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MagicBrad presents Internet Marketing for Real Estate Professionals
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By: Brad Gudim
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MagicBrad presents Internet Marketing for Real Estate Professionals - Video
MagicBrad presents A Peek Behind the Curtain: Internet Marketing for the Real Estate Professional
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By: Brad Gudim
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MagicBrad presents A Peek Behind the Curtain: Internet Marketing for the Real Estate Professional - Video
Should #39;Social marketing #39; be monetized? - Video part 3
#39;If your brand isn #39;t intrinsic to your social activity, people will think WTF! #39; - Mark Singleton (Paddy Power). In addition to Mark, we get the views on social marketing from Rebecca Snell...
By: Bums on Seats
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Should 'Social marketing' be monetized? - Video part 3 - Video
I wanted to share with you the wisdom of one of the recent guests on my podcast,All The Social Ladies. Tricia Nichols is the Global Lead, Senior Director Consumer Engagement, Media & Brand Partnerships at Gap. She has had a passion for marketing beyond advertising and a love for Gap even before she started her career. She is an amazing role model for anyone wanting to get into the social arenahere are just a few of her brilliant insights that I wanted to share with you.
Social Evolution
Tricia started her career in traditional marketing. She sensed a change with the advent of social and raised her hand as an early adopter to embrace it for her brand. She fell in love with what social could do for communication and consumer interaction, and by fearlessly testing some of the early networks like Foursquare, she recognized these as loyalty platforms before people really knew what they could become. At Gap, each social channel is seen as having its own personality. Understanding each channels key uses and ways for interaction is part of the learning process. For Gap, social is embraced as a way to not only tell product stories and talk about brand heritage but also social good. The brand has a visible role in empowering women and its campaign One Stitch Closer celebrates women by sharing inspiring stories of women everywhere, who by improving their own lives, bring us one stitch closer to a brightertomorrow. Launched on International Womens Day, the brands goal was more than just engagement Gap wanted to share the stories of these incredible women.
Growth
Tricias extensive background has positioned her as an experienced leader. This is something which she finds extremely rewarding and strives to help others achieve too. She is a strong believer in keeping inspiration alive. With that in mind, here are four of the key areas she values for growth in social media and within an organization:
Innovation
Gap is renowned for being first on new social channels. For Tricia, there is value in being first, as she loves finding new ways to communicate. More important though, she says it has to be done right, as the very first movers onto a platform can really shape what it becomes in the future. The best intention as a person or a brand using a new platform for the first time is the desire to understand it and use it to move into a bigger and better place. So how does Gap stay at the forefront? For Tricia, its all about the people. Her staff is naturally curious, has a love for social, fashion, and music, and most important, has a deep understanding of the channels and respect for the power of communication. Gaps heritage leads the brand to new places naturally, but its the individuals who are committed to looking for new ways to communicate and innovate that allow for further elevation and public love for the brand. A great example: With the recent split of Adult and Baby Gap on separate channels, the brand is now learning about these new personalities and embracing the task of communicating with moms 1:1.
As Tricia emphasizes, change will always happen. The greatest lesson I learned from her: Surround yourself with people who believe change is inevitable and growth is optional.
What skill set do you think is needed for a career in social media? How do you stay innovative for your brand? Please leave your comments in the section below!
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Tricia Nichols on Growth, Change, and Social Media
Global SEO updates like Panda and Penguin changed fundamental ranking processes across the board, but one of Googles latest changes, deemed the Pigeon update, has made an impact on a much more local local level. The Pigeon update, designed to give users a better search experience when looking for local businesses, has put a stop to some old local SEO tactics while paving the way for a handful of new ones.
Google now favors the information found on local directory sites, such as Yelp, with more weight, and uses more offsite information to generate immediate local search results. If youre running a local business and you want to stay ahead of your competitors, start implementing these three new local SEO strategies:
1. Ensure Data Accuracy and Consistency Across the Web.
Now, more than ever, Google is cracking down on local businesses whose information is inconsistent or difficult to verify, and rewarding local businesses with clear, concise, and easily-available information. Your first and most important tactic should be to peruse the Web for mentions of your business and claim new profiles on local directories. Mentions of your NAP (business Name, Address, and Phone Number) are becoming major local ranking signals, so the more instances of that information there are across the web, and the more consistent that information is, the better.
Your first step is to claim your local profile pages on every local directory you can find (or at least the ones that are relevant for your business). Google+ and Yelp are must-haves for almost any business, while other sites like TripAdvisor and UrbanSpoon are dependent on your specific niche. Most of these sites allow you to claim your local profile for free and take charge of updating it with accurate information and images. Yext provides a tool to easily check many of the major directories, and also shows you how your NAP information appears on each one, highlighting any inconsistencies.
Quantity is significant; the more instances of your data appearing on the Web, the better. But the more important factor here is consistency. Google notices when your NAP information is in the same format, and it will reward you if that format is exactly repeated across each platform. However, any discrepancyeven changing the word road to the abbreviation rdcould register as an inconsistency, and weaken the impact of your efforts.
Once youve completed an initial round of claiming and cleanup, you can start your regular ongoing efforts. Once a month or so, do a routine check of your local profiles and see what other opportunities there are for you to update your information or claim new profiles on up-and-coming platforms. Its also a good idea to include your NAP (consistent, as always) on other forms of external posts, such as press releases and guest blogs.
2. Drive Your Customers to Google+ and Yelp (and Similar Local Directories).
The Pigeon update did more than just boost rankings for sites with consistent information across the web. Possibly in response to an accusation that Yelp pages and reviews were not treated favorably in Googles algorithm, Google updated their ranking structure to improve Yelp page ranking positions. For some small businesses, Yelp review pages actually started ranking higher than the companys website.
This new ranking system has been seen as interference by some business owners, diverting traffic away from their companies webpages. However, it also represents a key opportunity. If more people are visiting Yelp to help make purchasing decisions, and Google wants more people to go to Yelp, all you have to do is spend more time getting people to go to your specific Yelp page.
Originally posted here:
3 Essential Local SEO Strategies To Use Post-Pigeon Update