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These maverick companies clearly lay out what is acceptable company-related content to be publicly shared and what is off limits. KPMG has developed YouTube videos, and many top employers are now offering social media classes that help employees understand appropriate messages for each medium, with additional training on how to control private and public interfaces.

"How to" practices are just as important as making clear the repercussions of inappropriate company-related social media behavior. Clearly explain to employees the legal consequences of their actions if they use technology to either view or distribute objectionable, illicit or offensive material on work devices or company accounts.

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If you are looking for an example of a company that has done this well, check out IBM's blogging guidelines released to its employees. The manifesto is well put together: It clearly states the goals of IBM-related blogging, such as key messages to share, while also making the guidelines crystal clear. Cisco has taken a similar approach, publishing its social media guidelines on its website for all employees to access and read so there is no question about what is okay to share.

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Lessons on building a brand with social media

Social Networking Tactics
More and more recruiters are using social networking sites to find and screen potential employees. What will they think of your digital footprint?

By: AUC Career Center

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Social Networking Tactics - Video

TOP 5 | Pokemon That Need Mega Evolution #39;s - Omega Ruby Alpha Sapphire!
Hopefully you guys enjoyed this video! I know it isn #39;t the most heavily edited TOP 5, but it #39;s just something fun that I wanted to try out! Social Networking: http://www.twitter.com/ThePokeCinema...

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TOP 5 | Pokemon That Need Mega Evolution's - Omega Ruby & Alpha Sapphire! - Video

Mr. Hill (Jaclyn Hill Inspired) | jeanfrancoiscd
WATCH MY LUSH VIDEO HERE http://goo.gl/yUnPC8 WHO #39;S JACLYN? https://www.youtube.com/user/Jaclynhill1 ------------------------------------------------------------------...

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Mr. Hill (Jaclyn Hill Inspired) | jeanfrancoiscd - Video

A new survey -- conducted for a firm that recently brought its private social-networking app to the US -- also shows that teens are tired of the lack of reality on sites like Facebook.

Is it F for Fake on social media, as far as young people are concerned? Aquul/YouTube screenshot by Chris Matyszczyk/CNET

Social media just isn't real.

Yes, you thought that everyone was just being themselves, but teens, those extrasensory beings, are fed up with all the flimflam and fluff that's all over their Twitters and Facebooks.

I take this information from a new survey. It says 69 percent of the 812 young people aged 13-22 insisted that they're very rarely themselves on social media. It's not clear who they actually are on social media. They can't all be Beyonc and Jay-Z, can they?

This sense of an inauthentic virtual world has apparently caused them to post less. 66 percent said they had cut back.

Boys, though, will be big-mouths. In this survey, they were 70 percent more likely than girls to claim they posted everything about themselves, unedited.

Still, this quaint clinging to a need for their friends to be more real on social media smacks of a touching idealism. 63 percent said that they found it very tough to read their friends' "fluff" online. But they still presumably read it. It's a social convention, after all.

You might imagine that the older that young people get, the more perspective they have on the world, and therefore the social world.

College students were, indeed. more likely than high schoolers (56 versus 47 percent) to look at their friends' fluffery and punish them with a defriending.

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College students more prone to thoughtless social posts than high schoolers, study says