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Sydney siege: Social media could hamper police operations, being exploited by modern terrorists, expert says

A terrorism expert has warned that social media could interfere with future operations like the one which brought the Martin Place siege in Sydney to an end overnight.

"It's natural we have that curiosity to figure that out, but somebody sending a tweet saying 'I've just seen a man in SWOT gear climb a ladder', the gunman could be hearing that in real time and making a response," Professor Greg Barton told 7.30.

"We have to be careful. Maybe in this case it didn't have a consequence but there'll be other cases in the future."

At the height of the siege, NSW Deputy Police Commissioner Catherine Burn confirmed that social media was hampering their ability to control information.

"We are monitoring what's happening on Facebook clearly," she told reporters.

"We are monitoring what's happening on Twitter and that is forming a part of our tactical response in how to handle this."

But it is not just the media and a general public hungry for information that are using social media.

"Increasingly with modern terrorism we're seeing an increased focus on getting publicity and modern media, particularly social media," Professor Barton said.

"Islamic State (IS), the latest variation of Al Qaeda, is intensely interested in media and publicity and very, very good at getting it.

"And even when they've inspired some rather pathetic character to do something that's not particularly professional, what they've achieved via this guy is getting the whole world to pay attention for a 24-hour cycle."

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Sydney siege: Social media could hamper police operations, being exploited by modern terrorists, expert says

Mars shifts global media planning from Starcom to Mediacom

Mars has shifted its media planning accountfrom Starcom to Mediacom as part of a global alignment to streamline its business.

Today Mediacom confirmed its has picked up the planning element of the accountin Australia, a welcome boost for the local division which is in the midst of internal audits after irregularities were discovered in TV reporting figures for three of its clients.

Starcom will still handle the buying on the account.

US trade magazine Adweek broke the news overnight, with a Mars spokesman saying: With the constant change in the media landscape, this model will allow us to better collaborate across our global business to drive efficiency, effectiveness, and coordination in our media planning.

This change brings our planning model in line with our existing global creative agency structure, and will allow us to further focus media as a growth driver.

The move applies to all four Mars divisions Petcare, food, chocolate and Mars-Wrigley in Australia.

Mars brands include Pedigree, Whiskas, Uncle Bens, Masterfoods, Malteasers, Milky Way and Skittles.

The group had an estimated main media spend of $43.2m between November 2013 and October 2014.

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Mars shifts global media planning from Starcom to Mediacom

George ZImmerman Out On Bail, Again (Video)

George Zimmerman was back in a familiar place on Tuesday: a Florida courtroom. But this time, he faces a felony assault charge for what allegedly happened at his new girlfriends house on Monday. Both Zimmerman and his 27-year-old girlfriend, Samantha Schiebe, called 911 after an altercation.

George Zimmerman called 911 on Monday to report his pregnant girlfriend had gone crazy and called police on him after trying to kick him out.

It was a Tuesday to forget for George Zimmerman after he was charged with assaulting his girlfriend, kicked out of her house, and served with divorce papers all in the same day.

Shellie Zimmerman was breathless on the phone with a 9-1-1 operator telling the operator her husband Zimmerman was threatening with a gun. Psychologist Dr. J. Buzz Von Ornsteiner has his own theories on the domestic allegations. There may be that possibility that there was no learned insight, there was no processing. There was this idea well I was justified, I was right, said psychologist, Dr. J. Buzz Von Ornsteiner.

George Zimmerman appeared in court after being arrested for allegedly pointing a gun at his girlfriend. The husband of former Florida Secretary of State Katherine Harris was found dead. A conservative student group canceled its Catch An Illegal Immigrant Game.

A man who cut off his forearm to free himself from a dislodged boulder in a Utah canyon was arrested in Denver on allegations of domestic violence.

George Zimmerman was arrested Monday after he cocked and pointed a shotgun at his girlfriend, shattered a glass-top table, then pushed her out of the house and barricaded himself inside after she ordered him to move out

George Zimmerman was charged Monday with assault after deputies were called to the home where he lived with his girlfriend, who claimed he pointed a shotgun at her during an argument, authorities said. (Nov. 18)

George Zimmerman was spotted at the Seminole County Sheriff's Office today, where he and his girlfriend retrieved guns that were confiscated after his arrest last month, according to a TMZ.com report.

A juror in the George Zimmerman trial says she was "sure" call for help heard on a 911 call came from Zimmerman

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George ZImmerman Out On Bail, Again (Video)

Jeb Bush Announces Plans To 'Actively Explore' 2016 Presidential Campaign: 7 Things To Know About The GOP Candidate

Former Florida Gov. Jeb Bush announced Tuesday that he would "actively explore the possibility of running for president" after years of considerable speculation about his ambitions for the Oval Office. The announcement ensures every little detail about his background will be scrutinized by pundits and journalists alike throughout the months leading up to the 2016 GOP presidential primary.

Bush said in a holiday message posted on his Facebook page and Twitter account that he had discussed the "future of our nation" and a potential White House bid with his family over the Thanksgiving holiday. "As a result of these conversations and thoughtful consideration of the kind of strong leadership I think America needs, I have decided to actively explore the possibility of running for president of the United States," Bush wrote. "In the coming months, I hope to visit with many of you and have a conversation about restoring the promise of America."

To kick off all that intense scrutiny, here are seven important things you should know about the Republican politician:

1. He is the only Republican governor to have served two full terms in Floridas history.The Texas native moved to Florida in 1980 and mounted an unsuccessful run for governor of the state in 1994. Four years later, Bush was elected Floridas 43rd governor and re-elected in 2002. While in office, he was known for record increases of the states education funding, as well as a historic $2 billion investment in saving Floridas Everglades, according to the National Governors Association.

2. He is worth an estimated $2 million.After finishing his second term in office, Bush was worth an estimated $1.3 million, reported the New York Times. Since then, he has taken on a host of speaking engagements and other lucrative projects that range from real estate investments to advising companies. One estimate from the celebrity finance site Celebrity Net Worth puts Bushs current net worth at $2 million. His 2016 presidential bid could be undermined by his aggressive approach to making money, suggests the Times, because it would inevitably require dismantling the business empire that he has assembled.

3. His family will be significant on the campaign trail.Bush is the son of former President George H.W. Bush and the brother of former President George W. Bush. The Bush family name could prove a liability for the former Florida governor-- among both liberals and conservatives. A majority of Americans still blame his brother for the state of the U.S. economy, according to a poll released earlier this year. However, some speculate that Jeb Bushs wife and children could actually help his candidacy. His 40-year marriage to Columba Bush, a Mexican-American, could prove to be an asset as the GOP fights to win over Latino voters, a crucial demographic for the 2016 election.

On the other hand, Columbas notorious aversion to the spotlight-- which was one of the main hurdles to Bush declaring his candidacy in the first place-- could be a challenge, according to Politico. Attention on his childrens past brushes with the law, including daughter Noelles arrest on drug charges in 2002, could also become an issue for the candidates family, which has made a point of prioritizing its privacy in the past.

4. He might have a tea party problem.Conservatives have been freaking out about the prospect of a Bush run for weeks now, according to a report from Business Insiderthat argues that the former governor could face a significant obstacle in rallying support from the far right wing of his party. Tea party groups are opposed to Bushs stance on immigration, along with his embrace of educational reform efforts like the state-driven Common Core standards.

5. He was the one to approve Floridas controversial Stand Your Ground law.In 2005, Bush signed into law a controversial concealed carry-gun measure commonly known as Stand Your Ground, which he reportedly praised as a good, common-sense, anticrime issue, according to the Tampa Bay Times. The law came under fire following the 2012 killing of teenager Trayvon Martin in Sanford by neighborhood watchman George Zimmerman, who had considered using the law in his defense. Bush has since qualified his stance, saying that the National Rifle Association-written law should not have been applied in the Zimmerman case. However, his association with the contentious legislation could become significant amid increased national attention to racial injustice, including the Black Lives Matter protests that have taken place around the country following a spate of police violence against African-Americans.

6. His foreign policy mirrors that of his brother. Bush recently detailed his foreign policy stance at a speech in Florida, introducing a seven-point strategy that the Miami Herald called a comeback of the Bush doctrine. The speech to a crowd of donors covered U.S. policy toward Cuba, which Bush said should include the strengthening of an embargo, along with more military and cybersecurity spending, according to the Herald. Though Bush did little to directly link his foreign policy vision to that of his brothers, his precepts closely mirrored those of the former president, said the Herald.

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Jeb Bush Announces Plans To 'Actively Explore' 2016 Presidential Campaign: 7 Things To Know About The GOP Candidate

How to Build a Social Media Business Strategy? – Cognus Technology – Video


How to Build a Social Media Business Strategy? - Cognus Technology
Cognus technology is a digital marketing solutions company with profound digital media skills; our company provides comprehensive bouquet of digital services which include: Web Development;...

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