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The Battle for Digital Privacy Is Reshaping the Internet – The New York Times

The internet is answering a question that its been wrestling with for decades, which is: How is the internet going to pay for itself? he said.

The fallout may hurt brands that relied on targeted ads to get people to buy their goods. It may also initially hurt tech giants like Facebook but not for long. Instead, businesses that can no longer track people but still need to advertise are likely to spend more with the largest tech platforms, which still have the most data on consumers.

David Cohen, chief executive of the Interactive Advertising Bureau, a trade group, said the changes would continue to drive money and attention to Google, Facebook, Twitter.

The shifts are complicated by Googles and Apples opposing views on how much ad tracking should be dialed back. Apple wants its customers, who pay a premium for its iPhones, to have the right to block tracking entirely. But Google executives have suggested that Apple has turned privacy into a privilege for those who can afford its products.

For many people, that means the internet may start looking different depending on the products they use. On Apple gadgets, ads may be only somewhat relevant to a persons interests, compared with highly targeted promotions inside Googles web. Website creators may eventually choose sides, so some sites that work well in Googles browser might not even load in Apples browser, said Brendan Eich, a founder of Brave, the private web browser.

It will be a tale of two internets, he said.

Businesses that do not keep up with the changes risk getting run over. Increasingly, media publishers and even apps that show the weather are charging subscription fees, in the same way that Netflix levies a monthly fee for video streaming. Some e-commerce sites are considering raising product prices to keep their revenues up.

Consider Seven Sisters Scones, a mail-order pastry shop in Johns Creek, Ga., which relies on Facebook ads to promote its items. Nate Martin, who leads the bakerys digital marketing, said that after Apple blocked some ad tracking, its digital marketing campaigns on Facebook became less effective. Because Facebook could no longer get as much data on which customers like baked goods, it was harder for the store to find interested buyers online.

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The Battle for Digital Privacy Is Reshaping the Internet - The New York Times

Brand Neeraj Chopra soars, but will it stay afloat? – Exchange4Media

Its been slightly over a month since javelin thrower Neeraj Chopra was catapulted into the limelight after picking up Indias first-ever track-and-field gold medal at Olympics 2020. From hobnobbing with the biggest sports stars to debuting on Kaun Banega Crorepati, the athlete is gaining a lot of prominence in the circuit. And much like the expectations of the marketing world, his endorsement fee has also reportedly seen a hike of more than 1000%, an unseen feat for any athlete in the country.

As per a celebrity branding expert, Chopra is charging close to Rs 2 crore for his endorsement deals with the brands now, up from Rs 20-30 lakhs before his Olympic fame.

Prior to his win, Neeraj Chopra was in a four-year endorsement deal with Pepsis Gatorade (signed in 2017), was the ambassador for British electronics firm Amstrad in 2019. Chopra also had one-time or short-term associations with a number of brands like Gillette, Country Delight, Mobil India among others. Just recently, he signed up his first multi-year brand partnership after the Olympics win with Tata AIA Life Insurance.

Not just that, Chopras social media valuation has risen to Rs 428 crore, as indicated by a report by research consultancy firm YouGov SPORT. He recorded over 2.9 million mentions from over 1.4 million authors, making him the "most mentioned" athlete globally on Instagram during the 2020 Tokyo Olympics. These numbers also represent a whopping 1401% and 2055% increase in his mentions from separate authors online, respectively.

Divyanshu Singh, Head of Sales and Marketing, JSW Sports, which represents Chopra, said in a press statement, Neeraj has been a consistently outstanding performer in his discipline over the last five to six years, resulting in his phenomenal success at the Tokyo Olympics. He has now become a recognisable personality for the Indian masses on a scale that was hitherto unseen. This, in turn, has brought about a growing interest from brands and institutions looking at a long-term sustainable collaboration.

However, to sustain this popularity, brand Neeraj Chopra will have to work extra hard as it can be difficult for athletes to remain relevant when their screen time is relatively lower than other categories of popular endorsers.

A marketing industry veteran points out, Be it film stars or cricketers, their visibility in the media is quite higher as compared to athletes like Neeraj Chopra who become famous only during big championships. In the past too, several Olympic stars have been through this momentous glory before fading out from the endorsement scene. For Neeraj Chopra to stay relevant, he will have to make some smart moves. His social media channels could be the best place for him because he has gained immense popularity there post his win.

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Brand Neeraj Chopra soars, but will it stay afloat? - Exchange4Media

What an effective PPC campaign can bring to your business? – Hurricane Valley Times

The web is prospering with a few online organizations. To withstand vicious contests, organizations require significantly more than a computerized advertising methodology. Dependable computerized showcasing experts can assist organizations with becoming over the web medium and assist them with accomplishing their objectives, well in front of their rivals.

A reasonable and strong computerized promoting technique is the mystery behind fruitful web advertising efforts and assists brands with acquiring an upper hand over their adversaries.

PPC campaign management is a model of web advancing in which supporters pay a cost each time one of their commercials is clicked. Essentially, its a technique for buying visits to your site, instead of trying to procure those visits normally.

Web search instrument publicizing is one of the most renowned sorts of PPC. It grants advertisers to present for promotion position in a web files upheld associations when someone looksat a watchword that is related to their business offering. For example, in case we bid on the expression PPC programming, our advancement might show up in the incredibly best situation on the Google results page.

Each time our commercial is clicked, sending a visitor to our website, we need to pay the web crawler a little charge. Right when PPC is working precisely, the cost is minor, because the visit is worth more than whatever you pay for it. Toward the days end, if we pay $3 for a tick, but the snap results in a $300 bargain, then weve made a substantial advantage.

A ton goes into building a victorious PPC campaign: from researching and picking the right expressions, to figuring everything out those watchwords into productive missions and advancement social affairs, to setting up PPC show pages that are smoothed out for changes. Web crawlers reward marketing experts who can make appropriate, keenly assigned compensation per-click campaigns by charging them less for promotion clicks. In case your advancements and marks of appearance are useful and satisfying to customers, Google charges you less per click, provoking higher advantages for your business. So expecting you need to start using PPC, sort out some way to do it right.

Numerous promoters are principally worried about their catchphrases and as it should be, considering that watchwords are the establishment whereupon pay-per-click crusades are assembled yet how those watchwords are coordinated and organized is similarly significant. Despite this, far fewer publicists fret about their record structure, which can bring about decreased execution and an increment in squandered spend. Missions are the most significant level component inside a paid pursuit account. A solitary AdWords or Bing Ads record might have just a solitary mission, though others may have many missions. Anyway many missions you are running, efforts are the highest level inside your record.

Inside each PPC campaign management are your advertisement gatherings. Advertisement bunches are the second-most significant level record component. For instance, you might be running a solitary occasion-themed mission to profit by end-of-year internet shopping patterns, and this mission may contain two promotion gatherings one for winter clothing, and one more for open-air winter sporting gear.

The best-showcasing systems are those that characterize the objective of the business, recognize its key exhibition markers, and examine and measure its encouraging also. At 500 apps, we help our customers in making reliable brand informing and upgrade the offer of our customers business.

With the assistance of secure PPC crusades from 500 applications, you will want to screen the entirety of your records from a solitary dashboard and produce extraordinary reports in a flash.

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What an effective PPC campaign can bring to your business? - Hurricane Valley Times

New Capitol threat leads to greater show of force, more officers on duty Friday, ahead of Justice for J6 rally – WUSA9.com

The additional show of force comes as Washington remains on high alert, taking no chances ahead of Saturdays rally in support of Capitol riot defendants.

WASHINGTON Online threats from the alt-right to take a stand Friday, ahead of this weekends Justice for J6 rally, will lead to more U.S. Capitol and Metropolitan police officers on duty around the Capitol complex tomorrow, according to officers from both departments and sources directly familiar with the matter.

The additional show of force comes as Washington remains on high alert, taking no chances before Saturdays rally in support of Capitol riot defendants. U.S. Capitol Police shifts will be extended Friday, with Metropolitan Police supporting the force.

The Friday threat and mobilization have not been previously reported.

Crews quickly reconstructed the inner perimeter of 8-ft. high fencing around much of the Capitol Wednesday night into early Thursday morning, after the Capitol Police Board voted to return the security measure for the weekend rally.

Law enforcement expect approximately 700 people to attend the gathering starting at noon Saturday, with organizers from the alt-right demanding the release of jailed January 6 defendants. Matt Braynard, a former 2016 Trump campaign official, has called the defendants, political prisoners, and the insurrection a fiction contrived by the left.

WUSA9 first reported in August that Metropolitan Police will be fully activated Saturday, meaning, all days off are canceled, and all sworn members of the department will be working. The Capitol Police will also have an all hands on deck approach, Chief J. Thomas Manger confirmed to members of Congress earlier this week.

USCP contacted Maryland State Police asking for assistance ahead of the rally. MSP said they plan to provide troopers from the Special Operations Division / Mobile Field Force, who will assist with crowd control-related duties and remain on alert for any civil disturbances, according to a statement released by MSP Friday.

Braynard announced the September gathering on Steve Bannons podcast, issuing a clarion call for his followers to seek justice for Jan. 6 defendants.

As we continue to raise the profile of these individuals, it makes it harder and harder for the lefts phony narrative about an insurrection to stick, Braynard said on Bannons podcast released July 30. Whats going to define [the rally] is where its going to take place: were going back to the Capitol.

In a YouTube video, Braynard specifically asked rally attendees not to bring signs re-litigating the 2020 election, including visible markers of support for specific political candidates.

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New Capitol threat leads to greater show of force, more officers on duty Friday, ahead of Justice for J6 rally - WUSA9.com

The Real Story of Occupy Wall Street Is Whats Happened Since – Rolling Stone

At the height of last years Black Lives Matter uprising, a recording surfaced of a call President Trump held with state governors. In it, he made a comparison: This is like Occupy Wall Street. He urged them to waste no time in repeating the coordinated police assaults that had swept away the Occupy encampments across the country. Until the Occupy crackdown began, he told the governors, It was a disaster.

Trumps political career had a kind of origin story in Occupy Wall Street, which began in Zuccotti Park 10 years ago today. In early 2012, his eventual campaign chief and White House adviser Steve Bannon was directing a take-down film on the movement, featuring blogger and provocateur Andrew Breitbart. Breitbart suddenly died during production and Bannon took control of Breitbarts company, which he turned into the platform of the alt-right that would help land Trump in the presidency. For Bannon, as with Trump on his call with the governors, Occupy revealed an enemy that required conservatives to take off their gloves, dispense with civility, and fight for their version of civilization.

The reactionary response happened worldwide. Occupy Wall Street was part of a global movement in 2011 that spread from Tunisia and Egypt, across the Middle East, and through southern Europe. It took until autumn for what began as the Arab Spring to arrive in lower Manhattan. In New York, were still the baby movement in the world, I heard organizer Marina Sitrin tell an audience at an anarchist social center in Athens, Greece, at the time. From there it ricocheted even further, in cities and towns throughout the United States, and from London and New Zealand to Nigeria.

Wherever it appeared, the 2011 movement had in common two things: the tactic of occupying public spaces for days and weeks at a time, and the goal of unseating unjust accretions of power. Taken together, that time, space, and rebellion led to another common feature: radical experiments with what a truly accountable democracy might look like. In the wake of the 2008 financial crisis, and buoyed by the rise of the internet, democracy was due for a reboot.

I am not sure there was as much cohesion to the opposition these uprisings faced, from Bannons media blitz to Bashar al-Assads airstrikes. On the 10-year anniversary of Occupy, though, it is the opposition that haunts me most. I wrote a whole book trying to figure out whether Occupy Wall Street was a success or failure. But 10 years on, I think the question is a distraction. Looming over anything protesters did, now, is the enormity of the crackdown that followed.

In 2011, before they were war-zones, Yemen, Libya, and Syria had nonviolent protests against intransigent regimes. The regimes struck back brutally. These nightmares began with outbreaks of hope. That hope was intolerable. Millions of people have been displaced, and hundreds of thousands killed, as a result.

In Europe, protesters did what many U.S. pundits told Occupy to do: Get into the system, elect politicians. Protest-aligned parties took national power in Greece and Spain. But the central European banks clung harder to austerity policies that put housing and decent work out of reach for a generation of young people. This wasnt as bloody as the crackdowns in the Arab world, but it had perverse effects. When the politics of providing for people who had been deprived became untenable, right-wing movements arose to blame the symptoms of austerity policies on refugees arriving from the Syrian crackdown.

In the United States, well, we eventually got President Trump, the inconvenienced owner of the building at 40 Wall Street. (I recall the drugstore on its bottom floor being a popular escape route from police.) He came to power mimicking some of Occupys messaging about economic injustice and the power of the political elite, but with a different answer: decrying immigrants, denying climate change, and I alone can fix it. Once in office, his policies gave handouts to the rich. His rhetoric deepened the divisions among the 99 percent and eroded democratic norms once easy to take for granted.

The right-wing reaction to Occupy and its related movements has been so all-consuming that its hard to remember the feeling of 2011, when it seemed like a deeper kind of democracy was on the rise. Protesters everywhere tried out radical forms of self-governance in their camps, inspired by the texture of online networks. Rather than making demands of politicians, they debated how to make politicians obsolete. Whatever ideology any individual held, together they were anarchists, in the sense of trying to root out hierarchy wherever it appeared. Egyptian Google employee Wael Ghonim created the Facebook page that brought thousands to the streets in Cairo, but he refused the mantle of leadership, calling the movement leaderless. A document passed by Occupy Wall Streets consensus-based mass assembly described its participants as autonomous political beings who were engaging in direct and transparent participatory democracy.

When celebrities visited Occupy Wall Street to offer support, debates broke out about whether they should be allowed to speak or have any special treatment. Occupiers challenged each other to check your privilege, to become ever more vigilant to how inequalities of power and wealth distort the practice of equality.There was a time when the open-source website for the Occupy Wall Street assembly was a beautiful machine, publishing up-to-the-minute news and discussion and proposals a glimpse of politics moving with the speed and interactivity of the internet. If technology can aggregate peoples input instantly, why should we need a government designed for the time of horse and buggy?

Approximations of Occupys organizational details would appear on the news, recounted by perplexed reporters. For a while, the old protest chant, often repeated then, seemed true: The whole world is watching. Occupiers would talk with a straight face about the number of days or weeks it would be until a revolution came, like the ones in Egypt and Tunisia earlier that year.

The movements of 2011 put a lot of trust in social media and viral messaging, whose strength couldnt outlast the raw, old-fashioned kinds of power they were up against. Before long in Egypt and perhaps now Tunisia the democratic revolution turned into a new dictatorship. Authoritarians have taken power from Brazil to Belarus, while deepening their hold in China and Russia. On January 6th, the United States saw an attempted coup on behalf of a billionaire, the landlord of a Wall Street office tower who represents capitalist decadence like no other. Wealth inequality, it goes without saying, has only grown worse.

Now a decade older, many of those same activists are on the defensive, trying to protect what remnants of 18th century democracy we have left. Veterans of Occupy are campaigning for candidates and making policy demands, attempting to secure a more humane republicanism. They have helped organize a surge of economic populism, as well as calls for climate justice, defunding police, and canceling student debt. They learned from Occupys early failure to center racial justice and embraced Black Lives Matter. Onetime protesters have helped lead a revival of the solidarity economy, trying to inscribe democracy into daily economic life. They have backed the candidacies of Bernie Sanders and Alexandria Ocasio-Cortez. Some hold positions of relative power; others are still living on the street. Some have developed software, like Pol.is, Action Network, and Loomio, that continue democratic experiments from Occupy in code. But when police destroyed the occupations, they buried the most radical features of what the anthropologist-organizer David Graeber called the democracy project.

Perhaps the protests were too utopian, not pragmatic enough, and had some things backward. But I am not interested in fixating on what the young and impatient Occupiers should have done instead. There is no simple formula for what makes social movements effective, for how to back up their numbers and networks with the power to make lasting change. But too often the focus has been on what the 2011 activists did or didnt do, rather than the reaction they awakened. Too rarely do we mourn all the hopeful visions forgotten when a phalanx of police comes to restore order.

The fact is that when a global, unarmed movement called for a democracy worthy of the 21st century, the response from those in power was no, with all the cruelty they thought they could afford. The crackdown isnt even over. Wars that began in 2011 are still raging in Syria and Yemen, and elected authoritarians are still consolidating power. Trumps favorite dictator, Egypts Abdel Fattah el-Sisi, has made the crackdown a way of life. They are not done.

Democracy must be rediscovered in every generation or it withers. It must evolve with what people long for. In the early planning meetings for Occupy Wall Street, I witnessed organizers shift from making a mere demand of the system to making a space for that rediscovery to begin. I was there the night their insurgent village was torn down. That place was far from perfect, but the condition of democracy in the years since only shows how much we needed the rowdy experiments happening there.

The reaction against the movements of 2011 has demonstrated how dangerous real democracy can seem to those who gain from its decline. The consequences are everywhere around us. So much of the mess of the world right now happened because, for some, the noise of democracy was unbearable. In the decade to come, that noise needs to grow louder.

Nathan Schneider is an assistant professor of media studies at the University of Colorado, Boulder, and the author of, among other books, Thank You, Anarchy: Notes from the Occupy Apocalypse.

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The Real Story of Occupy Wall Street Is Whats Happened Since - Rolling Stone