Mediaboss Marketing

EloQ Communications celebrates its fifth anniversary with early success in: providing top-notch PR services for clients from around the world in Vietnam and Southeast Asia markets, and promoting the image of Vietnams PR industry to new frontiers.

There have been many notable highlights in EloQ Communications five-year journey that contributed to this success. Besides public relations, the company has added new core services, including digital marketing, social media management and influencer marketing services in Vietnam market to become a one-stop-agency for clients, bringing more values and satisfying clients goals with diverse and modern communications tactics. EloQ Communications also launched its blog site and Youtube channel with original content produced by the in-house team to help the community and people interested in public relations and marketing access industry insights with ease.

While delivering top-notch services, the agency also kept its commitment to ethical standards and corporate social responsibilities. During COVID-19, EloQ Communications quickly gave communications tips and launched a pro-bono program for SMEs who were impacted, which displayed its concerns and supports for the community, as well as its flexibility to crises. To realize the dream of empowering the voices of Vietnamese public relations professionals, EloQ Communications aims for global standards and adopt these standards in conducting local public relations and marketing activities.

Company founder and communications expert, Dr. Clra Ly-Le, prides herself in getting EloQs name out to the world. The agency has gone through some trying times over the last five years, and is celebrating our fifth anniversary amidst COVID-19. But with the dedication and hard work our employees put in, we have adapted to the situation and are still striving to leverage our expertise day-by-day. Southeast Asia, and Vietnam in particular, has always been viewed as the less-developed area of the PR industry. Despite the non-stop efforts to improve service standards, little recognition has been given to PR professionals and the PR industry in this part of the world. We dont see ourselves as just a local agency, but our mission is to deliver the best practices while empowering our voices among global peers. In the future, we will continue to carry this mission, and hopefully, more people will have a positive view of Vietnams PR industry, shared Dr. Ly-Le, Managing Director of EloQ Communications.

To stay up to date with global know-how and connect with PR practitioners from other regions, EloQ Communications actively expands its network and engages with partner agencies across Asia, Europe and America. EloQ Communications is currently a member of the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the worlds largest PR professional body, and Public Relations Network (PRN), a global collective of creative and dynamic public relations specialists. This strong bond allows EloQ to implement clients campaign regional projects, marking their name in the global market.

EloQ Communications started as a subsidiary branch of a regional public relations group, but later become independent and changed its name in 2018. The name "EloQ" is short for "Eloquent "which describes the goal of facilitating strong, clear, and fluent communication between clients and stakeholders. From that moment, EloQ Communications positioned itself as a local agency with a global vision by offering global standards services, from market entry to build and strengthen brand presence, in the Vietnam market. The agency has supported notable clients such as Rakuten Viber, Intel, Grab, Lazada, Hitachi, Duolingo, Booking.com, Nok Air, etc.

About EloQ CommunicationsEloQ Communications is an independent communications agency which acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market.

EloQ offers a range of marketing services in Vietnam, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. The agency values modernity, transparency, and flexibility above all.

For more information, please visit http://www.eloqasia.com

Read more:
EloQ Communications Celebrates Five-Year Anniversary: Realizing the Dream of Empowering Voices from Vietnam - PR.com

As it continues to expand its ad business, TikTok has launched a new platform which provides a range of business tips and guides to help brands make the most of the short-video platform.

As you can see here, the new platform provides info on various elements of brand-building on the platform, including notes on creative elements, ad strategy, key trends and more.

Each element includes an overview, with example case studies and guides.

The guides outline various key elements in more detail, which could be helpful in mapping out your approach.

If you're looking to make TikTok a focus, or have been considering how you might be able to tap into the platform, there's a heap of helpful info to consider. And while not all of it will apply to your brand, the variety of examples and tips will no doubt inspire your thinking, and help in establishing your TikTok approach.

You can check out the new TikTok business resources here.

The rest is here:
TikTok Provides New Business Tips and Resource Guides - Social Media Today

Market Study Report has announced the launch of Content Creation and Social market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

Executive summary:

The latest research report on Content Creation and Social market offers readers a complete guide to the industrys growth patterns over 2021-2026. It highlights all important aspects such as the growth drivers, restraints, and opportunities influencing the industry dynamics.

Request a sample Report of Content Creation and Social Market at:https://www.marketstudyreport.com/request-a-sample/2763400?utm_source=technologymagazine.org&utm_medium=AK

According to industry experts, Content Creation and Social market is slated to register a year-over-year growth rate of XX% during the stipulated timeframe.

Further, the research literature validates the projections being presented by leveraging a comparative study of the past and present business scenario. Besides, it holds vast information on the industry segments and competitive dynamics to provide a holistic view of this domain. Additionally, the report contains the markets initial response to the Covid-19 pandemic and also outlines the top growth prospects going forward.

Market snapshot:

Regional outlook:

Significant Key Features Highlights of The Reports:

Ask for Discount on Content Creation and Social Market Report at:https://www.marketstudyreport.com/check-for-discount/2763400?utm_source=technologymagazine.org&utm_medium=AK

Product terrain outline:

Applications scope overview:

Competitive landscape review:

For More Details On this Report: https://www.marketstudyreport.com/reports/global-content-creation-and-social-marketing-tools-market-growth-status-and-outlook-2020-2025

Related Reports:

1. Global AR in Retail Market Growth (Status and Outlook) 2021-2026Read More: https://www.marketstudyreport.com/reports/global-ar-in-retail-market-growth-status-and-outlook-2021-2026

2. Global Blood Bank Management Software Market Growth (Status and Outlook) 2021-2026Read More: https://www.marketstudyreport.com/reports/global-blood-bank-management-software-market-growth-status-and-outlook-2021-2026

Read More Reports On: https://www.marketwatch.com/press-release/power-management-ic-pmic-market-2020-industry-and-geography-insights-size-share-opportunity-analysis-and-industry-forecast-till-2026-2021-03-11

Contact Us:Corporate Sales,Market Study Report LLCPhone: 1-302-273-0910Toll Free: 1-866-764-2150 Email: [emailprotected]

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Content Creation and Social market to grow substantially through 2026 - Technology Magazine

Facebook sparked a flurry of excitement last September when it announced that the first iteration of its AR glasses - currently being tested under the title 'Project Aria' - would be available in stores sometime in 2021, pointing to the next stage of social and digital connectivity.

But Facebook has since sought to temper expectations, with the company's AR and VR chief Andrew Bosworth noting that the first stage of its wearable device will not be fully-AR enabled. But that next level is coming, sometime on the horizon - and today, the company has provided some more insight into its plans for AR, and engagement with digital devices that it says will form the next major computing shift.

"Say you decide to walk to your local cafe to get some work done. Youre wearing a pair of AR glasses and a soft wristband. As you head out the door, your Assistant asks if youd like to listen to the latest episode of your favorite podcast. A small movement of your finger lets you click play. As you enter the cafe, your Assistant asks, Do you want me to put in an order for a 12-ounce Americano? Not in the mood for your usual, you again flick your finger to click no.

Facebook provides a few examples of this type in its new overview, which points to where it's focused in this respect, and how it plans to eventually implement AR tools.

"You head to a table, but instead of pulling out a laptop, you pull out a pair of soft, lightweight haptic gloves. When you put them on, a virtual screen and keyboard show up in front of you and you begin to edit a document. Typing is just as intuitive as typing on a physical keyboard and youre on a roll, but the noise from the cafe makes it hard to concentrate."

Facebook equates this next shift to the invention of the PC mouse, which revolutionized how people interact with computers. AR, in Facebook's view, will serve that same purpose, with tools that are able to assist and complement all of our day-to-day activities as needed, via a combination of sensory detection, AI and other connective elements.

That will also lead to new advances in marketing and advertising, with the capacity to showcase products and offers within people's digital eyeline, or in relation to where they are or what they might be doing. The possibilities, as Facebook notes, are endless - but while such developments are exciting, Facebook says that we're still a way off yet.

"Building the AR interface is a difficult, long-term undertaking, and there are years of research yet to do. But by planting the seeds now, we believe we can get to ARs Engelbart moment and then get that interface into peoples hands over the next 10 years, even as it continues to evolve for decades to come."

So while Facebook is planning to launch its new glasses sometime this year - which it's now calling 'smart glasses' - we're likely still several years away from this next stage, where your digital activity is seamlessly integrated into your everyday life.

But it is coming, and likely still sooner than most think. The descriptions above still feel very sci-fi, but these are what Facebook is developing and working on, and the indicators here are that they already know how all of these functions will intersect.

And as those functions are developed, so too will come new opportunities.

It's interesting to consider, and to factor into your strategic thinking for where we go next.

Read the original:
Facebook Outlines the Future of AR, and Plans for the Next Stage of Computing - Social Media Today

A WA Liberal MP has launched a scathing attack on his own party's performance, saying it failed to be a "credible opposition" over the past four years and calling its central election energy proposal "the stupidest policy" ever released by the party.

Upper House Member for the South West, Steven Thomas, who is on track to secure his seat for another term, unleashed a barrage of criticism against his party on ABC Radio Perth.

"When COVID came along Mark McGowan did a pretty good job with it and he's been rewarded for that," Mr Thomas told the ABC's Nadia Mitsopoulos.

"But at the other end of the argument, from a Liberal perspective, we lost our credibility.

"We didn't campaign hard enough for four years, we lost our connections to the community.

The politics, the policies and the people. We've collected all our coverage on the election campaign here.

"I think a lot of our people somehow thought that everybody made a mistake in 2017 and it was going to come flooding back to the Liberal Party, but what we needed to maintain all through the last four years, and particularly the last four months, was our credibility that we could be a credible opposition.

"And we failed to do that."

The WA Liberals suffered a thumping defeat at Saturday's election, with WA Labor on track to claim a majority in both houses of WA's Parliament.

Mr Thomas rejected the suggestion the former Liberal leader Zak Kirkup, who lost his seat of Dawesville on Saturday, had been "thrown to the wolves".

Mr Thomas claimed there was a group of around six people who were "supposed" to make decisions about the campaign, policies and costings.

"But in the end it was a very small, select group around Zak (Kirkup) who made those decisions and I think he stands by his decisions," Mr Thomas said.

"He was the maker of his own demise in my view, because that little leadership team were the people who decided to put out that energy policy, who decided to admit defeat weeks out.

"Those decisions damaged everybody. While I wish him the best I think he is as responsible as everybody else."

ABC News: Andrew O'Connor

The WA Liberals yesterday said it would take steps to begin "a comprehensive review of the election, from 2017 through to and including the formal campaign period."

"The circumstances of this election and the events leading up to it made for the most difficult campaign in our party's history," a party statement said.

"History and timing were not on our side."

Mr Thomas said he had contributed to previous party reviews but they had "contained things that the leadership and the people in control of the Liberal Party didn't like, so none of it ever saw the light of day."

"If you are going to have another review, it actually has to result in change," Mr Thomas said.

"It has to look at going back to empowering those local branches, and not allowing them to be dominated by any one particular group.

"And it's not just the conservative Christian Lobby who seem to have an excessive amount of power in Perth, there are other groups as well that form around factions.

"It is time for the Liberal Party to take the power back from those groups."

Mr Thomas said the party needed to change "the selection process, the control process for the Liberal Party", suggesting plebiscite preselection to give the entire party a chance to contribute.

Mr Thomas said he had heard frequently from within his party over the past four years that "it would never get worse than 2017".

"The reality is it got significantly worse," Mr Thomas said.

Did you know we offer a local version of the ABC News homepage? Watch below to see how you can set yours, and get more WA stories.

(Hint: You'll have to go back to the home page to do this)

"For the two and a half years, I don't think any policy was developed. Nobody heard from the Liberal Party about issues.

"All of those things meant that people thought the Liberal Party wasn't present and wasn't in the debate."

Mr Thomas then drilled down on the election campaign, saying while some strong Liberal policies, including payroll tax reform, had been developed, they were largely undersold.

Instead, Mr Thomas said the party focused on a "couple of policies and decisions" he labelled "terrible" and made the Liberal "situation far worse", zooming in on its central renewable energy proposal.

"That energy policy was the stupidest policy I have ever seen the Liberal Party release," Mr Thomas said.

"It makes the Alexander Downer, 'The Things That Batter' domestic violence policy, look sensible by comparison."

Mr Thomas was referring to Mr Downer's comments as the leader of the federal opposition in 1996, when introducing a set of policies dubbed "The things that matter", he segued into the party's domestic violence policies by saying, "from the things that matter to the things that batter".

Mr Thomas said the politics of the Liberals' energy policy and what it aimed to achieved made it "foolish".

Read the ABC's election expert Antony Green's analysis of the WA election.

"The expectations that thousands of Greens supporters would suddenly jump onto the Liberal Party bus because of this greener-than-green policy was foolish politics," Mr Thomas said.

"But it also shredded our already damaged credibility because it was utterly undeliverable.

"You could not do it even if you wanted to."

Mr Thomas called himself the "greenest" member of the Liberal Party but said he thought the policy was "undeliverable".

"You couldn't have shut down the Collie Power Station by 2025 even if you wanted to, you couldn't deliver renewable energy down that pathway and get it to Albany safely without droppage," Mr Thomas said.

"If you decided to do it, it would cost billions.

"That energy policy, in my view, is the reason why our costings were such a debacle, because you could not afford to have that policy costed."

Outgoing Liberal MP Alyssa Hayden, who lost her seat of Darling Range, took aim at the party's former leader Liza Harvey and the role her leadership played in the party's thumping defeat.

Ms Harvey, who lost her seat of Scarborough at the weekend's poll, led the Liberal Party during the COVID-19 pandemic and came under intense scrutiny over her original call for interstate borders to open.

She stood aside months out from the election to effectively give the party a clean slate, and Zak Kirkup took over the reigns.

"If we'd swapped over to Zak a year out from the election, I think we would have been in a better position," Ms Hayden said.

"I don't think Liza did us any favours, certainly got us no runs on the board and we went backwards."

ABC News: Jacob Kagi

Ms Hayden said Ms Harvey's border comments hurt the party "immensely" and that there had been "no consultation in the party room" over the position.

She claimed under Ms Harvey's leadership, she and other Liberal MPs, "were frozen out".

"Silly things, like we were gagged in Question Time, we were not allowed to interject it just killed our morale and we were no longer a team," she said.

Ms Hayden said comparatively, former leader Mike Nahan and Mr Kirkup were both very inclusive.

Ms Hayden said in hindsight neither the Liberal's green energy policy, nor Mr Kirkup's decision to concede defeat weeks out from the poll, were the right moves but that Mr Kirkup had "done an amazing job".

"I had people stopping me congratulating me on changing leader.

"Zak ran an amazing Opposition line, he did an extremely good job in a very short timeframe with no resources."

One of what could be only two re-elected Lower House Liberal MPs, Libby Mettam, who is the acting party leader, said her colleague had made some valid points.

ABC News: Gian De Poloni

"The WA Liberal Party do need to take responsibility, not just for the fifteen weeks of the election campaign, which obviously could have been better," Ms Mettam said.

"But also the last four years where we had that time to really build and be in a better, more resilient position through this pandemic election."

Ms Mettam said being an effective Opposition would be "an enormous challenge" but it was not an insurmountable task.

"We do need to reconnect with our base, and do that very quickly, we do need to re-energise the party," Ms Mettam said.

"There is a public interest in ensuring that we have an effective working Opposition and we quite clearly need to do more to ensure that we meet that objective, numbers aside."

Ms Mettam laughed off a suggestion that "you could flip a coin" to determine the next Liberal Party leader, but said it would be determined with her party colleagues at a later time.

Excerpt from:
Liberal MP Steven Thomas lets fly at own party in wake of WA election catastrophe - ABC News