Mediaboss Marketing

Earlier this year I wrote about how to scale content efficiently in your organization. In that post I pointed to three important elements of content that often go unmissed culture, process, and ownership. As content production and publication statistics rise in 2015, just how do successful business stand out from the crowd and scale efficiently?

We are entering the season of content and SEO prediction, forecast, and theory, yet many businesses still do not understand that content quantity for SEO does not always equate to long-term brand healthand that "without culture, process, ownership, and accountability content scale will fail."

Go as back as 2012 and you will see that as the SEO market changed, and content marketing became a focal point, Google change drove many SEO professionals to rethink their marketing strategies and shift to content production. However, becoming a content marketer requires much more than simply changing your job title from SEO to content on LinkedIn.

Many organizations view content marketing as a predecessor to old-school SEO and "content spamming" is becoming the new norm for some.

The production of content for quick-ranking wins, a spike in traffic, a low-quality lead, and inter-departmental wins (*see who owns content) not only has short-term results, but long-term consequences for your brand such as:

Think back to the old days of black hat SEO where search engines could be "technically gamed" and short-term wins would be the norm. Content spam could be viewed similarly with "content spam" being the "technically gamed."

Neil Patel from Kissmetrics explains more about the balance between technical SEO and content in this article here.

In order for content marketing to truly succeed in any organization, culture and process have to made predecessors to scale. SEO is critical to the creation, optimization, distribution, and success of content. However, that does not mean that SEO should define your content strategy.

The long-term risks of an over-bearing focus on SEO far outweigh the short-term gain. Successful organizations ensure that this message is deeply engrained in their content cultures.

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Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

The Portrayal of Women in Gaming/Game Censorship
Hey guys a new video for you all I hope you guys enjoy, the following below is a summary of what my point is - The point I was trying to convey in this video is that gender bias shouldn #39;t...

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The Portrayal of Women in Gaming/Game Censorship - Video

JK North Korea Censorship Media
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JK North Korea Censorship Media - Video

When staffers at GitHub first saw the email from a Russian agency claiming dominion over the internet last month, they didnt take it seriously. GitHub operates an enormously popular site where computer programmers share and collaborate on code, and to the Silicon Valley startup, an email requesting the removal of a list of suicide techniques from the site just didnt seem believable.

But GitHub is a place where you can post almost anythingnot just code. On a handful of GitHub pages, someone had indeed cataloged the pros and cons of different suicide techniques (with the pistol, the drawback was Time: From the fractions of a second to several minutes if bad aim). And the Russian agency was dead serious about wanting to take these pages down. Last week, after GitHub failed to remove the links, its service was blocked in Russia.

The outage lasted only a day, but it holds broader implications for US companies hoping to do business in Russia. Call it a minor skirmish in Russias larger battle to build a Kremlin firewall around the internet. Today, the Russian government is trying censor individual pages served from overseas, but a recently passed law could eventually prevent foreign internet companies from reaching Russia unless they set up computer servers inside the country, a setup that would leave them very much at the mercy of the local governmentand not only in terms of censorship.

Its a battle that threatens to put Russia on par with Chinaa world power whose people experience a downgraded and closed online experience. Unlike China, however, censorship on the Russian internet is a relatively recent phenomenon, says Eva Galpern, a global policy analyst with the Electronic Frontier Foundation. For a couple of decades, theyve actually had a relatively free internet, she says.

That all changed in the summer of 2012a year after Moscows streets were rocked by protests. Thats when Russia created the Roskomnadzor.1 Over the past two years, the agency has built out the muscle and infrastructure to take down anything it doesnt like. It administers a central blacklist of blocked sites, used by Russian internet service providers to manage the Kremlin firewall.

We should inform you that the URLcontains information which has been recognized by Federal service on customers rights protection and human well-being surveillance (ROSPOTREBNADZOR) as prohibited on the territory of the Russdan Federation, read the email the agency sent GitHub on October 21.

In March, the Roskomnadzor cut off access to websites run by Putin critics Alexei Navalny and Garry Kasparov. But its been harder for the agency to vaporize the instantly forkable GitHub suicide pages. Since news of GitHubs one-day outage went public last week, hundreds of new pages, including virtually identical content have sprung up on the website. The agency did not respond to WIREDs request for comment.

Ostensibly, the Roskomnadzors blacklist is there to keep what Russia considers to be dangerous content from the internetthings like suicide instructions, drug cookbooks, and information about terrorist organizations. But critics see it as a first step toward shuttering dissent. What we have discovered, of course, is because there is no accountability for who gets added to this blacklist, says the EFFs Galperin, they blocked pretty much all of the major independent news sites.

At the same time, says Andrei Soldatov, an investigative journalist who runs the website Agentura.Ru, the governments long-term goal is to force companies U.S. companies to move their online operations into Russia. This year, the State Duma passed a law that would force foreign companies such as GitHub, Google, and Twitter to use servers located within the country when storing data from local users. Its set to take effect next year.

If their servers are in Russia, that would mean even stricter censorship for U.S. companies. But, as Soldatov explains, it would also open these companies to surveillance by Russias Federal Security Service, known as the FSB. The more likely outcome is that, if Russia clamps down on U.S. companies, some just wont play in the country. Indeed, the Wall Street Journal described the situation as a near-impossible challenge for US-based firms that have millions of Russian users but generally store data on servers outside the country.

Read more here:
Russias Creeping Descent Into Internet Censorship

China is in a league of its own when it comes to online censorship. The government has long gone to great lengths to cleanse Chinese cyberspace of topics it finds objectionable. Even so, party official Lu Wei stands out for imposing unprecedented restrictions on Internet activities in the Peoples Republic.

The new Internet czar of China recently paid a visit to the US. And Lu had a packed schedule that included plenty of high-level meetings in Washington, which has taken an increasingly harder line toward China on matters of online censorship and computer hacking.

The meeting that attracted the most attention,though, was probably Lus visit to Mark Zuckerbergs office in Silicon Valley.

When Lu showed up, the Facebook chief executive just happened to have a copy of the Chinese presidents book sitting on his desk. Xi Jinping: The Governance of China is a weighty compilation its more than 500 pages in English of speeches and commentary by Xi, written with a heavy dose of Marxist jargon familiar to anyone who follows the Chinese Communist Party closely.

Mr. Lu is basically an old school propagandist, says Paul Mozur, who covers the Internet in China for the New York Times. And the book by Xi, as Mozur describes it, is the prime propaganda text thats been put out by President Xi Jinping.

Apparently, Zuckerberg told Lu that the Chinese presidents book is helping him and his staff at Facebook better understand socialism with Chinese characteristics. Mozur says he verified this account with someone who attended the private meeting.

Facebook has been blocked in China since 2009, leading to some instant criticism of Zuckerberg on social media for his perceived attempt at currying favor with the Chinese government.

The episode might be concerning to lots of Facebook users, says Mozur. Xis book doesnt hide the Chinese presidents skepticism toward the value of online freedom. Censorship and control over the Internet is a key element of Chinas goals for the future, is a message that comes through clearly in the book, Mozur says.

As the man in charge of implementing Chinas national Internet policies, Lu has made his own mark. He has singlehandedly presided over ... an unprecedented crackdown, Mozur says. Thats in a place where, already, the censorship regime and blocks were already [among] the most sophisticated and strict in the world.

It is easy to see why Zuckerberg would want Beijing to lift the ban on Facebook. China has more than 600 million people online and more than 40 percent of the global growth in the tech industry will come from China alone next year, according to Mozur. The big American tech players know they have to secure a place in the China market if theyre going to continue to grow.

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China's Internet censor-in-chief gets a warm welcome at Facebook headquarters