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Making Videos that flow for Internet Marketing
Ending a video you record is just as important as the content that #39;s in it. If you are offering instruction in your video, such as how to place a Facebook Ad, or announcing an offer, make sure...
By: Gary Gomez Success Channel
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Making Videos that flow for Internet Marketing - Video
Social Marketing | Business Briefing
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By: Thang Duong NU VIET
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Social Marketing | Business Briefing - Video
Offerpop's survey of more than 120 marketers found that social marketing is seen as being critical to festive season campaigns. Using social commerce tools on sites such as Facebook and Twitter, marketers are increasing social media budgets and increasingly connecting social campaigns to sales initiatives.
Key findings from Offerpop's 'Top Holiday Marketing Trends for 2014' report include:
- 62% consider sales and brand reach to be primary goals this holiday season;
- Nearly all, 92%, plan to spend the lion's share of their festive social marketing budget on Facebook; just 22% will spend less on Facebook this year than last;
- Three breakout social networks were identified by marketers with Instagram being top (73%) along with Vine and Snapchat (23%), however nearly half (48%) do not plan to invest in any emerging social networks, such as Snapchat, this holiday season.
"Offerpop's survey data shows that social marketing is maturing rapidly, with a new focus on driving commerce and increasing investment in proven revenue channels like Facebook," said Kevin Bobowski, vice president of marketing for Offerpop. "This holiday season, we'll see marketers testing Facebook and Twitter's new commerce capabilities and leveraging Instagram for holiday campaigns."
Image via Shutterstock
Tags: 2014 holiday season, Christmas, commerce, social marketing
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Marketers give social the thumbs up for festive campaigns
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com.
LSEO.com is a do-it-yourself software platform that helps small business owners increase local search engine ranking and online visibility. Jones launched LSEO.com to provide small businesses with an affordable alternative to high-priced traditional SEO agencies, as well as to create greater accountability and simplify the process of effective online marketing.
LSEO provides all users with an LSEO Score from 0 to 850 and a Grade from A to F. The scoring and grading system helps LSEO break down each of the necessary steps to improve the score and also provides small business owners with a quick and easy way to gauge how visible their business is on the web.
According to LSEO Founder Kris Jones, Creation of the LSEO Score was a key breakthrough that enabled us to build a framework around the specific steps that a small business owners must take to increase their local search ranking and online visibility.
To make the process of Local SEO highly digestible by anyone regardless of Internet marketing skillset, Jones built the LSEO Score to function similar to a FICO credit score. An LSEO Score goes up and down over time, just like a credit score. This makes sense as Google changes its algorithm or Facebook offers new features to connect with potential customers the series of steps required to increase ones LSEO Score should also change.
One of the cool features of LSEO is that it estimates search rankings and online visibility over time based on LSEO Score. The chart above demonstrates that with a little bit of work over time or a lot of work in short bursts any local business has the ability to increase search engine ranking and online visibility.
The real meat and potatoes of LSEO is not its scoring algorithm as much as it is the backend personal dashboard (configured based on your LSEO Score) that walks small business owners through the specific steps they need to take to improve their local SEO and online visibility.
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Pepperjam Founder Launches Local SEO Software LSEO.com by @johnrampton
Index on Censorship: Nabeel Rajab, Bahrain Center for Human Rights
Index on Censorship: Nabeel Rajab, president of the 2012 Index on Censorship Freedom of Expression Advocacy award winning Bahrain Center for Human Rights, di...
By: Bahrain Center Human Rights
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Index on Censorship: Nabeel Rajab, Bahrain Center for Human Rights - Video