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Surge Arrester Market: Outlook

The energy sector is witnessing extensive advancements over the years. The booming population numbers around the globe and the need for electrification in every nook and corner of the globe are some vital growth factors that will influence the surge arrester market during the assessment period of 2020-2030.

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Surge arresters are devices that guard electrical equipment against high voltage caused due to external or internal factors. This device does not absorb or stop currents but diverts them. Precisely, a surge arrester is used for protecting power lines from lightning. It is the main cause of voltage surges. The growing demand for electrical equipment across a large chunk of the global populace will serve as a vital growth contributor throughout the forecast period.

The type of materials used in surge arresters are porcelain and polymeric. The increasing utilization of surge arresters in industries, utilities, and transportation will invite immense growth opportunities for the surge arrester market. On the basis of voltage, the surge arrester market can be classified into high voltage, extra-high voltage, and medium voltage. Based on class, the surge arrester market is segmented into intermediate class, distribution class, and station class.

The report on the surge arrester market will offer promising insights into the growth prospects during the forecast period of 2020-2030. The study comprises a detailed study on every growth aspect related to the surge arrester market. The researchers have used different methodologies for bringing a perfect report for the stakeholders and CXOs.

Surge Arrester Market: Competitive Analysis

The surge arrester market has a large number of players. The players in the surge arrester market are always involved in stiff competition. Research and development activities are focused upon greatly. Strategic collaborations have a major role in the growth of the surge arrester market.

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Some well-established participants in the surge arrester market are;

General Electric CompanySchneider Electric SECG Power and Industrial Solutions Ltd.ABB Ltd.Surge Arrester Market: Key Trends

The ever-growing demand for continuous and uninterrupted power supply will bring tremendous growth opportunities for the surge arrester market across the forecast period of 2020-2030. Rapid industrialization and urbanization among a large number of countries, especially developing economies is increasing the demand for electricity at a faster rate. Thus, these aspects prove to be growth generators for the surge arrester market. The escalating investments by the governments of numerous countries in electrification will bring good growth opportunities for the surge arrester market.

Surge Arrester Market: Regional Developments

Asia Pacifics surge arrester market is anticipated to observe a dominant streak across the assessment period of 2020-2030. Developing economies like India and China are assuring electricity till the last mile of their land. Rural electrification is playing a major role in the growth.

The Indian Government, under the Pradhan Mantri Sahaj Bijli Har Ghar Yojana (SAUBHAGYA), has electrified 99.99 percent of households in India. Such initiatives help in increasing the growth rate in Asia Pacific. Furthermore, the rising industrialization across numerous countries in Asia Pacific also propels the need for large power supply mechanisms.

The massive steel industry in China is also playing a crucial role in increasing the demand for surge arresters across the region. Thus, all these factors bring immense growth prospects for the surge arrester market in Asia Pacific.

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Surge Arrester Market Evaluation of Industry Trends, Growth Drivers and Forecast To 2030 | General Electric Company - Digital Journal

2021 has all been about the stellar growth of tech companies and digital-first D2C brands. From marquee IPOs like that of Zomato, Paytm, and Nykaa that shook the market to growing investments in alternate routes like Good Glamm Group acquiring ScoopWhoop, Miss Malini, and PopXO etc, the D2C world was up with interesting happenings throughout the year. Another interesting trend that grew in the year was many new digital-first D2C brands opting for traditional TV advertising to take their products to an even wider consumer base. Here are some of the top brands that chose the TV advertising way to market their products for the first time in 2021.

Bewakoof.com

Digital-first fashion and e-commerce brand Bewakoof.com started doing TVCs from the second half of the year with faces like Sanya Malhotra, Sidharth Malhotra, and Fatima Sana Shaikh. An extension of its Bewakoofi Hai Zaruri proposition, its ads are slice-of-life humorous pieces.

Country Delight

Country Delight too took its marketing efforts to TV by launching an interesting TVC featuring Madhuri Dixit Nene on World Milk Day on June 1. The TVC made the viewer understand the process of production and delivery, straight from farm to their doorstep. The commercial concluded with Madhuri Dixit sharing the brand ethos, Naturally Acha Naturally Sacha.

Mamaearth

Though FMCG brand Mamaearth launched its first national television advertisement in November 2020 for its new onion hair oil, the brand continued to invest in TV advertising in 2021 too. It launched its first TVC for its face washes in March this year featuring Shilpa Shetty Kundra. The film was conceptualised by Korra Worldwide and highlighted how Mamaearth is becoming a preferred brand by the millennials.

In June, the brand got the mother-daughter pair of Amrita Singh and Sara Ali Khan to promote its hair-care range. It was the first time that the duo shared screen space and Amrita Singh did a commercial after 35 years.

MyGlamm

DTC beauty and personal care brand MyGlamm launched its first national TVC in August this year, featuring brand ambassador and investor Shraddha Kapoor. Created by Sideways, the campaign talked about the unique selling proposition of the brand, which is co-creation. It highlighted getting women to actively participate in the creation of products that address specific beauty needs.

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Year-ender: D2C brands that took the TV route to marketing in 2021 - Exchange4Media

At the fifth edition of the India Brand Conclave 2021 held on 15thDecember, Karthi Marshan, President & Chief Marketing Officer at Kotak Mahindra Group addressed a speaker session on the topic, How an Agile and an Adaptable Mindset aided Kotak Mahindra to remain on top of consumers minds.

Marshan started the session with presenting a few examples of Kotak showing its agility and adaptability.

Marshan talked about the launch of the first indigenously designed car of the country and how Uday Kotak, CEO & Managing Director of Kotak Mahindra Bank, with his colleagues at that time, saw an opportunity in it.

Marshan said, Soon after the car was launched, within a couple of years, Kotak was present in the car finance space. In the early 90s, if you wanted a car, there was a premium you had to pay, just to book it because demand far outstripped supply.

He mentioned how Kotak came up with the idea that people want cars and not loans. Marshan said, We had to sell our loans. So we booked thousands of cars and told people that if they took loans from us, they could get their cars immediately. I think, this was quite a kickass adaptability idea for its time.

Let me share a story from the commercial vehicles space now. During the rainy season, truck fleets found it challenging to run their businesses because they werent the kind of container trucks that we see today. So business would be lean in those three months and EMIs would be difficult to pay as there was no cash flow coming in. So Kotak at that time, innovated arguably Indias first Moratorium product where EMI payments would be nine-month payments. So the truck fleet owners who were borrowing money to buy those trucks from us would get a three-month holiday on paying for those trucks, Marshan added.

Kotak has always been agile in terms of responding to reforms. Marshan said, On 25thOctober, 2011, RBI deregulated the interest rate that we were allowed to pay on saving accounts. With deregulation, it meant we could decide what interest we want to pay. It could have been 0% or X%. In our case, we chose to pay 6% and we did this literally within a week of that regulation changing.

Marshan then explained how Kotak used moment marketing in run-up to the banks ambassador Ranveer Singhs wedding. Kotak launched debit cards with an imprint of Ranveers face. While Ranveer was handing out invitation cards to his wedding, Kotak launched outdoor and social media posts with Ranveers picture asking, Card Mila Kya? Marshan explained, We didnt even put our logo on it. We got a lot of chuckles and a fair amount of appreciation for the campaign. It reinforced our image as an agile brand.

This October, when a bunch of social media platforms went down briefly, Kotak Mahindra Bank again saw in that an opportunity to express a sense of camaraderie in a lighter tone and leverage it for their own story to make noise about their home loans, available at one of the lowest rate in the market. Kotak tweeted asking people what was common between those social media platforms and Kotaks home loan rate, and the answer was obviously that they were all down.

We latched on to moment marketing, told this story on Twitter in the middle of the night and it did fairly well, Marshan said.

However, sometimes moment marketing can look like ambulance chasing and just riding on every single moment may not be a good idea. I think, it is incredibly important to make sure that you know what your brands boundaries are, you must know your brands relevance, what your brands context is and when the moment happens, to see if you fit that context in a seamless, gracious and elegant way and whether it takes the brands message forward. Marshan cautioned.

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It is incredibly important to know what your brand boundaries are: Karthi Marshan - Exchange4Media

The exchange4media Group is hosting the fifth edition of its flagship property, India Brand Conclave 2021, virtually today, December 15 from 2 PM onwards. The Co-Powered by Partners at India Brand Conclave 2021 are ABP News, Colors and Microsoft-InMobi and Dolby is the Associate Partner. The theme of this edition of the summit is Brands: Capitalizing On Change.

Kicking off the summit is a veteran in the consumer durables industry, Gulbahar Taurani, MD & CEO, Philips Domestic Appliances, India Subcontinent who shares his insights on the topic, Need Of The Hour: Capitalizing On Consumer Insights. Innovation & You, reflects the brands philosophy and Taurani speaks on how the company has leveraged consumer insights to innovate its product portfolio and communication to its consumers.

The Keynote Address will be delivered by Lalit Agarwal, Founder & MD, V-Mart, the retail entrepreneur, who pioneered the concept of value fashion. The topic for the session is, Pioneering The Retail Revolution In Indias Heartland, and moderated by Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group.

The topic for our first panel is, Has Marketing Changed from Knowing your Customer to Knowing your Customer Segment?. The session chair for this session is Preetha Athrey, Head Marketing,TwitterIndia and the panelists are Deepti Sampat, Vice President Marketing & Ancillary Services, Vistara; Kunal Bhardwaj,Senior Director - Marketing, UpStox; Maninder Bali, Head of Brand Marketing, Vedantu; Rohit Dosi, Director - MSA Business, InMobi and Vishal Sharma, Head of Marketing, Sleepwell.

Up next is a new-age brands and Prasanna Raman,Business Expansion Lead, Snapchat India speaks on the topic, Augmented Reality - The New Business Reality.' Raman highlights how brands can leverage AR to reach their TG efficiently.

Our next brand started in 2018 with the vision of making financial inclusion a reality for Indian merchants and became a unicorn earlier this year. Dhruv Dhanraj Bahl, Chief Operating Officer, BharatPe shares his insights on, Better Customer Experience: A Game Changer For Companies.

Hygiene is not a privilege but a right, says Kapil Pillai, Regional Marketing Director, South Asia - Hygiene, Reckitt. He shares global insights from the brands various iconic brands such as Harpic and Vanish on the topic, Finding Constancy in Variability.

Our next speaker, Sameer Seth, Director, Marketing-India, Dolby Laboratories and he shares insights on the topic, How Co-Marketing Can Help Build Brand Equity.

The topic for the next panel discussion is, Is Brand Loyalty Eroding? and the panelists are Rahul Gandhi, CMO, iD Fresh Foods; Pradnya Popade, Head - Marketing Communications, Samsonite South Asia; Ram Suresh Akella, Executive Director Marketing, Maruti Suzuki India Limited; Dr. Ipsita Chatterjee, Head - Innovation Development & Brand Strategy, Lotus Herbals; Ruchika Gupta, CMO, Luminous Power Technologies and Siddharth Dabhade, Managing Director - India & SAARC, MiQ. The session chair for the session is Prasad Shejale, Founder & CEO, Logicserve Digital.

From traditional to new age, our next brand is one that disrupted the jewellery space in India. From its genesis online, CaratLane now boasts of a strong retail arm. Avnish Anand, Co-founder & COO, CaratLane speaks on the topic, Caratlane's Omnichannel Journey Of Helping Customers Express Their Emotions.

The final speaker of the day is Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Groupwho tells us, How An Agile & Adaptable Mindset Aided Kotak Mahindra to Remain on Top Of Consumers' Minds. Demonetisation followed by the pandemic has transformed how consumers interact with the BFSI space in India and how Kotak Mahindra Group has successfully led this change.

Registration Link:

To register for the India Brand Conclave 2021: Virtual Summit 3.0, click and register on: bit.ly/3ngEasQ

More information on the event can be found on the event microsite: https://e4mevents.com/ibc-2021/

The Agenda for the Indian Brand Conclave is below:

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India Brand Conclave 2021 to be held virtually today - Exchange4Media

Gov. Phil Murphy is getting a second shot at heading the Democratic Governors Association.

Murphy will serve as vice chairman in 2022, and in 2023 will head the national group that works to elect and re-elect Democratic governors across the country, the DGA announced Saturday. He was previously chairman of the DGA in 2020.

Murphy has already been elected as vice chairman of the National Governors Association, the umbrella organization representing all governors, next year and will be the NGA chairman in 2023.

Only three states Kentucky, Louisiana, and Mississippi have gubernatorial races in 2023. But Murphy has the potential for an oversized role as vice chairman next year because the incoming chairman, North Carolina Gov. Roy Cooper, has a Republican lieutenant governor and GOP-controlled state Legislature, meaning its unlikely hell be spending much time out of his state.

With 36 governors races next year, we believe our Democratic incumbents are in a strong position for re-election, and we have multiple opportunities to flip Republican seats, Murphy said in a statement from the DGA.

I look forward to working with Gov. Cooper to ensure the DGA has the resources necessary to be competitive everywhere, so we can continue to emphasize how Democratic governors deliver on the kitchen table issues that directly impact Americans daily lives.

Former Gov. Chris Christie held the same role when he was in office for the Republican Governors Association. He used the position to crisscross the country in the lead up to his failed presidential campaign.

Murphy criticized how his predecessor spent so much time out of state when he headed the RGA and said he planned to do less travel. He ultimately ended up nearly not leaving the state at all in 2020 after New Jersey had its first recorded case of the coronavirus in March of that year.

Nonetheless, Murphy broke fundraising records for the DGA during that time.

When about travel for the DGA at his coronavirus briefing in Trenton on Monday, Murphy said he wont let the job affect his governorship.

My nose is pressed against the New Jersey glass, he said. As much as I feel strongly weve got something to add to the DGA, well do it in a way that works for New Jersey. Thats something we never violate.

Murphy said he was able to do the job largely on the phone or virtually last time he held the position.

This all comes a little more than a month after Murphy was re-elected governor by a closer-than-expected margin over Republican Jack Ciattarelli amid a surge in Republican turnout. Nonetheless, Murphy became the first Democrat re-elected New Jerseys governor since 1977.

NJ Advance Media staff writer Brent Johnson contributed to this report.

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Matt Arco may be reached at marco@njadvancemedia.com. Follow him on Twitter at @MatthewArco.

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Murphy getting another shot to lead Democratic governors group - NJ.com