Mediaboss Marketing

SEATTLE--(BUSINESS WIRE)--Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences.

The advertising industry continues to experience massive upset during the rise of privacy in digital marketing, including:

With these and other growing constraints on status-quo data-driven tactics, Jove offers Creative Insights as a tool to fundamentally change advertising practices, bringing human creativity and human connection back to the forefront of marketing.

Speaking to the companys decision to open up its platform to nonprofit organizations for free, Ryan Turner, CMO of Jove, said: On the whole, nonprofits have not had the budgets to benefit from the largely data-driven techniques for microtargeting and personalization, like the corporate sector. They have historically relied on compelling storytelling, creativity, empathy, and big ideas to attract and move audiences into action. In some ways, the so-called rise of privacy is working to level the playing field, and we believe that nonprofits are in a unique position to lead the way in bringing creativity back to advertising.

Creative Insights by Jove is the first creative-centric advertising software that presents a comprehensive view of all ad data across channels in a visual interface that shows the broad, thematic creative elements tied to real results. The tool offers marketers and creatives a new way of looking at advertising results that doesnt rely on the collection of private data.

Turner continued: Whether its the Gates Foundation or PATH trying to increase visibility for content that educates the public on the challenges of vaccine distribution in the developing world. Or advocacy for government support of public-private partnerships on clean energy initiatives. Or to call the attention of socially conscious entrepreneurs to new developments in sanitation technology and clean water initiatives. Or the arts sector advertising cultural events and new exhibitions. Or public radio soliciting donations. We welcome nonprofits to benefit from our platform and to put it to good use.

We're proud to come alongside nonprofits to support getting their messages out, now more than ever, to help them move forward their visions for social good, said David Atchison, CEO of Jove. As a nation and in the world, were going through a time when the voices of organizations working for the greater good need to be heard above the noise. And we hope to together yield the results to prove what we at Jove know to be truethat the best marketing relies on standout creative to communicate powerfully and to connect with audiences.

About Jove: Creative Insights by Jove uses data to spark actionable insights that inspire creative concepts and optimization across all marketing activities from creative development, brand management and media buying. Joves platform is the first of its kind to use data to pinpoint not only which creative concepts and media approaches work but also why. By using visuals to present creative and metrics from every channel in one place, the platform provides a big picture view of all marketing activities that has not been available previously.

About David Atchison, Jove Founder & CEO:

After receiving his Operations Research degree from Princeton, Atchison quickly realized he could use it to test, scale, and optimize digital marketing programs. And its worked. He has seen the macro and micro trends that adjust both small and large companies, and strongly believes that with the world only getting more fragmented and complicated, ad testing is critical when it comes to building successful global brands.

Before Jove, Atchison started New Engen, a digital marketing company serving SMB and enterprise businesses, and has served as CMO (and employee #3) at Zulily, an e-commerce company that went from $0 to $1.5B in just six years.

About Ryan Turner, Jove CMO:

With a 25-year career in marketing and communications, Turner started as a writer at the Bill & Melinda Gates Foundation. He worked with digital agencies WPP and Publicis for 10 years. Then he joined Starbucks, where he built from scratch a world-class social media operation before taking on broader scope as vice president of digital marketing. Most recently, Ryan worked at Amazon, where he led a team of creatives, media planners, and data scientists running experimentation programs in digital media.

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Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software - Business Wire

You'll need more than just a key to drive this Hemi.

Image: Dodge

In an era of keyless entry, connected cars and computerized everything, you'd think that car theft would be a thing of the past. Alas, as cars have gone more high-tech, so have car thieves.

Thanks to clever black market hardware, it's possible for thieves to spoof the electronic codes that wireless key fobs use to unlock and start cars. It's not easy to do, but it's common enough to be a concern, especially with high-end vehicles.

To discourage this, Dodge has taken a page out of the IT security handbook and will now offer two-factor authentication in Charger and Challenger models equipped with its most powerful 392-cubic inch V8 and its supercharged 6.2-liter V8. Even better, this feature isn't restricted to only newly sold vehicles: It'll be available as a free software update to all eligible 2015-2021 products.

Here's how it works.

SEE: Social engineering: A cheat sheet for business professionals (free PDF) (TechRepublic)

Once installed, the software will limit vehicle engines to an idle speed of around 675 rpm upon initial startup, generating just 2.8 horsepower and 22lb-ft of torquea tiny fraction of what they are capable of producing. They'll be able to be driven, but at close to walking pace and nothing faster.

However, once a driver enters their four-digit security code, the full power of the car will be unlocked. That means that without the code, would-be car thieves won't even be able to make a quick getaway even if they have a spoofed key or the original.

"Though statistically rare, car thieves have targeted the high-horsepower Dodge muscle cars, and we want the Dodge 'Brotherhood' to know we're taking quick action and covering their backs," explains Dodge CEO Tim Kuniskis in a press release.

This isn't the first time that Dodge has used clever software to introduce features to an automobile. A few years ago, it rolled out an update to the Dodge Charger Pursuit police car that used the built-in ultrasonic parking sensors to alert officers if someone tried to sneak up behind their car to catch them unaware.

Image: Dodge

More vehicles will soon be incorporating digital key technology, which should help prevent auto theft from key spoofing as well. The next-generation BMW iDrive includes something called "Digital Key Plus" that uses ultra-wideband tech in late-model iPhones to securely authenticate both phone and car to unlock doors and drive, and its key fobs will do the same, making spoofing considerably more difficult.

Then there are digital connectivity and app-based solutions like GM's OnStar, the Volvo On Call app, or other similar apps available from most car companies these days that allow doors to be unlocked remotely from an app. Of course, these work differently as they are connecting to the car via the cloud, but it's still an interesting non-traditional way to unlock a car.

It remains to be seen whether these wireless systems will replace key fobs entirely someday.

Strengthen your organization's IT security defenses by keeping abreast of the latest cybersecurity news, solutions, and best practices. Delivered Tuesdays and Thursdays

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Dodge is using two-factor authentication to secure its most powerful muscle cars - TechRepublic

Read&Write is a big confidence booster for anyone who needs a little support with their readingand writing, at school or in the workplace.

Millions of students in higher education rely on Read&Write's friendly literacy featuresto help with reading, writing assignments and online research. From hearing emailsor documents read out loud to text prediction; picture dictionaries; summary highlighters;and a grammar, spelling and confusable words checker; Read&Write makes lots of everydayliteracy tasks simpler, quicker and more accurate.

Read&Write helps employees with additional language or literacy needs, such as thosewith ESL or dyslexia, who need unobtrusive extra support with reading and writing.

EquatIO software allows learners to create mathematical equations, formulas (and more!) directlyon their computer or device.

Learners simply type, handwrite or dictate any expression, and EquatIO will convertit to accurate digital math which can be added into a Microsoft Word doc or G Suiteapps with a click.

How to get these state-of-the-art software programs for free:

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University Of Alaska Anchorage: Now Free And Available To All Learners: Read&Write And EquatIO Premium Software! - Patch.com

Detective Sergeant Jose Morales Jr. plans to complete the body camera policy by next month and plans to have a trial of Axon body cameras within weeks.

YOUNGSTOWN City council members discussed plans for body cameras for the Youngstown Police Department at Thursdays safety committee meeting.

Detective Sgt.Jose Morales Jr. said the department has met with several body camera vendors since January including BodyWorn, G-Tech Solutions, Motorola and Axon.

Morales singled outthe Axoncamera demonstration asimpressive.

They say that out of the top 1,200 agencies in the country, they pretty much hold 60 percent of that market, Morales said. They are very popular across the nation.

Morales said Axon has a community engagement program that is offered for free. Company officialswill attend community forums or City Council meetings to discuss features of their cameras.

YPD also asked the Akron Police Department about their use of Axon body cameras. Morales said the Akron departmentwas happy with Axon services and the software that came along with it.

Morales said he is working on a body camera policy for the department that will be completed and presentedat next months meeting.

In the next few months, YPD is planning to do atrial of 15 to 20 Axon body cameras that will last between 30 and 60 days. Morales said about 20 police officers have volunteered to use the cameras during the trial period.

Morales said since everything recorded will be subject to public record during the trial period, he is working to expedite the body camera policy.

Morales said he hopes to have body cameras for all officers in the department by July or early August.

During the meeting, Morales said the cost of the cameras and software ranged: BodyWorn was about $1 million, Motorolla was about $320,000 and Axon cost about $524,000.

Morales said the most expensive part about body cameras is not the cameras, but the software and storage required forthem.

Councilwoman Anita Davis, 6th ward, wondered whetherbody cameras would be needed for every officer. She said between the different shifts, vacation days and sick days, there will be days where cameras are not used.

Morales said there has not been much discussion about not having a camera for each officer. He said the way he sees it, it would be like a radio assigned to each officer.

In case you want to come in and youre going to work a job where youre going to be in uniform that evening or that day, you would be able to pick your own camera that would have your own footage on it, Morales said.

Davis said if there is a way to save money, the department should look at other options.

There is a way of doing it without buying [a camera] for every uniformed officer, Davis said.

Davis suggested that Morales should check with the Warren Police Department since they do not have a body camera for every officer and work under federal guidelines.

Councilman Julius Oliver, 1st ward, asked if the department looked at any local companies that could provide body camera services. Morales said the department only looked at established, national cameracompanies.

Oliver said if the services are the most expensive part of the cameras, the department should look at Tactical Protection and Surveillance that reached out to him to provide those services to YPD.

I think you might be able to save some money if you use the company thats right downtown, Oliver said.

Morales said he would seek more information.

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Youngstown Police Department may have body cameras by this summer - Mahoning Matters

Contents

The Democratic Party is one of the two major political parties in the United States, and the nations oldest existing political party. After the Civil War, the party dominated in the South due to its opposition to civil and political rights for African Americans. After a major shift in the 20th century, todays Democrats are known for their association with a strong federal government and support for minority, womens and labor rights, environmental protection and progressive reforms.

Though the U.S. Constitution doesnt mention political parties, factions soon developed among the new nations founding fathers.

The Federalists, including George Washington, John Adams and Alexander Hamilton, favored a strong central government and a national banking system, masterminded by Hamilton.

But in 1792, supporters of Thomas Jefferson and James Madison, who favored decentralized, limited government, formed an opposition faction that would become known as the Democratic-Republicans.

Despite Washingtons warning against the danger of political parties in his famous farewell address, the power struggle between Federalists and the Democratic-Republican Party dominated the early government, with Jefferson and his supporters emerging largely triumphant after 1800.

The Federalists steadily lost ground in the early 19th century, and dissolved completely after the War of 1812.

In the highly controversial presidential election of 1824, four Democratic-Republican candidates ran against each other. Though Andrew Jackson won the popular vote and 99 electoral votes, the lack of an electoral majority threw the election to the House of Representatives, which ended up giving the victory to John Quincy Adams.

In response, New York Senator Martin van Buren helped build a new political organization, the Democratic Party, to back Jackson, who defeated Adams easily in 1828.

After Jackson vetoed a bill renewing the charter of the Bank of the United States in 1832, his opponents founded the Whig Party, led by Senator Henry Clay of Kentucky. By the 1840s, Democrats and Whigs were both national parties, with supporters from various regions of the country, and dominated the U.S. political system; Democrats would win all but two presidential elections from 1828 to 1856.

In the 1850s, the debate over whether slavery should be extended into new Western territories split these political coalitions. Southern Democrats favored slavery in all territories, while their Northern counterparts thought each territory should decide for itself via popular referendum.

At the partys national convention in 1860, Southern Democrats nominated John C. Breckinridge, while Northern Democrats backed Stephen Douglas. The split helped Abraham Lincoln, candidate of the newly formed Republican Party, to victory in the 1860 election, though he won only 40 percent of the popular vote.

The Union victory in the Civil War left Republicans in control of Congress, where they would dominate for the rest of the 19th century. During the Reconstruction era, the Democratic Party solidified its hold on the South, as most white Southerners opposed the Republican measures protecting civil and voting rights for African Americans.

By the mid-1870s, Southern state legislatures had succeeded in rolling back many of the Republican reforms, and Jim Crow laws enforcing segregation and suppressing Black voting rights would remain in place for the better part of a century.

As the 19th century drew to a close, the Republicans had been firmly established as the party of big business during the Gilded Age, while the Democratic Party strongly identified with rural agrarianism and conservative values.

But during the Progressive Era, which spanned the turn of the century, the Democrats saw a split between its conservative and more progressive members. As the Democratic nominee for president in 1896, William Jennings Bryan advocated for an expanded role of government in ensuring social justice. Though he lost, Bryans advocacy of bigger government would influence the Democratic ideology going forward.

Republicans again dominated national politics during the prosperous 1920s, but faltered after the stock market crash of 1929 and the onset of the Great Depression. In 1932, Franklin D. Roosevelt became the first Democrat to win the White House since Woodrow Wilson.

In his first 100 days, Roosevelt launched an ambitious slate of federal relief programs known as the New Deal, beginning an era of Democratic dominance that would last, with few exceptions, for nearly 60 years.

Roosevelts reforms raised hackles across the South, which generally didnt favor the expansion of labor unions or federal power, and many Southern Democrats gradually joined Republicans in opposing further government expansion.

Then in 1948, after President Harry Truman (himself a Southern Democrat) introduced a pro-civil rights platform, a group of Southerners walked out of the partys national convention. These so-called Dixiecrats ran their own candidate for president (Strom Thurmond, governor of South Carolina) on a segregationist States Rights ticket that year; he got more than 1 million votes.

Most Dixiecrats returned to the Democratic fold, but the incident marked the beginning of a seismic shift in the partys demographics. At the same time, many Black voters who had remained loyal to the Republican Party since the Civil War began voting Democratic during the Depression, and would continue to do so in greater numbers with the dawn of the civil rights movement.

Although Republican President Dwight D. Eisenhower signed civil rights legislation (and sent federal troops to integrate a Little Rock high school in 1954), it was Lyndon B. Johnson, a Democrat from Texas, who would eventually sign the Civil Rights Act of 1964 and the Voting Rights Act of 1965 into law.

Upon signing the former bill, Johnson reportedly told his aide Bill Moyers that I think we just delivered the South to the Republican Party for a long time to come.

Over the course of the late 1960s and 1970s, more and more white Southerners voted Republican, driven not only by the issue of race, but also by white evangelical Christians opposition to abortion and other culture war issues.

After losing five out of six presidential elections from 1968 to 1988, Democrats captured the White House in 1992 with Arkansas Governor Bill Clintons defeat of the incumbent, George H.W. Bush, as well as third-party candidate Ross Perot.

Clintons eight years in office saw the country through a period of economic prosperity but ended in a scandal involving the presidents relationship with a young intern, Monica Lewinsky. Clintons conduct in the affair eventually led to his impeachmentby the House in 1998; the Senate acquitted him the following year.

Al Gore, Clintons vice president, narrowly captured the popular vote in the general election in 2000, but lost to George W. Bush in the electoral college, after the U.S. Supreme Court called a halt to a manual recount of disputed Florida ballots.

Midway through Bushs second term, Democrats capitalized on popular opposition to the ongoing Iraq War and regained control of the House and Senate.

In 2008, Senator Barack Obama of Illinois rode a wave of popular discontent and economic concerns during the Great Recession to become the first African-American U.S. president.

Opposition to Obama and his policies, particularly health care reform, fueled the growth of the conservative, populist Tea Party movement, helping Republicans make huge gains in Congress during his two terms in office.

And in 2016, after a tough primary battle with Vermontsenator Bernie Sanders, former Secretary of State Hillary Clinton captured the Democratic nomination, becoming the first female presidential nominee of any major party in U.S. history.

But against most expectations, Clinton lost in the general election that November to reality TV star Donald Trump, while Republican gains in congressional elections left Democrats in the minority in both the House and Senate.

The slate of candidates running for president from the Democratic Party in the 2020 election was historically large and diverse. Joe Biden, Elizabeth Warren, Bernie Sanders, Pete Buttigieg, Kamala Harris, Beto ORourke, Corey Booker, Andrew Yang, Amy Klobuchar, Tulsi Gabbard and Tom Steyer were among the major candidates aiming to take on President Trump.

After a slow start to his campaign, former Vice President Joe Biden won his party's nomination.Biden chose California senatorKamala Harris as his vice presidential running mate, making Harris the first Black and Asian American woman to be named on a major party's ticket.Biden ran as a moderate, and pledged to unify the country after a divisive four years under President Trump. On November 7, Biden was declared the winner of the 2020 presidential election; he took office as the 46th U.S. president on January 20, 2021, alongside a fully Democratic Congress.

Political Parties in Congress, The Oxford Guide to the United States Government.Eric Rauchway, When and (to an extent) why did the parties switch places? Chronicle Blog Network (May 20, 2010).

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Democratic Party - HISTORY