Mediaboss Marketing

(PRWEB) December 09, 2014

The market research report "Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019" defines and segments the global market into various sub-segments with an in-depth analysis and forecasting of market sizes. The global marketing analytics market is expected to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84% during the forecast period.

Browse 70 market data tables and 45 figures spread through 145 pages and in-depth TOC on "Marketing Analytics Software Market". http://www.marketsandmarkets.com/Market-Reports/marketing-analytics-software-market-214651098.html

Early buyers will receive 10% customization on this report.

Speak to Analyst @ http://www.marketsandmarkets.com/speaktoanalyst.asp?id=214651098

MarketsandMarkets broadly segments the global Marketing Analytics Software Market by Regions: North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA); by Application in Marketing Methods: Social Media Marketing, email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing; by Deployment Model: On-premises and Hosted; by End Users: Small and Medium Businesses (SMBs) and Enterprises. The report also gives detailed insights into the uses of the marketing analytics software across various verticals such as retail, consumer packaged goods, high-tech manufacturing, energy & utility, BFSI, healthcare, e-commerce, and media & entertainment.

Marketing analytics software is an essential tool for every industry as it provides detailed analysis of the consumer behavior. Marketing analytics software improves the effectiveness of each marketing program by measuring result and understanding what works best. Marketing analytics software analyzes the marketing budget allocated for online marketing activity, by knowing the best Return on Investment (ROI). Using marketing analytics software allows marketers to be more efficient at their jobs and minimize the wastage of dollars. However, the marketing analytics software increases the efficiency of the marketing campaign and decreases the spending. However, the managers are reluctant to invest into this software, mainly due to the lack of skills, which is acting barrier in the growth of the global marketing analytics software market. Thus, there is need to create awareness about the software and its benefits across the mangers of the enterprises.

In terms of regions, NA is expected to be the biggest market in terms of market size, whereas LA and Europe are expected to experience increased market traction, during the forecast period.

For Further Inquiry: http://www.marketsandmarkets.com/Enquiry_Before_Buying.asp?id=214651098

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Marketing Analytics Software Market Expected to Reach $2.10 Billion & to Grow at a CAGR of 11.84% by 2019 & - New ...

The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year well see even more changes in best practices for the industry and how we execute SEO campaigns.

Earlier this year I wrote about The Top 7 SEO Trends Dominating 2014, but as we quickly approach 2015, I wanted to take a look at whats changed in recent months and what we can expect over the next year.

Following are my top 7 SEO predictions for 2015. Please be sure to add yours in the comments below!

1. SEO will become focused on technical elements while content marketing will drive search rankings

In the not-so-distant past, the terms content marketing and SEO were often used interchangeably. This isnt surprising given the enormous overlap between the two. However, throughout 2015, SEO will increasingly be seen as encompassing the technical components of online marketing, whereas content marketing will be the key driver of search engine rankings.

SEO will remain an invaluable subset of content marketing, dealing with keyword research, meta tags, indexing issues and penalty recovery, while content marketing will become the primary influencer of search visibility. Businesses that continue to focus on SEO without having a strong content plan in place will fail, and will need to shift their focus to the creation and distribution of high-quality content in order to achieve significant search engine visibility.

2.Sites that arent optimized for user intent and mobile SEO will fail

In 2014, it has become increasingly obvious that Google is placing a great deal of importance on mobile usability. Weve seen Google testing mobile-friendly icons next to search results, as well as adding a mobile usability section in Google Webmaster accounts so users can see how their site performs on mobile devices. We also know that for over a year now, Google has been penalizing sites that generate errors for mobile users. For more on this, see my article, Is Mobile Usability Now a Search Ranking Factor?

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The Top 7 SEO Trends That Will Dominate 2015

Unnecessary Censorship in Smite part 7
Follow me on Twitch @ http://twitch.tv/n0r3st Twitter - @n0r3st Facebook - http://on.fb.me/NNuqlW Osiris, Neith, Nemesis, Chaac.

By: Doomshroom

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Unnecessary Censorship in Smite part 7 - Video

Singer Barbra Streisand and the governments of Turkey and Pakistan have little in common. But there is one thing: All have tried to censor the Internet, and all have failed miserably.

In a new paper, Zubair Nabi, with IBM Research's big data and analytics research group in Ireland, details how the so-called "Streisand effect" plays out over and over again when authoritarian governments try to censor information online, either by blocking or partially blocking "offensive" websites, throttling access speeds, or out-and-out manipulating content. Increased knowledge about the futility of censorship could help activists and researchers fight back against it and force regimes to rethink their censorship actionsor at least thats the hope.

The Streisand effect took its name when the Funny Girl star unsuccessfully sued to have an aerial photo of her Malibu beach house removed from the website of a photographer who had posted it along with thousands of other images of the California coastline. (He was actually aiming to document coastal erosion.) Prior to her lawsuit, only a few people had seen the image of Streisands house. After the ensuing lawsuit-related publicity, hundreds of thousands of people saw it.

A similar phenomenon played out in Turkeyone of the most connected nations in the worldearlier this year, when the government blocked access to SoundCloud to stop access to leaked recordings implicating the Turkish prime minister and other officials in corruption. Two months later, in March, the government also blocked access to Twitter and YouTube, also related to leaked recordings.

All of these efforts seemed to have failed, Nabi shows. Alexas rankings of website popularity show that YouTube stayed in the top 10 most-visited websites in Turkey during the censorship period. Google Trends showed that searches for the Twitter handle "Haramzadeler," which initially began uploading leaked recordings earlier in 2013 to no fanfare, spiked significantly when the government blocked SoundCloud in January 2014 and stayed high through late March. At the same time as the censorship events, searches for anti-censorship tools like "Tor," "Spotflux," "Ultrasurf," and terms like "unblock" and "proxy" also spiked, showing that people were actively working to get around the censors.

Last, Nabi analyzed YouTube statistics to see whether people searching for blocked content were actually able to access it. This was difficult in many cases because many videos were later taken down and because YouTube only shows graphs, not the actual data. However, Nabi was able to pinpoint YouTube stats for one video, which reveals the Turkish prime minister discussing construction permits with a business tycoon friend and was among the videos causing Youtube to be blocked in March. "It is clear from the graph that even though the video was uploaded in February 2014, its popularity spiked in March, after YouTube was censored," he writes.

More than 60 countries around the world today censor the Internet in some form, according to the paper. However, Nabi cautions that this Streisand effect does not manifest itself in all instances of censorship. Its existence in some cases only underscores the need for political activists and citizens to continue to develop and disseminate tools, such as VPNs and proxies, that circumvent censorship, he says.

The study also shows the Streisand effect at work in recent censorship episodes in Pakistan. However, it's also difficult to prove in many cases where data the data that companies like Google and Alexa provide is not granular enough or put into context. Nabi calls on more companies to open up more data to help the cause of anti-censorship activists.

"While the Streisand Effect is a handy instrument to keep censorship in check, it is only one of the many means to an end, not an end in itself. The end being an open, universally accessible Internet," he writes.

[Illustration: Daniel Salo]

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Government Internet Censorship Isn't Just Ineffective: Here's Proof It Backfires Horribly

Twenty years after the genocide that killed 800,000 Tutsis and moderate Hutus, the situation in Rwanda is now seen as largely stable. But that stability has a price: many journalists still can't work freely and critical reporting is often suppressed - even though press freedom and freedom of information are basic rights in Rwanda's constitution.

That is the conclusion that the most recent report by the New York-based NGO Committee to Protect Journalists (CPJ) reaches. The report (published on December 8, 2014) was written by Anton Harber who runs the journalism program for the University of Witwatersrand in Johannesburg and heads the South African Freedom of Expression Institute.

Internalised self-censorship

Harber spoke to over 25 Rwandan journalists, publishers and government representatives for his report. Many critical journalists complained that they were being harassed and their work impeded by public authorities, random police questioning and anonymous threats, Harber told DW.

"All the journalists I spoke to said there's a great deal of self-censorship," he said. "For many, it's an issue of survival. They feel that if they don't self- censor, then they will be harassed, closed down, threatened or driven into exile."

Rwandan journalists have become used to self-censorship

In his report, Harber quotes Fred Muvunyi, chairman of the self-regulatory Rwanda Media Commission: "Self-censorship is flowing like blood in the arteries and veins. There is no [direct] censorship, but there are things that journalists don't do because they are not confident of what will happen."

Journalistic hopes shattered

In the past few years, many people hoped there might be a liberalization in Rwandan journalism. After all, four years ago a critical report by the state authority for media pointed out that journalists were not free to carry out their work unimpeded. According to the government report, the Rwandan government officially stands for a liberal attitude towards free speech, but Rwanda's political culture is repressive when it comes to dissenting opinions. At the time, the report called for a change to this culture.

It was a demand that led to several reforms: The country introduced a duty of disclosure for the government. Journalists were also given an ombudsman to turn to if they are harassed.

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Rwanda: Censorship or self-censorship?