Mediaboss Marketing

Finally Making Sense of Internet Marketing

By: John Young

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Finally Making Sense of Internet Marketing - Video

(PRWEB) November 12, 2014

LOCUS-T Online Sdn Bhd, an Internet marketing company based in Malaysia, announced today its completion of acquiring SEO and web development business of Macromac Webtech Sdn Bhd (MWSB), a Malaysian operating subsidiary of Marcomac PLC, an ITC solution provider listed in the London Stock Exchange. The transaction was closed on 3 November 2014.

The said acquisition was finalized with a cash consideration of RM60,000, which is expected to further enhance LOCUS-Ts position as the leading internet marketing services provider in Malaysia. LOCUS-T believes that this will enable the company to provide clients of both companies with greater edge in the online marketplace, through greater capabilities to reach target audience more effectively and efficiently, attain greater traffic and conversion, leading to higher Return of Investment (ROI) with their investments.

MWSB has impressive expertise and track record in SEO and web development, and this acquisition will serve as a good challenge for us. We are confident that we will be able to outperform the said track record laid by MWSB, by providing better, even more comprehensive solutions to our clients, stated Deric Wong, LOCUS-Ts Head of Operation.

About LOCUS-T ONLINE SDN BHD LOCUS-T is an ISO 9001:2008 QMS-certified online marketing company established in year 1999, working closely with and has earned partnership and reseller statuses with three well-known search engines Google, Baidu and Yahoo!, through providing a variety of online marketing solution to help businesses direct traffic and enhance sales. The company follows strict protocols and is dedicated to deliver services of the highest quality to clients.

Contact Company Name- LOCUS-T ONLINE Telephone Number- + 603-7956 2173 (Malaysia) Fax Number- + 603-7956 2176 (Malaysia) Email Address- sales(dot)my(at)locus-t(dot)com Website Address - http://www.locus-t.com

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LOCUS-T Online Sdn Bhd Acquires Macromac Webtechs SEO & Web Development Business

Social Marketing Varriletes S.A

By: Silvia Lopez

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Social Marketing Varriletes S.A - Video

Integration Of SEO And Social Marketing Strategies For Better Ranking
Q: Integration Of SEO And Social Marketing Strategies For Better Ranking Mixed SEO+Social Media Marketing is the latest online digital media marketing success formula. For more details...

By: MenSagam Technologies

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Integration Of SEO And Social Marketing Strategies For Better Ranking - Video

Many companies had already abandoned "like-gating" for more effective social media tactics, but for those still amassing fans by requiring them to like their Facebook page before entering a contest or accessing content, Facebook put a definitive stop to the practice last week.

The change will create a short-term challenge for some brands, but it will present a much greater long-term benefit to social media marketers by forcing them to focus on more meaningful metrics to gauge social marketing success.

To understand how the end of "like-gating" will benefit social marketers, the marketing team at Offerpop analyzed years of data from hundreds of thousands of Facebook campaigns. We found that removing the "like gate" can actually have a positive and immediate impact on marketing performance.

Here are three reasons why:

Offerpop analyzed more than 100,000 social campaigns run through its platform, and the analysis turned up some surprising results. Campaigns that were not "like-gated" significantly outperformed like-gated campaigns in email address collection.

According to our data, social campaigns that weren't "like-gated" acquire 26 percent more email addresses than those that were. Capturing email addresses takes you a step closer to owning (rather than renting) your audience. Email opens up a direct channel of communication with your customer, so you can re-engage campaign participants with targeted promotions that directly increase sales.

Marketers running "like-gated" promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook "like," you're ensuring that new fans really do have an affinity for your brand and are more likely to engage with your pages content.

In light of Facebooks algorithm changes, having high engagement rates is essential to sustaining your contents organic reach. The more people who actively engage with your brand, the higher Facebook will rate your posts.

A more nuanced effect of the end of "like-gating" is how it changes social media advertising strategies for the better. If you are gaining fans who are unlikely to become customers, and then spending social media advertising money to target them with Facebook ads, chances are you are not making efficient use of your advertising budget.

Maintaining a high-quality, targeted follower base makes your advertising laser-focused and highly effective. With your pages fan data, you can use Facebooks custom audience and lookalike audience features to target existing or new customers with paid social ads. These ads are generally less expensive than Google AdWords campaigns, and the more closely these Facebook audiences mirror your top customers, the better your return on investment will be.

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How the End of Facebook 'Like-Gating' Will Benefit Brands