Mediaboss Marketing

Part 1: SEO Strategy

Kicking things off is the man who wrote the original (and best!) guide on SEO, our friend Rand Fishkin. Covering topics like ranking for low-demand, high-conversion keyword, or high-demand, low-competition keywords, to building links with content. Even experienced SEOs sometimes forget these lessons, so here's a good place to start.

Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against.

Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this video, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.

We've covered strategy, keyword research, and how to satisfy searcher intent now it's time to tackle optimizing the On-page SEO! In this video, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

Get ready for one of the meatiest SEO topics in our series: technical SEO. In this lesson, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

The final lesson deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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One-Hour Guide to SEO - 6 Free Videos - Moz

A lot more future nurses will be graduating from Heritage University in Toppenish in the future. The University has announced a $3 million grant from the U.S. Dept. of Education Developing Hispanic Serving Institutions branch to expand its Bachelor of Science in Nursing program The funding will also be used for upgrades to campus science laboratories.

School officials say the money will actually create a new pathway for working registered nurses to go back to school and earn their four-year degree in nursing. Heritage University Associate Professor Melvin Simoyi, Ph.D. says "As hospitals and other healthcare institutions start requiring their nurses to earn a bachelors as a condition for employment, this grant will allow Heritage to help the local community and beyond meet a dire need for healthcare professionals, especially as the COVID-19 pandemic continues to impact communities locally and globally."

A press release from the school says "In addition to the RN to BSN degree pathway development, Heritage Universitys science, technology, engineering, and mathematics (STEM) offerings will expand with new laboratories for environmental, health and physical sciences. The existing biology, chemistry and physics laboratories at Heritage will be redesigned and equipped to meet the rigorous demands for effective STEM degree programs instruction."

The $3 million grant from the U.S. Dept. of Education is the second large grant the school has announced this year. Earlier this month, Heritage received a $4.5 million grant, also from the Dept. of Education, to expand STEM studies in the Yakima Valley.

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More Front Line Workers Will Soon Be Trained in Toppenish - newstalkkit.com

BrighterMonday's Impact of COVID-19 report shows that jobs in the technological sector are in high demand.

The report revealed that some of the emerging roles include AI & Data Science roles, IT/Tech support, coding, virtual events specialists, COVID-19 Testers and medical experts.

Allan Lwala, User Awareness and Training (UAnT) group leader at Kenya Cyber Security and Forensics Association told TUKO.co.ke there is a huge demand for professionals in the sector.

He added:

According to data released by LinkedIn, Coursera and the World Economic Forum, it is estimated that over 85 million jobs may be lost by 2025 due to advancements in technology.

However, the Future of Jobs Report 2020 stated that 97 million new roles might emerge as people adapt to the new division of labour between humans, machines and algorithms.

The 2021 economic survey report revealed that the total recorded employment in Kenya outside small-scale agriculture dropped from 18.1 million in 2019 to 17.4 million in 2020, attributed to the COVID-19 pandemic.

The International Monetary Funds projects that Kenya's economy would grow by 6.3% in 2021, thus creating more jobs.

According to another report by eafinder.com, the following is the list of careers in demand in Kenya.

Despite the poor short rains, COVID-19 pandemic and desert locust incidence, agriculture growth increased from 3% recorded in 2019 to 5.4% in 2020.

The sector earned a total of KSh 509.7 billion during the period under review.

The uptake of digital tools in Kenya increased in 2020 amid the COVID-19 pandemic.

As a result, the value of output from the ICT sector rose by 2.5% to KSh 535.5 billion.

Social media is now part of our daily lives.

The Communications Authority of Kenya reported the total number of active data subscriptions increased to 46.7 million during the quarter ended June 2021 from 43.7 million reported in quarter three of 2020.

The jobs in demand are social media management, digital marketing, search engine optimization (SEO) experts, graphic designers and content marketers.

According to the 2021 economic survey, the total number of undergraduate and postgraduate medical students increased by 13.5% to 22,200 in 2020/21, with male students accounting for 56.2% of the total students

Medicine and surgery was the most popular course among male undergraduate students, while nursing was the most popular course among female students in 2020/21.

In August 2021, the government invited applications from Kenyan Nurses interested in working in the United Kingdom (UK).

Over 20,000 nurses would be sent to the UK.

Others: Architecture, finance, engineering, lecturing, quantity survey, human resources, GIS and remote sensing specialists.

Source: Tuko

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List of Jobs that Are in High Demand in Kenya, Emerging Roles Kenya News - Tuko.co.ke

Speaking to Vanity Fair, a friend of Mike Pence says the former vice president is still upset over the fact that Donald Trump put him and his family in danger on Jan. 6.

Pence is reportedly "still angry that Trump placed his and his family members' lives in jeopardy," Vanity Fair reports, citing Pence's friend. Trump and Pence "still trade phone calls sporadically," according to their advisers.

During the Capitol riot, Trump supporterswere caught on videochanting "Hang Mike Pence!"

"I heard at least 3 different rioters at the Capitol say that they hoped to find Vice President Mike Pence and execute him by hanging him from a Capitol Hill tree as a traitor," reported Reuters photographer Jim Bourg. "It was a common line being repeated. Many more were just talking about how the VP should be executed."

Trump and Pence have avoided being seen together in public. Pence is reportedly seeking a 2024 presidential bid.

"He's making real money for the first time in his life," said one longtime friend. "Running for president is also a great way of making six-figure speeches."

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Pence is "still angry" that Trump put his and his family's lives "in jeopardy" on Jan 6 - Salon

At Reagan National Airport, I saw a newsstand selling t-shirts with Donald Trump asking, Do you miss me yet? But how can we miss him if he never went away?

The 45th president vacated the White House but not the news cycle, and Republicans want more. Last week, a Hill-HarrisX poll found 77 percent of GOP voters support a Trump 2024 run, as did a Quinnipiac poll, reporting 78 percent support.

Although 2024 is three years away, it appears that Trump has claimed the Republican presidential nomination unless derailed by a severe health, legal or political crisis worse than two impeachments.

If Trump runs again, he is essentially the incumbent, Matt Schlapp, the influential chairman of the annual CPAC conference, told me in a recent interview. Then this week, Trump released a statement quoting GOP pollster John McLaughlin, who says, Trump would win in a landslide right now. He would beat either Biden or Harris. Hes ahead of Harris 49 to 46 in the poll.

Trump topping the 2024 GOP ticket likely means replacing former Vice President Mike PenceMichael (Mike) Richard PenceFormer professor claims she was fired in retaliation over COVID-19, criticism of Pence Jan. 6 panel plans to subpoena Trump lawyer who advised on how to overturn election Pence to deliver address on 'educational freedom' in Virginia MORE. Why? On Jan.12, the New York Times confirmed a terse exchange summarizing their schism. The conversation occurred on Jan. 6, before Pence presided over the constitutionally mandated joint session of Congress certifying the states Electoral College votes. After Pence refused the presidents demands to overturn the election results, Trump allegedly said: You can either go down in history as a patriot, or you can go down in history as a pu--y.

If Trumps stars align enough to select a new running mate, one can surmise that his first choice would be a clone of himself. But since science has yet to offer that political option, Trumps favorite off-spring might suffice. Thus, expect endless punditry and comedy about why daughter Ivanka TrumpIvanka TrumpMcCain blasts Graham for refuting funeral remark about Kushner, Ivanka Trump Trump attacks Meghan McCain and her family McCain: Ivanka Trump, Jared Kushner had 'no goddamn business' attending father's funeral MORE should be included or excluded from the VP shortlist.

More constructive than long lists of specific names this early in the 2024 cycle are questions and answers that complicate Trumps search for a Number Two.

First, any prospective VP should examine the post-election conflict between Trump and Pence, asking themselves: On Jan. 6, would I have acquiesced to Trumps demands or acted like Pence in accordance with the VPs constitutional role? Inevitably, candidates must be prepared for that question with the correct answer a litmus test for selection.

Second, and related: If, as vice president, Trump demanded that I engage in what is widely considered to be a constitutionally illegal act, how would I respond?

Third, What if before Trump selects me as his VP nominee, he demands that I publicly disavow all disparaging press statements attributed to me concerning him or his actions relating to the 2020 election, impeachment or the events of Jan. 6. Would I comply?

Conversely, what follows is a list of questions from Trumps perspective:

Would this candidate be 100 percent loyal to me during a crisis?

Will they outshine me in the media?

Will they always put me first or focus on positioning themselves to be president?

How physically attractive is this candidate?

How well would they defend me on television?

How does this candidate enhance my chances of winning?

Do I personally like and respect this candidate?

Is this person strong enough to be my VP?

Would they resent and conflict with family members in senior White House roles?

Is this candidate qualified to be president and carry forth my agenda?

Answers to all questions from both perspectives could be tricky, and why my Trump VP shortlist offers only two names coincidentally, both from South Carolina.

In first place is Nikki HaleyNikki HaleyObama looks to give new momentum to McAuliffe US rejoins UN Human Rights Council, reversing Trump exit Smarkets betting site makes Trump favorite in 2024 MORE, twice-elected governor before joining the Trump administration as U.S. ambassador to the United Nations. Then in 2019, rumors swirled that Trump was considering replacing Pence with Haley on the 2020 ticket to help attract more women voters.

Trump and Haley have a complicated up-and-down relationship. Most notably, her February bombshell Politico interview signaled she was separating from the former president and positioning herself to lead a post-Trump GOP. But in April, Haley inched back, saying, I would not run if President TrumpDonald TrumpOvernight Defense & National Security Presented by Boeing Milley warns of 'Sputnik moment' for China WSJ publishes letter from Trump continuing to allege voter fraud in PA Oath Keeper who was at Capitol on Jan. 6 runs for New Jersey State Assembly MORE ran, and I would talk to him about it.

Then, this month, she switched again, stating her decision to run would not be dependent on Trump. Obviously, Haley and Trump would need relationship counseling before joining forces, but she is a strong, qualified woman and could be an asset to Trump.

In second place is Sen. Tim ScottTimothy (Tim) Eugene ScottBlack Caucus pushes for priorities in final deal Tim Scott takes in .3 million in third quarter Nikki Haley gets lifetime post on Clemson Board of Trustees MORE (R-S.C.), the only African American Republican senator. Scott is running for reelection, raising millions of dollars, and back in March, Trump heartily endorsed him. Scott endeared himself to the former president during a Fox News appearance on Feb. 8. While discussing the Jan. 6 Capitol attack, the senator said, The one person I dont blame is President Trump.

In 2019, Scott announced that his 2022 reelection bid would be his last race, which translated from Washington speak means ripe for higher office.

And why is Florida Gov. Ron DeSantisRon DeSantisFlorida strips schools of federal aid for mask mandates Florida surgeon general defends not wearing mask in meeting with ill state senator Florida school district to relax mask mandate for high school students MORE absent from my shortlist? For starters, DeSantis is not a number-two kind of guy. But more serious, Article II of the U.S. Constitution presents an Electoral College voting problem when both candidates on the presidential ticket are from the same state.

Ultimately, anyone who agrees to be Trumps running mate enters a minefield and should enroll in the Mike Pence School of Patience and Constitutional Law.

Myra Adams writes about politics and religion for numerous publications. She is a RealClearPolitics contributorand served on the creative team of two GOP presidential campaigns in 2004 and 2008. Follow her on Twitter @MyraKAdams.

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Who is brave enough to be Trump's 2024 running mate? | TheHill - The Hill