Mediaboss Marketing

Whether you think SEO is an acronym for search engine optimization or screwing everyone over, you dont even need awebsite to learn valuable life lessons from SEO. Its one of the most confusing, jargon-riddled, important, and lucrative IT fields in existenceand its not going anywhere.

Even though the majority of small businesses in the US dont have a website (even though they really should), there will come a time whenyou need to be online or shut your doors.

And when youre online? SEO determines your popularity, customer reach, and ultimately how successfulyour business will be.

However, the evolving best practices of SEO are actually great business lessons beyond optimizing your website. Here are a few things to learn from SEO to become a better entrepreneur:

Black hat tricks are basically ways of falsely (and sometimes illegally) bolstering your website up the rankings. Usually, this is a short-term approachbecause thealgorithms are getting better, which means you will get caught. Depending on the severity of the, crime, Google might penalize your site or even remove you entire from the search engine results.

My friend Murray Newlands always warns entrepreneurs Messing with Google isnt worth it. The best and easiest way to rank these days is to keep 100% of your efforts with your customer in mind. Black Hat isnt what your customer wants, nor Google. Always think with your customers in mind and youll never have to worry about Google.

The lesson: Shortcuts are for amateurs and its not worth it in the long haul.

When a person types a search into Google, their choice of words are likely to query, electric blankets Anchorage and not Buy an electric blanket in Anchorage. This means you need to come up with creative ways to include keyword variants naturally and organically even when they are really awkward.

The lesson: Give the people what they want, even if its not easy and even if it seems stupid in the beginning. Keep in mind that they arepaying the bills.

Google rolls out hundreds of updates each year, and only smidgen of them are officially announced. However, SEO experts are guessing that Panda updates will now happen every quarter. I would say that its happening daily, though we dont see all the major changes as they are small. Depending on the update, your industry, and your site, you might need to make major tweaks or minor ones. Its going to always be evolving.

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5 SEO Lessons for Entrepreneurs

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC)can garner more real estate for your brand on the results pageand if youre not there, your competition surely will be.

So, if youre on the fence about PPC, or if just havent given it much consideration until now, allow me todiscuss whyPPC is a no-brainer for your brandeven if youre already a successful business.

Lets look at a few stats that highlight why PPC is a channel to consider in 2015.

First, if youre already focusing on the organic search side, why not take it to the paid side as well? Take note that this data shows pay-per-click has a positive impact on organic click-through rate in many cases.

And, if theres ever any doubt that big brands need to have a presence in paid search, too, look no further than these tops luxury brands and their paid ad spend, as well asthese top health insurance advertisers vying for visibility in the search results.

We can see the results of paid search spend in reports like this one on the 2014 holiday shopping season revenue, and this one (PDF) from the Interactive Advertising Bureau that highlights advertising revenue in the first half of 2014.

In fact, according to the Interactive Advertising Bureau (IAB) report, search ads accounted for $9.1 billion, or 39 percent, of the total Internet advertising revenue for the first half of 2014. When including mobile-related search revenue, search ads totaled $11.8 billion in revenue.

Note: The full report from IAB on half-yearly paid search data for 2014 can be found here (PDF).

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5 Incredibly Practical Reasons To Do PPC In 2015

Flint, MI (PRWEB) December 30, 2014

IVF Michigan Division 1, an in-vitro fertilization clinic, has partnered up with Sectorlink at the beginning of December in order to boost its online visibility so that it can help more people in need of fertility guidance across Michigan.

Dr. Abuzeid founded IVF Michigan Division 1 with the purpose of helping families achieve their goals of having children. It has since grown and now has two Michigan-based branches in Rochester Hills and Flint, both of which are working with Sectorlink.

Northpointe Bank, a Michigan bank and nationwide mortgage lender, has also partnered up with Sectorlink at the beginning of December in order to boost its online visibility so that it can assist more people in need of personal and commercial lending and banking services.

Northpointe Bank opened its doors 15 years ago with a clear vision for the bank. In addition to being a resource for sound financial solutions, they wanted real people working with real people, and to provide an exceptionally high level of service for each and every customer. Northpointe Bank is headquartered in Grand Rapids with 5 loan centers across Michigan, 3 in Ohio, and 1 in Indiana.

"We are excited to work with both organizations to guide them through the search engine optimization process," said Ryan Eisert, President of Sectorlink's Digital Marketing Division. "Our [search engine optimization] strategy begins and ends with engaging and enduring content that is industry specific to each of our partners."

Sectorlink is increasing IVF and Northpointe Bank's online visibility with several effective, strategic SEO tactics, such as onsite blogging, colorful and eye-catching infographics, and offsite newsworthy articles related to in-vitro fertilization and the banking industry respectively. The SEO strategies Sectorlink offers follow the industry's best practices, which will endure the perpetual updates and changes that are constantly occurring in the online marketing and SEO industry.

"SEO is in constant flux and presenting our partners as a trusted expert will set them apart and ensure a winning long term strategy," said Eisert.

IVF and Northpointe Bank chose to work with Sectorlink because they were in need of a new digital marketing partner that could guide them in the right direction, and set proper expectations. Sectorlink partnered up with IVF and Northpointe Bank because it believes in what they do, and wants to help them reach new, potential clients, as the internet has become a key resource for consumers.

About Sectorlink

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Sectorlink Begins Partnership With IVF Michigan Division 1 and Northpointe Bank

Superior, CO (PRWEB) December 29, 2014

Colorado-based Boulder SEO Marketing, an online marketing agency providing search engine optimization, social media and content marketing consulting and training, announced today that it has teamed up with NexLevel Sales to present a complimentary webinar entitled Accelerate Your Digital Marketing Strategy in 2015 on Wednesday, January 21, 2015 at 11:00 am PST. Additional information and registration are available at: http://www.boulderseomarketing.com/seo-and-social-media-classes

The 45-minute webinar features Julio Viskovich, a Forbes Top 30 Social Selling Thought Leader, and Chris Raulf, an Online Marketing Institute Top 40 Digital Strategist. Viskovich and Raulf will discuss many tips and best practices that will accelerate any companys digital footprint in 2015, including:

Julio Viskovich said, A carefully planned social media strategy and tactical approach is needed to avoid disasters and optimize for success. He adds: This online session is designed to help small and large organizations embrace the collaborative economy and maximize results with a carefully planned online marketing strategy.

One of the most affordable and effective ways to engage with new and existing customers, digital marketing allows any size company to build and foster a brand across multiple channels, notes Chris Raulf. He concludes, Despite the remarkable array of digital marketing technologies available to any company nowadays, many businesses still struggle to implement a customer-centric and digitally focused strategy that yields the desired results.

This webinar targets anyone interested in learning insights on why social media isn't something organizations should jump in to and explains in detail how to create a winning social media strategy.

About Boulder SEO Marketing (http://www.boulderseomarketing.com/) Boulder SEO Marketing, assists businesses worldwide with all of their search engine optimization, (SEO), search engine marketing (SEM), social media, content marketing and SEO training and website audit needs. Our team of experts help small and medium sized businesses to be able to plan and execute a scaled, successful internet marketing campaign that will improve a companys visibility in search engine listings and help increase traffic from organic searches to their website.

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Boulder SEO Marketing Joins Forbes Top 30 Social Selling Thought Leader, Julio Viskovich, To Present Digital Marketing ...

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Wikipedia:Featured picture candidates/File:Giorgione 014.jpg - Video