Mediaboss Marketing

Facebook, Inc. (NASDAQ:FB) VP Jennifer Newstead sold 260 shares of the businesss stock in a transaction on Tuesday, December 17th. The stock was sold at an average price of $198.93, for a total transaction of $51,721.80. Following the completion of the sale, the vice president now owns 2,086 shares of the companys stock, valued at $414,967.98. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink.

Jennifer Newstead also recently made the following trade(s):

NASDAQ:FB opened at $206.30 on Friday. The company has a debt-to-equity ratio of 0.09, a quick ratio of 4.66 and a current ratio of 4.66. The company has a 50-day moving average of $197.40 and a 200-day moving average of $189.73. Facebook, Inc. has a 52 week low of $123.02 and a 52 week high of $208.66. The company has a market capitalization of $587.63 billion, a price-to-earnings ratio of 32.92, a PEG ratio of 1.17 and a beta of 1.05.

Facebook (NASDAQ:FB) last posted its earnings results on Wednesday, October 30th. The social networking company reported $2.12 earnings per share for the quarter, beating the Zacks consensus estimate of $1.91 by $0.21. Facebook had a net margin of 27.08% and a return on equity of 20.39%. The business had revenue of $17.65 billion for the quarter, compared to analysts expectations of $17.35 billion. During the same quarter in the previous year, the firm posted $1.76 earnings per share. The firms revenue for the quarter was up 28.6% on a year-over-year basis. Sell-side analysts forecast that Facebook, Inc. will post 8.48 EPS for the current year.

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the business. United Bank boosted its stake in shares of Facebook by 32.7% during the 2nd quarter. United Bank now owns 2,499 shares of the social networking companys stock valued at $482,000 after buying an additional 616 shares during the period. KBC Group NV increased its position in Facebook by 5.8% in the second quarter. KBC Group NV now owns 726,543 shares of the social networking companys stock worth $140,223,000 after purchasing an additional 39,818 shares during the last quarter. Janus Henderson Group PLC raised its stake in Facebook by 8.2% during the second quarter. Janus Henderson Group PLC now owns 8,257,177 shares of the social networking companys stock valued at $1,593,606,000 after purchasing an additional 628,233 shares in the last quarter. Gamco Investors INC. ET AL raised its stake in Facebook by 12.1% during the second quarter. Gamco Investors INC. ET AL now owns 30,405 shares of the social networking companys stock valued at $5,868,000 after purchasing an additional 3,289 shares in the last quarter. Finally, Eagle Asset Management Inc. lifted its position in Facebook by 1.3% during the second quarter. Eagle Asset Management Inc. now owns 37,493 shares of the social networking companys stock valued at $7,236,000 after purchasing an additional 491 shares during the last quarter. 63.77% of the stock is currently owned by institutional investors.

Several brokerages have recently issued reports on FB. Barclays lowered their price target on Facebook from $240.00 to $220.00 and set an overweight rating on the stock in a research report on Thursday, October 31st. Piper Jaffray Companies initiated coverage on Facebook in a research report on Tuesday, December 3rd. They set an overweight rating and a $230.00 price objective for the company. Wells Fargo & Co set a $260.00 price objective on Facebook and gave the stock a buy rating in a research report on Friday, November 1st. Deutsche Bank increased their target price on Facebook from $260.00 to $270.00 and gave the company a buy rating in a research note on Wednesday. Finally, DZ Bank reaffirmed a buy rating on shares of Facebook in a report on Thursday, October 31st. Two equities research analysts have rated the stock with a sell rating, five have assigned a hold rating and forty-one have given a buy rating to the company. The company currently has an average rating of Buy and an average price target of $231.82.

Facebook Company Profile

Facebook, Inc provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way.

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Jennifer Newstead Sells 260 Shares of Facebook, Inc. (NASDAQ:FB) Stock - Riverton Roll

Data analytics company Klear has conducted a new report on the state of influencer marketing on Instagram, analyzing over three million sponsored posts in order to identify key trends and shifts of note.

And the data shows that influencer marketing is, indeed, on the rise. According to Klear's analysis, the number of Instagram posts using the #ad hashtag, signifying a brand partnership, increased by almost 50% in 2019.

That's probably not surprising - with Instagram seeing more usage, it makes sense that brands would also be looking to align with that shift. But in looking at those posts which include the #ad hashtag, Klear was also able to establish some more specific trends about the rising Instagram influencer landscape.

First off, Klear notes that the vast majority of Instagram influencers are female:

Again, maybe not a surprise, given the visual nature of Instagram, and the relation of such to fashion products, which are more aligned, traditionally, with female users. That said, the significance of the divide between male and female influencers is somewhat surprising. Maybe that points to a new opportunity for male influencers on the platform as a means to stand out from the crowd.

As you can see, Klear also notes that Instagram's user base is more female leaning, which further lines up with the overall trend.

Instagram influencers are also young - with 25-34 year olds dominating the space.

In some ways, you'd expect that to skew even younger, but then again, establishing yourself as an influencer, in a business sense, likely takes some experience, which would point to the slightly older age shift.

Unsurprisingly, fashion comes out as the top industry for Instagram influencer posts.

Those trends are pretty much exactly as you would expect - in fact, in terms of revelation, the report doesn't really underline any significant changes to the norms you likely think of in relation to Instagram influencers. But even so, it's interesting to note what the data shows, and how that relates to on-platform campaigns.

Klear also notes that Stories usage is rising among influencers, with more frames being added, on average.

As noted, there are probably no major revelations here - though the disparity of male to female influencers is likely larger than most would expect. But either way,it is worth looking into the state of play, and assessing what that may mean for your own influencer marketing approach.

With the use of Instagram influencers on the rise, now may be the time to get in, before it becomes even more flooded, and by understanding the trends, you may be able to formulate a more resonant, responsive approach.

There are more insights in Klear's full report, which you can download here, while Klear also recently published another report which looks at the performance of Instagram Stories among influencers specifically.

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New Report Looks at the Growth of Influencer Marketing on Instagram - Social Media Today

Multiracial friends using smartphone against wall at university college backyard - Young people ... [+] addicted by mobile smart phone - Technology concept with always connected millennials - Filter image

When it comes to Gen Z, theres no shortage of studies, analysis and -most importantly- memes to signify where this cohort of the population is in terms of progress. While the verdict is still out on what will come to define this forward-thinking generation born between 1995 and 2015, their social impact is hard to ignore. At a glance, it clear to see the numbers are worth noting: 61 million individuals in the U.S. alone are Gen Z-ers and they are expected to make up 30% of the labor force by 2030 according to the U.S. Census Bureau. Theyre also the most diverse generation in history with just over half being comprised of non-Hispanic whites.

They are digital natives, savvy self-starters and ready to do away with conventions for social equity. Theyve even popularized the now viral ok, boomer meme as a catchphrase to dismiss the criticism from older generations, sharing videos with the hashtag over 44.6 million times on TikTok. Its clear what they think about the world around them and how the status quo is growing obsolete but what are they doing with this sense of autonomy?

Putting a human lens on Gen Z-ers to help answer the big questions, the strategic and social marketing agency, PRZM, got up close and personal with a dynamic group of Gen Z-ers across industries, interests, and backgrounds for a glimpse at their worldviews. In a video produced in collaboration with agency co-founder Larry Milstein and brand marketing consultant Liz Toney, a diverse group of creators spoke on some key questions for their generation.

With general questions centered around developing community, choosing optimism and defining influence, the group of participants waxed poetic on a range of subjects. And their outlook matters: Gen Z makes up about a quarter of the population in the United States and the United Kingdom and has an annual purchasing power of $44 billion. Plus, they are quickly entering the workforce, challenging social norms and leading the charge as digital natives in an ever-evolving media landscape.

While these Gen Z-ers represent a little slice of a broader social context, their collective impact as digital creators, activists, and entrepreneurs comes to play in the video interviews. Featured among the group were Olivia Seltzer , the 15 year year-old founder of a text-based news outlet called The Cramm and Dani Perkins, whose role as Nickelodeon's first multi-racial princess is changing the face of influence. The others are curating tastes for audiences in the hundreds of thousands on social media, writing for Netflix series and lending their voices to the most urgent social causes like climate change and human rights.

Theyre also monetizing their online outputs at faster rates than ever before while taking a holistic approach to righting the wrongs of the world. Ive seen us referred to a lot as the activism generation or the founding generation as in our founding fathers and I think that definitely a big aspect of my generation is our interest in the world and in actually creating change, Seltzer says. Influencer, Lily Chee, speaks to the pace of the generation saying, I think what defines Gen Z is just moving fast. Were not used to waiting around for stuff, everything I want to come quickly.

When it comes to speed, however, theres more to Gen Zs sense of urgency than instant gratification. Whats really different about my generation from others is that we really do have such a connection with people from countries all around the world. I talk on a daily basis with people thousands of miles away from me who I would have never been able to reach without social media, Seltzer says. After the 2016 election shifted everyones attention to the growing political unrest in the country, Seltzer created an outlet that caters to a generation that looks to less traditional sources like social media for their news. Since launching in 2017, the teenager collects headlines every morning to break down world news with the help of a small editorial team to create a newsletter sent to email and text inboxes every weekday. Reflecting the self-starting Gen Z ethos with her platform for curated news thats approachable for teens.

PRZMs interviews also feature Gen Z change-makers like 24 year-old Netflix writer and comedian, Buck Andrews, 23 year-old LGBTQ activist, Spencer Bistricer and 19 year-old DJ Lil Lexi.

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Beyond The Meme: How These Gen Z-ers Are Making Their Mark - Forbes

Social media is visual. Images (and, increasingly, video) are the most engaging content on all channels.

The 3.2 billion active users across all platforms are eager for relevant content, and images are essential to capturing their attention. When people get information paired with an image, they remember 65% of that information three days later, compared with 10% retention of information heard. Facebook posts with images garner 2.3 times the engagement of posts without images.

With easy access to cell phones, social media managers can create a steady stream of image content. However, we still need forethought, planning and a discerning eye to create high-quality images that are truly memorable and fit a brands tone.

If you work with or know a skilled graphic designer, employing their expertise can ensure that your images are beautiful and aesthetically consistent. Smaller brands and agencies may not have a graphic designer on staff, and minor design needs often fall to social media managers.

Some social media professionals have design knowledge, but even beginners can leverage a few key elements of design and apply them to social media imagery.

The foundation of all images is coloreven those in black-and-white. A basic understanding of color theory is important to staging, editing and posting images that engage your brands followers.

Color theory: The basics

Color theory is a broad term that encompasses decades of scientific study and exploration. The base is the color wheel, which itself has a multitude of iterations. The key parts of any color wheel are:

Any color wheel you choose can guide you in complementary colors, or color harmony. Colors and shades directly across from each other on a color wheel are complementary, meaning that when paired together they provide a contrast that is pleasing to the eye.

Color harmony involves analogous colors (any three colors next to each other on the color wheel). The contrast, or lack thereof, these sets create makes an impact, even if the image is altered to black-and-white.

Certain colors have different meanings in various cultures, and warm and cool shades evoke different emotions. Human emotion and color are strongly tied together.

Planning your images with these considerations in mind helps create the desired atmosphere, tone and action for your brand.

Color theory on social media: Tips for making an impact

We all have at least a vague idea of what images look good, perhaps without understanding why they appear that way. When you apply color theory to the photos you take and graphics you create for social media, youll start to grasp the science and art behind it and then create images that show a consistent brand image and drive your followers to action.

When setting up a photo or beginning to design an image, first consider your brands color scheme. If you have a well-designed logo/branding guide, its likely that the colors are already complementary or analogous. These colors are good choices for your base social media palette. Try to plan images that include these colors in some way.

Complementary colors create contrast, a technique you can use to bring the eye to a focal point. Contrast in images has also been shown to drive conversion rates.

Colors evoke emotion. If youre going for feelings of warmth, power or love, choose colors in the warm-color range, such as reds, pinks, oranges and yellows. If youre aiming for soothing and calming, choose a blue or a green.

Carefully consider the target audience and how their cultural background affects perceptions of color. For example, the color white in Western cultures often represents purity and elegance, but in some Asian cultures, its a marker of death and bad luck.

Remember that hues appear differently on digital screens than on paper. A color you choose from printed brand material may look slightly different onscreen, as will colors in the photos you take. You might need to edit and adjust images to get your desired effect.

Intentional use of color theory in your social media images will help create a cohesive brand presence that engages your followers. Keep in mind complementary and analogous colors, your brands color scheme, contrast, how colors stir emotions, and the differences in printed and digital material, and youll design images that stick with your audience long after theyve logged off.

A version of this post first appeared on the A.wordsmith blog.

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Why and how to apply color theory in social media marketing - PR Daily - PR Daily

With talent in high demand, companies cant recruit the best unless they have a unique and positive offer, and these days its not just about the package. In a candidate-driven market, HR leaders in survey after survey have underlined the challenge of filling senior and executive positions. The top people by definition will have options, so they are often looking for that something extra that makes an opportunity really special and gives them additional motivation to sign on to a new company.

To deal with this challenge, companies usually try to appeal to the tangible advantages. This includes salary and benefits. But it will also invariably focus on the job itself, and how it will be better than their current post: more opportunity, more seniority, more creativity. Sometimes it works. But often it does not. What can companies add to tilt the odds in their favor and bring that new recruit over the line?

Our Better Angels. Having a powerful social mission that speaks to a higher purpose and true motivating values of the company can be a very strong magnet for top talent. It offers the chance to be part of a mission bigger than just profit and sales, and shows that the people in the company are a community joined by a common purpose.

Having a powerful social mission that speaks to a higher purpose and true motivating values of the ... [+] company can be a very strong magnet for top talent.

A standout example is San Francisco-based Fireclay Tile, one of the few design companies to have achieved B Corporation certification as a socially and environmentally responsible business.

Having a framework of social responsibility and being very clear and transparent about it is something that many, many people have been very excited by, explains CEO Eric Edelson. As a result, we are able to hire people away from larger companies. They want to work for a brand that is producing something beautiful and also achieve something special for the world, together, rather than just making and selling tile and focusing on profit.

How to Adopt Cause Marketing. Taking this approach on board can provide real benefits, but it is not a simple fix. Here are some of the key steps:

Words of Caution. In adopting a social mission, bear in mind these two critical points:

For Fireclay, however, the benefits of this effort have been significant. Weve always been looking for missionary over mercenary, says Edelson. But since having the B Corp certification, it has naturally been more consistent we are not only living our values but broadcasting them more. We cant say we are saving the world, but we are committed to making the largest contribution we can, and this is an attractive differentiator, especially for a younger generation looking for a mission-driven organization. They feel theres a higher purpose than just making money, and this definitely helps us attract and retain personnel.

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The Truth Behind Attracting Top Talent Through Cause Marketing - Forbes