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Video Digital Marketing SEO GOOGLE Ranking in Macon GA with BIGdeal Marketing
Video SEO Marketing Services in Macon, GA and beyond, with BIGdeal Marketing. Ranking on GOOGLE and YouTube is the biggest SEO must have right now! We are the Best SEO Digital Marketing ...

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Video Digital Marketing SEO GOOGLE Ranking in Macon GA with BIGdeal Marketing - Video

LBI NJ Web Design SEO Marketing Services (732) 463-7835
http://www.tjbwebmedia.com Phone: (732) 463-7835 TJB WebMedia is a NJ small business web design and search engine optimization (SEO) company. At TJB Web Media, we design and maintain ...

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LBI NJ Web Design & SEO Marketing Services (732) 463-7835 - Video

Long Beach Township NJ Web Design SEO Marketing Services (732) 463-7835
http://www.tjbwebmedia.com Phone: (732) 463-7835 TJB WebMedia is a NJ small business web design and search engine optimization (SEO) company. At TJB Web Medi...

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Long Beach Township NJ Web Design & SEO Marketing Services (732) 463-7835 - Video

Rochester, NY (PRWEB) December 15, 2014

HubShout, LLC, a veteran white label SEO agency, is pleased to announce the recipient of its latest scholarship. Gina Chun, a New York University student majoring in Media, Culture, and Communications with a concentration in Marketing and a minor in Digital Design, is the winner of the $1,000 scholarship from HubShout, LLC. It's the second scholarship the firm has awarded to up and coming marketing professionals in 2014.

Chun's passions are in the fashion and start-up technology fields, something that's well demonstrated through her early successes so far at NYU.

"As a Media, Culture, and Communications major with a concentration and future career in Marketing, I have come to learn that active and dynamic communication with consumers is integral in creating an impactful marketing strategy," says Chun. "I hope to build a personal e-commerce platform in which the consumer is actively involved and engaged in the production of my goods. I hope to achieve this by combining the ease and wide reach of e-commerce with the humanity of personal relationships."

Chad Hill, CEO and Co-Founder of HubShout, LLC, says that the fact that Chun was able to market herself so effectively set her apart from the other applicants for this increasingly competitive scholarship.

"Were happy to award the scholarship to Ms. Chun, who was a standout among an impressive group of applicants. This is the seventh scholarship weve awarded since 2012. Were committed to supporting the growth of the digital marketing industry and plan to continue the scholarship in 2015."

The company helps support the best and brightest minds in the world of digital marketing by keeping very strict rules for applicants. Those interested must have at least one year of post-secondary school completed, and they must have above a 3.0 GPA. By awarding the biannual scholarship to the best of the best in the digital marketing industry, Hill and the rest of the HubShout, LLC team are confident that their company and the industry as a whole will be better off down the road.

About HubShout, LLC Co-founded in 2008 by Adam Stetzer, Ph.D, President, and Chad Hill, CEO, HubShout is a US-based SEO reseller, online marketing firm, and website reseller with offices located in Rochester, NY and Falls Church, VA. Online marketing services include SEO, local SEO, PPC, website design and development, email marketing, social media management, and custom online marketing plans. For more information about HubShout's reseller programs and online marketing services, please visit hubshout.com

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HubShout, LLC Awards 2014 Scholarship to NYU's Gina Chun

Its that time of year again time to finalize the operating budget for 2015. In my corporate life, I found that marketing budgets were often the most "fluid" of all expense items. Thats a nice way of saying it was frequently the first place to cut.

I think I know why marketing and advertising are favorites among bean counters looking for places to "cut expenses." It can be summed up in an often quoted statement: "Half our advertising works we just dont know which half." In other words, its hard to quantify. That may have been the case, when ad dollars were primarily spent on newspapers, TV and radio. Fortunately, with internet marketing and Web analytics, that's no longer the case.

The beauty of digital marketing is that you can easily and accurately measure the return on your marketing investment. The key is to measure this metric correctly.I may be a marketer, but Im also a numbers guy and a business owner. When I decide to make an investment, Im reasonably sure of the outcome. I trust that most successful business owners and managers function the same way.

Following is a formula, often used incorrectly, to measure return on Investment (ROI) for organic search:

Organic Search ROI Calculation Assuming "One Shots"

If your average customer only buys from you one time, this is a problem. However, most online retailers rely on repeat business, in order to flourish. Failure to calculate the lifetime value of a newly acquired client distorts the true ROI. The proper way to calculate ROI, when repeat customers are the norm, follows:

Organic Search ROI Calculation Assuming Lifetime Value

As you can see, one variable can make a HUGE difference in properly calculating ROI.

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Is SEO Still Worth It in 2015?