Mediaboss Marketing

LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills.

Some good news for those of us in the SEO industry our skills came in at number 5! Marketing, programming, and other web-related skills also made up much of the top 25.

Here is the full list:

1. Statistical Analysis and Data Mining 2. Middleware and Integration Software 3. Storage Systems and Management 4. Network and Information Security 5. SEO/SEM Marketing 6. Business Intelligence 7. Mobile Development 8. Web Architecture and Development Framework 9. Algorithm Design 10. Perl/Python/Ruby 11. Data Engineering and Data Warehousing 12. Marketing Campaign Management 13. Mac, Linux and Unix Systems 14. User Interface Design 15. Recruiting 16. Digital and Online Marketing 17. Computer Graphics and Animation 18. Economics 19. Java Development 20. Channel Marketing 21. SAP ERP Systems 22. Integrated Circuit (IC) Design 23. Shell Scripting Languages 24. Game Development 25. Virtualization

Its interesting to note that LinkedIn released a similar list last year which saw social media marketing and mobile development in the top 1 and 2 positions. Now social media marketing is nowhere to be found, and mobile development fell to number 7.

Heres what this years report had to say about SEO/SEM in particular:

Marketing is back in vogue. Interestingly, another quite popular profession on the list is marketing. The focus this year was on SEO/SEM specialists, campaign managers and digital marketers it sounds like companies are focusing on improving the performance of their efforts and focusing on digital innovation.

LinkedIns report of the top 25 skills also offers a breakdown of the most sought after skills in each country. You can view the full report here.

Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.

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LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5 by @mattsouthern

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