Mediaboss Marketing

Columbia University is the oldest university in New York, and the fifth oldest institution for higher education in the United States. Its School of Professional Studies offers 14 master's degree programs across a range of disciplines, and social media is a big part of connecting with new students, nurturing the alumni network and keeping the various programs aligned in their communications strategy.

But how can you bring social media to the forefront of communications in an institution that was founded in 1754? And how do you help entire faculties get comfortable with using social media as part of their everyday routine? I caught up with Caroline Henley, social media specialist at Columbias School of Professional Studies, to find out how shes been using social to make waves in the academic world.

What are some of the biggest challenges youve experienced using social in a higher education setting?

If youre in a school with a wide variety of programs, things can quickly become chaotic on social if you dont find a way to manage things effectively. Maybe a school has 60 different channels, and you have several people trying to log in to every account to post suddenly youre on a constant hunt for passwords or for the right person to help you.

When I came on board at Columbia SPS, I immediately brought on a social media management platform. With Falcon.io, we have the chance to connect everything in one place, and to make the process of becoming active on social easy and accessible. It creates home for a school that might be delving into bioethics on one hand, actuarial science on the other, and it unifies a lot of programs that wouldnt be connected otherwise.

Connecting and unifying channels might sounds simple, but a lot of higher ed orgs are very traditional institutions, and they arent necessarily ahead in the digital curve. When youre on campus, sometimes you rely on running around into different buildings, and just knowing who people are. And so sometimes the marketing/digital team isn't quite as in the loop as they might be in a more digitally-driven company. Unifying people onto digital through a platform was just huge for us.

How was social managed before you used Falcon?

There was no social hire before me, no one person responsible for overseeing all social activity. There was one team member sort of handling social as a side task, but there wasnt sufficient investment for it to be a priority.

When I came on, I used the Falcon platform to inspire the different masters programs to include me more. I showed them what listening could do for their outreach. I showed them how they could schedule posts in Publish and how they could keep all their passwords in one place. For the first time this brought all the programs together for social, and this enabled me to get a level of control over the overall brand voice for the first time.

What objectives does SPS have for social?

My title is social media specialist. I was initially brought on to get the deans social and online presence going. But it was clear there was more of a need for the school brand as well. So the strategy has been to dive into both, using the dean as the mouthpiece for the leadership of the school, giving students access to his office and highlight the strategic initiatives the school is building.

Were now using social in more areas than ever. Its been a great tool for opening up the channels of communication for our students, prospective students, alumni, faculty and staff. These people could be living across the country, all over the world (Columbia is one of the most international schools in the US) so we need to unite our community across a worldwide stage.

Social is also a way for us to break down the walls of the Ivy League. We live-tweet and livestream guest lectures, all the interesting insights from the top scholars and practitioners speaking at our events, and our social community has access to it whereas they could not before. What I love about my job is that I get to make all of this accessible to a wider audience.

Our chief academic officer, Dr Sharyn OHalloran, recently launched a new fintech model to help implement new standards in finance, and we hosted a panel of speakers from across fintech and the finance industry to discuss it. This is an event that the Columbia community was invited to, but we could also broadcast it through social, which allows a greater access to our work, and offers a fascinating look into this intersection of university research and the needs of the market.

How do you use social to engage prospective students?

We host online info sessions where prospective students can can sign up to ask questions directly to the director of their chosen program. I promote these across our social channels.

Then theres also the brand awareness, content marketing side of things we promote our faculty when a program is mentioned in the press. We run alumni profiles to talk about how they're using their degrees in the real world. And we shine a light on the contents of our programs, so people researching can get an understanding of the student experience.

Suffice to say, theres a ton going on, with new innovations, initiatives and events happening all the time. Im just one social media person trying to unite it all, and this is where the Falcon platform is a huge help. With our various programs prioritizing what needs to be broadcast, having the platform at the center of everything makes it much easier and incredibly enjoyable to keep our schools various social efforts unified and on brand.

Manita Dosanjh is PR and communications executive at Falcon IO

See more here:
How Columbia University unified a fragmented social marketing setup - The Drum

The EuropeanParliamentis often the stage for political and sometimes nationalist theater.

Beyond routine shouting matches, members occasionally wear T-shirts splashed with slogans or unfurl banners. Flags adorn some lawmakers' desks.

But some MEPs say nationalist rhetoric has recently crossed the line of what is acceptable.

"There have been a growing number of cases of politicians saying things that are beyond the pale of normal parliamentary discussion and debate," said Richard Corbett, a British MEP who backedthe new rule.

"What if this became not isolated incidents, but specific, where people could say: 'Hey, this is a fantastic platform. It's broad, it's live-streamed. It can be recorded and repeated. Let's use it for something more vociferous, more spectacular,'" he told The Associated Press.

Rule 165 of the parliament's rules of procedure allows the chair of debates to halt the live broadcast "in the case of defamatory, racist or xenophobic language or behavior by a member." The maximum fine for offenders would be around 9,000 euros ($9,500).

The new rule, which was not made public by the assemble until it was reported by Spain's La Vanguardia newspaper, offending material could be "deleted from the audiovisual record of proceedings," meaning citizens would never know it happened unless reporters were in the room.

Mr Weingaertner said the IPA was never consulted on that.

A technical note seen by the AP outlines a procedure for manually cutting off the video feed, stopping transmission on in-house TV monitors and breaking the satellite link to halt broadcast to the outside world.

A videotape in four languages would be kept running to serve as a legal record during the blackout. A more effective and permanent system was being sought.

It is also technically possible to introduce a safe-guard time delay so broadcasts appear a few seconds later. This means they could be interrupted before offending material is aired.

Critics say the system would be unwieldy and possibly ineffective.

Read this article:
Censorship concerns as European Parliament introduces 'kill switch' to cut racist speeches - Telegraph.co.uk

On CNNs Reliable Sources this morning, Bret Stephens, the deputy editorial page editor of the Wall Street Journal, suggested that the media should boycott the Trump White House in retaliation for Trumps censoring of the media.

Stephens also added that what Trump was doing was worse than Nixon.

Stephens comments came during a discussion of Trumps decision to ban the NYT, CNN, Los Angeles Times, BuzzFeed and Politico from a press gaggle, or informalbriefing, at the White House on Friday.

It is thought that Trumps censorship of these outlets was in response totheir reports a day earlier on the White Houses growing efforts to obstruct the Russia investigation.

It was particularly surprising to hear the notion of a boycott come from the editorial page editor of the Wall Street Journal, a conservative publication. Heres Stephens:

I would call it Nixonian, except I think that would be unfair to the memory of President Nixon. This is an attempt to bully the press by using access as a weapon to manipulate coverage. The Wall Street Journal put out a statement that I thought was very clear, if we had known what was happening we wouldnt have participated in that meeting with Mr. Spicer. And I think thats the right attitude for the rest of the press to take. That if the administration is going to boycott certain news outlets, then perhaps we should as news organizations return the favor to this administration.

Add your name to the thousands who aredemandingthe Justice Department appointa special counselto investigate Trumps ties to Russia.

With the election of Donald Trump, AMERICAblogs independent journalism and activism is more needed than ever.

Please support our work with a generous donation.(If you prefer PayPal, use this link.) We dont make much on advertising,we need your support to continue our work. Thanks. Also, check out our Trump Swag store, where you can get your Illegitimate t-shirts and more. Allthe proceeds go to supporting our independent journalismat AMERICAblog.

John Aravosis Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in New York City, and is the cofounder of TimeToResign.com. Bio, article archive.

View post:
Wall Street Journal editor endorses boycott of Trump White House over media censorship - AMERICAblog (blog)

The Axe Files, featuring David Axelrod, is a podcast distributed by CNN and produced at the University of Chicago Institute of Politics. The author works for the podcast.

Jeffrey Goldberg, veteran Washington correspondent and editor in chief of The Atlantic, says the reporters who cover the Trump administration should not be distracted from their duties by a hostile White House.

"To me, it's all about journalistic composure," Goldberg told David Axelrod on "The Axe Files," a podcast from the University of Chicago Institute of Politics and CNN. Goldberg spoke last week before the White House press secretary took the unprecedented step of blocking several news outlets, including CNN, from attending an off-camera press briefing.

"We're not supposed to be the resistance. We're not supposed to be the opposition," Goldberg added. "We're supposed to tell the truth about what's happening in any given moment and in any given place. And let's just do that."

Reflecting on the toxic relationship between the White House and the reporters who cover it, Goldberg cautioned, "The danger is that (journalists) spin ourselves out of control out of anxiety or fear or whatever you want to call it," he said. "But all that this moment requires is a doubling down of our basic commitment to a fact-based discourse."

Just days after the conversation with Goldberg took place, Trump continued his strategy of portraying the media as opposition with the news media during a speech to the Conservative Political Action Conference, or CPAC, in which he suggested media outlets rely on fabricated sources.

"A few days ago, I called the fake news 'the enemy of the people,' and they are. They are the enemy of the people. Because they have no sources. They just make them up when there are none," the President said.

Goldberg, a prominent foreign affairs analyst, also commented on Trump's debut on the global stagefrom the consequences of Trump's decision to withdrawal from the Trans-Pacific Partnership multilateral trade agreement, to what the new dynamics of the U.S.-Israel alliance could mean for Middle East peace. He warned that the President's impulsive instincts and inflammatory rhetoric could risk hurtling the country toward an international crisis.

"My first instinct is to say that (Trump's foreign policy) is heading towards some kind of disaster," he said, arguing that Trump doesn't give appropriate forethought to the decisions he's making as President.

Goldberg continued, "I'm afraid that we're heading into a situation in which there will be a provocation, there will be an attack that is going to cause an over-response, that is going to make the terrorism problem worse, not better."

Visit link:
Editor cautions journalists: Don't 'spin out of control' about Trump's media attacks - CNN

Where is Melissa McCarthy when you need her??

Sean Spicer is completely losing control of the White House, and an incredible new report in POLITICO details exactly how bad Sean's been at his communications job of late.

Related: Trump's Approval Ratings Hit Record Low! Sad!

According to the political news outlet, Spicer held an "emergency" meeting with the entire White House communications staff last week only the meeting wasn't about anything.

Instead, it was a ruse to get every single staffer in a room, take their government-issued and personal cell phones, and look through all the devices to try to figure out who is leaking so much administration info to the press.

He admonished the group of staffers about leaks, after which that meeting immediately leaked out to POLITICO, and now we're reporting on it!

LOLz!!

Spicey has lost control of his team!!!

Related: Bernie Sanders 1, Donald Trump 0

Here's how it all went down, according to the news outlet's leaked source info:

"Upon entering Spicer's office for what one person briefed on the gathering described as 'an emergency meeting,' staffers were told to dump their phones on a table for a 'phone check,' to prove they had nothing to hide. Spicer, who consulted with White House counsel Don McGahn before calling the meeting, was accompanied by White House lawyers in the room, according to multiple sources. There, he explicitly warned staffers that using texting apps like Confide an encrypted and screenshot-protected messaging app that automatically deletes texts after they are sent and Signal, another encrypted messaging system, was a violation of the Presidential Records Act, according to multiple sources in the room. The phone checks included whatever electronics staffers were carrying when they were summoned to the unexpected follow-up meeting, including government-issued and personal cellphones."

This administration is horrified and running scared because their own staffers don't believe the bullshit and misdirection they constantly spew.

At some point here, heads have to roll.

It's becoming abundantly clear that Spicer has not only lost control of his communications staff, but the administration as a whole can't plug leaks coming out of staffers from all corners who recognize Donald Trump's gross incompetence and repeated problems.

Read the whole report about leaks and emergency 'meetings' HERE.

Surely, The Donald can't be happy about Spicer's inability to lead his staff!

Tags: busted!, controversy, donald trump, highlarious, leaks, media minute, melissa mccarthy, oops!, politik, sad sad, sean spicer, social issues, tacky and true, tech talk, viral: news, wacky, white house

Read more from the original source:
Sean Spicer Has Completely Lost Control, Is Now Wildly Searching For Source Of Leaks To Media - PerezHilton.com