing in the wake of recent pledges to slash green levies on energy bills.

The Conservatives argue that they are simply making it easier for people to quickly and easily access information on the site.

Link:
Labour government practised 'state censorship', says minister