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Nowadays, the corporate world is buzzing with the word Thought leadership. People are yet to grasp its full potential, though. To explain it simply, Thought leadership involves guiding your team in making the right decisions.

A thought leader, in fact, is not created overnight. There is a lot of hard work and perseverance that goes behind setting up yourself as a trusted figure in your field. To elaborate, Thought leadership is a subset of content marketing. Showing your authority on a topic needs careful research at all levels.

Here we tell you thought leadership meaning in complete detail. Use this information and gain a foothold in the already competitive industry.

First of all, we need to understand what is thought leadership. A simple Thought leadership definition can be a form of content marketing where you find talent and experience in your business. This means you use the expertise of your team to find answers to customers questions.

There is, however, confusion among the team members regarding how to go about the process. Most executives consider having a unique point of view as the ultimate resort. They want to portray their company as offering unique answers. The truth, however, is that the customers only want the answers to their questions.

It is appropriate to differentiate the content only when it is required. Use visual design to create a unique impression. Mostly try to become an authoritative figure and help the customers. Offer them a different type of content every day.

There are people who consider thought leadership as some useless jargon. You should not give in to the trap. Consider it as an innovative approach to get your customers to realize what you know.

Even now, not everyone realizes what thought leadership means and the potential it holds. But the value a company derives from having a thought leader is more than they can even fathom. Here are some benefits you gain by using the thought leader approach.

With competition at its peak, it is tough to show your exclusivity to the world. Using the thought leader, thought firms break through the muddle and provide unique services. Having the right project and client combination, thought leaders have an advantage over nearly 80% of their competitors. If you are one of the few who have aced the concept, you will grab attention and garner sufficient clients.

Marketing your services is an arduous task. Having and maintaining a thought leadership position ensures that you get a secured place in the customers mind. Being a thought leader offers a Unique selling proposition that no one can replicate.

This, in turn, benefits your company internally as well as externally. Clients link your brand with having great ideas and pioneering concepts. Employees remain contented as their workplace is creatively satisfying.

It goes without saying that your being a thought leader works in your favor. Most thought leaders end up getting more and satisfying work than their competitors. Companies that have a vast portfolio of services benefit the maximum.

Experts promote and sell the services of almost all their departments and that too with ease. Your being a leader gives you the independence to play around with the market.

Thought leadership not only increases your sales but multiplies the profits too. Profitability hike works on two levels- creating higher margins and increasing internal efficiency. Companies lose money because they tend to undervalue their expertise.

Plus, their operating systems are inefficient and prone to errors. When companies create a thought leader, they also learn the tactics of value-based pricing. Getting new clients is quite time-consuming. By establishing yourself as a leader, companies strengthen their position as authoritative figures.

Thought leaders try their best to remain on the top of the graph. Naturally, they have to find ways to convert their ideas into reality. This passion leads them to provide high-quality services aiming at achieving excellence.

The pursuit of maintaining a leadership position leads to innovations in work. This, later on, converts into better value given to customers.

Thought leadership could be precious to the brand it upholds. Having a thought leader at your base is an asset that companies cherish. Many companies monitored the impact of having a leader at their helm. The findings were surprising as stock and brand value showed double-digit growth.

No one gets to predict the pace the market will choose. At times the recession strikes when you least expect it. In such circumstances, following the principles of thought leadership helps.

The company needs a fresh approach In such dire economic conditions. Individuals who established themselves as thought leaders are most likely not going to suffer the brunt. Since they are full of ideas, companies want to keep them. Even if the leader needs to abandon the company, it is easy for him to land with another option.

Individual thought leaders feel a sense of accomplishment. They are not just driven by the monetary benefits offered. Instead, they work on a passion that forces them to work hard and accomplish their goals. Giving professionals an option to develop creative talent boosts productivity. In most cases, it is a situation that works best for the company and the employee.

When we talk about what is thought leadership definition, we put the first emphasis on content. Usually, well-designed content plays a critical role. It helps you to build relationships and reach a broader base of customers. Mostly you have to try and make your credibility which needs time and planning. Your content should be exclusive and in accordance with the strategy to prove yourself as a leader.

Best thought leadership strategies will help and maintain your trust with the audience. Usage of a variety of content creates a cumulative impact of increasing your brand recognition. Here are some steps you should start in building a thought leadership strategy:

Everyone has a goal, and your audiences understand that too. Exceed their expectations by giving them something rather extraordinary. When you share your insights with them, the audience starts to believe in you. Leave aside the need to promote your brand to them. Instead, focus on providing real value to the customers, something they would benefit from.

Provide content that gives valuable information on their topics of interest. When your content teaches them something useful, entertains, or educates them, your job is done. People do not want lectures on why they should trust them; they need proof, and you have to work on giving that.

At this point, you must define your area of expertise. Instead of focusing on the whole industry, just pick up a specific niche to work on. Creating useless content for a variety of topics does not work. Instead, just create knowledge-based content for the niche you are focused on.

Once you have chosen your area of expertise, building your brand becomes easy. Plus, when you focus your energy on one topic, you lend it a sense of credibility.

Before formulating your strategy, you must comprehend your audience. As a brand, you must have already done that to quite an extent. You just have to streamline and align your thought leadership plans according to the same. Identify your brands persona and start working on synchronizing both.

Your competitors are not sitting idle. They are also working on thought leadership endlessly. It will help if you keep your eyes and ears open in this regard. Notice their plans and strategy to avoid any duplication from your side. Naturally, your competitors will not be exploring all the avenues of promotion. It is these gaps that you can work upon.

You must also find places where they are posting their content. It is futile for you to log in to your content there too. However, you can always look for schedule gaps that are waiting to be filled.

You have by now understood the importance of compelling content in this situation. You have to develop specific types of content to work at different points of your relationship. Here the essential thing is to garner new customers through the content.

Your companys blog may be excellent; however, focus on off-site content too. Getting links through guest posts or mentions in the press are superb ideas to do so. Once you know you have their attention, keep adding value by providing the content.

You could work on blog posts, videos, case studies, and e-books, anything that emphasizes your position as a leader. But all your content will go to waste if it is not shared further. Use your social media accounts and email newsletters to inform the audience what you are up to.

Though you have created content, you will have to utilize its potential. Explore your most valuable contacts and share your content with them. Surround the brand with exclusive and exciting content and create your online presence around it.

Keep using and recycling the content in multiple creative ways. Thought leadership needs content, but the same should be value-based. You need a strategy focussing on your goal only. Start by creating your content with a specific purpose in mind. Join all the pieces of your content such that it portrays a sense of harmony.

It is easy to misinterpret thought leadership as the mode of brand promotion. But you must resist this temptation as it would only push your audience away from you. As a thought leader, your responsibilities are different. You have to understand trends and problems raging at that moment.

You have to show your audience that you have the expertise in your industry. Audiences dislike content that is generic, lacks originality, and does not address their problems. Give them solutions, and they will want to read more of your shared content.

Dont think your blog is the only place where you should post content. This is because people access information from multiple platforms. If they miss your blog, posting the content on social media will grab their attention. Expand your range and include YouTube, podcast, and social media handles to get it more takers.

One habit most successful thought leaders adopt is being at many places. Their content is splashed on various avenues apart from them sharing their ideas at events. All in all, the key is to increase the visibility of your content and get customers interested.

You cannot hope to get any returns if your strategy is erratic. Maintain an editorial calendar where you can plan, schedule, and release your content accordingly. You could also modify your content as per the needs of the platform you want to share it on.

For example, on Instagram, you need to add more visual aspects to the content. On the other hand, the content posted on LinkedIn could use infographics to get more traction.

It is very easy for customers to understand the difference between real and fake posts. Always know that the customer wants to trust you blindly. If you are putting information that is untrue, he might never come back.

Apart from that, being genuine humanizes your brand. The audience veers toward someone they can relate to easily. You can show your brand as someone who worries and cares about the customers. When you make such an impression, the consumers want to confide in you. They believe that you have the answers to their queries and that they can turn to you.

After having a quick understanding of thought leadership, we will move on further. Next, we shall talk about how to become a thought leader. Not everyone is able to master this art perfectly. Here are some tips that prove helpful when trying to become a thought leader.

There are two ways to start your blogging journey. You could either create your own blog and post content there. Or you could guest post on other peoples websites. If you are good at attaining a balance, you could do both of them.

The key here is to portray your presence as a person adept in all facets of the industry. Your articles should display your total command over the particular subject. If you can describe the issue in light and context different from others, you are sure to grab eyeballs.

In order to get credibility in your niche, you will have to create a bank of content. Update the content regularly and share it on various platforms. Ultimately your blog or posts should gather a solid following of their own.

Another way in which you can strengthen your position as a thought leader is through content publishing. Content that is published gives you long-term exposure and drives traffic to the website. Do not restrict yourself to the mode in which you will publish your content.

Books, eBooks, guides, fact sheets, and articles for respected publications all boost your reputation. Share ideas, offer practical advice and answer queries that your audience may have. Your ultimate aim should be to provide something of value to the readers.

Do not restrict yourself to the number of articles you publish. You may write as frequently as you want. Choose websites with High authority and well-known publications to increase your recognition. Posting the content on platforms like Quora, Medium and LinkedIn also fulfills your purpose.

Nowadays, influencer marketing is on the rise. The influencers already have a strong following that believes whatever they share. You can consider them as a potential source to increase your reach and visibility.

Find out influencers in the same niche as yours. You can follow them on social media and offer your opinion on their posts. By opinion, you have to write meaningful advice and suggestions that show your expertise too.

This kind of engagement will increase your bonding with the influencer and his followers. Another way you can build a relationship is to offer your help. Showing them your assistance or sharing articles to post on their blog could be a great initiative.

A person backed by a solid professional and educational background gets credibility as it is. The other awards, accolades, and honors you accumulate help in boosting your image. Obviously, your audience needs to know about your achievements. Your blog and LinkedIn page are the perfect places to endorse your skills.

The more impressive platform you create, the better are the chances of media link-ups. But, remember not to flaunt your achievements more than is necessary. Avoid using your posts as a means to do so. You could also prepare a short bio that you publish along with each blog.

As the name suggests, content marketing is a tool to inform and educate your audience. Prepare a content marketing strategy that yields you instant results. Start with a blueprint and match it with your brands image and goals.

Always keep in mind that your aim is not to provide SEO-based content to the readers. You only want to portray your authoritative approach in the niche. Naturally, then your content should convey the same. Optimize the blogs with the keywords your audience is searching for.

You will have to do deep keyword research to pick the most impactful ones. Remember, other competitors are also following the same strategy, and you have to show exclusivity.

Most of your audience is present on social media. Try and build a bond by initiating conversations. Share your content to garner the appropriate response. Later try and gauge what your readers feel after reading the same.

Videos are instant methods to grab attention. A lot of viewers love watching short videos that inform and engage them. Sharing those once in a while will get you the attention you want. For maximum social media engagement, share valuable and insightful posts that they will share further.

You can also reach out to your industry contacts and increase the chances of networking. Attend events, conferences, seminars, and in-person events. This is where you can update your knowledge and expand your audience base.

Find out more about the other thought leaders in your field. Learn new tactics from them and, if possible, take guidance from a mentor. Such events also have a sufficient media presence. This is your easy chance to let them know what your credentials are. It is such inhibited interactions that convert into fruitful associations later on.

Getting a chance to voice your thoughts is the most effective step in your journey. Speaking at events and conferences increases the exposure you get. In the initial stages, you could start by giving speeches at colleges. Inaugural addresses and thematic briefings could follow after this.

It is immaterial who you are talking to. Your aim should be to give a certain level of value to the listeners. Your presentation has to have strength and substance in it. Apart from that, it should provide the audience with insights and facts.

The speech you showcase here can prove helpful in other forms. Use the same content and convert it into a blog post or infographic. Later publish the same on your blog or social media networks. This will garner you double the attention you received in the first speech.

More:
Thought leadership- All you need to know about it - TechPluto

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Increasing investments in healthcare advertising is aiding growth of this market. The healthcare advertising is a service dedicated to creating, planning and handling advertising and sometimes other forms of promotion for its clients. There are separate marketing agencies that provide advertising services such as mobile first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines and medical journals, television ads, radio ads and others.The healthcare advertising is used in the different applications such as medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet products and service, medical equipment, and corrective lenses and glasses in the healthcare sector.

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By Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others)

By Form of Engagement (Healthcare Facility, In Home / In Person, Digital and Others)

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Healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies focus related to Global healthcare advertising market.

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Global healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and application. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Increasing Levels of Investment on Advertising to Enhance their Brand Productivity

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Detailed overview of Healthcare Advertising Market

Changing market dynamics of the industry

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Competitive landscape of Healthcare Advertising Market Products

Strategies of key players and product offerings

Potential and niche segments/regions exhibiting promising growth

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The report is mainly segmented into several key regions, with sales, revenue, market share and growth rate of Healthcare Advertising in these regions, from 2020 to 2027, covering:

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China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand

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Healthcare Advertising Market Seeks to New Posture of Market Trends, Opportunities and Breakthrough Point During 2021-2027 The Manomet Current - The...

This article is part of a special report on the 50th anniversary of the Pentagon Papers.

The Pentagon Papers case was a triumph for press freedom. Or was it?

The Supreme Courts unsigned opinion rejecting the Nixon administrations attempt to censor publication of a secret history of the Vietnam War was just three paragraphs long and declared only that the government had not overcome a heavy presumption against prior restraints on that occasion.

The vote was, moreover, fairly close 6 to 3. Every justice contributed a concurring or dissenting opinion, none of which got more than two votes. You need a spreadsheet to make sense of who voted for what, but the bottom line is at odds with the conventional view that the case was a flat-out First Amendment victory.

A majority of the Supreme Court not only left open the possibility of prior restraints in other cases but of criminal sanctions being imposed on the press following publication of the Pentagon Papers themselves, Floyd Abrams, who represented The New York Times in the case, wrote in his 2014 book, Friend of the Court.

There are, it turns out, two ways to understand the Pentagon Papers decision. One is that it was a potent vindication of press freedom establishing a bedrock principle: The government cannot stop the new media from providing information to citizens in a democracy.

Another view takes account of the letter and limits of the decision. Even as to prior restraints, the Supreme Court left the door slightly ajar. As to the possibility of punishing the press after publication, two justices in the majority wrote that they had no doubt that news organizations could be prosecuted under the espionage laws.

To be sure, the decision has taken on a symbolic weight that has swamped its technical holding, said Geoffrey R. Stone, a law professor at the University of Chicago and an editor of a volume of essays commemorating the 50th anniversary of the decision, National Security, Leaks and Freedom of the Press.

The case created a largely overwhelming sense that the press cannot be either enjoined from or prosecuted for publishing national secrets, he said. Thats become the expectation as a result of Pentagon Papers.

But even if the decision seems to have created near-absolute protection for the press, he went on, it addressed only one piece of the relationship between citizens and their government.

An intermediary the press was protected. But neither its sources nor its readers gained rights.

What Pentagon Papers and its successor decisions created, Professor Stone said, was an incoherent state of the law.

The decision did not live up to its promise, Anthony Lewis, a Supreme Court reporter and columnist for The Times and an authority on the First Amendment, wrote in his 1991 book, Make No Law.

The Pentagon Papers case was a famous victory for the press, and for the Madisonian principle that the public must know what its government is doing, wrote Mr. Lewis, who died in 2013. Or so it seemed at the time. Later decisions showed that it was not much of a victory.

Prior restraints against the press may have been effectively barred, Mr. Lewis wrote, but the Supreme Court did not hesitate to block books by former government officials who sought to write about national security secrets they had learned in the course of their employment.

In those later decisions, Professor Stone said, the court took the view that there is no right to leak and no public right to information.

The decision had another, darker side, wrote Alexander Bickel, the Yale law professor who argued the case for The Times in the Supreme Court.

The American press was freer before it won its battle with the government, he wrote in his classic 1975 book, The Morality of Consent.

Through one civil and two world wars and other wars, there had never been an effort by the federal government to censor a newspaper by attempting to impose a prior restraint, he wrote. That spell was broken, and in a sense, freedom was thus diminished.

Justice William O. Douglas, who was in the majority in 1971, wrote two years later that the vote had been too close and had followed two weeks of successful government-imposed censorship.

We have allowed ominous inroads to be made on the historic freedom of the newspapers, he wrote. The effort to suppress the publication of the Pentagon Papers failed only by a narrow margin and actually succeeded for a brief spell in imposing prior restraint on our press for the first time in our history.

The Supreme Court: Upcoming Cases

It was unimaginable, though, that the Supreme Court would rule out prior restraints entirely, and that posed a litigation-strategy puzzle for Professor Bickel when he argued before the justices.

He conceded, at least in the abstract, that courts could stop a publication if it would lead directly and unavoidably to a disastrous event.

Justice Potter Stewart explored the point. What if, he asked, a disclosure of sensitive information in wartime would result in the sentencing to death of 100 young men whose only offense had been that they were 19 years old and had low draft numbers?

Professor Bickel tried to duck the question, but the justice pressed him: You would say that the Constitution requires that it be published and that these men die?

Professor Bickel yielded, to the consternation of some of The Timess allies. Im afraid, he said, that my inclinations of humanity overcome the somewhat more abstract devotion to the First Amendment.

As a matter of litigation tactics, it was a necessary answer, said David Rudenstine, a professor at the Benjamin N. Cardozo School of Law and the author of The Day the Presses Stopped, a history of the case.

I dont think an advocate could say anything else, Professor Rudenstine said, unless you really wanted to lose the case.

Still, Professor Bickels response outraged the American Civil Liberties Union, which filed an unusual brief that same day disavowing Mr. Bickels answer. It said Justice Stewarts question must be answered in a totally different manner and that the answer is, painfully but simply, that the right of a free people to determine its destiny has been, and should continue to be, paramount to any attempt by the government to impinge upon, erode or ultimately destroy the right of the people to know.

Professor Bickel had made another concession when he argued the case in the federal appeals court in New York. Asked for an example of a government secret that would justify a prior restraint, he posited, presciently as it turned out, one in which the hydrogen bomb turns up.

Eight years later, on the only other occasion on which the federal government has sought a prior restraint on national security grounds, a federal judge in Wisconsin barred The Progressive magazine from publishing an article called The H-bomb Secret, which included detailed instructions for making a hydrogen bomb.

While the appeal was pending, others published similar information and the government dropped its case.

As that case suggests, prior restraints that actually keep information already in the hands of the press from the public are hard to accomplish. By the time the Supreme Court ruled in the Pentagon Papers case, more than a dozen newspapers had published parts of them. These days, a whistle-blower like Daniel Ellsberg could skip the intermediaries entirely and post documents directly on the internet.

In a contemporary context, the prohibition on prior restraints is almost irrelevant, Professor Rudenstine said.

The more significant constraint is the possibility of criminal prosecution after the fact, one left open by some of the justices in the majority in the 1971 decision.

According to a 1975 memoir by Whitney North Seymour Jr., who was the U.S. attorney in Manhattan in the early 1970s, Richard G. Kleindienst, a deputy attorney general, suggested convening a grand jury in New York to consider criminal charges against The Times. Mr. Seymour said he refused. A grand jury was then convened in Boston, but it did not issue an indictment.

So far, there have been no prosecutions of journalists in the United States for seeking or publishing classified information, but the espionage laws on their face may well be read to forbid possession and publication of classified information by the press.

One, enacted in 1917, prohibits anyone with unauthorized access to documents or information concerning the national defense from telling others. In the Pentagon Papers case, Justice Byron R. White, joined by Justice Stewart, said it seems undeniable that a newspaper can be vulnerable to prosecution under the 1917 law.

But the law, as Harold Edgar and Benno C. Schmidt Jr. described it in a comprehensive 1973 article in the Columbia Law Review, is in many respects incomprehensible and so sweeping as to be absurd.

If these statutes mean what they seem to say and are constitutional, they wrote, public speech in this country since World War II has been rife with criminality.

At the same time, there is an almost universal consensus that the government classifies far too much information. Erwin Griswold, a former dean of Harvard Law School who argued the case for the Nixon administration as U.S. solicitor general, agreed that the classification system was broken.

It quickly becomes apparent to any person who has considerable experience with classified material, he wrote in a 1989 essay in The Washington Post, that there is massive over-classification and that the principal concern of the classifiers is not with national security, but rather with governmental embarrassment of one sort or another.

That applied, he wrote, to the Pentagon Papers themselves. I have never seen any trace of a threat to the national security from the publication, he wrote. Indeed, I have never seen it even suggested that there was such an actual threat.

The presss victory in the Pentagon Papers case may have been incomplete. But a loss would have been devastating.

What would be the law today if the case had come out differently? Professor Rudenstine asked. Its very possible that there could have been a prosecution of The Times. That would have changed American law quite a lot.

The general thought, he said, was that if you lost the prior restraint case that there was no chance of winning the criminal prosecution. The opposite happened, said Lee C. Bollinger, the president of Columbia University and the other editor of National Security, Leaks and Freedom of the Press. As a practical matter, the press and the government have arrived at the state of mind that there will not be prior restraints or subsequent prosecutions that that would violate the spirit of the First Amendment, he said. Apart from the Progressive case, the government has not gone after the press in either form.

But he added that this was in large part a product of mature accommodation among responsible institutions, one that was at risk during the Donald Trump administration.

The continuing viability of a fulsome Pentagon Papers doctrine does not apply in the context of a near-authoritarian government like the one we had, he said. Its those kinds of ambiguities about Pentagon Papers that makes the whole system much more vulnerable when you have a true threat to democracy.

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The Complicated Impact the Pentagon Papers Had on Free Speech - The New York Times

First Amendment

By Debra Cassens Weiss

June 8, 2021, 3:04 pm CDT

Image from Shutterstock.

The American Civil Liberties Union, long known for its support of the First Amendment, is dealing with internal dissension over defense of hate speech.

The ACLU has defended the free speech rights of conscientious objectors, labor organizations, civil rights activists, the Nation of Islam, the Ku Klux Klan and Nazis. But that hard-line free speech stance is coming under fire.

On the one side are those who say the First Amendment is used as a tool of the powerful, and the ACLU should not defend free speech rights of the far right, the New York Times reports. On the other side are those who say the ACLUs role is to defend speechno matter how offensive.

The New York Times noted that the ACLUs budget nearly tripled to more than $300 million after the 2016 election of former President Donald Trump. But the group still has only four free speech lawyers on staffthe same number that it employed a decade ago.

New staff members hired as money flowed in worked inside their policy silos, the New York Times said, focused on issues like immigration, transgender rights and racial justice.

The ACLU adopted new guidelines in free speech cases after its Virginia organization defended the right of far-right groups to march in Charlottesville, Virginia, in August 2017. The Unite the Right rally turned violent, and a neo-Nazi who plowed his car into a crowd of racism protesters killed a paralegal.

The new guidelines suggest that lawyers considering free speech representation of groups whose values are contrary to our values should weigh how such a case could give offense to marginalized groups.

Anthony Romero, executive director of the ACLU, told the New York Times that the ACLU still backs First Amendment principles. The group has argued that drivers should be allowed to display a Confederate flag on specialty license plates, and it has criticized Facebook and Twitter for banning Trump from their sites.

But some of the groups stances surprised longtime supporters, the New York Times reports. When then-Judge Brett M. Kavanaugh was nominated to be a U.S. Supreme Court justice, the ACLU broadcast an ad strongly suggesting that Kavanaugh was guilty of sexual assault. Critics saw the stance as partisan activity by a group that submits amicus briefs to the Supreme Court, according to the New York Times.

One transgender ACLU lawyer supported stopping circulation of a book suggesting that the number of teenage girls identifying as transgender was part of a craze. Another staff member complained that Title IX proposals on handling of campus sexual assault investigations favored the accused, surprising those who support due process protections.

Romero isnt bothered by the contradictions.

Im asked, Are we a free speech or racial justice organization? And I answer, Yes. We are a domestic human rights organization, Romero told the New York Times.

The rest is here:
ACLU is split by internal debate over First Amendment support for hate speech - ABA Journal

A lot of people want to make statements with their homes.

But a sharply divided federal appeals court Tuesday rejected arguments that a property owners First Amendment rights were violated when plans for a mansion were rejected in tony Palm Beach.

The 2-1 decision by a panel of the 11th U.S. Circuit Court of Appeals stemmed from a 2013 decision by longtime Palm Beach resident Donald Burns to tear down a 10,063 square-foot oceanfront home and replace it with a larger mansion with a mid-century modern design, according to the ruling.

According to Burns, the mid-century modern design communicated that the new home was clean, fresh, independent, and modern a reflection of his evolved philosophy of simplicity in lifestyle and living with an emphasis on fewer personal possessions, the rulingsaid. It also communicated Burns message that he was unique and different from his neighbors.

But Palm Beachs architectural review commission rejected the plan in 2016, spurring Burns to take the dispute to federal court. He argued, in part, that the rejection violated his First Amendment rights.

A federal district judge sided with the town, prompting Burns to go to the Atlanta-based appeals court. And in a 70-page majority opinion and a 66-page dissent, appellate judges Tuesday sparred about Burns claims and First Amendment issues ranging from tattoos to Jeffersons Monticello home.

Judge Robert Luck, in a majority opinion shared by Judge Ed Carnes, wrote that the proposed mansion was not expressive conduct protected by the First Amendment and pointed to issues such as a wall and landscaping that would have blocked the home from public view.

One day, we may even find some residential architecture to be expressive conduct, Luck wrote. But Burns proposed new mansion is not Monticello or Versailles, no matter how much the dissenting opinion wants to compare it to those historic homes. Its just a really big beachfront house that cant be seen, located on a quiet residential street in Palm Beach, Florida.

But dissenting Judge Stanley Marcus referred to numerous famous architectural sites and drew contrasts with court precedents about protecting the First Amendment.

As I see it, the majoritys resolution of this case cannot easily be squared with well-settled law recognizing the First Amendments protection of artistic expression in all of its forms, Marcus wrote. An analysis of this kind would yield the odd conclusion that a tourists drunkenly obtained tattoo is art protected by the First Amendment, while Philip Johnsons Glass House is not; coin-operated devices by virtue of which a customer could sit in a booth, insert a coin and . . . watch a live dancer, usually nude, are protected, Monticello is not; anodyne elevator music is protected, the Empire State Building is not. These distinctions seem to me to be indefensible.

That statement drew a retort from Luck.

To dispel any lingering confusion, we emphasize again that we are not deciding whether residential architecture can ever be expressive conduct protected by the First Amendment, Luck wrote. We have not decided, as the dissenting opinion says, that Philip Johnsons Glass House isnt expressive conduct but tattooing is; we have not decided that Jeffersons Monticello isnt protected under the First Amendment but nude dancing is; and we have not decided that the Empire State Building doesnt meet (a test in a U.S. Supreme Court case known as Texas v. Johnson) but elevator music does. Not at all.

Marcus also asserted that the architectural review commission hated the proposed design of the mansion.

The question in this case is whether a government commission created by the Town of Palm Beach with the Orwellian moniker ARCOM may prevent Burns from expressing his philosophy and taste through the architecture of his home and create a work of art on land he owns solely because a majority of the members of the commission do not like the way it looks, Marcus wrote.

That also drew a retort from Luck in a footnote.

The dissenting opinion uses the name ARCOM for the architectural review commission and then calls the name it uses Orwellian, the footnote said. If by Orwellian the dissenting opinion means any government agency that administers regulations impacting our lives, then the architectural review commission is as Orwellian as the state board of therapeutic massage, the local dog catcher and every one of the alphabet soup of departments and agencies and bureaus in Washington, D.C.

The Palm Beach Daily News, citing a deed,reported in Octoberthat Burns, a telecommunications entrepreneur, sold his home for $28 million. That came six months after the appeals court heard arguments in the case, and Tuesdays ruling did not address a sale of the property.

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Republished with permission from News Service of Florida.

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First Amendment arguments rejected in mansion fight - Florida Politics