Mediaboss Marketing

A running back who scores five touchdowns in one game is quite a feat in football at any level.

But for that back to score five touchdowns on only 10 carries is staggering, especially when you consider he scored once on every two carries.

Thats what sophomore DaShawn Chairs did on Friday to lead Elkins to a 49-14 victory over Greenland in a nonconference game. Chairs averaged 23 yards per carry while accounting for 201 of Elkins 361 yards rushing. Chairs also caught 4 passes for 38 yards and his coach credited him for doing a good job of blocking in the backfield.

For his effort, Chairs is the Northwest Arkansas Democrat-Gazette Player of the Week for Northwest Arkansas. Randon Ray of Booneville is the Northwest Arkansas Democrat-Gazette Player of the Week for the River Valley.

Chairs eye-popping performance didnt come against a losing program that struggles to put players on the field. Greenland finished 9-3 last season, including 6-1 in the 3A-1 Conference. Yet, Chairs had his way with the Greenland defenders.

Its not shocking to see him have a game like that, first-year Elkins coach Zach Watson said. Hes going to have more games like that in his career because of how hard DaShawn works. He is extremely focused and he takes coaching and soaks up all that knowledge hes being taught. Hes a special athlete and a great kid.

Both Chairs and Watson commended the Elks offensive line for creating running room against a Greenland defense that features J.J. Hollingsworth, who is committed to Arkansas.

They were phenomenal, Chairs said. Without them, I wouldnt have had the success I had.

Offensive line play is also an area of strength at Booneville, where senior quarterback Randon Ray led the Bearcats to a 42-12 victory over Ozark. Ray rushed for 133 yards and two touchdowns on 13 carries. He also completed a 25-yard pass to Rayce Blansett for a score.

Ray followed a 2-yard touchdown run with a 61-yard score to help Booneville to a 22-0 lead at halftime over the Hillbillies.

We knew he would pop one eventually, Booneville coach Doc Crowley said of Ray, who rushed for over 1,700 yards and 25 touchdowns last season. We just kept waiting for it. He just got past everyone and did a good job finishing the run off.

See the article here:
NWA Democrat-Gazette Players of the Week: Chairs, Ray excel in running game - Northwest Arkansas Democrat-Gazette

There are close to 40 million people in poverty in the US. The Democrats' $3.5 trillion social welfare bill aims to change that, with one proposal aiming to take on the impoverished elderly and disabled communities in the country.

The Urban Institute, a left-leaning nonprofit, released a report on Monday that found Democrats' proposal to boost the Supplemental Security Income (SSI) program would lift 3.3 million people out of poverty and cut the poverty rate of SSI recipients by more than half.

To put that spending in perspective, US GDP in 2020 was $20.9 trillion, while the Treasury Department estimated the tax gap the difference between what's owed to the Internal Revenue Service and what's collected was $600 billion in 2019. If left unaddressed, Treasury says that gap could rise to $7 trillion over the next decade. There's money to pay for lifting people out of poverty, in other words, and the question is whether a fraction of $3.5 trillion is worth it.

The SSI program provides monthly checks to those who have a disability or are over the age of 65 and are low-income, but according to the report, the maximum federal SSI benefit is $794 per month $279 below the federal poverty level. In June, Ohio Sen. Sherrod Brown reintroduced the Supplemental Security Income Restoration Act to assist the nearly 8 million Americans relying on those monthly checks, who fell victim to "decades of shameful federal neglect," Brown said in a statement.

According to the Urban Institute, these four measures in Brown's bill would significantly reduce poverty:

"The gains from these policy changes would be highly targeted to a population experiencing serious economic hardship, including children and adults who are blind or have severe disabilities that prevent them from working and people over age 65," the report said.

The Democrats' $3.5 trillion reconciliation bill includes other measures to address poverty, like giving families with children monthly checks through an extended child tax credit. But the size of the bill has some more moderate Democrats concerned, and given that fully funding Brown's bill would require about $510 billion in new spending, according to the Social Security Administration, its inclusion won't be easy.

Insider reported last week that West Virginia Sen. Joe Manchin, a moderate Democrat, called on his colleagues to put a "pause" on the bill given its price tag, which could imperil the passage of many proposals, such as an SSI boost, universal pre-K, and free community college.

But, as Brown wrote in a letter to the Social Security Administration, raising asset limits would cost just $8 billion, showing potential for some of the measures in his bill to be included in the spending package if the whole proposal doesn't make the cut.

"The promise of Social Security is to ensure that no one in America should live in poverty least of all our nation's seniors and people with disabilities," Brown said in a statement, adding that "Congress must prioritize these long-overdue reforms as part of upcoming recovery legislation."

Excerpt from:
Report: 3.3 million to be lifted out of poverty with Democratic plan - Business Insider

(Photo Source: Unsplash).

The Cortland County website is set to receive an update within the next two months, allowing individuals applying for a job in county government to fill out digital job applications and upload other forms.

County Legislators unanimously approved a $4,675 contract with Ithaca-based web developer Internet Marketing Magicians at the end of August to aid applicants seeking employment with the countys personnel department and for individuals seeking legal representation through the countys assigned counsel department.

Jonathan Meyerhoff, the founder of IMM, issued a report for the county in late April, detailing some of the functions of the revamped website on popular content manager WordPress.

For applicants seeking employment with the personnel department, the report states that the new features on the site will allow for submission of different forms in a job application. It will also add the ability to pay for any fees using GovPay. GovPay is a national software company that aids municipalities with law enforcement financials, car registrations, and tax collection.

Additionally, Meyerhoffs report says IMM will install web applications and a firewall to identify and block malicious traffic. The companys safety protocols, Meyerhoff said, should prevent data leaks.

IMM would charge the county at a rate of $85 an hour as new projects or any other developments arise. The Ithaca-based company has aided in the development of websites for several local and national institutions, companies, and brands, including Ithaca College, Cornell University, and Caterpillar Inc.

The upgrades to the county website and other information technology (IT) matters may not stop there, according to Cortland County Legislature Minority Leader Beau Harbin.

Longer term Jack Hess, our director of IT, and I are working with an IT steering committee to look at other innovations for our website and IT offerings, said Harbin, a Democrat representing the 2nd Legislative District.

Harbin detailed a short timeline for the upgrades to the countys site.

The (job application) forms will likely be online in the next month or two, he said. But the steering committee is looking longer term at a host of items such as decreasing paper usage, increasing our IT resilience, lowering our costs while maintaining our responsiveness and more.

The rest is here:
Cortland County to add form submissions to website - Cortland Voice

So far, researchers have used artificial intelligence for computational purposes to solve complex problems. They have also deployed AI in automated vehicles and to predict consumer behaviour. But a new trend is sweeping the world. People are now hiring out their faces to companies and start-ups that then use their clones in digital marketing and educational videos across the globe. Doing so does not require them to physically shoot these videos, thus allowing them to go on with their regular work and earn for just letting someone use their face. There are some benefits of this technology but also big implications for the human workforceincluding making deepfakes mainstream.

A recent report in MIT Technology Reviewshowed how this technology was being used to let people remain present at multiple locations at the same time. It cited the example of Liri, a 23-year-old college student who has several part-time jobs. She does waitressing and bartending gigs in Tel Avivand also sells cars, works in retail, and conducts job interviews in Germany.

Liri does her Tel Aviv jobs in person and has hired out her face to a startup, which uses her face and voice to create AI characters that appear in marketing and educational videos for firms around the world. It is definitely a bit strange to think that my face can appear in videos or ads for different companies, she was quoted as saying in the report.

How does it work?

All a person is required to do is talk and make different facial expressions to a high-resolution camera. The company will then feed the data into an AI software, that works like deep fake tech. The characters generated can then be used in promotional and commercial videos. Some companies may use professional voice artists to record the audio. Liri receives a payment every time a client licenses a video that uses her face.

While this has worked out well for Liri, many fear that using technology in this way could reduce the availability of this kind of acting work. They also want that people who hire out their facesshould have some kind of control over where their faces areused for security reasons as well as to avoid a potential conflict of interest with their work.

For a lot of talent, their likenesses are valuable assets that warrant proper protection and compensation for their use, a spokesperson for SAG-AFTRA, a union for US movie, television, and radio performers was quoted in the report.

See the original post here:
Deepfake Marketing: Companies Are Paying People to Hire Their Faces for Promotional Videos - NDTV

SBI General Insurance, in yet another example of its commitment to improving health insurance penetration in the country, has launched a health insurance campaign on the radio. The main objective of the campaign is to educate consumers that With health insurance, medical emergency will not turn into financial emergencyensuring consumers that when an eventuality occurs one does not have to pay out of pocket. SBI General delivers a simple yet powerful message to increase awareness and to effectively communicate the value of health insurance, its offerings and protection quotient.

This radio campaign will be spread across Indias leading radio channels covering various cities, ensuring to reach most of the relevant audiences. The radio spots are created in light & humorous tone and adding to the glamour quotient, Ninad Kamath, the renowned actor and voice-over artist, has been the voice for the radio spots.

Shefali Khalsa, Head Brand & Corporate Communication, SBI General Insurance said,Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.

It is widely believed that health is wealth - a maxim that has been highlighted in the current environment. An ideal way to ensure that a medical emergency does not turn into a financial emergency is by purchasing health insurance. Yet, many people choose not to buy health insurance or end up purchasing inadequate health insurance. Hence, to that extent, SBIGs radio campaign hits the bullseye.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

More:
SBI General Insurance reminds listeners about the value of health insurance - Exchange4Media