Mediaboss Marketing

(PRWEB) November 21, 2014

Earlier this week, Google announced that it is rolling out new Mobile-friendly labels in search results on mobile devices in an effort to help users find mobile-friendly websites. In response, Upside has added to its portfolio of SEO and Web Marketing Audit Services a new assessment that analyzes the usability, user experience and SEO potential of a website when viewed on mobile devices.

Upsides Mobile Usability Website Assessment includes:

Upside Business Consultants LLC, President, Doug Betensky, says websites that demonstrate a strong mobile experience are likely to gain an advantage by ranking higher in search engines and getting higher click-thru rates, if they are not already. Mr. Betensky says that client websites have experienced significant increases in the percentage of mobile visitors in the past two years and that becoming mobile-friendly will help maximize website conversions, maintain SEO rankings and provide a consistent brand experience.

SEO consultants at Upside explain that Google Analytics reveals what percentage of visitors come to a website via mobile devices and whether they stay on a website or bounce back to the search results pages to go elsewhere. There is a lot of good quality data and web-based tools to leverage during this review process. Combine that with a team of UX professionals analyzing your site during a focus group and you will have both quantitative and qualitative feedback to determine how to improve your website. Upside also helps implement the changes or it will provide clients with the recommendations they need to improve their sites on their own.

Looking ahead, Mr. Betensky says that mobile usability is becoming an increasingly more important ranking signal for Google. It cannot be overlooked, especially as we head into 2015.

Businesses concerned about their websites and search engine optimization campaigns can reach out to Upsides Long Island SEO team. To schedule a consultation, call Upside at: (516) 610-0922.

About Upside Business Consultants LLC Upside Business Consultants (upsidebusiness.com) is a marketing firm located in Hauppauge, New York. The Long Island marketing company specializes in search engine optimization, internet marketing, marketing consulting, video marketing, marketing coaching/training, and social media marketing and management. Upside is known for helping business owners develop effective marketing strategies in order to help them expand their business.

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C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer.

Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous senior executive positions in software, mobile, and embedded technology companies.

Before joining C-Labs, John was senior vice president, products and technology at Bsquare Corporation, where he led the definition and creation of award-winning products. Prior to Bsquare, John was vice-president, business products at Palm. Before Palm, John spent 16 years at Microsoft, including leadership roles in the Mobile and Embedded Devices Group, as well as various other roles at Microsoft in marketing, sales, finance, operations, and consulting services in the US and Canada.

John's early career included positions in management and information technology consulting, and he co-founded a Canadian software company which was later acquired. John is also a member of the advisory boards of Emplorate, Formotus, and The Enterprise Mobility Foundation. John holds a bachelor's degree in finance and economics from King's University College at the University of Western Ontario, in London, Canada and a master's degree in business administration from the Schulich School of Business at York University in Toronto.

"John brings substantial business and industry expertise to C-Labs. His experience at Microsoft and other leading technology firms, where he led teams through high-growth transitions and global expansions, is a great match for C-Labs' immediate needs and our long-term growth strategy," said Chris Muench, Chief Executive Officer and Founder of C-Labs. "We have grown to the stage where we need a strong business leader to meet the demands of the rapidly growing IoT market, and I am very excited about John joining the company."

About C-LabsC-Labs provides remote and mobile access to makers and owners of intelligent equipment. C-Labs' flagship product, C-DEngine, connects and controls any type of sensor, device, or machine that generates data and responds to input. C-Labs provides scalable, secure, and simple-to-use software for the Internet of Things (IoT). C-Labs was a recipient of the Frost & Sullivan Entrepreneurial Company of the Year Award in 2012. Please visit our website here for more information.

Cloud, Big Data, and the 'Internet of Things'

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Internet of Things Company @CLabsLLC Appoints COO | @ThingsExpo [#IoT]