Mediaboss Marketing

How often should I post on social? How many pieces of content should I share on Twitter? What should I put on my LinkedIn company page? Should I add Instagram to my social media calendar?

These questions come up a lot in content marketing, and the answers depend not only on your audience but also on the social network itself. Once you know your target audience, creating great content is easy. When it comes to sharing that content, however, theres a science to success youll want to keep in mind.

If youre wondering how to improve social media content, were sharing the best types of content for your marketing strategy, how often to post, and guidance on how to stand out on Twitter, Facebook, LinkedIn, and Instagram.

Image attribution: Pixabay on Pexels

Twitter is a highly engaged network for B2B teams. Often, a tweet is only relevant for a few hours, and then the audience has moved on to something new. Thats why its a good idea to post three to six times per day.

Timeliness is the key factor for this network. So even if youre posting four great tweets a day, know that your work isnt finished. Engaging with trending topics in your industry is crucial. Find the influencers that speak to your audience and engage with them. Ask questions about their content, retweet relevant items, and start a dialogue.

The type of content that shines on Twitter is always evolving, but based on the way people engage with the platform, having compelling visuals is no doubt integral to success. Because of the limited amount of characters and the frequency of posting required, many assume that sticking to text will work. Not so. Users scroll at the speed of light, so use eye-catching videos, images, or GIFs.

Including relevant hashtags is also key here, since this will allow you to be a part of the conversation on topics that userseven if they arent following youare searching for and participating in. Using Twitters polling feature can also increase engagement. So dont shy away from asking your audience a question. You may learn something or gain valuable feedback, and these users are likely to be more engaged with your brand as a result.

The original social media network is still a powerful asset for business users. A lot of the value today comes from businesses building a community with their followers, instead of soliciting products or services. With that being said, brands should aim for one to two original posts a day.

Facebook is a place where users can engage not only with your brand but also with one another in an easily searchable and highly visual way. No matter the form of content you share, if it tells a story, its likely to resonate well with these users. Facebook allows for long-form content and rich visuals, so customer and employee stories tend to get a lot of traction.

Almost every form of content works well on Facebook since its such a diverse platform. Still, theres one specific type that currently reigns supreme: video.

When everyone else is posting videos and you arent, your content is going to get lost in the scroll. The good news is creating video content is easier than it may seem. To help jumpstart your efforts, you can consider one of the numerous video editing and production tools (many free) now available or enlist a video production team that fits within your budget.

And always, always caption your videos. You run the risk of someone abandoning your work immediately if it doesnt have captions. Why? Not everyone scrolling through their feed is wearing earbuds, and since social norms dictate keeping mobile sounds to ourselves, users may scroll right past videos sans captions for fear of accidentally blasting others with this content.

Additionally, interesting captions could be the element that intrigues someone to actually open your video. Thats why taking a little extra time to caption your social videos will always be worthwhile.

It seems obvious that engaging with your business audience on a professional networking site makes sense, but using LinkedIn will require an approach entirely unique from Facebook and Twitter efforts.

For starters, as a business page owner, youll want to post thought leadership content once a day thats directly related to your products or services. Posting thoughtful questions here can return valuable product feedback, and engaging with the right communities can give you brand equity.

A unique opportunity with LinkedIn lies with your leadership team. The executives or owners in your organization likely have a large network, and as they represent your brand every day, why not include them in your planned content? Going a step further, employee advocacy is a great way to expand your audience. By simply providing them with relevant content to share with their networks, you can engage and activate your entire workforce. There are numerous tools to help with this type of program, and most are easy to set up and manage.

Concerning the type of content to share here, video tops this list as well. However, one thing LinkedIn users like to see in theseand all your posts, actuallyare statistics. Centering certain aspects of your content creation around stats that support your products value proposition will engage your audience and provide validity to your brand. Adding a few numbers to your images, videos, topics, and statuses can help increase your engagement.

Many brands shy away from Instagram because the type of content shared here is so much narrower. However, when this content is curated correctly, Instagram can be a powerful tool for marketers.

The top use for Instagram with most businessesexcluding those with enough followers to directly sell through the platformis culture. Instagram is more casual and limited, so its easy to showcase company culture quickly and authentically. The link in bio feature is the only option for a call to action, so promoting specific CTAs in waves works best. Many organizations leave the careers page linked in the bio, and they consistently post about culture and in-office fun. Highlighting certain team members, outings, and successes are a good starting point.

Instagram is straightforward with what you can post: images or videos. Youll want to limit your permanent posts to once or twice a day, but there is much more flexibility with stories. If your team is attending an event or visiting a customer, stories are a great way to showcase the journey in real time. Afterward, keep that content on your account as a highlight.

The biggest advice here is to ensure that the visual theme and tone on your account are consistent. Since all Instagram content is viewable on an easy-to-compare visual grid, any wavering in your brand standards will stick out like a sore thumband thats the last thing you want.

We know this was a lot to process, but dont get discouraged. If you keep these basic guidelines in mind, youll be well on your way to success with each of these platforms:

Twitter: Post three to six times a day. Actively engage beyond just scheduling posts, and always incorporate visuals on original tweets.

Facebook: Post one to two times a day. Share stories about your customers and employees, and utilize videos with captions.

LinkedIn: Post once a day. Talk about your leadership team and incorporate statistics.

Instagram: Post one to two times a day, but more often with timely stories. Showcase your company culture, and keep your visual theme and tone consistent.

While planning, creating, and scheduling your content is exciting, dont forget to measure your success. Each platform provides great metrics and Google analytics can help you understand the basics, such as how much traffic certain types of content may drive with your audience. However, investing in a tool to help you manage and measure your efforts across platforms can help you better chase and prove ROI for your hard work.

With this social media checklist, you can keep all your efforts streamlined and poised for success. But to truly shine on these platforms, it comes down to one thing: sharing high-quality content that has your audience in mind. Whether its a video, a story, or a long-form post, if its something that will resonate with your followers, youve likely got a winner on your hands.

Want to dive deeper into how to better plan your content and its distribution? Check out this webinar with Oktopost and Skyword.

Featured image attribution: Afif Kusuma on Unsplash.

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How to Improve Social Media Content: What, When, and Where to Post - The Content Standard by Skyword

This comprehensive study on the Global Social Media Marketing Tools Marketoffers the industrial outlook, market segmentation, scope of the market, feedstock required, product portfolio, pricing analysis, production processes, and other vital market aspects. The study analyzes the global landscape of the market, along with a cost analysis, production volume, rate of consumption, pricing, value, volume, capacity, demand and supply dynamics, annual market growth rate, and derives an accurate prediction for the forecast duration until 2026.

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TheKeyParticipantsStudied in this Report:

Monday, HubSpot,Bitrix,AgencyAnalytics,Agile CRM,Zoho Social,Hootsuite Media, Buffer, SEMrush, SocialPilot, Missinglettr,Animatron,Facebook Apps and Tabs,Loomly,Post Planner,Later,Preferred Market Solutions,Statusbrew

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Segment by Applications:

Large EnterprisesSMEs

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Years that have been considered for the study of this report are as follows:

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Middle East and Africa(Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

Key features of the report:

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Social Media Marketing Tools Market Growth Drivers, Opportunities, Trends, and Forecasts to 2026 - Alpha News Report

An innovative, onlinecampaign aimed at encouraging bystanders totake actionagainst disrespect and sexism has won a prestigious VicHealth award.

The Doing Nothing Does Harm campaign, by Our Watch,used a series of short, interactive videos that recreated everyday situations and challenged the viewer to click do something when they saw sexism and disrespect towards women.

The campaign was highly effective, with 50 per cent of people feeling motivated to act in this kind of situation after viewing the Doing Nothing Does Harm ads. Evaluation data also found 54 per cent believed that the videos taught them how to respond if they noticed someone they knew behaving inappropriately towards a woman.

Our Watch CEO PattyKinnerslysaid Doing Nothing Does Harm reinforced the message that we could all play a part intaking actionagainst sexism and disrespect.

Research tells us that disrespect and inequality create a culture where violence against women is normalised and accepted. Taking action to prevent this disrespect must be at the heart of the solution to preventing this violence, Kinnerslysaid.

Words matter, and these everyday examples of disrespect that we all see all too often must be called out and challenged.

You can challenge disrespectina number of different ways with an eye-roll, by checking in with the victim if theyre present, or by telling the disrespectful person you dont agree.

The campaign calls on peopleto:show their disapproval, speak up, and support the victim.

Kinnerslysaid the campaign, funded by the Australian Department of Social Services, was based on clearevidence andwasthe result of hard work from a highly skilled and motivated team at Our Watch.

Our Watch ran the Doing Nothing Does Harm campaign between October 2018 and June 2019. The campaigns interactive videos revolutionised pre-roll advertising, reappropriating YouTubes card button function and turning it into a way of intervening.

The interactive videos formed part of an extensive social marketing campaign, which included online and outdoor advertising, an interactive website, social media content, PR and ambassador activity, and training for primary prevention practitioners.

Go here to see the original:
Campaign To Call Out Sexism And Disrespect A Winner - B&T

Peloton has responded to a massive amount of criticism over one of its holiday ads.

The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to "give the gift of Peloton," which had onlookers complaining about what they saw as undertones of sexism and classism in the ad. Though the ad first ran on Nov. 4, according to iSpot.tv, the commercial more recently went viral on Twitter.

"We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them," a company spokesperson said in an email. "Our holiday spot was created to celebrate that fitness and wellness journey. While we're disappointed in how some have misinterpreted this commercial, we are encouraged by and grateful for the outpouring of support we've received from those who understand what we were trying to communicate."

Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, from which last names and email addresses were redacted, as well as one Facebook post in support of the spot.

The company's shares went negative shortly after CNBC published the statement. The stock was down as much as 6% midafternoon Wednesday. It ended the day down 1.55%.

In an investor note Tuesday, Raymond James analysts commented that the "significant backlash" to this particular ad likely wouldn't sting in the long run, noting that Black Friday traffic appeared solid and that its affordability campaign is "compelling."

"While reactions to the holiday ad are disappointing, we do not expect it will adversely affect holiday demand," the analysts said. "We do believe Peloton may review its marketing strategy, given the frequency in which its ads are parodied on social media."

Here are the emails and Facebook post Peloton sent to CNBC:

Disclosure: CNBC parent Comcast-NBCUniversal is an investor in Peloton.

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Peloton responds to ad criticism, says it's 'disappointed in how some have misinterpreted' the spot - CNBC

WASHINGTON Iran has used the continuing chaos in Iraq to build up a hidden arsenal of short-range ballistic missiles in Iraq, part of a widening effort to try to intimidate the Middle East and assert its power, according to American intelligence and military officials.

The buildup comes as the United States has rebuilt its military presence in the Middle East to counter emerging threats to American interests, including attacks on oil tankers and facilities that intelligence officials have blamed on Iran. Since May, the Trump administration has sent roughly 14,000 additional troops to the region, primarily to staff Navy ships and missile defense systems.

But new intelligence about Irans stockpiling of missiles in Iraq is the latest sign that the Trump administrations efforts to deter Tehran by increasing the American military presence in the Middle East has largely failed.

The missiles pose a threat to American allies and partners in the region, including Israel and Saudi Arabia, and could endanger American troops, the intelligence officials said.

Both Iran and Iraq have been gripped in recent weeks by sometimes violent public protests. In Iraq, some are protesting against Iranian influence.

Iraqis do not want to be led around on a leash by the Iranians, Representative Elissa Slotkin, Democrat of Michigan and a member of the House Armed Services Committee, said in an interview. But, unfortunately, due to the chaos and confusion in the Iraqi central government, Iran is paradoxically the best poised to take advantage of the grass-roots unrest.

Iranian officials did not return a request for comment.

Tehran is engaged in a shadow war, striking at countries in the Middle East but thinly disguising the origin of those attacks to reduce the chance of provoking a response or escalating the fight, military and intelligence officials said.

An arsenal of missiles outside its borders gives advantages to the Iranian government, military and paramilitary in any standoff with the United States and its regional allies. If the United States or Israel were to bomb Iran, its military could use missiles hidden in Iraq to strike back against Israel or a gulf country. The mere existence of those weapons could also help deter attacks.

Intelligence officials would not discuss the precise model of ballistic missile Iran has sneaked into Iraq. But short-range missiles have a range of just over 600 miles, meaning that one fired from the outskirts of Baghdad could strike Jerusalem.

American intelligence officials first warned about new Iranian missiles in Iraq last year, and Israel launched an airstrike aimed at destroying the hidden Iranian weaponry. But since then, American officials have said the threat is growing, with new ballistic missiles being secretly moved in.

Officials said Iran was using Iraqi Shiite militias, many of which it has long supplied and controlled, to move and hide the missiles. The Iranian-backed militias have effectively taken control of a number roads, bridges and transportation infrastructure in Iraq, easing Tehrans ability to sneak the missiles into the country, officials said.

People are not paying enough attention to the fact that ballistic missiles in the last year have been placed in Iraq by Iran with the ability to project violence on the region, said Ms. Slotkin, an expert on Shiite militias who recently visited Baghdad to meet with Iraqi and American officials.

Ms. Slotkin pressed Iraqi leaders on the threat from Iran, telling them that if Iran launched a missile from Iraqi territory, it could threaten the American training effort in Iraq and other support from the United States.

The United States was concerned about potential Iranian aggression in the near future, John C. Rood, an under secretary of defense, told reporters on Wednesday, but he provided no details about what prompted officials concerns. CNN reported on Tuesday about American intelligence officials warning about new threats by Iran against American forces in the Middle East.

Tensions in the Persian Gulf have risen since attacks on oil tankers this spring, including off the coast of the United Arab Emirates, as well as a major drone and missile strike on Saudi oil fields in September. The Trump administration and European allies have blamed Iran, which has denied responsibility for the attacks.

Mr. Trump opted against a military strike in response to those attacks, but has authorized the United States Cyber Command to strike targets in Iran, although military and intelligence officials have said such electronic attacks are unlikely to deter Tehran.

Last year, Reuters reported that Iran had moved ballistic missiles into Iraq. In a public report released last month, the Defense Intelligence Agency reported that Irans ballistic missiles were a primary component of its strategic deterrent.

Tehran has been building up its arsenal to better dissuade the United States, Israel and Saudi Arabia from attacking.

While decades of international sanctions have weakened the Iranian military, the agencys report said Iran had invested in its domestic infrastructure, allowing it to continue to develop capable cruise and ballistic missiles.

In the strike in September, Iran used sophisticated cruise missiles to attack Saudi oil facilities and disguise, at least for a time, where the strike originated. Those missiles were fired from Iran, but flew around the northern Persian Gulf before striking their targets.

Positioning missiles in Iraq as well as in Iran would further allow the Iranian government to create initial doubts about an attacks origins. Obscuring responsibility, if only for a short time, is a key part of Irans hybrid war strategy, in which it tries to keep its adversaries off balance and pressure them without prompting a larger crisis or even war.

Gen. Kenneth F. McKenzie Jr., the head of the militarys Central Command, has said that he does not think that the American defensive buildup has deterred Tehran. Last month, he said that he expected Iran to try to mount additional attacks in the region.

General McKenzie added in a later interview, Its the trajectory and the direction that theyre on.

Link:
Iran Is Secretly Moving Missiles Into Iraq, U.S. Officials Say - The New York Times