Media Search:



Top 5: Scientific Breakthroughs That Made 2019 an Unforgettable Year of Human Progress – The Weather Channel

Facial reconstruction of A. anamensis by John Gurche using 38-lakh-year-old (3.8-million-year-ago) hominin cranium.

From discovering cures for life-threatening diseases to exploring outer space, from unearthing new facts about human history to making incredible strides in artificial intelligence, humanity achieved exceptional breakthroughs in the field of science and technology in 2019.

As the year comes to an end, it is time to look back at some of those glorious scientific revolutions that will shape our future. Here are our picks for the most significant scientific advancements of 2019:

5. Hello Sun? Earthlings are going beyond your influence!

A simulated landing process of Chang'e-4 lunar probe at the Beijing Aerospace Control Center on Jan. 3, 2019.

Launched in January 2006, the interplanetary space probe New Horizons from the US space agency NASA steered past the Kuiper Belt object 486958 Arrokoth (then nicknamed Ultima Thule) on January 1, 2019. The Kuiper Belt is the region beyond the known planetary system of solar system, and this was the farthest flyby ever conducted by any human-made spacecraft.

Also this year, on November 4, NASA's Voyager 2 reached the interstellar mediuma space between star systems, well beyond the influence of our solar system. Voyager 1 had earlier achieved this feat in 2012. Voyager 2, its successor, was launched in the year 1977.

Also, China's moon mission, Chang'e 4, successfully made a soft landing on the far side of the Moonbecoming the first ever mission to do so. Named after the Chinese moon goddess, the mission is attempting to determine the age and composition of the Moon's unexplored region.

4. Quantum leap in computing

Representational image

Of all the progress made in computing research in 2019, the biggest breakthrough was perhaps the realisation of quantum computing.

Right in the first month of 2019, technology giant IBM unveiled Q System Onethe first quantum computer outside a research labbringing a rather abstract concept into the public imagination. Unlike the bits of information in computers we use, a quantum computer uses quantum bits, or qubits, enabling an exponential rise in the amount of data it can process and store.

Also Read: Rewind 2019: A Look Back at Significant Developments in Indian Science This Year

Further, a team of researchers from Australia and Singapore developed a quantum-powered machine that can accurately simulate future outcomes arising from different set of alternatives. Meanwhile, another study at Yale University showed that we can catch a qubit between the quantum jump and alter its outcomes. This was an exponential jump in fine-tuning the quantum systems as the outcomes need not be completely random and abrupt.

While other research also helped in conceptualising quantum drives with immense storage capacity, the biggest news was from Google. The search giant confirmed in October that it had achieved quantum supremacy. To put things in perspective, researchers at Google claim that the quantum computer solved in three minutes a problem that would have taken 10,000 years even for a supercomputer.

3. Revolutionary research in medical science

Representational image

Medical researchers are always striving to push the envelope of human resilience and efficiency. The year 2019 saw progress on both these fronts, with the development of potential cures for multiple life-threatening diseases and gene-editing promising to be more effective than ever.

This year, twin drugs were developed for Ebola and were found to be effective in nearly 90% of the cases, making the seemingly incurable condition treatable. Researchers also discovered potential cures for bubble boy disease, a condition where babies are born without disease-fighting immune cells, for cystic fibrosis, a painful, debilitating lung disease, as well as for pancreatic cancer.

Moreover, after decades, HIV research finally yielded some fruitful results this year with patients positively responding to treatments. After a long gap of 12 years from the day the first patient was cured of HIV infection that causes AIDS, another patient was cured in March 2019. Researchers had been relentlessly trying to replicate the treatment that cured the infection for the first time in 2007.

Furthermore, using CRISPR gene-editing technology, scientists have found potential treatments for cancer patients, even those with whom the standard procedure was not successful. In October, researchers produced scientific evidence that new gene-editing technology has the potential to correct up to 89% of genetic defects like sickle cell anaemia.

2. Imaging the faraway invisible wonder

Image of the black hole at the center of galaxy M87

Named the top scientific breakthrough of 2019 by the journal Science, this incredible photograph of a black hole was taken using eight radio telescopes around the world to form a virtual instrument that is said to be the size of the Earth itself.

The first-ever image of a black hole, released on April 10 this year, was taken by the Event Horizon Telescope (EHT) collaboration team. The gravity of a black hole is so strong that even light cannot escape its pull, and to capture an image of something that does not emit light is no easy task.

EHT imaged the silhouette (or shadow) of a massive black hole called M87 which is located at the centre of a galaxy 55 million light-years from Earth. M87 has enormous masswhopping 6500 million times the mass of the Sun. The image shows a ring of light coming from the gas falling into the event horizon (the boundary from beyond which nothing can escape) of the black hole.

1. Retracing the origins of humans

Craniofacial reconstruction process of Rakhigarhi cemetery individuals (BR02 and BR36).

Humankinds fascination with the question 'Where did we come from?' has persisted over centuries. Yet, some of the biggest breakthroughs in answering this question were made this year, starting with the discovery of a previously-unknown species of ancient humans. Named Homo luzonensis, this small-bodied bipedal species was discovered in the Philippines and is said to have lived on the island of Luzon 50,000 to 67,000 years ago.

In May, researchers deciphered a four-decade old mystery by identifying a 160,000-year-old human jawbone found in the Tibetian Plateau nearly 40 years ago. The fossil was of Denisovan, an enigmatic ancestor species of humans who ranged across Asia until some 50,000 years ago. The discoverymade despite the absence of DNA in the jawhelped scientists understand this species better. In September, another group of researchers further refined the picture of Denisovans whose traces still linger in the DNA of a few modern humans.

In August, descriptions of a nearly 38-lakh-year-old remains of a skull belonging to a bipedal ancestor of humans baffled the world. This skull proved that two of our ancestor speciesA. anamensis and A. afarensismay have overlapped for at least 100,000 years. This evidence of the existence of these two of our ancestor species at a similar timescale busts the long-held belief that human evolution follows a single lineage, i.e. one species coming after the other.

In a first-of-its-kind attempt, scientists have generated an accurate facial representation of people from the Indus Valley Civilisation in October. Nnother important study showed that the ancestral homeland of every human alive today traces back to a region south of the Zambezi River in northern Botswana. Building on the previous genetic evolution studies, the researchers used ethnolinguistic and geographic frequency distribution data from the genomes of over 1000 southern Africans to trace back the origin of modern humans.

Exponential growth continues

India has also contributed immensely in all scientific domains over the past few years and is now only behind China and the US in terms of the number of published research studies. Building exponentially on the success of previous decades, scientists around the world have made immense contributions from improving our daily life to understanding the mysteries of the universe.

With so much exciting research pouring in from all corners of the world, it isn't easy to even keep track of the incredible pace at which science is progressing. While we have tried to cover a few iconic annual scientific highlights in this article, there are thousands of other important discoveries, studies and achievements that shaped science in 2019.

And as yet another potential-filled year dawns on our planet, The Weather Channel India will keep you tuned in about all the exciting news, updates and breakthroughs from the world of science.

So for your daily dose of weather, environment, space and science stories, stay tuned to weather.com and stay curious!

See the original post here:

Top 5: Scientific Breakthroughs That Made 2019 an Unforgettable Year of Human Progress - The Weather Channel

Discover Where Will Social Marketing Management Software Market Be in Coming Years? – News Cast Report

The global Social Marketing Management Software market, which is extensively assessed in the report contemplates the best need development angles and how they could affect the market over the figure residency under thought. The experts have taken careful endeavors to thoroughly evaluating every development factor of the market, other than indicating how certain market restrictions could represent a danger to players in the coming years. In addition, the report additionally gives data on top patterns and openings and how players could take advantage of them to take up the difficulties in the Social Marketing Management Software. This could be a helpful rule for players to concrete their situation in the business or make a rebound in the market.

Summary of Market:The global Social Marketing Management Software market is valued at xx million US$ in 2019 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.

Social Marketing Management (SMM) applications include the tools, templates and services to create, maintain and optimize a commercial presence in social environments. This market focuses on the vendor solutions that help you analyze and participate in social conversations. This is done through social listening, publishing, engagement (of broader audiences, as well as social user communities), reporting and analytics capabilities, and support for workflow and automation of SMM processes.

Get Free Sample PDF (including full TOC, Tables and Figures) of Social Marketing Management Software Market @https://www.researchmoz.us/enquiry.php?type=S&repid=2458373

This report focuses on Social Marketing Management Software volume and value at global level, regional level and company level. From a global perspective, this report represents overall Social Marketing Management Software market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.

In-Depth Qualitative Analyses Include Identification and Investigation of the Following Aspects:Social Marketing Management Software Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porters Fiver Forces.

This Report Covers Leading Companies Associated in Social Marketing Management Software Market:

On the basis of type/product,this report displays the sales volume, revenue (Million USD), product price, market share and growth rate ofeach type, primarily split into-

Cloud-Based On-Premises

On the basis on the end users/applications,this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Social Marketing Management Software market foreach application, including-

Financial Manufacturing Industry Retail Services Other

Social Marketing Management Software Market: Regional analysis includes:

Asia-Pacific(Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia) Europe(Turkey, Germany, Russia UK, Italy, France, etc.) North America(the United States, Mexico, and Canada.) South America(Brazil etc.) The Middle East and Africa(GCC Countries and Egypt.)

Do You Have Any Query Or Specific Requirement? Ask to Our Industry Expert@https://www.researchmoz.us/enquiry.php?type=E&repid=2458373

Research objectives:

To study and estimate the market size of Social Marketing Management Software, in terms of value. To find growth and challenges for the global market. To study worthwhile expansions such as expansions, new services launches in Global Social Marketing Management Software. To conduct the pricing analysis for the global market. To classify and assess the side view of important companies of Global Social Marketing Management Software.

Key Questions Answered in the Report:

How is the Social Marketing Management Software market expected toGrow In Terms Of Valueduring the study period? What are theCompetition Developments and Trendsin the Social Marketing Management Software market? What are the underlyingMacro-Economic and Industry Factorsimpacting the growth of the Social Marketing Management Software market? What are theKey Challenges, Opportunities, and Improvementsfaced by market players in the global Social Marketing Management Software market?

For More Information Kindly Contact:

ResearchMozMr. Nachiket Ghumare,90 State Street,Albany NY,United States 12207Tel: +1-518-621-2074USA-Canada Toll Free: 866-997-4948Email: sales@researchmoz.usMedia Release: https://www.researchmoz.us/pressrelease

Follow us on Blogger @ https://buzzpocket.blogspot.com/

See more here:
Discover Where Will Social Marketing Management Software Market Be in Coming Years? - News Cast Report

Best Of The Decade: The Articles That Resonated Most With Readers – Forbes

Photo by Justin Sullivan/Getty Images

As I reflect on the past decade writing for Forbes (I started in 2011), I decided to look at the articles that resonated most with readers. The most popular articles included insight on marketing careers and marketing actionsfrom a way to think about the most popular form of social media (word-of-mouth) to the biggest job-search mistakes C-level leaders make to a study that identifies the top companies that produce C-level marketers. Below are the top 5 articles and associated links (one of my personal favorites is #5 below).

#1: Why Word of Mouth Marketing is the Most Important Social Media (July 17, 2014)

This article explores the power of the original form of social mediaword of mouth marketing. Suzanne Fanning, former President of WOMMA (Word of Mouth Marketing Association), provides insight on word of mouth marketing and contemporary efforts to create experiences that are worthy of sharing. She provides insight on a 3 E model: Engage, Equip, and Empower.

#2: The Biggest Mistakes C-Level Candidates Make When Seeking a New Job (June 5, 2014)

What are common mistakes that C-level marketers make when working with headquarters and interviewing for jobs? I reached out to Henry Flores, currently a Partner and Head of Marketing Officers Practice at Ward Howell International, an executive search firm, to better understand the key mistakes C-level candidates make. Flores provides great insight into how to turn a C-level job search into a successful one. One of my favorite tips candidates failing to employ marketing thinking to the search. The search approach should be about them and not about me.

#3: Survey Reveals the Companies that Develop the Best C-Level Marketing Leaders (August 21, 2016)

Which firms have a reputation for developing superior C-level marketing leaders? When I couldnt find data on this question, I decided to conduct research with Christine DeYoung, partner at DHR International, an executive recruiting firm (see the list of the top companies that develop the best C-level marketing leaders here). The list of companies that have reputations for developing talented C-level marketers? Most come from the consumer-packaged goods industry (Procter & Gamble, PepsiCo, Coca-Cola, Unilever, General Mills, KraftHeinz, Johnson & Johnson, Nestle, Clorox, and so forth). Through interviews with executives, we delve into what makes these firms better at developing C-level capable marketers.

#4: The 5 Questions C-Level Candidates Should Ask in an Interview (December 28, 2015)

Many C-level job candidates fail to have thoughtful and well-prepared questions to ask at the end of an interview. I posed a question to an executive recruiter to identify the key questions all C-level candidates should ask in an interview. They include the basics (e.g., What does success look like?) as well as some rarely asked questions (e.g., What is the degree of managerial discretion afforded this position?).

#5: MBA Students: Choose your First Marketing Job Wisely (January 22, 2015)

This is one of my favorite articles. It was born out of a number of conversations I had with students about the right first job. I noticed that because students didnt have an understanding of how marketing jobs varied across firms and industries (some are P&L, CEO-preparing roles and others are glorified collateral making roles), that they were making decisions based on ineffective proxies (e.g., which company is their favorite consumer brand). This article was first written as a letter to a student to help them consider their job options from a different vantage point. I continue to share it with students who often mistake passion for a brand from a consumer perspective with passion as a prospective employer. As a friend from graduate school found outyou may love playing golf but working for a golf company may not be a great career starting point.

Have a terrific new year!

Join the Discussion: @KimWhitler

Go here to read the rest:
Best Of The Decade: The Articles That Resonated Most With Readers - Forbes

5 Small Business Trends to Leverage in 2020 – Inc.

By Kalin Kassabov, CEO of ProTexting.com

If you have a small business, it's essential to keep up with the latest trends in technology, marketing, customer service and other areas that affect your business. Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it's good to be up to date.

Here are some of the most significant trends I'm currently seeing that will impact small businesses in 2020 and beyond.

1. Customers prefer businesses that are green and socially responsible.

Customers are increasingly looking to patronize businesses that follow sustainable, green and socially responsible practices. As Gallup reported earlier this year, younger customers of the millennial and Gen Z generations are especially concerned about such values.

Some of the ways you can demonstrate your commitment in these areas include:

2. Customer reviews will be more important than ever.

Online reviews are not a new trend, but they are becoming more crucial all the time. Customers trust reviews over ads or any other content businesses create themselves. It's absolutely essential to have your business listed on sites such as Google My Business, Yelp and others that are relevant to your business.

The best way to get positive reviews is to provide great products and customer service. Beyond that, it helps to nudge your customers and gently remind them to leave reviews -- whether you do this in person or via email or social media.

3. Traditional businesses are learning to leverage e-commerce.

When you think of e-commerce, you probably think of Amazon and other online retailers. The fact is, however, that many brick-and-mortar businesses are learning to profit from the e-commerce revolution. This can be a way to expand your business without the need for more physical space. Here are a few examples of how traditional businesses can expand online.

If you have a restaurant, you might bottle your signature salsa, curry sauce or salad dressing. You could write an e-book of recipes or the history of a certain type of food. Salons can sell beauty and haircare products. A gym might sell supplements and workout gear.

If you don't create your own product, you could sell your favorite products as an affiliate. Affiliate marketing is an option for many businesses. No matter what type of business you have, you can either sell your own products or find products on Amazon (or another platform) to sell to your customers.

4. Businesses will use mobile marketing in several creative ways.

Mobile is one trend that will surely grow in 2020 and well into the future. Small businesses can take advantage of the popularity of mobile in a number of ways. For example:

5. Stories and livestream will dominate social media.

If you haven't been using Facebook or Instagram stories and livestream video, you're missing a couple of the major social media trends of the last few years. On sites such as Facebook, the main challenge is getting seen by your audience.

Rather than simply posting on your news feed, share stories on Facebook and Instagram. Livestreaming on Facebook, Instagram and YouTube is a powerful tactic for more visibility and engagement. When you post this type of ephemeral content, you can connect with your audience in a spontaneous and authentic manner.

You don't need to create long presentations. The best strategy is to check in frequently and provide the latest news so you consistently touch base with your customers.

Stay current with these key small business trends.

All of these trends have one thing in common: They require businesses to pay close attention to the current needs and preferences of today's consumers.

A customer in 2020 is likely to be someone who uses mobile devices, orders many products online, is environmentally aware, enjoys social media and reads customer reviews before making decisions. If you want these customers to choose your business, you have to understand how they think.

Kalin Kassabov is a founder and CEO of ProTexting.com, a fast-growing enterprise level text message suite of services.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Originally posted here:
5 Small Business Trends to Leverage in 2020 - Inc.

3 Career Moves You Need To Prioritize To Protect Your Livelihood In The 20s – Forbes

Getty

Ten-year career plans became pass as the pace of change in business increased. Its hard to predict what the technological and economic environment will be in the coming year, much less a decade. But there are still many things you can and should plan for as this new decade approaches, especially if you hope to protect your marketability and increase your earning potential.

Positioning yourself to ride the wave of economic and cultural volatility that lies ahead will require a prolonged and sustained effort. That might be daunting to hear, but as you will spend the next decade working anyways, why not work smarter?

Even if you dont write out a full ten-year plan, try not to lose sight of these three goals when the 20s get into full swing. Use them as guideposts to help you grow more resilient and to keep your skill set in demand no matter what the next decade holds.

1. Become less dependent on your primary employer

Gone are the days when you could trust an employer to protect you during a downturn. No matter how valued you are right now, growing industry consolidation, pressure to cut expenses or changing business needs may result in a disruption in your employment.

Instead of hoping youll be lucky enough to be spared such periods of instability, work to reduce your dependence on one company. Make this goal a priority for the next decade.

For some people, that may mean launching a new business. However, startups typically require a significant investment of money and time, and you may not have either readily available.

Other alternatives include side hustles, freelance projects and volunteer work that has the potential to become paid work down the road. There are more options to generate side income than ever before. Plan to do research, test out and integrate an additional source of income into your life.

Your side hustle may never become your main source of income, but it can be personally fulfilling while also fortifying your livelihood and career prospects.

2. Get serious about marketing yourself

Almost any business idea or new career path you hope to launch in the next decade will be dependent on leveraging your brand and social network.

Good marketing plans are executed well before you actually need them. If you spent the last decade building knowledge and skills that few people know about, its time to focus on marketing yourself better in the 20s.

Many people mistakenly believe that defining your brand and sharing your knowledge publicly is an act of vanity, but in todays ever-connected world doing so is simply a career imperative. You will not be recognized for your talents if you dont build a significant online footprint.

You can certainly start with the basics such as getting a great headshot and updating your LinkedIn profile, but plan to go beyond that.

Find social media outlets that fit with your personality and become more regularly active on at least one platform. Then, commit to producing one to two quality online articles or videos a year in your area of expertise. A decade from now, youll have a significant amount of content to leverage and reference, not to mention the new connections you will make because of these posts.

Your online credibility will become an even larger predictor over the next decade of how often you receive job inquiries and whether you ultimately land the best jobs. Dont neglect this important area of career development; you will regret it a decade from now.

3. Age proof your skills

No matter how old you are today, youll be ten years older at the turn of the next decade. Start planning now to position this older version of yourself to remain marketable.

Workplace dynamics in the last decade were shaken up with the influx of millennial leaders and an ever-increasing requirement for digital skills.

Furthermore, Generation-Z will also soon be firmly established in the workplace while artificial intelligence has already begun to reshape the way we work. Its a certainty: more change is coming.

The key to adapting successfully is to have a mechanism in place to actively monitor workplace shifts and to challenge yourself to stay in step. At least once a year you should assess how your industry is changing and how to further align your skills. Identify networking groups or key mentors that are on the cutting edge of your industrys trends and stay connected.

Your ability to constantly refresh your skill set and adjust to new cultural norms will help you maintain market value. Dont let this next decade come and go with you still listing the same skills on your rsum or stuck in old management practices. Make sure your skill set and career story are evolving.

Protecting your livelihood in the 20s will require focus and active participation, but if youre up to the challenge, this could be your best and most fulfilling decade yet.

Kourtney Whitehead is a career expert and author of Working Whole. You can learn more about her work atSimply Service.

Original post:
3 Career Moves You Need To Prioritize To Protect Your Livelihood In The 20s - Forbes