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Social Marketing | Chia s c hi NU Skin vi Vit Trang (c)
I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
By: Social Marketing | John Duong
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Social Marketing | Chia s c hi NU Skin vi Vit Trang (c) - Video
Content marketing is still among the mosteffective ways for brands to gain visibility. The right type of content has the ability to rank prominently in search results, earning shares on social media and making a name for the business behind it.As with other types of marketing, however, the type ofcampaigns that are effective can change from year to year.
In 2015, content marketing will continue to evolve asbrands find new ways to reach customers using the devices and websites theyre interacting with most.
As the competition for customer attention continues to heat up,infographics, photos, and videos will be essential supplement to every piece of content.Arecent surveyfound that nonprofits rank higher than for-profit organizations in their content marketing strategies, with 63 percent reportingthey are currently working on visual content as part of their marketing strategies.
As data analyticsgradually becomes an integral part of major business decisions, savvymarketers are learning to use analytics to structure successful content marketing campaigns. In 2015, businesses will begin to feel the pressure tostudycustomer behaviors and craftinformed content marketing strategiesto remain competitive. A customer will be served content that meets his own personal preferences rather than being part of a marketing blast that likely wont capture his attention.
Mobile device usagepassedPC use in 2014 for the first time in history. Recognizing this, brands areadjusting their content marketing campaigns for smaller screens and short attention spans.Content will be designed to be read on small screens, with localization andlocation-based search terms reaching peak importance.
In 2014, many businesses focused their content marketing efforts on long-form technical documents like white papers and case studies to attract consumers.2015 will see an increased focus onnarrative science, where data is used to tell a story in an engaging manner, with numbers updated as they change.
Case studies demonstrate the effectiveness of storytelling from a businesss existing-customer perspective. In 2015, brands will build on this, letting customers share their own personal stories about a product or service. This not only humanizes the experience and makes it more relatable to readers but it takes some of the content creation work out of the hands of brands, allowing them to simplyclean up the content and post it.
Dashboard services may make it easy to post one social media update across multiple platforms, but content marketers now see the value of personalizing each post. Fromguest blogs to articles to tweets, brands will begin to personalize theircontent marketing efforts in order to reach different demographics in different ways.
Interactive storytelling will become an integral part of product demonstration, especially at events like expos and conferences. Brands willfind ways to useinteractive 3-D product modelsand well-crafted content toengage customers and give them a taste of a product without actually having the product on site.
Guest blogging hassufferedsome bad pressin 2014 due to some unsavory practicesthat resulted in multiple spammy links.There is still a valid use for content marketing, both for gaining prominence in search rankings andgrowing your audience by meeting new people on other websites. In 2015,professionals will continue to see the benefits of working with others in the industry, whether its to share information on social media or to spend a day guest blogging on each others sites.
Excerpt from:
10 Ways Content Will Change in 2015
SOURCE: topseos.com
December 22, 2014 03:00 ET
NAPLES, FL--(Marketwired - December 22, 2014) - The 10 top pay for performance SEO services have been named by topseos.com for the month of December 2014. Each month the independent investigation team spends time identifying and reporting the top pay for performance SEO services around the world to assist businesses in selecting the best service to meet their specific needs. The main purpose of topseos.com is to assist customers of search marketing services in searching for remarkable services based on established standards created by researchers and industry analysts. The resulting standards are used to decide which solutions produce the best experience for customers with updates on a monthly basis.
The 10 top pay for performance SEO services for December 2014 are:
1- Netmark
2- OneIMS - Integrated Marketing Solutions
3- VJG Interactive
4- Bruce Clay
5- iCrossing
6- Mediarun Search
More here:
Ten Best Pay for Performance SEO Agencies Revealed in December 2014 by topseos.com
Mini Ice Age 2015-2035 | European Ice Storms and Zonal Media Censorship (32)
During the beginning of Dec 2014, powerful ice storms covered Austria, Germany and Czech Republic in several inches of ice with near hurricane force winds. US media did not cover the story...
By: Adapt 2030
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Mini Ice Age 2015-2035 | European Ice Storms and Zonal Media Censorship (32) - Video
Blogger of the Year PETER RHODES on a Korean conspiracy, dressed-down weather forecasters and the wind of change in draughty homes.
AFTER picking up yet another energy drink can in her local park, a reader asks: Why is it these drinks don't produce enough energy to get the drinkers to a litter bin?
NOT that those officially entrusted with our litter are any better. Every fortnight the recycling lorry hurtles up the farm lane, to be loaded with all our plastic and cardboard before hurtling off again. In the process some of the stuff (plastic milk bottles in particular) fly off the lorry and into the fields. We then pick them up and put them back in the bins for another fortnight. I suppose it's a sort of recycling. All together now: It's beginning to look a lot like somebody won't be getting a Christmas box.
ONE of the abiding mysteries of television is why weather forecasters have to pack a shirt and jeans to appear on Countryfile (BBC1). In the bulletins before and after the show they wear smart suits. But for the Countryfile seven-day forecast they suddenly dress-down into rural casual. Why? Are we dimwit viewers supposed to believe Tomasz Schafernaker has just come in from the harvest or Nina Ridge is on her way to a barn dance? It's supposed to be factual telly, Auntie, not The Archers.
THE great dream of the internet was that it would create a wired world, where men and women of goodwill could exchange views, create a new Enlightenment and transform this planet into something better. I once interviewed a philosopher who believed that, once we were all communicating with each other, Planet Earth would be transformed into a single, organic entity like a vast living creature. What no-one ever dreamed was that the internet would enable North Korea to impose its idea of censorship on you, me and the rest of the cinema-going world.
A LETTER from America on the continuing thread about paraffin heaters and frozen houses. The writer's home is insulated to Scandinavian levels and, even when the temperature outside drops to minus 8C, the temperature inside never falls below 5C. Compared to a 1960s council house, she says, that's Caribbean luxury. Even so, she admits her house is a tad cool which may explain why guests, wanted or unwanted, don't hang around for long. It may be the temperature that puts them off, but there is another factor. In some super-insulated homes, draughts are eliminated to the point where the air hardly ever changes. Aromas linger and (how can I put this delicately?) the after-effects of the Christmas sprouts may still be with you at Easter. You may not notice it but your guests certainly will. Leaving so soon . . ?
ON the subject of winter blackouts, a reader retells the old yarn of a young woman sitting between two men on a packed train in the 1941 Blitz. As German bombers appeared overhead, all the lights were switched off and a profound darkness fell on the train. Suddenly, the woman exclaimed: Take your hand off my knee! And after a few seconds: Not you, you!
ANOTHER popular thread is the one of folk trying to outdo each other about how poor they were as kids. A reader recalls a trip to the Black Country Museum where, on seeing a black-lead grate, he explained how his family's grate was cleaned every week with Zebo blacking. Sure enough, another tripper joined in: Yow musta bin well off. We 'ad to goo down the foundry and get some soot to mek we own.
SOOT? You were lucky . . .
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Long-range censorship, courtesy of the internet