Mediaboss Marketing

The Department of Marketing has issued a new blog post centered around the importance of YouTube and SEO in marketing campaigns. You can read the full article at https://blog.deptofmarketing.com/youtube-and-google-an-seo-match-made-in-digital-marketing-heaven

Raleigh, United States February 2, 2022

The Department of Marketing has published a new article entitled YouTube and Google: An SEO Match Made in Digital Marketing Heaven, which breaks down the most important aspects of search engine optimization (SEO) for SEO gurus, who may be interested in innovating YouTube into their campaign, plus those interested in expanding their SEO or inbound-link building through Youtube and Google. Those interested in reading the full article can visit https://blog.deptofmarketing.com/youtube-and-google-an-seo-match-made-in-digital-marketing-heaven

The article includes several interesting pieces of information, one, in particular, is how vital video content can be, especially from Youtube. This can help boost engagement among organizations campaigns and ultimately increase viewership. While SEO gurus flock toward information like this, it can be of importance to business owners looking to expand their knowledge amongst the digital marketing domain, because the combined efforts of YouTube and Google set the brands apart and ultimately led these companies to take over the SEO world.

An important piece of information the article tries to convey and communicate is why adding videos to a marketing campaign is vital to inbound link-building. The best example of this is perhaps found in the following extract:

In October 2006, Google acquired YouTube, creating a huge opportunity for business exposure on the number two search engine on the internet. With combined efforts by both companies, SEO and overall brand presence on the channel can potentially improve both your inbound marketing and your customer-driven conversations and engagement.

In discussing the articles creation, Toa Maivia, Author at DofM said:

The importance of YouTube and SEO is crucial in building an effective marketing campaign. The DofM can help you understand ways to integrate videos into the next campaign.

https://www.deptofmarketing.com/ continues to welcomes comments and questions from readers, in relation to the article, as they are intent on providing clients with cutting-edge trends and tactics to spice up a clients next marketing campaign, due to The Department of Marketing being committed to providing excellent customer service.

Anyone who has a specific question about a past, present, or future article can contact DofM via their website at https://www.deptofmarketing.com/

The complete article is available to view in full at https://blog.deptofmarketing.com/youtube-and-google-an-seo-match-made-in-digital-marketing-heaven.

Contact Info:Name: George WallaceEmail: Send EmailOrganization: The Department of MarketingAddress: 107 Fayetteville Street, Unit 300, Raleigh, NC 27601, United StatesPhone: +1-919-256-3793Website: https://www.deptofmarketing.com/

Release ID: 89062578

COMTEX_401663493/2773/2022-02-02T21:45:55

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The Department of Marketing Releases Post On The Importance of SEO and YouTube - Digital Journal

JDE Peet's, a coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, LOr, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.

The appointment follows a competitive process that aimed to consolidate JDE Peets creative accounts into one operating model and identify a partner that drives stronger brand value powered by creative excellence.

Operating from WPPs Amsterdam Campus, a new bespoke team will bring together talent from across WPP including Design Bridge, which already has a long-standing partnership with JDE Peets, and Wunderman Thompson, to align brand strategy and design with creative across more than 40 markets.

The expanded partnership will optimise the full potential of JDE Peets brands through an accelerated creative-led global strategy, bringing to life its brands for consumers in both existing and emerging markets. The WPP team will work closely with JDE Peets to build distinctive omni-channel brand stories that are deeply rooted in JDE Peets rich heritage and are aligned with the companys purpose as part of its long-term integrated communications strategy.

Fiona Hughes, Chief Marketing Officer at JDE Peets, said: WPP is a creative partner with global reach, strategic vision and the required growth mindset to enable us to reach our consumers in a more holistic way. Their compelling model of bringing together the best creative expertise into a client-centric team allows us to access the full range of its agencies capabilities and talent. JDE Peets brands are our biggest asset. The consolidation of our creative accounts combined with committed investments will continue to strengthen our brands, allowing us to connect with consumers throughout the world.

Eric Kramer, WPP Country Manager for the Netherlands, said: JDE Peets vision to drive brand value and growth through creativity is what WPP does best, and were delighted to be appointed as the exclusive creative partner for its global brands. The expansion of our partnership is further proof of the power of our WPP Campuses to bring our people and resources together, and our ability to convene bespoke teams for clients from the breadth and depth of WPPs talent. JDE was already one of our largest and most important clients in the Netherlands, and were excited about the opportunity to further grow our partnership and help unleash the full potential of JDE Peets iconic brand portfolio.

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WPP, Amsterdam to be JDE Peets strategic creative partner - Exchange4Media

UFO Movieztoday announced its financial results for the quarter and nine months ended December 31, 2021.Theatrical revenues of the company have witnessed a steady uptick from November 2021 onwards led by the release of Bollywood movies. Advertisement revenues, however, as aniticipated continued to remain subdued and is expected to grow only gradually.

The company reports Rs 52.1 crore consolidated revenue in Q3 FY22 as compared to Rs 27.4 crore in Q3 FY22. EBITDA Loss has narrowed to Rs 2 crore compared to Rs 22.7 crore last year. Moreover, net loss has dropped to 13 crore from 28.2 crore.

Towards the end of December 2021, major metropolitan cities in India were under the grip of the 3rd wave of COVID-19 led by the Omicron variant. Because of this surge and ensuing restrictions, theatres in Delhi, Haryana, Bihar, Tripura and Himachal were once again fully closed while certain other states re-imposed seating restrictions. However, in a recent announcement, theatres in Delhi are allowed to re-open and operate with 50% occupancy. Theatres in Haryana and Tripura has also opened up.

During the quarter under review, the financial performance of the Company witnessed recovery led by steady release of movies across genres and languages,said Kapil Agarwal, Joint Managing Director.The release and success of Sooryavanshi in November was a defining moment as it restored everyones conviction in Cinema as a social entertainment avenue. Other releases like Annaathe, Spiderman, Eternals, Pushpa: The Rise, and 83 also performed extremely well at the box office. However, towards the end of December, the third wave of COVID-19 led by the Omicron variant resulted in temporary restrictions yet again in select states. As a result, many movie producers decided to delay their releases. Nevertheless, the impact of the third wave of COVID-19 is expected to be short-lived as majority of Indias population is vaccinated, cases have also begun to decline and restrictions are being eased in various states. In light of easing restrictions and the release slate being extremely robust, we expect big movies to start releasing in theatres soon, thus resuming the Industrys full recovery.

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UFO Moviez consolidated revenue increases to Rs 52.1 crore in Q3 FY22 - Exchange4Media

With the Make in India campaign turning out to be not only viable but profitable too, homegrown businesses, whether based out of cities or located in the hinterland, have come into their own. Celebrating both start-ups and legacy brands, the e4m Pride of India Brand series explores the bright future these companies hold. In this edition of the series, we speak to the brand leadership of FreshToHome to know more about their journey and the plans ahead.

With a mission of providing fresh and preservative-free meat and seafood, techie-turned entrepreneurs Shan Kadavil and Matthew Joseph, both hailing from Kerala, founded Freshtohome in 2015.

The Bengaluru-based brands Statistics Report for 2021 said having clocked in more than two million orders per month for the year, the brand has received and successfully processed 1 order per second. In addition to this, the brand has added over 8 lakh new meat lovers in 2021. Vanda Ferrao, Head of Marketing, says FreshToHomes clear success is driven by a commitment to their brand promise - 100% Fresh, 0% Chemicals.

Our founders began the company because they believed that India deserved better meat. So FreshToHome started this journey with the sole purpose of procuring and vending the freshest possible non-vegetarian products, which were not treated by any kind of chemical or preservative, directly to consumers, no matter which part of India they were in, says Ferrao, adding that FreshToHome controls the entire process from sourcing directly from fishermen and farmers to shipping and delivering it to the customers' doorsteps in the shortest possible time.

These products reach from farms or the sea to customers homes in less than 36 hours, and even within 24, a feat achieved by FreshToHomes large-scale investment in cold chain management. We stand by our commitment to deliver antibiotic-free, preservative-free fresh meats and seafood. There is a huge opportunity here, as this is potentially an 80-billion-dollar industry, but is riddled with challenges. Over 90% of the sector is unorganized and when the company started there werent really any branded companies in the fresh meat industry, she said.

Today, FreshToHome says it is the largest vertically integrated e-commerce company in the fish and meat space in the world, delivering over two million orders a month across 90 cities in India and all of the UAE. The platform enables partners to source meat and fish directly from livestock farmers and fishermen, and then supply fresh produce at mass-market prices in all major Indian markets, including Delhi/NCR, Bangalore, Hyderabad, Mumbai, Pune, Kerala and Tamil Nadu.

We have a network of 3,000 fishermen and farmers from 300 coasts and livestock farms across India from whom we source our seafood and meats. We control the entire backend which enables us to deliver the best products to our two million-plus happy monthly customers, says Ferrao.

She further notes that since 70 per cent of Indians consume some kind of non-vegetarian food there has been a tremendous market opportunity for FreshToHome, and it has made the most of it in terms of increasing its consumer base. The genesis was with fish. Seafood is the toughest product when it comes to selling freshness, and thanks to our built-up network we have been able to deliver on that.

We began in Bengaluru and built our way up and, in fact, some of our earliest customers have been our biggest advocates as I think nothing beats positive word of mouth when it comes to helping your brand grow. We made our way into other cities and began increasing our portfolio, starting with mutton and fish, and then moving on to value-added products, including our range of ready-to-eat dishes, which were also expanding, Ferrao elaborated.

The ready-to-eat category, in fact, has seen tremendous growth, with Ferrao saying, We wanted to translate our fresh offerings into value-added products without using chemicals. Were Indias first clean label brand in our segment, and our endeavour is definitely to penetrate deeper into India.

Were rolling out our physical stores as well, and plan to open 200 outlets across India this year. Well also be expanding our presence in other markets in the Middle East, and grow our footprint within India itself. Metros have always been strong customer bases of course, and weve also grown in Tier-I, Tier-II cities, but have also seen traction in smaller cities and towns, says Ferraro.

When it comes to advertising, FreshToHome has utilized every medium, be it print, radio, television or digital. According to Ferrao, television has played an especially important role in growing the brands market, particularly in the recent past.

We use a robust mix of media, though as a pan-Indian brand, TV has been especially useful in reaching out to the masses. What were doing is category creation wherein were coaxing customers to switch from buying their meats offline to online and weve found TV to be especially impactful when it comes to that. We recently forayed into advertising during big-ticket, high impact events like the IPL and saw a spike in both consumer awareness as well as orders.

Studying their own established metrics, the brand found a significant increase in brand awareness, which has made them confident that people are buying what theyre selling. We have a lot of levers right now, which were fairly confident are going to fuel growth for us. Geographical expansion is definitely going to be an element as will be the introduction of new product categories, even as we increase our advertising pan-India, Ferrao concluded.

FreshToHome has attracted large-scale funding, especially from Bahrain-based Investcorp in the last two years. It is expected to become a unicorn (a company evaluated at one billion dollars-plus) in the near future, especially given its robust expansion plans.

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FreshToHome is Indias first Clean Label brand in our segment & we will penetrate deeper - Exchange4Media

The Fourth Amendment, or Amendment IV of the United States Constitution is the section of the Bill of Rights that protects people from being searched or having their things taken away from them without any good reason.

If the government or any law enforcement official wants to do that, he or she must have a very good reason to do that and must get permission to perform the search from a judge.

The fourth amendment was introduced into the Constitution of the United States as a part of the Bill of Rights on September 5, 1789 and was ratified or voted four by three fourths of the states on December 15, 1791.

The text of the Fourth Amendment which is found in the United States Constitution and the Bill of Rights is the following:The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.

In Colonial America, laws were written in order to help the English earn money on customs. The justices of the peace would do this by writing general warrants, which allowed general search and seizure to happen. Massachusetts wrote a law in 1756 that banned these warrants, because tax collectors were abusing their powers by searching the colonists homes for illegal goods.

These general warrants allowed any messenger or officer to search a suspected place without any evidence. It also allowed them to seize people without even saying what they did wrong or showing evidence of their wrongdoings. Virginia also banned the use of general warrants later due to other fears. These actions later led to the addition of the Fourth Amendment in the Bill of Rights.

Today, the Fourth Amendment means that in order for a police officer to search and arrest someone, he or she will need to get permission or a warrant to do so from a judge. In order to get a warrant, the police officer must have evidence or probable cause that supports it. The police officer, or whoever has the evidence, must swear that it is true to his or her knowledge.

The Fourth Amendment applies to the government, but not any searches done by organizations or people who are not doing it for the government.

Some searches can be done without a warrant without breaking the law, like when there is a good reason to think that a crime is happening.

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4TH AMENDMENT (Fourth Amendment) Summary, Definition ...