Mediaboss Marketing

As TikTok continues to grow, and add more users over time, its also working to refine its ad offerings, and attract more investment in its promotional tools.

And it seems, based on this research at least, that TikTok campaigns are generating results, with Kantars latest Media Reactions study showing that TikTok is the preferred advertising environment for both brands and their audiences, while brand-building campaigns on the platform are 7x more impactful among people with high ad equity.

Kantars 2021 Media Reactions report incorporates responses from over 14,500 consumers and 900 senior marketers around the world, providing a broad scope of opinion around key ad shifts and trends. The main focus elements of Kantars report are:

Based on these elements, Kantar found TikTok ads, in particular, to be effective on several fronts.

As explained by TikTok:

TikTok's ad equity has been ranked #1 in the world two years running because of our creative, authentic community and brand-friendly platform. Reaching consumers in an environment built for discovery gives businesses the power to build great ad experiences - and offers audiences the chance to discover compelling, fun content.

Among the studys findings, Kantars research indicates that the collaborative atmosphere of TikTok leads to less intrusive, and more creative ad campaigns. That aligns with TikToks Make TikToks, Not Ads approach, which calls on marketers to really learn the platform, and its key trends, and align with how users are engaging, as opposed to taking a more disruptive, traditional marketing approach.

TikTok ads also scored higher for delivering relevance and usefulnessthan they did in the previous years report, while it also beat all others in sentiment according to household decision-makers, in almost every vertical.

In some ways, TikTok likely benefits from being the new kid on the block, with consumers more open to TikTok promotions due to overall usage trends. But really, the main note here is that brands have quickly learned that traditional ad approaches simply dont work on the platform you cant just repurpose your campaigns from other platforms and mediums and expect TikTok users to pay attention.

If you want to stop people swiping on by, you need to make TikTok ads that feel natural in user feeds, and that broader push has made advertisers conform to the apps general content principles, which is why its ads feel less intrusive than, say, pre or mid-roll disruptions on other platforms.

In aligning with these findings, TikTok recommends that advertisers:

These are some good tips, with the basic ethos, again, being Make TikToks, Not Ads.

If youre not sure exactly how to do that, you can check out TikToks Ad Library, which highlights some great examples of effective TikTok clips, while its also recently launched a new Creative Center to showcase more top-performing campaigns.

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New Report Finds Users are More Open to TikTok's Innovative, Creative Ad Options - Social Media Today

DUBLIN, October 06, 2021--(BUSINESS WIRE)--The "Ukraine: Data Centre Landscape - 2021 to 2025" report has been added to ResearchAndMarkets.com's offering.

This new report considers the growth of Data Centre space, power, pricing for Ukraine.

The report shows the revenues for Cloud and Data Centre Market forecast over the period from the beginning of 2021 to the beginning of 2025 and provides profiles of the key Public Cloud and Data Centre providers for Ukraine.

About Ukraine

The Ukraine Government in February 2021 revealed plans to build large Data Centres with 250 MW up to 500 MW of power alongside nuclear power stations. The facilities are to be used for crypto-currency mining and according to the state-owned energy utility Energoatom could consume up to 2 to 3 GW of power.

In 2020 a contract was signed between Energoatom and H2 LLC to build a USD $700 million Data Centre facility at the Zaporizhzhia nuclear power plant. There is also a plan to build a Data Centre next to the Rivne nuclear power plant with power of from 250 MW up to 500 MW, with construction to start during 2022.

Table of Contents

Methodology - DCP Ukraine Data Centre Landscape

Data Centre Summary - Ukraine Data Centre Landscape

A simplified map showing the key towns & cities in Ukraine

The key 3rd party Data Centre Providers & Facilities in Ukraine

The key Ukraine Data Centre Provider Profiles

A pie chart showing the key Ukraine Data Centre Provider raised floor space market share - as of the end of June 2021 in percent

Ukraine Data Centre raised floor space forecast from the end of June 2021 to the end of June 2025 in m2

Ukraine Data Centre Customer Power forecast from the end of June 2021 to the end of June 2025 in MW

Data Centre power in Euro per kWH

The key Ukraine Data Centre Clusters

A Ukraine Data Centre Pricing Forecast from the end of June 2021 to the end of June 2025 - in Euro per month

A chart forecasting Data Centre Pricing in rack space, m2 & kW rentals from the end of June 2021 to the end of June 2025 - in Euro per month

A Ukraine Data Centre revenue forecast in millions of Euro - from the end of June 2021 to the end of June 2025 per annum

A Ukraine Public Cloud revenue forecast in millions of Euro - from the end of June 2021 to the end of June 2025 per annum

The key trends for the Ukraine Data Centre market

Data Centre Outlook

For more information about this report visit https://www.researchandmarkets.com/r/7yvqtu

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View source version on businesswire.com: https://www.businesswire.com/news/home/20211006005706/en/

Contacts

ResearchAndMarkets.comLaura Wood, Senior Press Managerpress@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900

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Ukraine: Data Centre Market Landscape Report 2021-2025 ...

KYIV/MOSCOW, Oct 1 (Reuters) - Ukraine called on the United States and Germany on Friday to impose sanctions on Russia's Gazprom (GAZP.MM), which it accused of using energy as a weapon after the energy giant implemented a transit deal with Hungary that deprives Kyiv of gas supplies.

Under the terms of a long-term supply deal with Budapest that kicked in on Friday, Gazprom will no longer ship its gas to Hungary via Ukraine, but will send it via Serbia and Austria instead.

That deprives Ukraine of transit revenues and also means it can no longer import reverse flow gas via Hungary, which it has been doing since 2015 as a way of not buying gas directly from Russia.

Ties with Moscow have been in crisis since its annexation of Crimea in 2014 and backing for a separatist uprising in eastern Ukraine.

Yuriy Vitrenko, the head of Ukraine's Naftogaz, called on Washington and Germany to honour what he said were pledges to get tough with Moscow made in the context of the separate Nord Stream 2 gas pipeline to Germany.

"The Kremlin is doing this on purpose. It's not even sabre rattling, it's the obvious use of gas as a weapon," Vitrenko said on Facebook.

"A joint statement from the United States and Germany said that if the Kremlin used gas as a weapon, there would be an appropriate response. We are now waiting for the imposition of sanctions on a 100% subsidiary of Gazprom, the operator of Nord Stream 2."

He was referring to an agreement between Berlin and Washington on Nord Stream 2 struck in July. read more

The dispute comes at a sensitive time for Russia, which wants Germany to certify the Nord Stream 2 gas pipeline to Germany now that it has been completed. Russia faces accusations from Kremlin critics that it is trying to speed up that approval process by deliberately not doing enough to supply Europe with gas during an energy crunch that has seen spot gas prices soar.

Russia denies the allegations.

There was no immediate response from Washington or Berlin to Vitrenko's call. The Kremlin dismissed Ukrainian criticism as unfounded and politicised.

Kremlin spokesman Dmitry Peskov said Russia was fulfilling all its obligations under existing natural gas contracts.

"There have been and will be accusations against Russia, the majority if which are politicised," Peskov said, when asked about Ukraine's complaints.

"The main thing in this situation is that we are consistently fulfilling our obligations."

Gazprom did not respond to a request for comment.

'SHOCKING RISE' IN GAS PRICES

Russian gas supplies via the Yamal-Europe pipeline, which traverses Poland, fell on Friday by almost 77% from Thursday, data from grid operator Gascade showed, as Gazprom booked only a third of the capacity available for October. read more

The Russian company has repeatedly said it is supplying customers with gas in full compliance with existing contracts and that additional supplies could be provided once Nord Stream 2 is launched. read more

Gazprom's natural gas exports outside the former Soviet Union rose 15.3% year on year in the first nine months of 2021 to 145.8 billion cubic metres (bcm), the Russian gas producer said on Friday.

Ukraine is hoping that the European Union, of which it is not a member, will intervene and rein in Gazprom.

"The monopolisation of gas routes by Gazprom, which we are now observing, raises the question of the fundamental principles of the functioning of the EU (European Union) gas markets - competition and transparency," said Sergiy Makogon, the head of the Ukrainian Gas Transmission System operator.

"The strengthening of the dominant position of one player and their use of leverage for obviously political purposes against the backdrop of a shocking rise in gas prices in Europe must be stopped," he said.

Ukraine has opposed Russia's new gas deal with Hungary, calling it this week a "purely political, economically unreasonable decision". It has asked the EU's executive to assess whether it respects European energy law. read more

Kyiv is also lobbying the West to try to prevent the Nord Stream 2 pipeline, which bypasses Ukraine, from starting up.

German utility Uniper, part of the group of Western companies supporting Nord Stream 2, said on Friday it did not expect the pipeline to help ease the tight global gas market this winter as an operating licence is unlikely to come quickly. read more

UKRAINE AND HUNGARY AT ODDS

The row over the gas deal has spilled into a bilateral dispute between Kyiv and Budapest, which are already at odds over the use of the Hungarian language in Ukrainian schools.

Hungary accused Ukraine of meddling, and Prime Minister Viktor Orban on Friday dismissed Ukraine's criticism of the gas supply agreement. read more

Orban, who faces his first competitive election next year after three landslide victories since 2010, said that without the gas deal Hungarians would have to pay much higher prices.

"We need gas. This is the reality. You (the Ukrainians) need to agree with the Russians," Orban told public radio.

Reporting by Natalia Zinets and Andrew OsbornAdditional reporting by Vladimir Soldatkin, Dmitry Antonov and Tom Balmforth in Moscow and Krisztina Than in BudapestWriting by Matthias Williams and Andrew OsbornEditing by Alexander Smith and Frances Kerry

Our Standards: The Thomson Reuters Trust Principles.

Originally posted here:
Ukraine demands sanctions on Russia's Gazprom after Kyiv ...

Overview of the role of Christmas in Ukraine

Traditional Ukrainian Christmas festivities start on Christmas Eve, which is celebrated on 6 January, as reckoned by the Julian calendar. The Christmas celebrations end on 19 January, the date of Epiphany, or Yordan in Ukrainian, by the Julian calendar.[4]

As of 2017, 25 December, Christmas day by the Gregorian calendar, became an official government holiday in Ukraine. The Eastern Orthodox Church and Ukrainian Greek Catholic Churches predominantly follow the Julian Calendar, and 7 January is also a public holiday in Ukraine.[5][6] In December 2020, the head of the Orthodox Church of Ukraine, Metropolitan Epiphanius, said that changing the date of Christmas to 25 December in Ukraine is possible after both the church and the faithful are ready for such a decision, after conducting educational work. It was stated that the postponement of the Nativity of the Lord would entail a change in the dates of all fixed holidays to 13 days ago.[7] In December 2020, the head of the UGCC, Patriarch Sviatoslav, stated that the Greek Catholic Church would resolve this issue "together with our Orthodox brothers." He also noted that this issue is not dogmatic, it should overcome church divisions, not cause new ones, and in his opinion, the transition to celebrating Christmas in a new style 25 December, should be initiated by the laity.

Christmas Eve, or as its called Sviatyi Vechir or Sviatvechir in Ukrainian ("Holy Evening") is filled with numerous customs and rituals. Traditions include decorating house and dinner table with special attributes (a symbolic sheaf of wheat called the didukh, garlic, hay, and others), performing koliadky ('carols') and so on. Each ritual has its own meaning and purpose, as such a few wisps of hay on the embroidered tablecloth as a reminder of the manger in Bethlehem. One prominent customs of the night is a special supper, called Sviata Vecheria ("Holy Supper").[citation needed]

Whole family brings together to have a dinner which includes 12 dishes. These twelve dishes traditionally do not contain meat, milk, or eggs when served for this meal. [8]Kutia (sweet grain pudding) is traditionally served at the Ukrainian Christmas dinner table. It is often the first dish in the traditional twelve-dish Christmas-Eve supper and is rarely served at other times of the year.[9]

At the end of the Sviata Vechera the family often sings carols (koliadky, singular koliadka). In many communities the ancient Ukrainian tradition of caroling is carried on by groups of young people and members of organizations and churches calling at homes and collecting donations. Well-known carol is "Boh predvichnyi narodyvsia".[10]

When the children see the first star in the eastern evening sky, the dinner may begin. In farming communities the head of the household brings in a sheaf of wheat called the didukh which represents the importance of the ancient and rich wheat crops of Ukraine, the staff of life through the centuries. Didukh means literally "grandfather spirit" so it symbolizes the family's ancestors. In city homes a few stalks of golden wheat in a vase are often used to decorate the table, they also decorate the dinner table with garlic.

A shopka is a traditional portable nativity scene used to represent nativity and other figures in a puppet form.

Read this article:
Christmas in Ukraine - Wikipedia

Mikheil Saakashvili detained in Georgia will receive full support and protection from the Ukrainian consular services as he is a citizen of Ukraine.

The position of the Ukrainian state is as follows: regardless of surname and social status, a citizen of Ukraine enjoys the full support and protection of Ukraine anywhere in the world. That is why Ukraine provides Mr. Saakashvili with the same amount of consular assistance that is granted to any other citizen who gets into trouble abroad, Minister of Foreign Affairs of Ukraine Dmytro Kuleba said in an interview with Ukrinform.

He noted that the consul had visited Saakashvili on Monday, while the Ukrainian embassy in Georgia should establish a mechanism for prompt cooperation with the Georgian authorities so that issues related to the case could be resolved at any time.

The minister added that further actions would depend on the procedural steps taken by the Georgian authorities against Saakashvili.

"But we will protect him because he is our citizen," the foreign minister summed up.

As reported, on Friday morning, October 1, Saakashvili posted a video on Facebook, in which he said that he was in Batumi.

In the evening of the same day, Prime Minister of Georgia Irakli Garibashvili announced that Mikheil Saakashvili had been detained on October 1. In turn, the former president went on a hunger strike, saying he considered himself a political prisoner.

Mikheil Saakashvili was the president of Georgia in 2008-2013. After losing the 2013 election, he left the country. Several criminal cases were instituted against him in his homeland, within some of which he was sentenced to imprisonment in absentia.

In 2015, Saakashvili was deprived of Georgian citizenship and has been a citizen of Ukraine for almost six years. He currently heads the Executive Committee of the National Reform Council of Ukraine.

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The rest is here:
FM: Ukraine to protect Saakashvili just like any other citizen - Ukrinform. Ukraine and world news