Mediaboss Marketing

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SOURCE: Internet Marketing Company

View source version on accesswire.com: https://www.accesswire.com/568490/Black-Friday-Tips-Use-Car-Insurance-Quotes-And-Save-Money

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Black Friday Tips: Use Car Insurance Quotes And Save Money - Yahoo Finance

The business spectrum has experienced significant change in the last decade. One major change is evident in the shift of marketing strategies required by small and large-scale businesses to deliver and meet customers satisfaction. Meanwhile, this shift is often attributed to the use of the internet and with the large pool of audience and potential customers that must be reached, a marketing agency has seen further reasons to assist with this effort in order to utilize and deploy marketing to the proper ends. That way, the goals of the organization would be met- giving a kind of win-win for both customers and the business itself.

A marketing agency will catalyze the efforts of traditional marketing, as they leverage on the use of the internet to achieve results. Typically, a marketing agency does SEO, social media marketing, paid marketing, copy writing and content marketing, app store optimization, website development and management, branding and design services, and web hosting and server maintenance. A close look at these services affirms the much deserved recognition given to the use of internet in marketing.

As a business owner, you need customers. Customers are the reason you wake up in the morning, drive several kilometers, strategize and do all sorts of tasks to keep the business moving. Also, even though this is for the purpose of meeting the needs of these customers, you are also interested in gaining something at the end. As a result of this, proper marketing must be given prior consideration. As we all know that getting the so-called customers is a big challenge many businesses are facing today, an effective marketing plan is critical to handle this difficulty, and resonate with the importance of the effort.

For a business to survive and grow, hoping customers come around isnt the proper way of doing business. What efforts are you putting in place yourself? This is where a marketing agency comes in. An agency that is interested in handling your marketing responsibilities understands that nothing is ever going to happen, and nobody is going to walk into your office to request for the service or product you offer unless they know what you represent and what you do. Not only that, they are confident you can deliver on your promises.

To communicate basic facts effectively, you need a well planned and executed marketing plan. But it is unfortunate that even though many businesses understand that a strategic marketing plan is necessary, just a few of them know how to implement one. Basically, how do you generate leads that can be turned into sales? A marketing agency handles this request.

Time, and again, we have seen how the rise of internet and indexed search, among other things as the explosion of social media have changed the modus operandi of communicating the value propositions of companies to their customers. Before now, simple legacy tactics and advertisements or print ads would suffice to drive traffic to your office door. But these days, the expectations of modern consumers revolve around the use of mobile technology to access information and make crucial buying decision from their devices. What this means is that businesses must ensure that their branding messages are professionally and well executed, that they are easily located on the websites, and can convert visitors to leads.

After all, the business owner is almost always known to have an incomplete marketing strategy- with blogging, social media marketing and other things. In this case, among others that concern marketing budget and management, a marketing agency would be a wise decision.

A number of business owners do not have the right basis to compare and use a method for decision making. Most often than not, they fail to take the true costs associated with marketing, hiring, and retaining into consideration. And somehow, they feel they are saving money relative to the DIY or hiring an employee to handle the marketing functions. Candidly, however, hiring a marketing agency that is focused on inbound marketing tactics offers substantial value. Among the benefits you get with an experienced marketing agency are: no additional overhead, avoidance of HR nightmares, experience in executing marketing plans, expertise with the businesss market niche, efficiency for short term and urgent projects, and many others. Marketing agencies are proactive, educated, and provide targeted information and benchmark analytics. All these are the subjects of the use of the internet.

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How Marketing and The Internet Interact to Solve Business' problems - Qrius

Various communication techniques are available to communicate with the franchisors target market. Using them selectively rather than synergistically, can lead to failure in the effectiveness of a communications programme. We continue exploring these communication techniques.

Fifth is public relations. This can be used to build trust, goodwill, interest and ultimately relationship with the franchise systems target market, and also to counteract unfavourable rumours, stories, events or incidents.

Favourable publicity at franchisee level generates excellent results, e.g. at product, corporate or community events. It can also include controlled publicity in the various media.

Sixth is sponsorship where financial and/or other support is provided in return for the sponsors name, product or brand/logo being used in connection with the sponsored event/activity.

Golf-tournaments, CSR events backed by balloons, banners, printed bags are methods that franchisees can use at local level-but such materials are always produced by the franchisor to ensure consistency.

Seventh is word of mouth-an endorsement of the product (or lack of it) by the consumer. It is communication freely given through word-of-mouth conversation. It is based on experience relating to the product or service and where the receiver regards the communicator as impartial.

Very important, however, is that the primary communicator of the message is usually the customer. When an existing franchisee talks positively to their networks about the franchise system, the franchisor is likely to attract more better franchisees.

Likewise, when a final customer who has used the goods/services at an outlet talks positively in their networks about them, more foot fall is generated -and vice versa.

Eighth is the new media, commonly known as social media. New media opportunities developed in recent years are the worldwide web, e-mail and social media sites such as Facebook, Instagram, YouTube, WhatsApp, Telegram, LinkedIn, Twitter and mobile technology (SMS and mobile apps).

These can be used separately or in combination with the more conventional marketing communications media by both the franchisor and the franchisee.

Marketing through the internet is done over the world-wide web (website). A franchisor seeking new franchisees or to market products to the final consumer could sum up product attributes and post on their own website or prepare a targeted advertisement which internet marketing companies such as Google then broadcast to their millions of customers on the internet in the chosen locality.

Emails targeted to certain audiences are also prepared and given to social marketing companies which send them to a pre-generated email list. Marketing on social media sites is done by either posting on an own wall or paying certain individuals and other social media influencers who have massive following to post on their walls. Tracking mechanisms such as coupons can easily be incorporated.

Targeting the communication is key. Each of these social media vehicles has, over time, curved its own space. LinkedIn, for example, is considered more business-like tool while Facebook is a social tool.

Twitter has grown mainly to be a critique tool while YouTube is a repository of messages one wishes to communicate and keep online.

Though SMS messaging has been overtaken by messaging apps like WhatsApp and Telegram, it is still useful for mass market products whose target audience has no smart phone.

A targeted message is prepared and sent to thousands of mobile phone numbers through the bulk SMS service provided by most mobile phone operators. Messaging apps enable formation of groups that can be reached instantly with targeted messages.

Most attractively, these social media tools allow uploading of product visuals, making it easier for the target audience to feel the product.

This, combined with the fact that most are accessed through a smart mobile phone, enables targeting the communication 100 per cent to the audience, to which it is delivered instantly.

Finally, when planning the marketing communications mix it is important for the franchisor to ensure that the media combinations are carefully planned to limit potential waste.

Cognizance must therefore be taken of the local marketing communication efforts undertaken by the franchisees.

The writer is a franchise consultant working to promote adoption of franchising in Africa. He works with country apex private sector bodies to increase the uptake of franchising by helping indigenous African brands to franchise.

We turn around struggling indigenous franchise brands to franchise cross-border. We settle international franchise brands into Africa to build a well-balanced franchise sector. We help African governments create franchise-friendly business environments for quicker African economic integration under AfCFTA.

wambugu.wagichohi@worldaheadafrica.com

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Planning the marketing communications - 2 - The Citizen Daily

A dark canopy of air pollution has been consuming the cities at an unprecedented rate. The alarms have long gone off. Today, at least 2 Indians are losing their lives every two minutes due to air pollution and there is little time to realize its appalling effects on our day to day lives. Acknowledging the need and importance of clean air, way ahead in time, Volvo Cars has always been a frontrunner taking strides to counter air pollution.

When we talk about air pollution, It is quite natural to hold the day to day automobiles responsible. But VolvoCars asa brand has not just acknowledged the issue of pollution that is long impending but has actively taken giant steps to reduce its carbon footprint in many ways.

In the previous year, this time around, Volvo Cars had rolled out a hard-hitting video on air pollution under its #BreatheFree campaign that had resonated with over 15 million people across all platforms. The initiative reimagined the popular childrens rhyme, Twinkle Twinkle Little Stars and encouraged people to join in their vision to democratise the air. The impact that it created generated multiple important conversations around air pollution. Because why not? We only have one planet!

As they say, change is a consistent process, just like last year, Volvo Cars, that is ever so committed to the cause of beating air pollution has a lot in store this year as well. It encourages the active and aware citizens to not just participate but also actively involve themselves in its vision and commitment to have a pollution-free clean air. To know what Volvo has in store for this year, click on this!

The brand with its message, Do your bit today, to clean the air of tomorrow continues to take aggressive strides towards beating air pollution that is by far the most urgent and pressing crisis that needs attention. Apart from employing the clean zone technology inside the car, Volvo also committed to electrification and greener technology. The Logical Indian community appreciates the brand VolvoCars for its continued contribution towards a greener future.

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UN-Run Refugee Facility In Libya Accused Of Starving Hundreds Of Refugees - The Logical Indian

NAKHON SI THAMMARAT, Thailand (Kyodo) -- Social media is increasingly being used as a means of smuggling endangered otters, and Thai authorities say that is making it difficult to crack down on secret networks.

Illicit trade in the Asian small-clawed otter, an animal that has seen booming demand as pets in Japan, has been on the rise.

Police in Phatthalung, a province in southern Thailand, arrested two people in connection with a recent case, including a 27-year-old man who, in late October, admitted to charges of trying to smuggle the otters to customers inside cardboard boxes.

Authorities said that 18 of the otters, including 11 newborns, each with a street value of 3,500 baht ($116), were discovered at a clothing shop run by the man during an investigation. The suspect also admitted to smuggling such otters in the past.

Calls for preserving rare species of animals are increasing worldwide. A ban on the international commercial trade of the otters found in Southeast Asia, designated as a species threatened with extinction, will take effect on Nov. 26 under the Convention of International Trade in Endangered Species of Wild Fauna and Flora.

In Thailand, one of the supply nations of the otters, unauthorized trading and possession of the fish-eating mammals is banned, but demand for them as pets remains strong.

Otters used to be traded in secret in Bangkok until a few years ago. With some fetching over 1 million yen ($9,200) each in Japan, smuggling has increased sharply, prompting Thai authorities to heighten surveillance on the trade.

Otter cafes have been springing up across Japan, with one in Tokyo's Ikebukuro district reportedly keeping about 15 otters imported legally from Indonesia.

A Japanese man, who operates two otter cafes in Tokyo and Fukuoka, said he has been approached a number of times about purchasing the animals.

In the summer of 2018, he contacted authorities about a man who tried to sell him two emaciated otters. The police later arrested the man on suspicion of smuggling them.

According to Traffic, a wildlife trade watchdog, a total of 59 otters, smuggled from Southeast Asia, were taken into protective custody between 2015 and 2017, of which 32 were headed to Japan.

Indeed social networking sites have become the main conduit for smuggling activities, Thai authorities said.

In the case in Thailand, in an exchange that began over Facebook, a police officer disguised as a customer was able to gather enough information, leading to the two arrests.

But an official in charge at the Department of National Parks, Wildlife and Plant Conservation in Thailand suggested the case is simply the tip of the iceberg.

"This is not even close to a full-scale investigation" of the illicit trading of otters, the official said.

The arrested man admitted that he had been asked by unknown "customers" to find otters and procured them via unknown "suppliers," reaching out to people on social media. He planned to ship most of the animals to Bangkok.

The otters could have possibly been resold and shipped abroad from the capital city, but as smuggling networks are loosely connected with many of the participants on the social networking sites using fake names, investigations often hit a dead end, authorities said.

In Thailand, otters inhabit the southern region, including Nakhon Si Thammarat, where they come to feed in fish-breeding ponds. But a 54-year-old neighborhood resident said the number of otters seen there recently has dropped considerably due to habitat loss caused by the expanding construction of houses.

Hence, illicit trading in "bred otters" is increasing due to the decreasing population of wild otters. "There must be secret breeding places, but we cannot pinpoint them," a senior official at the wildlife conservation department said.

A group dubbed "the society of otter owners" has a page on Facebook. After a series of email exchanges, it admitted that it breeds the animals in Malaysia and sells them for 2,500 baht each in Thailand.

Thailand has extended the maximum prison term for illicit trading of endangered animals to 10 years from four -- the strongest evidence the Thai government is serious about stamping out the trade.

Asked if the group is concerned about the Thai government stepping up efforts to crack down on the smuggling of otters, it responded, "There is a mountain of deals unknown to authorities and, it is impossible to eliminate smuggling."

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Illicit trade of otters via social networking on the rise - The Mainichi