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Trumps $300 Million SPAC Deal May Have Skirted Securities Laws – The New York Times

Mr. Trump initially expected to announce his new social media company in August, according to a person briefed on the timing. But the plans were delayed after Mr. Trumps son, Donald Trump Jr., voiced reservations about the Digital World deal, according to people familiar with the negotiations.

On Aug. 3, Mr. Orlando wrote to the S.E.C. asking for clearance to accelerate Digital Worlds I.P.O. for that month, only to withdraw the request two days later. When the SPAC eventually went public on Sept. 8, raising $293 million, Digital World said it had still not identified a merger target.

Less than three weeks later, on Sept. 27, Mr. Orlando went to Mar-a-Lago, Mr. Trumps private club in Florida, to sign a letter of intent an initial formal step toward a merger of Digital World and Trump Media, according to a person with knowledge of the event. For a new SPAC, it was an extraordinarily swift turnaround; most SPACs take at least a year to find and merge with a target.

On Oct. 20, Mr. Orlando returned to Mar-a-Lago, where he and Mr. Trump signed the final paperwork under chandeliers in a cavernous golden ballroom, according to an attendee. Donald Trump Jr. and the former Apprentice contestants, Mr. Moss and Mr. Litinsky, were among those in attendance.

After the deal was announced last week, Digital Worlds shares rocketed higher. This week, they plummeted. At least two of the anchor investors, D.E. Shaw and Saba Capital, sold much of their stock after the Trump deal came to light. Another prominent investor, Iceberg Research, announced that it was betting against the stock.

Even so, Digital Worlds shares remain about seven times higher than before the Trump deal. On paper, at least, the company is worth more than $2 billion.

On Tuesday, as he was boarding a plane, Mr. Orlando wouldnt say much about how the deal came together. Its been wild, he said.

Kenneth P. Vogel, Michael Schwirtz and Shane Goldmacher contributed reporting. Susan C. Beachy contributed research.

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Trumps $300 Million SPAC Deal May Have Skirted Securities Laws - The New York Times

Adam Pally on Playing Gay and Nailing Donald Trump Jr. – The Daily Beast

Adam Pally has a special knack for making hilarious-but-little-seen comedy that only gets rediscovered by a wider audience years later.

There was his beloved cult hit Happy Endings, which struggled to find viewers when it ran on ABC from 2011 to 2013 but is now finding new relevance on Netflix. There was his legendary guest-hosting train wreck on The Late Late Show that has since become an internet obsession. And now theres Champaign ILL, an alternate-universe Entourage that came and went without much fanfare when it debuted as a YouTube Original three years ago but is now making a splash on Hulu.

In this episode of The Last Laugh podcast, Pally opens up about how the gay character that launched his comedy career might look less progressive in hindsight and tells hilarious stories about the time Regis Philbin introduced him to Donald Trump, how he ended up impersonating Don Jr. on The President Show, and a lot more.

Theres so much good television. How could anyone find everything? Pally says diplomatically when I highlight his list of underappreciated credits. It would be impossible.

In Champaign ILL, Pally and comedian Sam Richardson play a pair of pathetic man-children whose lives go into a tailspin after their best friend from high schoola hugely famous rapper played by SNL alum Jay Pharoahdies tragically during a music video shoot, leaving the talentless members of his crew with nothing. Its as if Vince from Entourage was suddenly gone and Turtle and Johnny Drama were forced to survive on their own.

Entourage is a fabric of my growing up, Pally, who once hosted a 50-hour hate-watch marathon of the entire HBO series, admits. And there was something about that show that just struck a chord in me. And so we always thought, Oh, this is kind of a version of that, but if there was no money left.

When I suggest that Pally himself might have the perfect level of fame where hes not constantly harassed by paparazzi but also gets to enjoy the perks of celebrity, he replies, What are the perks you speak of? Id love to know.

There are definitely perks of fame, he admits, but hes not sure he actually gets to experience any of them. I cant call up a restaurant and be like, My name is Adam Pally, Id like a table for two. Theyd be like, Well, my name is Gary and no.

His first big break in Hollywood came in ABCs Happy Endings, which, like Champaign ILL, was created by David Caspe. Pally reveals that he and Caspe will also be collaborating on a yet-to-be-announced third series in the near future. When the show premiered, reviews repeatedly referred to his character Max Blum as progressive since, as the Advocate put it in 2011, he aggressively defies traditional stereotypes about gay men.

A decade later, Hollywood is having a larger conversation about whether straight actors should even be playing gay roles. And Pally says of course he thinks about his decision to play that character differently now.

I really loved playing that character and if they rebooted Happy Endings, I would be heartbroken if someone else was playing that character. I would be gutted, he says. But Im sure at the same time, when the character was first created, there was someone more realistically like Max who, when the part went to me, was equally gutted.

But Im sure at the same time, when the character was first created, there was someone more realistically like Max who, when the part went to me, was equally gutted.

And so I dont know what the right answer is, but I do know that we made the show with the best intent, Pally continues. Looking back on it now, Im sure there are things that we could do differently. But I am proud of that character. And I think had we got to go further, there would have been a lot more opportunities for me to play a more well-rounded version of that character. But such is life.

Despite getting cut short, Happy Endings opened a lot of doors for Pally, leading to a regular role as Dr. Peter Prentice on The Mindy Project as well as comic-relief parts in movies ranging from Iron Man 3 to Dirty Grandpa to Sonic the Hedgehog, alongside his old Upright Citizens Brigade collaborator Ben Schwartz.

Schwartz also served as his sidekick on that fateful Friday night in January 2015 when Pally got the unexpected opportunity to guest host The Late Late Show on CBS between Craig Fergusons departure and James Cordens arrival. I honestly think it was a contractual thing that was being covered up or something, Pally says of the odd circumstances that led him to host the show for one night from the CBS This Morning studio without an audience. Something wasnt right.

Pally had a feeling they were doing something special during the taping, but it wasnt until he started getting texts from his comedian friends while it was airing that night that he realized how off-the-rails brilliant it was. When a friendespecially a comedian friendtexts you, it means that something you did made an impact, he says. Because we are usually a very jealous, callous group of people. So if you get a text from a comedian friend, youre like, Oh, I think I did something good.

In the years since he deliberately bombed on late-night TV, Pally has taken on a bigger role behind the scenes, serving as an executive producer on projects like Making History, Champaign ILL anda personal favoriteThe President Show.

Pally first saw his fellow UCB alum Anthony Atamanuiks expert Trump impersonation during the 2016 campaign and he was particularly impressed with the way he could endlessly riff off-the-cuff as the candidate. It wasnt just the impression that was so good, the content was so good, he says.

When the idea of him playing Donald Trump Jr. on their Comedy Central show came up, Pally says, At first I was a little bit like, I dont know. But once he started improvising as the former presidents eldest son, it started to click. We were like, theres something here to making him a mimbo. And it worked out, it was really fun.

Listen to the episode now and subscribe to The Last Laugh on Apple Podcasts, Spotify, Google, Stitcher, Amazon Music, or wherever you get your podcasts and be the first to hear new episodes when they are released every Tuesday.

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Adam Pally on Playing Gay and Nailing Donald Trump Jr. - The Daily Beast

Dustin Johnson parties with Donald Trump for Halloween – Insider

Dustin Johnson and fiancee Paulina Gretzky got the presidential treatment on Sunday as they celebrated Halloween by partying with Donald Trump at his Mar-a-Lago Club in Florida.

The couple were on the guest list for Trump's annual costume bash in Palm Beach, where they were greeted by the former president with open arms.

"You look great," Trump told modelGretzkyas he kissed her on both cheeks.

He then shook hands and exchanged laughs with Johnson before the group snapped a photo together, which the golfer captioned "Happy Halloween!" on his Instagram.

A post shared by Dustin Johnson (@djohnsonpga)

Trump chose not to dress up for the event, sporting a blue suit and his signature red tie, but Johnson and Gretzky went all out with their costumes.

Model Gretzky channeled Pamela Anderson in a Baywatch costume that featured Anderson's iconic red bathing suit, while Johnson ditched his golf gear to dress up as a tennis player in a white polo shirt and matching sweatband.

A post shared by Paulina Gretzky (@paulinagretzky)

Johnson and Gretzky are know for their love of a party, with the golfer enjoying a semi-legendary vacation in the days after he won the Masters in 2020.

It's been a busy weekend for Trump, whoon Saturday was with his wife, Melania at Game 4 of the World Series in Atlanta between the Braves and the Houston Astros.

Prior to the game, the pair both participated in the stadium-wide "tomahawk chop" a gesture which has been called racist and offensive towards indigenous people by some.

It also later transpired that despite Trump insisting he was invited to the game, he caught Braves officials off guard by asking to attend.

"He called MLB and wanted to come to the game,'' Atlanta Braves CEO Terry McGuirk told USA Today, per The Independent.

"We were very surprised."

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Dustin Johnson parties with Donald Trump for Halloween - Insider

Why Nissan’s Infiniti brand is merging marketing, PR and social media roles – Automotive News

It is unusual -- but not unheard of -- for comms leaders to get promoted into high-ranking marketing roles. It happened in November 2020 in the automotive sector when seasoned PR pro Tara Rush was elevated to chief marketing officer at Audi of America, moving up from chief communications officer.

Infiniti is portraying the promotion as an outside-the-box pick meant to capitalize on Orthmans skills as an advocate for diversity and inclusion, lifestyle storytelling and digital media. Such traits are becoming more important inside the automotive sector. Car brands are notorious for big-budgeted TV campaigns, but quick-moving social media campaigns are taking on new relevance as brands adjust to the media habits of younger buyers.

Infiniti is a brand born to defy conventions and Wendy has a flair for big, convention-breaking ideas. With this change, Infiniti is once again making a daring statement by truly integrating marketing, social and communications into one vision, Olga Filippova, divisional general manager for Infinitis global brand, sales and marketing, said in a statement.

Orthman will report to Filippova, as well as Infiniti Chairman and Senior VP Peyman Kargar.

Infinitis global marketing is handled by Publicis Groupe, which won the account in March.

Infiniti, like most auto brands, has seen sales slide due to supply issues stemming from the ongoing microchip shortage. The brands U.S. sales plummeted by 39 percent in the third quarter, according to Automotive News.

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Why Nissan's Infiniti brand is merging marketing, PR and social media roles - Automotive News

Amid a chicken wing shortage, Wingstop turns to thighs – PR Week

Campaign: ThighstopCompany: WingstopAgency partners: Publicis Groupe (marketing), Leo Burnett (creative), MSL (PR)Duration: June 21 - September 8, 2021

Restaurant chain Wingstop launched its virtual restaurant, Thighstop, which offered a nationwide, delivery-only menu featuring crispy thighs in 11 flavors.

Strategy

Wingstop has been looking to move beyond the wing for a while, part of its whole bird strategy, which isnt just more economically viable but better for the environment.

Thighs were the perfect place to start, according to Megan Sprague, Wingstops senior director of PR. After testing the concept last year, we found that guests loved the juicy crispy flavor of thighs, and that you eat them like a wing, she said. Overall, they were a hit.

So when the pandemic radically altered consumer restaurant behavior, shifting revenue to online ordering, Wingstop decided to launch a digital brand focused on chicken thighs. The rewardintroducing chicken-lovers to the tastiness of thighswas swift, and the risks and costs were relatively low.

Tactics

To make the Thighstop menu, the company used its Wingstop locations as ghost kitchens for the brand.

Thighstops marketing never tried to hide that the brand was associated with Wingstop. Orders were delivered in Wingstop bags with a Thighstop sticker over the logo. The company wanted to show consumers that just like wings, chicken thighs were delicious and easy to eat.

Thighstop launched on June 21 and was announced through an exclusive interview with Bloomberg.

To launch the virtual restaurant, Wingstop partnered with rapper, record producer and Wingstop franchisee Rick Ross. In addition to being featured in digital, TV and social marketing, Ross was available for interviews with reporters.

Press releases, which were sent to journalists in advance of the launch, were tailored to each outlet. For business and trade publications, messaging centred on the companys whole bird strategy as well as the ongoing chicken wing shortage.

Meanwhile, entertainment reporters received an announcement that focused on Ross involvement, while releases to tech journalists highlighted Thighstops all-digital brand launch.

Thighstop orders were available through Doordash and Thighstop.com. The Thighstop items are still available, but on September 8, they were rolled into Wingstops menu.

Results

The campaign generated more than 1,700 media placements, including coverage in CNN, CNBC, Food and Wine, Forbes and Bloomberg. Two of my favorites were Thighstop being included in The Late Show With Stephen Colbert and Late Night With Seth Meyers, Sprague said.

Wingstops central campaign points were covered in 84% of earned media placements, while 99% of earned stories had a positive sentiment.

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Amid a chicken wing shortage, Wingstop turns to thighs - PR Week