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How SEO Will Change in 2015 for Large eCommerce Companies

You arenevergoing to master search engine optimization, (SEO). You arenevergoing to masterlocalSEO, (LSEO). To be resilient within the marketplace of SEO, youve got to become comfortable with being uncomfortable. You must say to yourself, I will be comfortable with change.

SEO is a constantly on the move; changing, growing, evolvinginto what some may feel is a, well, a beast. Every search engine has a different algorithm. Of course, Google is considered the go-to SEO, a, beast, especiallysince its the most popular search engine in the worldand Google is notoriously secretive about how their algorithm really works. Sure, Matt Cutts (Googles webspam head honcho), is quick to dole out advice on his blog (especially with every new update), but youre neverreallygoing to know all the nuances of Panda. (Hey, even though we have rolled out Panda 4.0, lets re-roll out Panda 3 point whatever and scare the *** out of everyone.)

But this doesnt mean you cant stay informed, follow the best practices that have been established, and use a little common sense to see where SEO is headed. As 2014 winds down, its time to start planning your strategy for SEO in 2015. What has the era of mobile readiness, responsive design and a revival of, going local, done for the future of SEO? Quite a lot actually, and many websites are already behind.

There are SEO strategies for websites, then there are SEO strategies for mobile websitesand theyre not necessarily the same. For example, the page load speed of a site is admittedly (by Google) part of what determines a sites rankings. Its more common for sites to load slower on mobile devices compared to desktop. Prioritize page load speed in both desktop and mobile realms to keep your SEO game fresh. Prioritize your websites advantages on mobile. I say, Mobile is a Must priority for 2015.

As a major eCommerce company, you probably dont normally adopt LSEO best practices. Thats a mistake going into 2015. People enjoy supporting local, and sometimes theyll even do it when its cheaper, easier and faster to buy a product from a mega corporation. Make sure to pepper some LSEO into your websites, whether its focusing on some major metros, where the company is headquartered, or the home state of the founders. Check out Facebook in the last few weeks and look how many posts are saying to friends, lets buy local and from the self-employed, from your neighbor who sells online Lets give back to the community this Christmas.

You may not even realize youre engaging in black hat tricksmaybe theres a hidden, poor link left over from an earlier SEO expert in your site or theres duplicate copy you dont know about. Hire a reputable SEO agency to comb through your site and sniff out any black hat tricks. Maybe you havent been caught yet, or maybe you have been caught, and your rankings are suffering, but you havent really realize it yet. As algorithms become more sophisticated in 2015, the fallout from black hat tricks will get more severe, as they should. (These hat tricks are notorious for creating poor customer experience.) eBay was already slapped with a Google penalty for alleged black hat tactics in 2014, and if that giant can get in trouble, so can you.

The importance of content will only continue to growand you may be surprised by the poor content quality on some major eCommerce sites. Many businesses, such as Best Western, opt to have their content re-written each year for all 2,500+ North American properties in order to update their SEO and keep their content current. If you are a major eCommerce site, you can afford to do the same, and if you are a small eCommerce site, you cant affordnotto do the same. Its not a bad plan either way.

Most importantly, watch for those algorithm updates. Experts are guessing that Google is going to start rolling out Panda updates each quarter since thats been their MO for the past year. This means the next one is scheduled for the first of the New Year. Catch up now and get ready to play nice with the big ole Panda when he decides he wants to roll out his eccentric changes.

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How SEO Will Change in 2015 for Large eCommerce Companies

Calif. court puts conceal-carry restrictions on the brink

Published November 12, 2014

A procedural decision in a landmark Second Amendment case could spell the end for California laws restricting the issuance of permits to carry concealed handguns.

The decision by the 9th U.S. Circuit Court of Appeals would bar other law enforcement officials, including state Attorney General Kamala Harris, from gaining "intervener status" to join in further challenges of its ruling in a case originally brought by an independent journalist who sued the San Diego County Sheriffs Department over its policy of requiring a specific reason for being allowed to carry a concealed weapon in public.

San Diego County Sheriff Bill Gore has said he will not fight the ruling, meaning there is no one with standing left to challenge the decision made in February.

Since becoming Sheriff, I have always maintained that it is the legislatures responsibility to make the laws, and the judiciarys responsibility to interpret them and their constitutionality, Gore wrote in a letter to the county board of supervisors earlier this year, in which he said the courts decision gave him clarity on the issuance of licenses. Law enforcements role is to uphold and enforce the law.

Edward Peruta sued Gores department over its policy of requiring a specific reason for being allowed to carry a concealed weapon in public, restrictions other counties around the state also had in place.

In its bombshell ruling earlier this year, the 9th Circuit found those policies to be unconstitutional and held that law-abiding citizens have a right to bear arms under the Constitutions Second Amendment and could not be required to justify their reasons for carrying concealed weapons. The panel simultaneously ruled on a similar case brought in Yolo County, and that county's sheriff, Edward Prieto, has not indicated he will drop further appeals, which could be heard en banc by all of the 9th Circuit judges or by the U.S. Supreme Court. Harris could try to join Prieto's case, although Wednesday's ruling appears to make it unlikely she would be allowed.

California counties have differed on policy in the wake of the February decision, with Orange County issuing the permits on request and others waiting for a resolution in the case.

One judge on the panel disagreed with Wednesdays ruling, saying the state should be able to intervene in the case to present an argument on an important constitutional question affecting millions of citizens.

The law would still not allow felons or the mentally ill to possess firearms, and would still prohibit the carrying of them in places such as schools and government buildings.

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Calif. court puts conceal-carry restrictions on the brink

Ann Coulter’s view on Muslim ‘racial’ profiling – Video


Ann Coulter #39;s view on Muslim #39;racial #39; profiling
Ann Coulter at John Hopkins University.

By: Koensdus

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Ann Coulter's view on Muslim 'racial' profiling - Video

Run On Empty – Video


Run On Empty
Run On Empty Jesus Jones 1997 Parlophone Records Ltd, a Warner Music Group Company Released on: 1997-08-18 Engineer, Producer: Martyn Phillips Composer: Mi...

By: Jesus Jones - Topic

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Run On Empty - Video

The after-party: Winter on the White Isle

Two slender, high-heeled legs protrude from a chocolate cupcake. In between, a strawberry has been provocatively placed atop a bed of whipped cream, while a slogan scrawled in neon lipstick reads: "You'll never dance alone, bitch."

As billboard campaigns go, this ad for a night out at the world's biggest super-club Privilege leaves very little to the imagination. But in a place where, stereotypically, enjoyment is measured by excess, I'd expect nothing less from Spanish island Ibiza.

Similar ads line the roads leading to clubbing hotspot (or hedonistic hellhole, depending on how you look at it) Playa d'en Bossa, like a sugary, sweet trail, attracting bees to a honey pot.

When I arrive in mid-October, though, the place is refreshingly peaceful. Flyers have been ripped from shop windows, bars have pulled down their shutters, and a plastic bag sent billowing skyward by the cool autumnal breeze is the closest thing I see to dancing in the street.

The clubbers may have packed away their glow sticks for another year but, I'm told by one resident, the winter season is when Ibiza really blossoms. There's less traffic on the roads and prices are much lower. Yet the sun still shines, with temperatures hovering at 15C in December.

"If you're not fussed about catching the clubs but still want to see spectacular sunsets, top up your tan and sample traditional Mediterranean cuisine, it's a great time to go," Cheapflights.co.uk travel expert Ben Rosier says.

Traditionally, clubs, bars, restaurants and hotels would close their doors once DJs had spun their last tunes in September. But now, several properties are staying open for longer. The new Hard Rock Hotel is taking bookings until November, while glamorous Atzaro, in the north of the island, has announced it will host guests year-round.

A 15-minute drive from grown-up beach town Santa Eularia, Atzaro is a working orange farm that's been in operation for more than a century. Ten years ago, owners the Guash family opened the property as a 24-room hotel with Ibiza's only open-air spa. Oranges are still cultivated and sold to local markets, or served as freshly squeezed juice to guests at breakfast.

Teak, linen-wrapped daybeds are spread around the vast but secluded gardens, resplendent with canopies of fragrant jasmine and striking bougainvillea.

A proliferation of Balinese statues hints at the property's spiritual, New Age leanings. Several wellbeing festivals take place throughout the year, and some attract as many as 9000 people.

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The after-party: Winter on the White Isle