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By: Ron Dowell
By Lalin Fernandopulle
Internet marketing or e-marketing has changed the way business owners and consumers buy and sell goods and services.
Over the years, many brands and businesses have adopted web marketing more extensively than the traditional mass media mode of marketing.
However, there is more to what meets the eye in web marketing where consumers could be duped into sub standard products and services while spending handsomely, if not carefully looked into. Many of these businesses have realised the importance of internet marketing as an inbound marketing tool that delivers better results in a short span than traditional marketing channels.
Marketing surveys reveal that companies allocate a larger budget for internet marketing channels such as content marketing at 64 percent and landing page optimisation at 60 percent which is beyond planned budgets for traditional advertising in print and broadcast media. Studies also reveal that consumers rely more on what they have learned and researched from the internet and social media before they make a purchasing decision.
Surveys predicts that by 2015, 80% of consumers spending decisions will be influenced heavily by mobile and social media marketing.
The pros of internet or e-marketing are that it could reach the target consumer more effectively, deliver quick results, is cost effective, reaches a wider or even international audience, results are measurable, can be personalised, helps build relationships, could leverage the power of social media, levels the playing field and is available 24/7.
The cons of e-marketing are it can be copied, could get drowned by too many online ad clutter, will not be taken seriously if not done professionally, may not be appropriate to certain products and services, could create extensive competition and lead to errors as e-marketing depends on technology.
Chevron Lubricants, Managing Director and CEO Kishu Gomes said that e-marketing has become a way of life in the modern world and Sri Lankans cannot ignore this but should embrace and get the best use of the tool effectively to market the country and its products and services to stay ahead of the competition.
Today, the younger generation is heavily addicted to it which is the case even in Sri Lanka where one device for all the needs and wants is used.
Read more here:
e-marketing gains popularity
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Confluence Social Marketing in Naperville Review | Review Marketing | Business Listings | 60563
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LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills.
Some good news for those of us in the SEO industry our skills came in at number 5! Marketing, programming, and other web-related skills also made up much of the top 25.
Here is the full list:
1. Statistical Analysis and Data Mining 2. Middleware and Integration Software 3. Storage Systems and Management 4. Network and Information Security 5. SEO/SEM Marketing 6. Business Intelligence 7. Mobile Development 8. Web Architecture and Development Framework 9. Algorithm Design 10. Perl/Python/Ruby 11. Data Engineering and Data Warehousing 12. Marketing Campaign Management 13. Mac, Linux and Unix Systems 14. User Interface Design 15. Recruiting 16. Digital and Online Marketing 17. Computer Graphics and Animation 18. Economics 19. Java Development 20. Channel Marketing 21. SAP ERP Systems 22. Integrated Circuit (IC) Design 23. Shell Scripting Languages 24. Game Development 25. Virtualization
Its interesting to note that LinkedIn released a similar list last year which saw social media marketing and mobile development in the top 1 and 2 positions. Now social media marketing is nowhere to be found, and mobile development fell to number 7.
Heres what this years report had to say about SEO/SEM in particular:
Marketing is back in vogue. Interestingly, another quite popular profession on the list is marketing. The focus this year was on SEO/SEM specialists, campaign managers and digital marketers it sounds like companies are focusing on improving the performance of their efforts and focusing on digital innovation.
LinkedIns report of the top 25 skills also offers a breakdown of the most sought after skills in each country. You can view the full report here.
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
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LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5 by @mattsouthern