Democrat Doug Owens is delaying the start of his TV campaign commercials by a week in his 4th District congressional race against Republican Mia Love. His campaign manager called it a "strategic decision."
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SALT LAKE CITY Democrat Doug Owens is delaying the start of his TV campaign commercials by a week in his 4th District congressional race against Republican Mia Love, from Sept. 15 to Sept. 22.
Owens' campaign manager, Casey Frary, said Tuesday that money isn't the reason for what she called a "strategic decision" to cancel the first week of advertising time reserved on Utah airwaves through the Nov. 4 election.
"We want to make sure that once we're up on TV, we have a very strong and continuous presence," she said, describing the $300,000 ad buy announced this summer as "slightly reduced."
Love's campaign manager, Dave Hansen, said her commercials will still begin airing on Sept. 15. More than $400,000 worth of time on network affiliates and cable channels was paid for months ago, he said.
The decision to scale back Owens' TV commercials won't affect Love, Hansen said. "If anything, we would increase our ad buy as we go along. We'll have to take a look at that," he said. "It does not change our strategy at all."
Hansen said radio commercials will start next week and billboards have been going up for Love, a former Saratoga Springs mayor who narrowly lost to retiring Rep. Jim Matheson, D-Utah, for the state's newest congressional seat two years ago.
The Utah Democratic Party launched a new website opposing Love on Tuesday, NoLoveForMia.com. Matt Lyon, the party's executive director, said the intent is to remind voters of what he termed Love's extreme positions on issues.
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Democrat Doug Owens campaign delays start of TV advertising