Mediaboss Marketing

Social media marketing is the requisite step in today's day and period for business growth. The endless space created by the internet has the potential to accumulate countless amounts of information. Aaron Branch, one of the top entrepreneurs in the digital marketing sphere, has argued about choosing social media for promotional activities. Through his dissertation that he developed as a senior in university, he highlighted the critical importance of social media marketing. He takes in the example of a singer trying to sell his record to a production house. He instead suggests using digital marketing to enhance brand awareness among people.

Aaron Branch is the CEO and a successful author of the book - the first 365. He initiated his social media marketing agency, Social Agendas, to assist people with undertaking promotional activities on various social media platforms. The company's excellent services and personalized assistance make it stand out from the crowd of marketing businesses. Business outreach is the quintessential part of the operation, therefore to help initiate growth, one must optimize it using marketing tools.

Moreover, Aaron started an initiative to help individuals with relevant start-up ideas to commence their operation. 'Start and Scale Agency Program is an excellent mentorship project available to those who have the potential to build a great business.

The market features frequently change, giving rise to opportunities in various sectors. Rise and fall in seasonal demand to initiate business expansion and many can be best achieved using social media marketing. While discussing the same, Aaron has given his profound insights regarding the types of social media marketing.

Content marketingThis method requires effort and consistency to produce favorable results. The brand or the business often creates posts and content registered under their niche to attract their targeted audience. Its all about publishing good quality content using appropriate marketing strategies.

Relational marketingThe following strategy aims to build a long-term relationship between the consumer and brand, even when the client has used and exhausted his product or services. This kind of marketing ensures that the business amasses a loyal circle of customers.

Conversational marketingSocial media caters as the pivotal platform in fabricating a relationship between the business and the user. It is based on initiating conversations that can implore customers to engage with the brands for a long time. Publishing valuable content, generating community with its users will bring you closer to success.

BrandingBranding is all about creating brand awareness in public. Social media platforms help businesses develop or improvise a particular brand image that can be imprinted in peoples minds. Branding, which is often conceived as only limited to product information, is based on introducing various aspects of the business to the consumer. It is also essential that the brand recognizes customer needs and installs the necessary devices to achieve customer satisfaction.

Permission MarketingThis technique is undertaken on a personal level between the consumer and the brand. As your customers sign-up for email marketing or other personalized hacks, they present you with consent to initiate a personal relationship with them. Businesses must identify customers interests and engage with them accordingly.

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An introduction to different kinds of social media marketing strategies with Aaron Branch - Deccan Herald

PR.com2021-06-19

Santa Rosa, CA, June 19, 2021 --(PR.com)-- Goodwill ~ Redwood Empire is thrilled to be part of a new initiative launched by Goodwill Industries International, Facebook Elevate and Coursera to help job seekers master social media marketing skills. As the COVID-19 pandemic accelerates a shift in the workforce toward positions that require digital skills, this vital partnership will help thousands of job seekers, including many in Sonoma County, gain skills to prepare for career transitions.

While many social media marketing roles require technical training previously learned through advanced degree programs, Facebook Elevate, along with Coursera, a global leader in online learning, launched a five-course program designed for learners with no prior industry experience to earn a Social Media Marketing Professional Certificate. This self-paced online program is designed to be completed within 20 weeks and includes 100 hours of hands-on, project-based training. After completing the program, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles.

This groundbreaking new training is intended to increase diversity and eliminate barriers to entry in this rapidly growing field of work. Facebook Elevate is funding Goodwill, North Americas leading workforce development nonprofit, to distribute 6,000 scholarships, covering the full costs of the training program. As part of Facebook Elevates commitment to diversity, the grant will enable Goodwill to offer holistic support to learners, providing eligible participants with services including career planning, rsum building and other supports as needed.

Goodwill ~ Redwood Empire is pleased to be one the Goodwill organizations participating in this important new initiative, said Brandy Evans, President & CEO. Every day, we meet people in our community who are determined to get back to work, and these scholarships will allow many of them to learn the new skills they need.

Facebook Elevate is a community and learning platform created to accelerate the growth of businesses of color and celebrate creators who break barriers and turn dreams into realities. In 2020, Facebook Elevate announced they will reach 1 million members of the Black community and 1 million members of the Latinx community in the U.S. over the next three years.

Companies across the globe are rapidly changing and seeking diverse talent with digital skills. The new Social Media Marketing Professional Certificate Program is a helpful tool for job seekers to grow their digital skills and prepare for the opportunities of tomorrow, said Judy Toland, vice president and head of scaled solutions, global business marketing at Facebook.

Contact:Tracey Feick, Director of Mission ServicesGoodwill ~ Redwood Empire707-523-0550 tfeick_@_gire_._org

Goodwill ~ Redwood Empires mission is Changing Lives and Strengthening Communities through the Dignity and Power of Work. Goodwill has been supporting the Redwood Empire since 1974 to empower those with barriers to employment including poverty, disability, lack of work history, and recent incarceration to prepare for, find and retain meaningful employment. Community donations fund our retail stores to provide job training for those building job skills and employment history, as well as other job readiness, training and employment programs. In the past year, we have delivered 218,865 hours of job skill training and our Donated Goods Program has helped the planet by diverting 7+ million pounds of materials from landfills. Learn how you can support your local Goodwill to ensure everyone in our community has the opportunity to thrive atwww_._gire_._org or 707-523-0550.

Contact Information:Goodwill ~ Redwood EmpireTracey Feick(707) 523-0550Contact via Emailgire.org

Read the full story here: https://www.pr.com/press-release/838751

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Goodwill ~ Redwood Empire Partners with Facebook Elevate and Coursera for Social Media Marketing Training - IT News Online

There are very few words used more right now in tech publications than the word quantum. There are also very few words that are more difficult to understand. Quantum can refer to several things. How do quantum mechanics relate to quantum effects or quantum computers? What is quantum computing, when will it be available, and is it the security threat many say it is?

It seems like quantum is the buzzword in tech these days with big companies and governments investing billions in research into quantum technology and its applications. But understanding the goal of all these investments and what the current state-of-the-art of quantum technology is, is far from trivial.

For starters, there are many aspects to the field of quantum technology. It all starts with quantum mechanics that cause quantum effects, which are used to create quantum computers that can run quantum algorithms. And it doesnt get any simpler from there. Do you know the difference between quantum crypto and post-quantum crypto? No need to worry if you dont, because few people do.

Needless to say, combining the hype of everything quantum with the confusion around all different aspects of an immensely complex technology is leading to very creative and misleading marketing activities. If you believe everything you find online, there is no way your company will be able to survive without investing in some kind of security against quantum attacks right now. And who are you to say that this is not true? Do you understand the intricacies of something as complicated as quantum technology? So, you must rely on the statements of these experts, right? Maybe you do, but maybe not. One thing you should do is at least try to sort out what is real and what is not from all the hype making the rounds.

For example, be aware that there is no clear timeline on when these quantum computers will actually become useful. Some early-stage quantum computers exist in high-end research laboratories, but this does not mean that they can be used for running algorithms that are changing the world as we know it not yet. There have been breakthroughs in the field of quantum computing since as early as the 1990s, but as of today, a usable quantum computer still does not exist. Yes, research is speeding up with those billions of dollars in investments, but that does not mean our world will be turned upside down tomorrow. And this is only one of many aspects that is probably less of a worry for you than you might have expected, given what you may have read or heard.

To provide some help in these confusing times, PUF Cafe, the online community about Physical Unclonable Functions or PUF technology, is organizing a webinar to shine a light on some of the different aspects of quantum technology and the impact this technology will have on cryptographic security. If you want to learn more about the relationship between quantum and crypto and the threats posed to the current security state-of-the-art, you can sign up here to attend this free webinar live on June 30th, or become a member of the PUF Cafe community (also free) and enjoy access to the PUF Cafe database of webinars available on replay.

This webinar is the fifth episode in the PUF Cafe Episodes, a web series about security challenges and PUF technology.

The webinar will discuss:

Who should attend:

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What Are the Quantum Computing Threats to Security? - Design and Reuse - Design and Reuse

Quantum computers put a high demand on their underlying material.

However, superconductors present a way of conducting electricity without resistance once cooled to sufficiently low temperatures, which is why they're an ideal resource in a world trying it's hardest to reduce energy consumption. But a newly discovered and rare kind of superconductors could change the course of quantum computers.

A group of researchers discovered a new and rare topological superconductor called LaPt3P, and it could become central to the nascent industry of quantum computing, according to a recent study published in the journalNature Communications.

Superconductors exhibit quantum properties on the scale of common, everyday objects, which makes them highly promising candidates for constructing computers that use quantum physics to store data and perform computing operations so advanced that they substantially outperform even the latest supercomputers in some areas. This has caused a surge in demand from leading tech companies like IBM, Microsoft, Google, and more to scale quantum computers to the industrial level via superconductors.

The study's research comes from researchers at the University of Kent, in addition to STFC Rutherford Appleton Laboratory. Before their discovery, superconductors had hit a snag. The elementary units of quantum computers (qubits) are highly sensitive, and easily lose their quantum properties from electromagnetic fields, in addition to collisions with air particles, and heat. One way to protect qubits from these effects involves creating more resilient versions with a special class of superconductors: Topological ones, which host protected metallic states on their surfaces, or boundaries.

Topological superconductors like LaPt3P were discovered through muon spin relaxation experiments, in tandem with highly complex theoretical analysis. To verify that the properties of the new superconductor weren't a fluke borne of instrument or sample accident, the research team used two different sets of samples, prepared in ETH Zurich and the University of Warwick. Then the team performed muon experiments at two different kinds of muon facilities: one in PSI, Switzerland, and another in the ISIS Pulsed Neutron and Muon Source at the STFC Rutherford Appleton Laboratory.

"This discovery of the topological superconductor LaPt3P has tremendous potential in the field of quantum computing," said Sudeep Kumar Ghosh, a Leverhulme Early Career Fellow at Kent and the principal investigator of the new study. "Discovery of such a rare and desired component demonstrates the importance of muon research for the everyday world around us." And this comes on the heels of a major breakthrough in quantum computing. This February, researchers sent entangled qubit states via communication cable linking one quantum network's node to another. "Developing methods that allow us to transfer entangled states will be essential to quantum computing," said Professor Andrew Cleland, lead scientist of the study behind this study, in a blog post on UChicago's website.

In other words, with a newly-discovered superconducting material overcoming fundamental snags to quantum computers, and "top-floor" advances already finding success communicating between quantum network nodes, the dawn of quantum computers capable of not only solving highly-complex theoretical physics, but also transforming our communications infrastructures, is closer now more than ever before.

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Scientists Discovered of a Rare Superconductor That Could Change the Course of Quantum Computing - Interesting Engineering

Elevate your enterprise data technology and strategy at Transform 2021.

The thing that really attracted me to Formula 1 is that its always been about data and technology, says Graeme Hackland, Williams Group IT director and chief information officer of Williams Racing.

Since joining the motorsport racing team in 2014, Hackland has been putting that theory into practice. He is pursuing what he refers to as a data-led digital transformation agenda that helps the organizations designers and engineers create a potential competitive advantage for the teams drivers on race day.

Hackland explains to VentureBeat how Williams F1 is looking to exploit data to make further advances up the grid and how emerging technologies, such as artificial intelligence (AI) and quantum computing, might help in that process.

This interview has been edited for clarity.

VentureBeat: Whats the aim of your data-led transformation process?

Graeme Hackland: Ten years ago, we might have been putting four major package upgrades on the car a year. Were now able to do that much more quickly, and we dont have to wait for big packages of changes. Our digital transformation has been focused on shortening that life cycle. Thats about getting something from a designers brain onto the car as quickly as possible. Test it on a Friday; if its good, it stays. If its not, we refine it, and just keep doing that through the season. And that process has gone really well.

VentureBeat: What kind of data technology are you using to support that process?

Hackland: Some of it is what you would in some industries consider standard data warehousing and business intelligence tools. Some of that is written in-house. At the moment, I dont have a piece of middleware that lies across the whole layer. But thats where we want to head to, so that absolutely everything is feeding into that.

VentureBeat: What would that piece of middleware look like?

Hackland: We originally thought of three main domains: design, manufacturing, and race engineering. And you would have these three bubbles that would all talk to each other. But what weve realized is trying to create data lakes just hasnt worked. It hasnt given us the actual intelligence that we wanted, so we often refer to data puddles. Its much better to have many of these puddles that are well-structured and the data is well understood. And then, through a middleware layer, we can get to the graphical user interfaces.

VentureBeat: What does that layer of information mean for the Williams F1 teams engineers?

Hackland: Were covering everything, from what they look at through to the data structure. And the data structure has been one of our biggest challenges. We relied heavily on Microsoft Excel, and pulling data from all these other sources into Excel was very manual it took too long. So thats the piece of work that weve been doing. Weve not made it public who were working with in that area. Talking publicly about some of the stuff were doing around data and computation, were just not ready yet.

VentureBeat: How do you work out the build vs. buy question?

Hackland: When I got to Williams, we were largely buy-only. We built an in-house capability across three groups: manufacturing, aerodynamics, and race engineering. So they have embedded development groups, and I think thats really important. We considered whether we were going to create a centralized development function. But actually, we feel having them in those three groups is really important. And then as you build those groups, the pendulum swings from buy-only because youve got the capability in-house. The default now is that we will always develop our own if we can. Where theres a genuine competitive advantage, wed develop it ourselves.

VentureBeat: Where might you choose to buy data technologies?

Hackland: Some of the tools that we use trackside are off-the-shelf. Its not all in-house-written, because it doesnt make sense to write your own in some areas. But if you dont write your own applications, youre also accepting that these applications are used by multiple teams. If its a race-engineering application, its probably used across Formula 1 and maybe in other formulas as well. So then you cant customize it and you cant get competitive advantage out of it because everyone else has access to it too. So sometimes well use those as maybe a front end and then well be doing other things in the background. When you start to combine that data with other information, thats when theres a real competitive advantage, and thats where weve put our internal resources.

VentureBeat: What about AI? Is that a technology youre investigating?

Hackland: None of the teams are talking about AI except in passing; theyre just mentioning that AI is being used. None of us want to talk about it yet, and where were applying it. But what weve said publicly is that there are some really interesting challenges that AI can logically be applied to and you get benefits straightaway. So pit stops, the rulebook there are roles that AI can play.

VentureBeat: Can you give me a sense of how AI might be applied in F1?

Hackland: Initially, to augment humans to give engineers more accurate data to work with, or to shortcut their decision-making process so that they can make the right decision more frequently. I felt, even five years ago, that it would be possible that AI could make a pit stop decision without any human intervention. So that is possible, but I dont believe any of the teams will be doing it this year, and we wont. The engineers are not ready, and the humans are not ready to be replaced by AI. So that might take a little bit of time to show them that we can. I think theres still that reluctance to completely hand over the decision-making process, and I can understand that.

VentureBeat: What about other areas of emerging technology?

Hackland: From my perspective, quantum computing is a really exciting opportunity to take computation to a whole new level. And if we can get in there early before the other teams, I think well have a real advantage. There are interesting things happening with some [racing] organizations around that. Once again, were not talking about it publicly, but quantum is completely awesome. I think quantum will take a while. I dont want to be sitting here saying that in the next two years that were going to be developing, designing, and running the car and doing the race analytics on a quantum computer. But a hybrid computer that has quantum elements to it? Absolutely, and within a couple of years. Im really excited about what were doing already.

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Williams F1 drives digital transformation in racing with AI, quantum - VentureBeat