Mediaboss Marketing

Days after Prime Minister Narendra Modi called 17th century Ahom general Lachit Borphukan a freedom fighter who contributed to Indias independence from colonialism, Uttar Pradesh Chief Minister Yogi Adityanath said medieval saint-reformer Srimanta Sankaradeva had premonitions of illegal immigration in Assam.

The problem of illegal immigration in Assam is widely believed to be an outcome of the British rule, the Partition of India in 1947 and the creation of Bangladesh in 1971.

I am proud to be here by the mighty Brahmaputra, in the land of the great Sankaradeva. He was one of the brightest lights of Indias cultural nationalism who saved Assam. If Congress had succeeded with its conspiracy and politics of appeasement, this land would have threatened the national security because of infiltrators, Mr. Adityanath said at a Bharatiya Janata Party (BJP) rally in central Assams Lanka on Wednesday.

He also addressed party rallies at Kalaigaon and Goreswar in north-central Assam.

Sankaradeva alerted people to the issue of illegal immigration. Thats why Congress has never tolerated him. Congress has always resorted to appeasement to capture power, not caring about your progress or welfare. The people of Assam have paid a price for it for a long time, he said.

The Congress slammed the U.P. Chief Minister for his ignorance.

This underlines their knowledge about the culture they claim they are going to protect. Yogi-ji should have brushed up on Assams history before saying Sankaradeva battled infiltration in the 15th century, Bobbeeta Sharma, the chief of the State Congress media department, said.

She reminded the U.P. Chief Minister that the saint-reformer was against idol worship and the exploitation of people by those who followed Manusmriti. Srimanta Sankaradeva believed in the assimilation of society and was against the caste system, she said.

The Assam Pradesh Congress Committee would like to gift some Assam history books to Yogi-ji as well as the Prime Minister who said Lachit Borphukan was a freedom fighter, she added.

A polymath, poet, playwright, socio-religious reformer, Sankaradeva is credited with devising new forms of music, theatrical performance (Bhaona), dance (Satriya) and literary language (Brajavali).

Read the original post:
Assam Assembly Elections | Adityanath links medieval saint to illegal immigration, slammed by Congress - The Hindu

The Supreme Court of the United States will hear oral arguments Monday in Cedar Point Nursery v. Hassid, a case about the union rights of farmworkers. It could impact the future of anti-discrimination law and much more.

The plaintiffs in the case are two California fruit producers who are suing over a 1975 state regulation that allows union organizers to have temporary access to an agricultural employers property during non-work hours. The laws rationale is to support workers right to unionize by allowing workers access to their workplace premises for after-hours meetings.

California law requires agricultural businesses to allow labor organizers onto their property three times a day for 120 days each year. The state contends that the regulation is necessary in the specific context of farming: farmworkers tend to be inaccessible to union organizers through other channels, and farm properties lack parking lots or public areas that other workers typically use for gathering. From Californias brief:

[Farmworkers] are highly migratory, moving to follow the harvest every few weeks or months; they often live in temporary housing, sometimes on their employers property; they frequently lack access to modern telecommunications technology; many speak only indigenous languages; and many are illiterate even in their native language. The Boards regulation authorizes a limited number of organizers to access the property of agricultural employers, for brief periods, during non-work hours, solely for the purpose of discussing organizing with employees, and only after notifying the Board and the employer.

Cedar Point Nursery and Fowler Packing Company sued to have the law invalidated, and their argument is based on land use. They say that the law allowing union organizers to meet with workers on their property is an easement that amounts to a per se taking something that would require compensation under the Fifth Amendment.

The after-hours union meetings dont disrupt the employers businesses, and the state of California isnt actually taking the property so to make a Fifth-Amendment argument, the plaintiffs needed to frame their loss as interference with a guarantee that is constitutionally protected. They chose the right to exclude unwanted persons. In other words, the California unionizing regulation deprives the owners of their inherent property right to kick people off their land.

A panel of the Ninth Circuit sided with California, as did the district court. The panel said that because the regulation didnot amount to a physical taking because it did notallow random members of the public to unpredictably traverse their property 24 hours a day, 365 days a year.The panel also ruled that the statute wasnt a regulatory taking because the only property right affected was the right to exclude and thats simply not enough.

Now, SCOTUS will decide whether the Fifth Amendment protects a right to exclude on par with other inherent property rights. If the justices side with the landowners and agree that the regulation amounts to a taking, it would mean the regulation cannot continue to operate without California paying compensation for its taking of the land. Thats novel in itself, but theres far more drama to be had outside the arena of farming and unionizing.

The fruit-producer plaintiffs argue that the right to exclude should take its rightful place among the most sacred of protected interests: fundamental rights.

When a right is fundamental, any law abridging that right triggers the highest level of constitutional scrutiny. Accordingly, a state regulation that interferes with a fundamental right must be narrowly tailored to achieve a compelling state interest in order to pass constitutional muster. In short, state regulations fail almost always fail this test, because the right being protected has been deemed basically untouchable. (Other fundamental rights include the right to marry, the right to privacy, freedom of religion, and freedom of assembly.)

In an email to Law&Crime,Pacific Legal Foundation attorney Wen Fa, who represents the petitioner fruit sellers in the litigation, explained his clients position in the case:

The Constitution prohibits government from requiring you to allow unwanted strangers into your property. The California regulation here is unconstitutional because it forces property owners to allow unwanted union activists onto their property, and violates the property owners fundamental right to exclude trespassers.

However, Aaron Tang, a constitutional law professor and former clerk to Justice Sonia Sotomayor, warned in a Washington Post piece Thursday that as devastating as a ruling for the plaintiffs would be in the context of unions, its real danger lies outside far outside the context of employment law.

Tang writes:

The disputethreatenshavoc just as great outside the union context. Considerstate lawsthat permit child protection inspectors to make unannounced home visits. Now suppose a homeowner suspected of abuse or neglect wants to keep the inspector out. Under the challengers logic, such individuals would have a Fifth Amendment right to do so unless the government paid the suspected abuser to access the property. The same problem would ensnarenursing home visitsandfood safety inspections.

Indeed, we have seen anti-discrimination ordinances challenged on the grounds that they interfere with First Amendment rights; a ruling that the right to exclude is fundamental would mean an entirely separate basis for bringing legal challenges, rooted in property law (a legal landscape far less politically-charged than religious freedom). The cases potential for broad impact is underscored by the more than 30 amicus briefs submitted to the Court by interested yet uninvolved parties.

As for the justices, their position in the case poses some intriguing questions. The Court decided a landmark union case in 2018; it ruled that an employee who is not a member of a union could not be forced to pay union fees for the collective bargaining done on his behalf. In that case, conservative justice Samuel Alitopenned a decision joined by Chief Justice John Roberts and Justices Anthony Kennedy, Clarence Thomas, and Neil Gorsuch. JusticesSotomayor, Elena Kagan, Ruth Bader Ginsburg, and Stephen Breyer dissented.

A conservative majority might similarly side against the pro-union ordinance in the Cedar Point litigation. However, if decided on Fifth Amendment grounds, such a decision threatens to create just the kind of chaos the conservative justices usually endeavor to avoid.

Oral arguments in the case are scheduled for at 10:00 a.m. on Monday, March 22, 2021.

[Photo by Samuel Corum/Getty Images]

Have a tip we should know? [emailprotected]

Excerpt from:
SCOTUS to Decide Whether There Is a Fundamental Right to Kick People Off Your Property - Law & Crime

TORONTO, March 22, 2021 /PRNewswire/ -- Banty.com recently announced new integrations to its already popular medical conferencing and educational platform: Banty Plus. Banty Plus offers enhanced video meeting functionality that customers are calling the "new gold standard" in medical teleconferencing. Banty now integrates those services with Zoom, GoToMeeting, Cisco Webex, and others. Banty Plus works to enhance the entire video meeting experience - acting like an international news outlet to include a fully interactive group of tickers, graphics, animations, split screens, sound effects and other features that keep attendees interested and fully engaged. Banty Plus is now available by custom order.

"We use Banty Plus to offer enhanced interactivity for important meetings and events like virtual trade shows, CMEs, CHEs, annual general meetings and much more," said Banty co-founder and internet marketing expert, Scott Wilson. "What does that mean exactly? Well, we've turned those long, traditional 'talking-head' video conferences into something far more exciting. An immersive presentation that keeps your attendees engaged and involved using a multifunctional blend of features: picture-in-picture, split screens, multi-camera cuts, video-and-slides, animations, graphics, music, and so much more."

Banty Plus: Enhanced Video Conferencing Made Easy

Banty Plus is used to host important meetings, pitches or trade shows that have a handful of attendees to thousands of global attendees. Banty Plus utilizes an experienced newsroom editor with an ultra-powerful real time editing suite. The presenter's video feed passes through the Banty Plus machine, empowering the editor to run the meeting like a live newsroom. The edited video feed is injected into the platform of choice for the meeting. Although this was originally built to work with the Banty platform, it now works with almost every video conferencing platform available today. So, if a potential customer is on contract with another provider and has a very important meeting or live virtual event that needs to be enhanced, Banty Plus is the solution.

Story continues

"Although video conferencing is more efficient and less costly than in person meetings, businesses and pharmaceutical companies are requesting better interactivity than what other video conferencing platforms provide," said Scott Wilson. "And that is why we built Banty: to simulate human interactions, while providing customers with a safe, cost effective way to communicate. Banty Plus takes that great idea and just makes it even better - building and improving on strategies we've pioneered for better training events that serve everyone involved, from pharma companies to doctors and educators and businesses that have a need for enhanced live presentations to a larger audience.

Banty Plus: Testimonials From Medical Professionals

"Banty Plus is like inserting a CNN-style newsroom into your meeting," said Banty co-founder Dr. Rick Tytus, Associate Clinical Professor in the Department of Family Medicine at McMaster University. "Some people were really getting bored with the exact same types of meetings all day long. Banty Plus solves that with a higher level of production value. And even though some organizations already have contracts with Teams, Zoom, or other platforms, Banty Plus solves this issue: working with most other platforms to give users a newsroom experience on the platform of their choice. Banty Plus recently hosted the Hamilton Academy of Medicine 104 Annual Clinical day. This was an accredited event that hosted 16 key opinion leading physicians and over 1400 physicians. Sponsors had breakout rooms where they could meet with doctors individually or in groups. It was a complete success, with amazing feedback from multiple pharmaceutical companies like Merck and Jansen."

Banty Plus also recognizes that many physicians speak multiple languages and have patients who prefer to conference in their native tongue. In an effort to be as inclusive as possible, Banty Plus is available in multiple countries, has employees who speak eight different languages, and is working on plans to launch platform access for the 21 most commonly spoken/written languages in the near future.

Learn more about some of the enhanced functions available from Banty Plus via this YouTube demo video. Or follow Banty on social media for the latest platform innovations: LinkedIn, Twitter, Facebook, YouTube, Instagram.

About Banty

Banty began as a patient-centered video conferencing platform that allows doctors to integrate virtual medical appointments into their clinics and practices easily. Accessed via a simple web browser, Banty requires no downloads, registration, or lengthy, complicated set-ups, while providing users with a dedicated Banty.com URL that is easy to remember. A prepackaged, ready-made digital system right out of the box, Banty has expanded beyond just medicine to help businesses and individuals communicate online with greater ease. Learn more at: http://www.Banty.org..

Media Contact:

Scott Wilson, CEO289-259-8059304327@email4pr.com

Banty logo

Banty Founders Scott Wilson and Doctor Richard Tytus

Cision

View original content to download multimedia:http://www.prnewswire.com/news-releases/innovative-medical-video-conferencing-platform-banty-introduces-expanded-banty-plus---new-evolution-works-with-other-popular-video-platforms-in-interactive-and-experiential-teleconferencing-for-professionals-301252437.html

SOURCE Banty

See more here:
Innovative Medical Video Conferencing Platform 'Banty' Introduces Expanded 'Banty Plus' - New Evolution Works With Other Popular Video Platforms in...

ProFromGo has always been an ROI-focused partner to clients providing services in HubSpot CRM training and implementation, and of course web design and online marketing. Media Posts core capabilities in the areas of web design and video production will pair perfectly with our inbound marketing and

PITTSBURGH (PRWEB) March 18, 2021

Joining forces under the new name Vendilli Digital Group, ProFromGo Internet Marketing, LLC and Media Post, Inc. announce the merger of their two companies.

The new Vendilli Digital Group will deliver to small business clients a broad suite of integrated digital services which have seen a steep and critical rise in importance in a post-COVID-19 environment as businesses strive to reach their customers in a virtual and online world.

Chris Vendilli, CEO of ProFromGo is the CEO of this new venture and Rob Donaldson, one of the original co-founders of Media Post, Inc., is the director of operations.

Based on the combined core competencies of the two teams, Vendilli Digital Group will be positioned well and at the sweet spot of multiple emerging trends. The need for digital, virtual, and online marketing and sales execution has changed dramatically for business to business (B2B) and consumer marketing.

McKinsey states in an October, 2020 report that for B2B sales, digital is the wave of the future and that the COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future.

Chris Vendilli stated, ProFromGo has always been an ROI-focused partner to clients providing services in HubSpot CRM training and implementation, and of course web design and online marketing. Media Posts core capabilities in the areas of web design and video production will pair perfectly with our inbound marketing and online advertising services. Our deep experience with HubSpots sales and marketing platform will continue to be a point of differentiation for Vendilli Digital Group and allow our clients who adopt these tools more insight and intelligence as to how they can make better decisions with their sales, marketing and advertising investments.

Rob Donaldson, who assumed new duties as the director of operations at Vendilli Digital Group added, The merger of these two teams will allow us to take the best parts of each agency and combine them in a way that clearly stacks up more value for our clients. In a time where in-person meetings and events are no longer the norm in business, using high-quality video with strong production value as a digital communication tool will certainly give our clients a competitive advantage when it comes to communicating with their customers and prospective customers.

The resulting company will maintain accreditation as a VA certified Veteran Owned Small Business (VOSB) as well as a Platinum tiered HubSpot Solutions Partner.

Growth Attributed to EvolutionMedia Post, Inc. has been in business since 1991. ProFromGo started operating under a different name in 2007 and was officially incorporated on May 1, 2011. Both companies attribute their success to constantly learning new skills to evolve with digital trends and perpetually aiming to solve both the technical and marketing challenges of their clients.

Anticipating Clients NeedsProFromGo has been a HubSpot Solutions Partner since 2013 and earned status as a Platinum-tiered HubSpot partner in 2019. Most of the marketing and advertising campaigns executed on behalf of clients have deep integration with the HubSpot CRM and marketing automation platform which allow small business customers to track marketing and advertising investments more effectively by closing the loop between the source of a lead all the way through to new revenue resulting from these marketing efforts.

Chris Vendilli and the team hold numerous HubSpot certifications to include status as one of the only HubSpot Certified Trainers in the Greater Pittsburgh region.

A few of ProFromGos notable clients include Hefren-Tillotson, Airline Hydraulics, AccuTrex Products Inc, and framesi professional.

Media Post HistoryNearly 30 years ago, Media Post Inc. began as a video production company serving small business and corporate clients throughout Western Pennsylvania. They specialized in television commercials and corporate marketing and training programs utilizing in-studio and on-location shooting, post-production and 3D animation.

Realizing that the future delivery for video was the web, they added website design and development services in 2002 and became known as a full-service multimedia agency. Soon after, live event streaming was added as a service, as companies saw the benefit of broadcasting their message to multiple offices around the globe in real time.

Over the years Media Post has produced thousands of videos and web sites for multiple markets and end uses. Their clients include Deloitte, Omnicell and Advanced Polymer Technologies among many others.

Better TogetherUntil the new branding and web presence for Vendilli Digital Group is fully launched, the company will operate under the existing ProFromGo name. Until then, interested parties can learn more at https://ProFromGo.com

Share article on social media or email:

Visit link:
ProFromGo and Media Post Officially Join Forces - PR Web

You know how you do a Google search on a product or place only to be stalked by ads on the same, making your internet life hellish? Such eerie targeting and bombardment could become a thing of the past with Google Chrome sounding the death knell for third-party cookies.

From 2022, says Google, its doing away with third-party cookies parts of codes used by a websites advertisers to capture ones browsing history and then serve targeted, personalised ads. Google says this move is to address the mounting privacy concerns and trust erosion surrounding collection of data.

But there is consternation in advertising and marketing circles. As Sanjay Mehta, joint CEO of digital agency Mirum, says, the change may choke off the economic oxygen from advertising that startups and emerging companies need to survive. It would be hard to imagine how advertising on the web could be relevant, and accurately measured, without third-party cookies, he says. Its pertinent to point out that Google Chrome owns a lions share over 80 per cent of the web browsing market in India.

Agencies and ad-tech providers who have mastered third-party data will lose their privileged position in this new world, says Mehta.

Googles decision to phase out third-party cookies to remodel the future of privacy on the web will most likely remodel the future of the online advertising industry as well, says Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India. For years, marketers have relied on third-party cookies for behavioural targeting, re-targeting and data-driven advertising, he points out.

Taking direct control

However, it would be wrong to construe this as the end of targeted advertising, as the bastion of first-party cookies still stands tall. First-party cookies, stored by the website or domain one is visiting, will now become the holy grail of advertisers.

Everybody should try and get as much first-party data as they can. From the advertisers perspective, the more direct control or direct relationship they have with consumers, the more they will be independent of distribution platforms like Google, Facebook, and Amazon, explains Gautam Mehra, Chief Data and Product Officer Dentsu Asia Pacific, and CEO Dentsu Programmatic South Asia.

Already many like Maruti Suzuki have set this in motion. The auto giant has on-boarded a Customer Data Platform for first-party data management while respecting customer privacy. Internally, we have developed SVOC (single view of customer) to guide our marketing efforts as per user needs. Also, proactively, we are working towards consent management. App ecosystem is one of the ways we can build meaningful relationships with customers, says Srivastava.

Second-party data tie-ups with publishers can be leveraged for marketing, and advertisers can look at placing apps at the centre of their digital strategy, he adds. This can help use the iPhones IDFA (identifiers for advertisers) and Androids Advertising ID for advertising and re-targeting. Certain ad-tech companies have recently launched identity solutions based on unique identifiers built from multiple inputs (web, mobile, customer data), Srivastava explains.

At advertising agency Dentsu, cookie-less strategies have been in the works for the past four years, says Mehra, pointing to their product Dentsu Marketing Cloud. This is based on cohorts, and it does contextual advertising, and has no implication with the new laws coming up. It only takes the first-party data of the client into consideration and is privacy compliant.

All over the globe, privacy regulations are coming into effect. The EU has General Data Protection Regulation and in the US there is the California Consumer Privacy Act. India is also heading towards that direction with the Privacy Data Protection bill introduced in 2019.

Small players will suffer

Jessie Paul, CEO, Paul Writer, a B2B marketing agency, feels that the change wont be as cataclysmic as people are making it out to be. While tech behemoths like Google and Facebook already have huge repositories of user data, its the small ad-tech players and publishers who will face the heat, she says, owing to their reliance on third-party cookies.

Indeed, big companies have already started adopting solutions like fingerprinting and graph identity providers for effective marketing.

While the larger ecosystem is working on creating alternative identifiers, smaller publishers, too, need to get their first-party data strategy right, says Dentsus Mehra. Without cookies, you are looking at consumers having to sign-in for content... its hard to imagine that an average user would keep giving their email address and creating logins for every website one visits.

The alternatives

Google Chrome has offered alternatives such as the Privacy Sandbox technology for interest-based advertising (FLoC), where groups of people with common interests could replace individual identifiers. This approach, Google says, effectively hides individuals in the crowd and uses on-device processing to keep a persons web history private on the browser. Google says its tests of FLoC show that advertisers can expect at least 95 per cent of conversions per dollar spent when compared to cookie-based advertising.

The removal of third-party cookies and its replacement by Privacy Sandbox is a win-win for all, says Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors, as it builds innovations that shield anonymity while delivering better results for advertisers. Tata Motors is relooking its strategy to target a cohort instead of personal identifiers, he says.

Rather than looking at phasing out third-party cookies as a setback, we would like to look at this step as a positive change for the future, says Srivatsa.

Indeed, as Mirums Mehta points out, marketers will focus on building trust and delivering such a great user experience that the customer will opt in. He also feels that circulating content in email newsletters and email-based ads, launching targeted ads on social media, testing contact list re-targeting could be alternatives.

Paul emphasises the importance of contextual advertising. As a consumer, I am not going to click on an ad that is not relevant to me. So, you will have to find ways to make it relevant to me.

As things go, the big and powerful players will probably become more powerful. I think the takeaway is that local marketers will have to work harder. Will smaller sites and advertisers lose out? Yes, they will. But will the customer benefit? That also is true, Paul sums up.

See original here:
The Internet after the cookies crumble - BusinessLine